Someone's Taken a Bite Out of These McDonald's Billboards

TBWAParis has been making fun, innovating McDonald’s campaigns for years, many of them celebrating the iconic nature of the products by minimizing the branding on them and just focusing on the food.

This latest billboard campaign goes a step further, illustrating people’s craving for McDonald’s by showing giant bite marks in the ads—which involved forging special metal frames for them.

Check out three executions here:

There’s also this video, which includes some close-ups of the billboard frames:

As with many of agency’s previous campaigns for the client, there are no words on the executions, and not even the McDonald’s logo.

CREDITS

Advertiser Managers: Xavier Royaux, Anne Lainé, Clémence Arnaud, Clémentine Teissedre Dalou 
Agency Managers: Marc Fraissinet, Margaux Wanin, Laura Poirier 
Exectutive Creative Directors : Benjamin Marchal & Faustin Claverie 
Art Directors: Valentine Foulonneau & Paul Reyrolle 
Production: TBWAElse 
CEO: Maxime Boiron 
Director of Production : Teva François 
Chef Op: Noémie Gillot 
Producer: Michael Benzakoun 
TV Producer: Kenza Cheriti 
Art Buyers: Carine Gallufo & Fériel Simon 
Designer: Eddy Penot 
Photographer / Director: Aurélien Chavaud @FMA le bureau 
Photographer’s Agent: Prune Pariente @FMA le bureau 
1st Photographer Assistant: Grégoire Brigand 
Lighting Assistant: Clément Brandely 
Digital Operation: Hugo Lubin 
Editing: The Abc