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# Muse by Clios

Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

## Sitemaps

- [XML Sitemap](https://musebyclios.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Jolly Credit Cards Ride the Bus for ORCA](https://musebyclios.com/advertising/jolly-credit-cards-ride-the-bus-for-orca/) - It's playful stuff to say the least, developed by Copacino Fujikado and Landry for ORCA.
- [Where's the Beef? Ontario Butchers Can Answer That Question and So Much More](https://musebyclios.com/advertising/wheres-the-beef-ontario-butchers-can-answer-that-question-and-so-much-more/) - Ontario Beef's know-it-all butcher has all the answers in cute, quick spots from agency Bob's Your Uncle and director David Hicks.
- [Mike's Hot Honey Raises Drizzling to High Art](https://musebyclios.com/advertising/mikes-hot-honey-raises-drizzling-to-high-art/) - The Roots' Tariq "Black Thought" Trotter runs a pizza joint but needs someone to drizzle Mike's Hot Honey over slices, ice cream and more.
- [Young & Laramore's Trevor Williams: Turning a Good Idea Into a Great One](https://musebyclios.com/2-minutes-with/young-laramores-trevor-williams-turning-a-good-idea-into-a-great-one/) - Trevor is a principal and ECD at Young & Laramore. We spent two minutes with Trevor to learn more about his background, his creative inspirations and recent work he’s admired. Trevor, tell us ... Where did you grow up and where do you live now. I grew up on the Kansas side of Kansas City. Trevor is a principal and ECD at Young & Laramore.
- [The 'Ice Ice Baby' Parody You Never Knew You Needed?](https://musebyclios.com/music/the-ice-ice-baby-parody-you-never-knew-you-needed/) - The push intros a limited-time flavor called Vanilla Howler, tapping into culture with kitschy poolside comedy for cross-generational appeal.
- [A Millennial’s Love Letter to a Misunderstood Las Vegas](https://musebyclios.com/musings/a-millennials-love-letter-to-a-misunderstood-las-vegas/) - We need to recognize that this is the generation that chooses culture over casinos, connection over chaos, and working vacations over blacked-out weekends.
- [These Classic Album Covers Are Also Self-Portraits](https://musebyclios.com/art-of-the-album/these-classic-album-covers-are-also-self-portraits/) - Artists across disciplines often see themselves as vessels for creative expression, and that introspection naturally finds its way into their work.
- [Betclic Wants Portugal Fans to Feel Lucky—Win or Lose](https://musebyclios.com/sports/betclic-wants-portugal-fans-to-feel-lucky-win-or-lose/) - As Portugal powers through to the Round of 32 in its match-up against Croatia in the 2026 FIFA World Cup on July 2, one thing is clear: its supporters are feeling lucky—whether the team wins or loses. Under Betclic's official partnership with the Portuguese Football Federation, the online betting company created a campaign that speaks As Portugal powers through to the Round of 32 in its match-up against Croatia in the 2026 FIFA World Cup tomorrow, one thing is clear: it’s country’s supporters are feeling lucky—whether the team wins or loses.
- [Expedia's Trippy Excursion Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/expedias-trippy-excursion-tops-the-weeks-5-best-ads/) - Speed's always awesome, but pairing him with a mannequin lifts this one to another level.
- [IShowSpeed and a Mannequin Hit the Road (and Waves) for Expedia](https://musebyclios.com/ad-of-the-week/ishowspeed-and-a-mannequin-hit-the-road-for-expedia/) - IShowSpeed bops around in Corvettes and speedboats to hype Expedia. His travel companion—a mannequin rocking the brand's colors and logo—has an awesome time.
- [Why 'One Life to Live' and 'Transparent' Feel Like Gifts to Judith Light](https://musebyclios.com/film-tv/why-one-life-to-live-and-transparent-feel-like-gifts-to-judith-light/) - To soap fans, she’s the dramatic Karen Wolek from One Life to Live. To sitcom lovers, she's ad exec Angela Bower from Who’s the Boss? But while Emmy and Tony winner Judith Light’s 50-year career reads like a bucket list of iconic roles, her legacy extends far beyond the screen. Throughout her decades in theater,
- [Is Levi's Quiet World Cup Rebellion On Brand?](https://musebyclios.com/musings/why-levis-quiet-world-cup-rebellion-is-so-on-brand/) - Right now, draped high above Levi’s Stadium in San Francisco, hangs a Levi’s logo covered in a white sheet—its iconic batwing shape still visible,
- [Nike Canada Hopes You'll Regret Your World Cup Stay](https://musebyclios.com/worldviews/nike-canada-hopes-youll-regret-your-world-cup-stay/) - The Summer of Soccer keeps rolling with fun promos.
