2024 Lifetime Achievement Award

M&M's Mascots Go Trick or Treating in a Snickers Commercial

They're heeere ... for Halloween

Mars Inc. treats are getting tricky these days.

First, M&M’s candy characters adopt an eat-or-get-eaten mentality as they co-star in one of three Halloween quickies BBDO created for Snickers:

Next, a big-ass yard-zombie decoration does the bump—and it’s huge on TikTok, with millions of views:

Finally, an electric skeleton invades a living-room and rattles some bones:

Good Behavior’s Pete Marquis directed the spots with breezy abandon, playing All Hallows for harmless laughs. These almost feel like throwbacks—’90s-style suburban silliness at a time when seasonal clowning can get a bit extreme.

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