Burger King's Amusing New Illustrations Show Everything's Better With Fire

Burger King often brings the heat with its print campaigns, as David’s notorious “Burning Stores” work showed. Now, BK Belgium adds to the brand’s fiery legacy with a series of fun illustrated print ads showing life is “always better with fire.” 

The drawings, by Paris-based illustrator Shane Hello through agency Buzzman, demonstrate how cars, rock concerts, circus tricks, volcanoes and dragons just aren’t the same without the flames. The before-and-after depictions include captions that are much more dramatic under the fiery versions of the images. 

See the ads below.