- [GloRilla Revives 'Eat 'Em Up' Rap for Reese's Puffs](https://musebyclios.com/music/glorilla-revives-eat-em-up-rap-for-reeses-puffs/) - Why munch Reese's Puffs cereal exclusively for breakfast when you can indulge after-dark for a chill late-night treat? C'mon, live a little!
- [Through Music, NPR Host Lara Downes Explores What It Means To Be an American Today](https://musebyclios.com/music/through-music-npr-host-lara-downes-explores-what-it-means-to-be-an-american-today/) - What does it mean to be American today? That’s the question at the heart of "The Declaration Project." Lara Downes, a pianist, NPR host and curator, spent two years working on this non-partisan endeavor, which has yielded the album Hold These Truths, a multimedia concert at Lincoln Center, an NPR America in Pursuit audio postcard
- [How Joe Sargent Creates Vibrant Experiences for Brands, Legends and Fans](https://musebyclios.com/2-minutes-with/how-joe-sargent-creates-vibrant-experiences-for-brands-legends-and-fans/) - For Joe Sargent, sports are way more than just pastimes.
- [Inside the Battle for the Soul of Healthcare Creative](https://musebyclios.com/partner-content/inside-the-battle-for-the-soul-of-healthcare-creative/) - “You’re throwing your career away.” Those are the words I remember most from my previous employer, after giving notice to start 21GRAMS. It didn’t bother me. It was a little cliché, but I took it as tough love. Their way of telling me I was blowing up a coveted opportunity at one of healthcare’s most
- [The Invisible Made Visible](https://musebyclios.com/partner-content/the-invisible-made-visible/) - Imagine for a moment, on a day like any other, you're going through the motions of life, and then suddenly … something feels off. Your arm or leg on one side feels unusually weak. No matter how hard you try, you simply can't muster up enough strength to move it. You try to call out Imagine for a moment, on a day like any other, you’re going through the motions of life, and then suddenly… something feels off. Your arm or leg on one side feels unusually weak. No matter how hard you try, you simply can’t muster up enough strength to move it. You try to call out for help, yet the words you need to do so, refuse to be formed. Then a numb, heavy sensation takes a hold of the side of your face as facial drooping begins.
- [Etsy Zings Amazon to Top Our 5 Ads of the Week](https://musebyclios.com/advertising/etsy-zings-amazon-prime-day-to-top-our-5-ads-of-the-week/) - Bestie: It's Amazon Prime Day. So Etsy Lets Other Jeffs Shine Non-billionaire Jeffs who sell on Etsy deliver the goods via agency Orchard and director Pat Martin. A cheeky full-page message placed in Bezos' Washington Post drives home the social satire. JB's got the Midas touch; but genuine human connections are pure gold for Etsy.
- [Classic Album Covers Trumpeting Music That Takes Bold New Directions](https://musebyclios.com/art-of-the-album/classic-album-covers-that-warn-you-the-music-inside-takes-bold-new-directions/) - The notion of pairing a visual statement with a piece of audio art is no small task.
- ['The Living Tracklist' From Sprite and Genius Celebrates Hip-Hop's Evolution](https://musebyclios.com/music/the-living-tracklist-from-sprite-and-genius-celebrates-hip-hops-evolution/) - The soda's summer splash—a "Living Tracklist" collab with Genius, the song-lyric database—feels especially on-point.
- [The Death of Disposable Taste: Gen Z Is Redefining Value at Home](https://musebyclios.com/musings/the-death-of-disposable-taste-gen-z-is-redefining-value-at-home/) - Marketers love to describe Gen Z as impulsive, trend-obsessed digital natives—constantly buying, constantly moving on. Yet new research suggests the opposite.
- [You Had to Be at Least 100 Years Old to Star in This Tito's Vodka Ad](https://musebyclios.com/advertising/you-had-to-be-at-least-100-years-old-to-star-in-this-titos-vodka-ad/) - Best commercial acting debut of the year so far? It's gotta be 104-year-old Grover, who gets the last word in a Tito's campaign hyping a new 100ml bottle.
