2 Minutes With … Jenn Ng, SVP and Group Creative Director at CultHealth

Jenn is currently SVP, group creative director at CultHealth. She has spent her career providing multi-channel solutions for lifestyle and wellness brands. Jenn has worked in all stages of the product lifecycle across wearable tech, beverages, medical cannabis and rare diseases. 

We spent two minutes with Jenn to learn more about her background, her creative inspirations and recent work she’s admired.

Jenn, tell us …

Where you grew up, and where you live now. 

I was born in Hong Kong, grew up in New York City, and now live in Morristown, N.J. 

How you first got interested in health.

Cancer runs in my family, so I was always interested in maintaining good health. I realized that health information wasn’t always accessible or easily understood, especially for those with a language barrier. 

One of your favorite projects you’ve ever worked on.

I loved seeing “ABC’s of Survival” come to life. The idea was simple yet powerful and came at a time when the message needed to be shared. In the wake of tragic racial events during the summer of 2020, BIPOC parents needed a tool to guide them in having the talk with their kids. It was a humbling experience to have partnered with so many great minds in creating a book that shouldn’t exist.

A recent project you’re proud of.

“The Lost Class” from Leo Burnett is brilliant. A hair-raising chill goes through your body as the aerial shot reveals 3,044 empty seats while the president of the NRA, David Keene, addresses what should have been a graduating class. 

One thing about how health is evolving that you’re excited about.

The continued advances of medicine and the promise of being one step closer to finding cures or treatments.

Someone else’s work, in health or beyond, that you admired lately.

“David’s Unusables” was an awareness campaign about Motor Neurone Disease, an uncommon and incurable condition that affects the brain and nerves. David used an online platform to create a digital timeline of his physical deterioration by selling things he could no longer use. 

A book, movie, TV show, or podcast you recently found inspiring.

A Ted Talk led by Lilly Singh on “A Seat at the Table.” It addresses the issue of gender equality and how to build a more inclusive society where girls are encouraged and empowered to do great things.

A visual artist or band/musician you admire.

Timothy Goodman, an NYC artist known for his graphic design supporting mental health and human connections. I gravitate toward good storytelling—it’s woven into everything he creates.

Your favorite fictional character.

Minions. You can’t understand a word they’re saying, but you understand their antics.

Someone worth following on social media.

Tieghan Gerard, creator of Half-Baked Harvest. Her creativity in cooking is off the charts.

Your main strength as a marketer/creative.

Luke Sullivan once said: “The most dangerous phrase in the language is, ‘We’ve always done it this way.'” As a leader, it’s important to listen and embrace new ideas in order to create transformative experiences and break free of limitations. That drives progress and innovation.

Your biggest weakness.

Tater tots/French fries. You can’t leave them around and not expect me to take a few.

Something people would find surprising about you.

Cooking is my creative outlet. I can make a pretty solid jambalaya from scratch.

What you’d be doing if you weren’t in health.

I would still be in the creative field. Maybe film production—I love storytelling.