Ryan Reynolds Hijacked His Own Samsung Ad to Promote His Gin and His New Movie

Ryan Reynolds multitasks like a mofo in this very self-aware Samsung spot from adam&eveDDB in New York. 

With an aww-shucks expression stamped on his face, Reynolds talks up his new Netflix film 6 Underground—best viewed on a Samsung QLED TV!—before shifting gears and plugging Aviation Gin, where he’s an owner.

Dude’s industry in-joke explanation for shoe-horning three brands into one commercial? 

“I bought mid-roll ad placement,” he sheepishly tells the outraged director, who onto storms the set. “It felt like the right thing to do.”

Ha! Ha! Ad jargon’s so lame! That guy’s so rich! 

Kudos, Mr. Reynolds, on another Aviation ad that doesn’t suck.