- [NBA Players Group Seeks to Own the Brand Game](https://musebyclios.com/sports/nba-players-group-seeks-to-own-the-brand-game/) - What happens when athletes no longer stand alone, but come together as one? The ability to control their own destinies. That's the powerful message in a new campaign, "Own the Game," by the newly-formed Plyrs Untd. Launched by the National Basketball Players Association, Plyrs Untd operates as a consumer-facing brand that markets and commercializes the What happens when athletes no longer stand alone, but come together as one? The ability to control their own destinies. That’s the powerful message in a new campaign, “Own the Game,” by the newly-formed PLYRS UNTD.
- [Serena Hypes Factor's Ready-Made Meals Ahead of Her Wimbledon Comeback](https://musebyclios.com/sports/serena-hypes-factors-ready-made-meals-ahead-of-her-wimbledon-comeback/) - Serena Williams is hungry. For wins in her Wimbledon return ... and Factor's ready-made meals, as we learn in the spot below.
- [Duncan Channon's Jessea Hankins on Finding the Human Story in the Creative Work](https://musebyclios.com/2-minutes-with/duncan-channons-jessea-hankins-on-finding-the-human-story-in-the-creative-work/) - Jessea is currently ECD at Duncan Channon. Her decades-long career includes stints at Wieden+Kennedy and Bartle Bogle Hegarty. Clients include Sephora, Kettle Chips, the United Nations, Kona Big Wave, Horizon Organic and the Calif. Department of Public Health. We spent two minutes with Jesse to learn more about her background, her creative inspirations and recent work Jessea is currently ECD at Duncan Channon. Her decades-long career includes stints at Wieden+Kennedy and Bartle Bogle Hegarty.Clients include Sephora, Kettle Chips, the United Nations, Kona Big Wave, Horizon Organic, and the CA Department of Public Health.
- [It's Amazon Prime Day. So Etsy Lets Other Jeffs Shine](https://musebyclios.com/advertising/its-amazon-prime-day-so-etsy-lets-other-jeffs-shine/) - Etsy ribs Amazon's Jeff Bezos on Prime Day with a cheeky campaign touting other Jeffs who sell stuff.
- [Craft Brewer Protests ICE's Presence at World Cup](https://musebyclios.com/sports/craft-brewer-protests-ice-at-fifa-world-cup/) - Finnish brewery Olarin Panimo and agency United Imaginations just introduced a 4.9 percent lager as part of an initiative called "Best Served Without ICE."
- [Movement's Ly Nguyen on Helping e.l.f. Rock Pinterest](https://musebyclios.com/2-minutes-with/movements-ly-nguyen-on-helping-e-l-f-rock-pinterest/) - With nearly two decades of experience across Omnicom, Publicis Groupe and IPG, Ly is currently the chief creative officer at Movement. She leads a multidisciplinary team of 90+ creatives and strategists producing social and digital work for Fortune 500 brands. We spent two minutes with Ly to learn more about her background, her creative inspirations Building genuine relationships with cross-functional leaders is the best learning tool With nearly two decades of experience across agencies including Omnicom, Publicis Groupe and IPG, Ly is currently the chief creative officer at Movement, where she leads a multidisciplinary team of 90+ creatives and strategists producing award-winning social and digital work for Fortune 500 brands.
- [Video Series 'Spills the Historical Tea' for Gen Z](https://musebyclios.com/advertising/video-series-seeks-to-spill-the-historical-tea-for-gen-z/) - Former American presidents and first ladies feature in a social video series aimed at reaching Gen Z. The effort—a collab from More Perfect, The Ad Council and ATTN:—seeks to "spill the historical tea" to inspire young people to learn lessons from history. The series is timed to American's 250th birthday. The videos slot into More Former American presidents and first ladies feature in a fun, new social video series aimed at reaching Gen-Z. The effort—a collab between More Perfect, The Ad Council and ATTN:—seeks to “spill the historical tea” in an engaging way designed to inspire young people to learn more lessons from history. The series is well-timed to be just ahead of American’s 250th anniversary.
- [Dispatch From Soccer Nation: Grow the Game and You'll Grow the Culture](https://musebyclios.com/musings/lesson-from-soccer-nation-grow-the-game-grow-the-culture/) - For more than two decades, BMO has invested in the growth of soccer in Canada, from grassroots programs to the professional game.
- [Cann't Parties, VidCon and the World Cup: What 'Else' Is Happening in Adland This Week?](https://musebyclios.com/advertising/cannt-parties-vidcon-and-the-world-cup-what-else-is-happening-in-adland-this-week/) - For the vast majority of marketers who don't attend the Cannes Lions International Festival of Creativity, this week can feel a bit exclusionary.
