Malex Salamanques is director at global cultural and creative consultancy Space Doctors, part of InSites Consulting. A British-Venezuelan designer, semiotician and strategist who has practiced and taught design for over 20 years, Malex centers her work at the intersection of semiotics and cultural insight, design and speculative futures, helping international organizations across a wide range of sectors—from luxury skin care to FMCG—become more impactful, meaningful and relevant by connecting them more deeply with culture.