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KFC Triple Play, With the Kyle F*cking Connor Meal, a Value Feast and Kebab Menu
Work from Courage, Highdive and PS21
The Colonel’s been busy this week, with new work launching in Europe and North America. Let’s take a look.
In Canada, there’s a KFC more important than the restaurant itself … and that’s Kyle F*cking Connor of the Winnipeg Jets.
Crafted by Courage, the spot features a tunnel walk. We don’t see the person’s head, but they’re dressed like the Colonel. In reality, it’s Connor, on the way to the locker room, where he’s greeted by Sanders himself. The campaign, a sequel to past ads starring the hockey great, intros the Kyle F Connor Meal.
Stateside, KFC is promoting its Value Feast meals during March Madness via Highdive. A :60 shows the Colonel dancing on a table in a boardroom, up skyscrapers and more. He’s defying the execs who want to charge the people more money. Colonel’s got some moves.
“We built the Value Feast campaign rooted in the Colonel’s legacy of high standards and his confidence in delivering exactly what people want,” says Melissa Cash, CMO of KFC U.S. “At its core, the campaign is about defying what value is supposed to look like in pursuit of giving people what they want—an irrational amount of chicken for a price they don’t expect.”
Lastly, in Spain, PS21 added rotating spits to three restaurants to intro a fried chicken kebab menu. Each installation features a 39-foot tall rotisserie, made from iron and coated in polyurethane foam.
“When you put KFC together with an engineer, two things can happen: something very serious… or a 12-meter giant kebab. Luckily, it was the second,” says Javier Dasí, fun activation lead at KFC Iberia.