- [Is This an Agency Meeting or a Live World Cup Match? It's Both, Thanks to LERMA\](https://musebyclios.com/advertising/is-this-an-agency-meeting-or-live-world-cup-match-its-both-thanks-to-lerma/) - You can spend the next 90 minutes following your fave team as they battle in the World Cup—or attending an agency credentials briefing with LERMA\ chief growth officer Taylor Smiley. That's a tough choice, right? (Just say yes.) Well, now you can do both—sort of—with some help from AI. Brand leaders who book a meeting
- [For Some Brands, the Lifecycle of Pride Campaigns Has Changed](https://musebyclios.com/musings/for-some-brands-the-lifecycle-of-pride-campaigns-has-changed/) - We’re at an inflection point: trend-chasing Pride work is giving way to 360 storytelling and relationship-building from brands that actually mean it.
- [Netflix x Anua Bask in the Glow of 'KPop Demon Hunters'](https://musebyclios.com/worldviews/netflix-x-anua-bask-in-the-glow-of-kpop-demon-hunters/) - Global greats from South Korea, Thailand and South Africa. Chosen by Muse sibling Ads of the World.
- ['Dirt Balls' Headline Stanley Steemer Campaign](https://musebyclios.com/advertising/humans-play-dirts-balls-for-stanley-steemer/) - "The Dirt Balls" come to life in a weird, human-cartoonish campaign from Stanley Steemer.
- [The Studs on These Soccer Boots Look Just Like Taco Bell Tacos](https://musebyclios.com/sports/the-studs-on-these-soccer-boots-look-just-like-taco-bell-tacos/) - In Spanish, "taco" refers to both food and the studs on soccer boots. That sounds like an ad campaign waiting to happen. And indeed, Madrid agency Fuego Camina Conmigo leveraged the linguistic factoid to tie Taco Bell closer to soccer during World Cup season. "That double meaning opened a whole territory for us: Celebrating an
- [Toyota's Sweet Pup Tells a Tale of Loyalty and Devotion](https://musebyclios.com/eurovisions/toyotas-sweet-pup-tells-a-tale-of-loyalty-and-devotion/) - Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World.
- [Filmmaker Captivates Ad World by Creating and Posting Spec Spots Across Social](https://musebyclios.com/creators/filmmaker-captivates-ad-world-by-creating-and-posting-spec-spots-across-social/) - Filmmaker Rickiece Poulson is gaining the attention of brands by creating and posting spec spots for their products on social media. The Chesapeake, Va.-based filmmaker, who goes by @KiecesKaptures on TikTok, launched his endeavor in January, shooting spec for brands like Poppi, Nerds and Chips Ahoy!, and giving viewers a behind-the-scenes look at his process.
- [VML's Brian Yamada on Asking, 'What's Now and What's Next?'](https://musebyclios.com/2-minutes-with/vmls-brian-yamada-on-asking-whats-now-and-whats-next/) - As global chief innovation officer, Brian heads VML partnership development across startups/emerging technologies, prototyping, product refinement and launches. He also leads the firm’s channel activation team, which includes social media, mobility, search/SEO, PR, content marketing and CRM. Brian joined VML in 1999 and his portfolio of past and present clients includes Dell, Ford, Gatorade, the As global chief innovation officer, Brian heads VML's innovation practice, which includes partnership development with startups/emerging technology, innovation ideation, MVPs/prototyping, product refinement and launch. He also leads the firm’s channel activation team, comprised of a diverse set of services including social media, mobility, paid media, paid search/SEO, PR, content marketing and CRM disciplines.
- [Bigfoot's Haircare Secret? It's e.l.f.!](https://musebyclios.com/health/bigfoots-haircare-secret-its-e-l-f/) - Bigfoot as a glamorous model? It works—and works and works—in Tombras' very amusing spot introducing e.l.f.'s haircare line.
- [How Damien Escobar of Art of Sound and Havas Brings Artists, Brands and Culture Together](https://musebyclios.com/2-minutes-with/how-damien-escobar-of-art-of-sound-and-havas-brings-artists-brands-and-culture-together/) - Damien is CEO of the Art of Sound and chief music officer at Havas. He is an an Emmy Award–winning violinist. We spent two minutes with Damien to learn more about his background, his creative inspirations and recent work he's admired. Damien, tell us … Where you grew up, and where you live now. I Damien is CEO of the Art of Sound and chief music officer within Havas. He is a two-time Emmy Award–winning violinist.
- [‘Messy Is Good’: An Inside Look at Growing Up in the Droga House](https://musebyclios.com/advertising/messy-is-good-an-inside-look-at-growing-up-in-the-droga-house/) - Storytelling isn’t genetic, per se. But the play between nature and nurture in the Droga family is well worth exploring.
