Donkey on a Chopper Will Kickstart Your Heart

Caffeinated tude from Canada's Kicking Horse Coffee

Kicking Horse Coffee’s new campaign features a rebellious donkey zipping around on a motorcycle as hair-metal chords rock the countryside.

There’s not much more to the :45 below directed by The Perlorian Brothers.

But really, what else could it need?

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It must’ve taken that beast at least two weeks to learn how to ride. Now he’s a stud. And I thought the Viator goat was a badass.

“Kicking Horse Coffee has been proudly disruptive since its inception, and we hope this campaign truly reflects our commitment to quality and authenticity,” says Christina Yu, CCO at Lifelong Crush, which developed the campaign. “Our goal is to remind people that coffee doesn’t have to be dull and boring, nor does its advertising.”

Mötley Crüe’s “Kickstart My Heart” provides the soundtrack. So on the nose.

The spot breaks this week across TV and digital in the U.S. and Canada.

There’s OOH percolating, too: