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Spooky Halloween Ads II: Classics Rise Again

With Burger King, Uber Eats, Asda, Temptations and more

The Ads of the World team dug into their archives to bring you these entertaining campaigns from past Halloweens.

Temptations, ‘Scaredy Cat’ (2020)

Adam&eveDDB presents the midnight journey of a typical house cat, unconcerned with the eerie events occurring all around him—until he enters the kitchen and encounters something truly frightening.

Umault, ‘Possessed’ (2023)

Something’s up with little Damien … his crayons reveal more than just child’s play. What do his cryptic images represent?

Asda, ‘Fright Night’ (2017)

Next, a madcap gem from Saatchi & Saatchi, London. Interrupted by a mysterious green lightning bolt, a family’s All Hallows gathering turns funky:

Burger King, ‘A.I.LLOWEEN’ (2023)

There are scarier things than monsters and ghosts. Created by Buzzman, Paris, this AI nightmare is sure to haunt your dreams:

Direct Line Insurance, ‘Survive the Horror’ (2019)

And here’s another memorable spot from Saatchi & Saatchi. Watch as a young woman remembers the details of a traumatic event, finally revealing the most horrifying fact of all:

Uber Eats, ‘Don’t Run Out’ (2022)

Agencies Great Guns and Kamp Grizzly collaborated on this long-form thriller featuring Keke Palmer. When friends run out of candy on Halloween night, classic horror ensues:

And check out some of 2024’s spookiest seasonal ads here.

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