For This Real Estate Platform, Everything's a Door

Don’t be fooled by the stuff displayed in Venables Bell & Partners’ latest campaign for e-commerce residential real estate platform Opendoor. At first glance, ads appear to show tin cans, casseroles, ellipses zipping across a phone screen, drum kits, coffee, balloons and portraits of dogs.

But rest assured, these are, in fact … doors. That tin can? It’s a door. Those tom-toms? They’re doors. Fido? Furry dude’s a door, too.

Dubbed “This Is a Door,” the work suggests that opportunities can knock in unexpected ways, with virtually anything serving as a portal to life’s next chapter.

“The real estate industry has historically sold an unattainable dream of picket fences and perfectly manicured lawns,” says Opendoor VP, marketing David Corns. “The reality is, people move when they are making a transition in life.” 

“Whether you’re getting married, having a baby, adopting a pet, or starting a new job—these moments of progress change how and where you need to live,” he says. “‘This Is a Door’ shows how the often emotional and stressful life decisions that need to be made can be simple, certain and fast—with Opendoor.”

These :15s don’t overstay their welcome, and that brevity should help sell the concept as spots drop across TV and digital channels this week. Yes, it’s a stretch, but something different in the space—an open door, as it were, for generating excitement as the market faces uncertainty.

You can watch more doors open below.

CREDITS

Opendoor
David Corns, VP of Marketing
Allie Cote, Senior Director, Head of Marketing Strategy
Lauren West, Director, Head of Marketing Content
Tirza DiOro, Marketing Lead, Brand Content
Scarlett Winningham, Senior Marketing Manager, Media & Content
Nicole Arena, Senior Marketing Lead, Brand Media
Stefanie Yan, Senior Marketing Manager, Brand Media

Venables Bell 
Founder, Chairman: Paul Venables
Chief Creative Officer: Will McGinness
Group Creative Director: Matt Keats
Group Creative Director: Matt Miller
Art Director: Diego Zelaya
Copywriter: Michael Ng
Head of Integrated production: Hilary Coate
Producer: Ben Evangelista
Group Brand Director: Kristin Obi

Taproom Studios
Director: Scott Pommier
Director of Photography: Scott Pommier
Senior Producer: Greg Speck 
Line Producer: Alun Lee
Production Manager: Annie Leung
Assistant Director: Ryan Ramos
Production Designer: Kendall and Meagan Faeth 
Casting Director: Toby Lawless
Editor: Paul Coutu
MCR Operations Manager: Jeff Saunders
Associate Manager, Production/ Post Ops: Madeline Fox
Post-Producer: Betsy Beale
Production Coordinator: Nicole Landau
Flame Artist: Matt Trvian 
Motion Graphics Animators: Titus Byron, Jason Bridges, Cody Courmier, Aaron Sather

Pariah
VFX Supervisor: Steven Wolff
Producer: Gladys Bernadac

Stare Crazy
Composer: Adrian Sergovich
Publisher: Stare Crazy

The Mill Chicago
Colorist: kris Smale
Color Producer: Nubia Lima

One Union 
Engineer: Matt Wood
Engineer: Joaby Deal
Executive Producer: Michael Swarce