Lou Reed, Beatles Drive Uber to Paris Olympics

There's a new tag: 'On Our Way'

Uber takes a tuneful route to the Paris Olympics, with Lou Reed’s “Perfect Day” and the Beatles’ “I Want to Hold Your Hand” along for the ride.

Developed in-house, fresh work pairs those classic tracks with a new tagline: “On Our Way.”

Yeah, it’s the old montage routine. But the spot’s sing-along simplicity and reassuring message should resonate. We’re not alone. Food and transport are just a few clicks away. In our chaotic world, sometimes that’s good to know.

Note the chime-y sonic exclamation point at the end. That’s Uber’s first such I.D.—coming to the app, website and social handles soon.

It’s nice. No Beatles, though.

The commercial breaks during coverage of the Olympics opening ceremony on Friday.