Bathroom Humor: Cushelle's Koala Turns 'Loo Time' Into 'You Time'

How'd that thing get in the house?

If you’re on the loo and spy a koala perched nearby … you’ve got a problem.

Unless you’re in a commercial for Cushelle. Then, the critter’s just hanging around to hype the t.p. brand’s “selfish softness” and value.

That woman’s scream-y reaction on spying the fuzzball is priceless! (She’s actually in her living room when the little beast appears. But still.)

“Cushelle is one of our most distinctive brands, and Kenny the koala has been its No. 1 fan for years,” says Martina Poulopati, global marketing director at parent firm Essity. “Watching him speak and take on an even cheekier role—as we introduce our softest ever Cushelle Quilted—has been as much fun to make as we hope it will be for people to watch.”

She adds: “At a time when the demand for humor in advertising globally is increasing, so is the data on the effectiveness of humor in driving sales. I love that this campaign makes people laugh without compromising on our unmissable superiority message, right down to our 10 and 6 second ads.”

Publicis London and MindsEye director Jim Archer developed the campaign. The work breaks this week across TV and social.

Now, let’s watch our heroine get traumatized all over again: