Happy Dances Flourish as Consumers Await DoorDash Canada Orders

Even when you're sick, you'll bust some moves

In 2024, DoorDash Canada delivered a whimsical story in three acts. This year’s campaign, also from Hard Work Club, is a dance-driven display of joy for deliveries en route.

Directed by Nick Ball with choreography from Ryan Heffington, the initiative extends the “Your Door to More” platform launched by the brand during the 2024 Super Bowl (via W+K).

Set to “The Hamburger Song” by Bobby Moore & the Rhythm Aces, a bevy of scenarios play out, each with over-the-top anticipation for a delivery.

There’s a couple down with colds, but they’re up to dancingwhen their DoorDash delivery arrives. We also watch variation parents waiting on food, halftime eats and late-night cravings.

“Through growing and empowering local communities across Canada for nearly a decade, we relate to and understand the pressures of everyday life. This work is an emotional expression of this sentiment, using dance as a strategic storytelling device,” Heather Cameron, head of brand and creative at DoorDash Canada, tells Muse. “While we began by connecting customers with the best restaurants in their neighborhoods, DoorDash has evolved to provide even more access to convenience through grocery, convenience, retail, and so much more.”

The office worker’s dance was inspired by flamingos, with pink ties as a subtle nod to it.

“Nick has an abiding love for music and often discovers the songs used in his campaigns himself,” adds Meghan Kraemer, co-founder and ECD of Hard Work Club. “The Hamburger Song” is a little-known track from 1966 that Nick first discovered listening to Bob Dylan’s Theme Time Radio Hour. Once Hard Work Club and DoorDash heard it, we all loved it and never deviated from it.”