2024 Lifetime Achievement Award

Bottomless Bags, Giant Cats and More Great Ads From Egypt

Featuring McDonald's, Manara School, Volt and Rabbit

This week, Muse sibling Ads of the World shines the spotlight on Egypt. Highlights include an ice-cream fantasy, the antics of an “energized” cat, and the contents of a bottomless bag.


Minimelts, ‘A Flavorful World Beyond Dreams’

FMS whisks you away to a whimsical dreamland brimming with a kaleidoscope of Minimelts ice-cream flavors.


Manara School, ‘Lead by Example’

In a captivating campaign by Dentsu Creative, we embark on a journey from birth to adolescence and learn how the school equips students for a future as boundless as their potential.


Volt, ‘Keep the High’

What’s got into that cat? It’s Volt energy drink, and an electrifying adventure unfolds, powered by RACK.


McDonald’s, ‘McDonald’s Has Got You Covered’

FP7 McCann demonstrates that even if you’re stranded in the middle of nowhere, enveloped in bean-bag filling, or you left your kid’s beloved toy behind, McDonald’s has got you covered.


Rabbit, ‘The Endless Bag’

This wild campaign by Impact BBDO revolves around the contents of a bottomless bag and impressively restrained performances.


Madinet Masr, ‘Things We Do for Debt’

Discover just how far movie star Ahmed Fahmy will go pay off his mortgage in this uproarious romp from Impact BBDO.

2024 Lifetime Achievement Award