Burger King Will Give You a Whopper for Using Its Billboards as Your Zoom Background

The Zoom background has surely been the most talked-about piece of online real estate since the dawn of coronavirus. No surprise, then, that Burger King is trying to turn the space into an advertising vehicle—with your help, of course.

The brand is incentivizing Zoom users (and users of any video-chat software, in fact) to use images of BK billboards as their backgrounds. If you take a photo or screenshot of the results on Twitter and @ the brand using the hashtag #HomeOfTheBillboards, you can get a “buy one get one free” offer for the Whopper sandwich.

BK is framing the fun social stunt as a way to get its billboards and other OOH work noticed at a time when fewer people are out and about in the world.

The promotion runs today through Friday. The coupon code will be DMed to you, and must be redeemed on the BK App.

CREDITS

Agency: David Buenos Aires
Campaign: Home of the Billboards
Client: Burger King
Product: Delivery

David, Buenos Aires
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Ignacio Flotta, Nicolás Vara, Rafael Donato
Creative Directors: Nicolas Goldstein, Juan Pablo Tyrer, Edgard Gianesi 
ACD: Rogério Chaves, Fabrício Pretto
Art Director: Pedro Mezzini
Copy: Augusto Callegari
Managing Director: Emanuel Abeijón
Group Account Director: Lucila Mengide
Group Account Director: Stefane Rosa
Account team: Belen Rodriguez, Julieta Altare, Carolina Vieira, Rafael Giorgino, Juliana Chediac, Jenny Gobel, Rachel Startz
Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso, 
Planning: Juan Manuel Jofre, Daniela Bombonato, Carolina Silva, Tabata Pimentel, 
Media team: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Defina, Renata Oliveira
Innovation & technology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patricio

Burger King Argentina
Head of Marketing:  Luz Fochezato
Marketing Manager: Martín Gonzalez
Marketing Analyst: Nerina Baldassarre

Burger King, Brazil
Head of Marketing:  Ariel Grunkraut
Marketing Director: Thais Nicolau
Marketing Manager: Filipe Botton
Marketing Coordinator: Fernanda Harb
Marketing Analyst: Maria Eduarda Darme
Media: Vinícius Simon

Burger King, Global
Marketing Officer Global Chief: Fernando Machado 
Head of Global Marketing: Diego Suarez 
Sr Brand Manager Global Marketing: Rachel Kellerman

Burger King North, America
President, Burger King North America: Chris Finazzo 
Head of Marketing North America: Marcelo Pascoa 
Head of Marketing North America: Renato Rossi 
Director of Marketing Communications: Rogelio Magana 
Manager, Advertising: Rachel Williams 
Director, Media & Social Channels: Jorge R. Oliveira
Social Media Digital Marketing: Flavia Guetter
Sr. Analyst, Media: Richardson, Rebecca
Manager, Mobile App: Preston Nix 

Social Agency
MullenLowe U.S.