Oreo Makes an Offering of Cookies in Case Aliens Invade

Always hot to bake news hooks into its marketing campaigns, Mondelez’s iconic Oreo brand is embracing the resurgent UFO craze in a big way.

Later this month, the U.S. government is expected to release a report about extraterrestrials visiting Earth, or not visiting Earth, or something. So, Oreo launched a multi-pronged response to any impending cosmic threat, or galactic convergence—or whatever.

First, the brand asked its Twitter fans which cookie/milk combo would make the best “offering” for snack-starved ETs preparing to land.

Let’s start with the ultimate question: Which type of OREO cookies should we offer to the aliens? ? #OREOOffering

— OREO Cookie (@Oreo) June 2, 2021

? POLL No. 2 WINNER IS HERE ? We’re pretty sure all lifeforms love to dunk OREO Cookies – the ?s are going to love Whole Milk. #OREOOffering pic.twitter.com/tm8Gm9SHvX

— OREO Cookie (@Oreo) June 2, 2021

Double Stuf and whole milk won. Lucky space aliens!

Then again, maybe our visitors would prefer a soft drink…

Pentagon taking longer to release UFO info than we did to release Dr Pepper Zero Sugar

— Dr Pepper (@drpepper) June 1, 2021

Getting back on brand, Oreo also carved a three-acre-wide product logo/crop-circle in the wilds of Kansas. It’s located along “The Paranormal Highway,” a stretch of heartland famous for UFO sightings through the years:

Cute video. Which one’s Scully? You can also “Make Your Own Oreo Offering at Home” with this handy kit.

Look, if Oreos vanish from that limited-edition pack overnight, I want to believe Martians took them. Of course, it might just be raccoons. Either way, the tooth is out there!

That putrid pun could spark an interstellar incident, but never fear. If some six-eyed, tentacled, laser-toting types decide to obliterate human civilization, we can still dunk our Oreos thanks to that brand’s apocalypse vault in Norway.

CREDITS

OREO
Justin Parnell – Senior Director
Marion Saenen – Marketing Director, Equity 
Olympia Portale – Sr. Brand Manager 
Eleanor Wedge – Leadership Dev. Associate 
Beth McMorrow – Production Specialist
Christina Woolston – Regional Content Producer

the community
Joaquin Molla – Founder & Chief Idea Officer
Jose Molla – Founder & Chief Idea Officer
Frank Cartagena – Chief Idea Officer, NY
Ramiro Raposo – VP, Executive Idea Director
Marc Schwarzberg – Head of Art and Design
Raul Vassena – Head of Art
Lucas Bongioanni – Group Creative Director 
Federico Diaz – Creative Director 
Juarez Rodrigues – Creative Director 
Michael Palma – Associate Idea Director
Gabriel Da Silva – Associate Idea Director
Rodri Gonzalez – Associate Idea Director 
Lyndsey Stormer – Copywriter 
Pauline Rode – Art Director 
David Egan – Art Director
Ian Reichenthal – Writer
Nick Divers – Writer
David Shafei – Writer
Marci Miller – VP, Managing Director
Tiffany Kimicata – Sr. Brand Lead 
Veronica Salgueiro – Brand Supervisor 
Gabriela Rodriguez – Brand Associate 
Laurie Malaga – EVP, Head of Integrated Production
Gustavo Gomez – Integrated Producer 
Duane Burgess – Senior Producer
Thomas Bolger – Manager, Studio Operations
Natalie Greenman – Sr. Dir. of Business Affairs
Priscila Hourihan – Sr. Business Affairs Manager
Mariana Sokolowski – Creative Services Director
Anthony Mariello – Group Strategy Director
Katya Kotlyar – Strategy Director

MediaMonks
Pete Marquis – Director
Debora den Iseger – Head of Film, North America
John Nguyen – Executive Producer
Jason Georgen – Executive Producer
Brian Walsh – Line Producer
Laura Davis – EVP, Group Account Director
Odalis Lopez – Senior Account Manager
Andrew Bell – Executive Producer, Post
Ari Kaye – Senior Producer, Post
Omar Haq – Producer, Post
Rehman Ali – Editor
Sandra Romani – Assistant Editor & Conform
Jack Pyland – Assistant Editor & Conform
Emilio Aranguren D’arcangelo – Graphics & Compositing
Dimitri Zola @ MPC – Colorist
Micaela Garagiola & Nicolas Failla – Sound Design & Mix
The Elements Music – Music
Nani Rios – Designer
Josh Dickinson – Photographer, Sunday Afternoon
Audrie Poole – Executive Producer/Partner, Sunday Afternoon
Sebastian Feldman – Retoucher

360i
Rachel Christensen – Director, Social Marketing & Strategy
Kristin Maverick – VP, Social Marketing & Strategy
Josh Safran – VP, Account Management
Cathy Tobon – Senior Strategist, Social Marketing & Strat
Jenna D’Ambrosio – Manager, Social Marketing & Strategy
Akanksha Swami – Manager, Social Marketing & Strategy

Weber Shandwick
PR Agency: Weber Shandwick

VaynerMedia
Tzeitel Haviland – Senior Vice President, Media
Ashley Judson – Vice President, Media
Gillian Curtis – Director, Media Planning
Yesha Shah – Manager, Media Planning
Ashley Park – Associate, Media Planning
Tanya Khorti – Media Analyst
Anthony Scarola – Vice President, Media
Shivanii Manglani – Associate Director, Media Buying
Abby Nodvin – Manager, Media Buying
Kyle Wenning – Analyst, Buying
Stephanie Halphen – Vice President, Strategy
Lisa Bernstein – Director, Strategy
Justin McMillin – Associate Strategist