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Grand Clio Winners: FCB Canada's 'Project Understood' for Canadian Down Syndrome Society
Nancy Crimi-Lamanna on giving people with Down syndrome access to voice technology
Grand Clio: Creative Use of Data
Entrant: FCB Canada
Brand: Canadian Down Syndrome Society
Campaign: “Project Understood”
With 8 billion voice assistants expected to be in use around the world by 2023, the future will be voice-first, but that future currently doesn’t include people with Down syndrome. Voice technology doesn’t always understand their unique speech patterns, leaving them behind in the voice revolution. As a marginalized community, their needs were never considered.
FCB Canada’s Grand Clio-winning “Project Understood” for the Canadian Down Syndrome Society addressed these needs. In this video, FCB Canada chief creative officer Nancy Crimi-Lamanna explains the project, and what was most challenging and rewarding about it.
See more Creative Brief videos with the 2020-2021 Grand Clio winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners’ gallery.
