David Page of Five0 Consulting and BouchezPage on Learning From the Best

Thank to Lee, Jeff, Rich and Ralph

David is founder of Five0 Consulting and founder/partner of BouchezPage. Clients include Harley-Davidson, Compaq, Ford, Absolut and MasterCard. Previous stints include Ammirati, Carmichael Lynch, Goodby Silverstein and Chiat/Day.

We spent two minutes with David to learn more about his background, his creative inspirations and recent work he’s admired. 

David, tell us …

Where you grew up, and where you live now.

I grew up in St. Charles, Mo., just west of St. Louis, where the Missouri and Mississippi Rivers meet. I currently live in lower Manhattan with an escape house on a lake in Pennsylvania.  

How you first realized you were creative.

At a very young age, I knew that I wanted to be an art director. I was designing album covers, posters, creating ads when I was 8 years old. I would illustrate stories we were reading on the class chalkboard.

A person you idolized creatively early on.

Milton Glazer. The original artist as designer. 

A moment from high school or college that changed your life.

I went to a progressive public school and was able to test out of a normal curriculum my senior year. So, I spent that year in my makeshift painting studio in the art department. I painted in the morning and went to a design firm in the afternoon. I learned about production, comps, printing, color separation—all manner of new things. I spent hours on end lost in type design. The experience taught me the value of presentation.

A visual artist or band/musician you admire.

Taylor Swift. Her ability to connect with her fans, produce dazzling performances and control her business is peerless.

A book, movie, TV show or podcast you recently found inspiring.

TV Show: A Murder at the End of the World. Podcast: Smartless. Documentary: The Greatest Night in Pop.

One of your favorite creative projects you’ve ever worked on. 

Dave O’Hare and I crafted a campaign for the NBA with the tagline “I Love This Game!” We launched with stories of how basketball is a part of all our lives.

A recent project you’re proud of. 

A Place for Mom. They provide free guidance for families seeking assisted living for their mothers or fathers. As the American population ages, more families are confronted with difficult decisions regarding senior care. This campaign is based on real stories we sourced from letters of gratitude written by caregivers who used the service. 

Someone else’s work that inspired you years ago. 

Lee Clow – Apple, “Crazy Ones.” Not only did it define the brand, it also inspired a generation. It repositioned the company as a champion of creativity and innovation, attracting a loyal following of consumers who identified with its values. The perfect expression of the tagline “Think Different.”

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Someone else’s work you admired lately. 

Goodby is incredibly admirable. The body of work over time is amazing. And Rich and Jeff are in their 70s. A great example of why our industry shouldn’t be so quick to discount the value and creativity of senior leaders.  

Your main strength as a creative person.

Patience.

Your biggest weakness.

Impatience.

A mentor that helped you navigate the industry.

Most of the positions I’ve held were at agencies with the founders actively in place: Lee Lynch, Jeff Goodby, Rich Silverstein, Ralph Ammirati. I’ve had the best possible education from these agencies.

What you’d be doing if you weren’t in advertising.

Architect, because I like to make things.