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Life360 and Alto Stage the Worst Funeral Ever
Or maybe it's the best. That corpse won't sit still!
You’ve gotta love a commercial where the deceased rolls out of a casket and mourners leap screaming from their seats.
Check it out in Alto’s irreverent campaign for location-sharing app Life360.
Breaking today, the work finds humor in edgy situations most brands would avoid. (Well, not Liquid Death. But still.)
Director Steve Ayson helped develop three viciously funny vignettes themed “Family-Proof Your Family.” They’re silly, surreal and darkly memorable.
The message: To safeguard loved ones and avoid misunderstandings, mishaps and mayhem, connection via Life360 is key.
Don’t let pesky corpses traumatize a congregation!
“Given the setup involved, we only had a couple of takes to capture the lid-open-turned-coffin drop-and-body-roll,” recalls Alto managing partner Ed Rogers. “The crew and stunt team nailed it to form the crescendo of the spot.”
He’s hardly objective. Still, that’s a dead-on appraisal.
Next, a teen misses curfew, which naturally leads to dad’s arrest by the vice squad:
“The blinding ignorance of the father’s panic made for a steady stream of laughs on set,” Rogers says, praising the actor’s intense sincerity for underpinning the spot’s success.
Finally, a puffy-coat obsession. Those never end well:
“We debated which shot was most visually absurd: a boy swimming with a full down coat, or a boy making out in it?” Rogers says.
Either way, that garment just sucks.
Noting the need to jar folks into paying attention, brand CMO Mike Zeman adds: “We’re illustrating how our tools can help prevent small issues from becoming major sources of anxiety, ultimately giving parents and families one less thing to worry about.”
The push drops today across TV, digital, OOH and social.
Also in the mix, billboards touting Life360’s Tile bluetooth trackers:
