With Kia, You'll Survive the Zombie Apocalypse

Innocean backs brand's quiet EV line

We wouldn’t be caught dead driving a Ford during the zombie apocalypse. Only a Kia will do.

Below, the carmaker takes us on a tour of an Australia overrun by ghouls. Thankfully, Kia’s electric vehicles seem up to the challenge.

They’re so quiet, the zombies never sense big-ass SUVs rolling through their world.

Those reanimated corpses sure keep busy. They mow lawns, do road work and even barbecue.

Wonder what’s on the grill… Oh, right.

Innocean and director Francois Rousselet employ impressive imagery to breathe darkly humorous life into the proceedings.

Kia Australia GM of marketing Dean Norbiato says the brand sought a “unique creative playground to capture that laid-back Aussie spirit and ingenuity.”

A fall-of-civilization scenario provided a novel framework for exploring EV features, he adds.

The work broke this week during the Australian Open, with more digital, social and TV to come.