- [Jack Checks All the World Cup Boxes to Top Our 5 Ads of the Week](https://musebyclios.com/advertising/jack-checks-all-the-world-cup-boxes-to-top-our-5-ads-of-the-week/) - There's ludicrous low-brow humor, an authentic '80s vibe, comic mayhem, a malevolent mascot and more.
- [Strange Brew: Liquid Death vs. Long Island Iced Tea](https://musebyclios.com/advertising/strange-brew-liquid-death-iced-tea-vs-long-island-iced-tea/) - Liquid Death's non-alcoholic, lower-calorie brew goes up against the popular cocktail in a subversive showdown.
- [Knicks' NBA Title Puts Brands in a New York State of Mind](https://musebyclios.com/sports/knicks-nba-puts-brands-in-a-new-york-state-of-mind/) - The New York Knicks won the NBA Championship over the San Antonio Spurs, clinching their first title since 1973. Naturally, brands nationwide have begun paying tribute as the team celebrates its 94-90 Saturday victory in Game 5. Muse presents some notable entries below, and we'll add fresh work as it drops. Updated: June 17. Mother New The New York Knicks reigned supreme in its NBA Championship game against the San Antonio Spurs, seeing the brand nods now transforming into tribute ads.
- [Tootsie Roll's Mr. Owl Returns, With a Chameleon Pal in Tow](https://musebyclios.com/advertising/tootsie-rolls-mr-owl-returns-with-a-chameleon-pal-in-tow/) - Tootsie Roll's Mr. Own is back again with a chameleon sidekick in a TV spot designed to hype Tootsie Roll's array of flavors.
- [How to Produce for the World Cup (Without a Coca-Cola Budget)](https://musebyclios.com/2-minutes-with/how-to-produce-for-the-world-cup-without-a-coca-cola-budget/) - As the ad industry navigates the A.I. era, it’s easy to shift away from human-only content production and lean into machine-assisted tools. But can AI protect the creative craft across borders, time zones and cultural nuances? Global executive producer Debi Rubbiani's done just that across an impressive portfolio of high-profile clients. Starting her career nearly
- [Jack Box Drives His Soccer Cleat Into an Opposing Player's Face—and It Sticks There](https://musebyclios.com/sports/jack-box-drives-his-soccer-cleat-into-a-rival-players-face-and-it-stays-there/) - Developed with TBWA\Chiat\Day L.A., the work seeks to link the brand and tournament through edgy, OTT humor.
- [Top 5 Moments at Clio Health 2026: Heartfelt Speeches, New UN Partnership, Knicks Watch Party](https://musebyclios.com/health/top-5-moments-at-clio-health-2026-heartfelt-speeches-new-un-partnership-knicks-watch-party/) - The intersection of healthcare, creativity and advocacy has never been more powerful, as seen at the Clio Health Awards in New York City on Wednesday night. The evening brought together global health leaders, agency innovators and inspiring advocates to celebrate the boundary-pushing campaigns changing lives and driving legislative change. From a four-kilometer-long petition fighting for The event convened global health leaders, agency innovators and advocates to honor campaigns driving significant social and legislative progress.
- [RBC Imagines a Crocheted World](https://musebyclios.com/worldviews/rbc-imagines-a-crochet-world/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.
- [Clio Awards CEO on Celebrating the Power of Creators](https://musebyclios.com/nicole-purcell/clio-awards-ceo-on-celebrating-the-power-of-creators/) - I’m excited to be launching my first column for The Muse. This is where I’ll dig into the intersection of advertising and marketing with the industries that shape culture—from fashion on the red carpet to the role of music in storytelling, to the way food, wine, and travel influence how we connect and experience brands.
- [Why the Smaller Conversations Often Matter Most](https://musebyclios.com/musings/why-the-smaller-conversations-often-matter-most/) - I've found myself thinking less about what happened on stage and more about the conversations that happened around it.
- [Timothée Chalamet Gets Dental Work, Plugs Kalshi](https://musebyclios.com/film-tv/timothee-chalamet-gets-dental-work-plugs-kalshi/) - In a trio of weird vignettes, Timothée Chalamet helps build curiosity around prediction marketplace Kalshi.
- [In the Age of AI, Creative Feedback Requires the Human Touch More Than Ever](https://musebyclios.com/musings/why-creative-feedback-needs-the-human-touch/) - If elevating the work is the objective, you cannot turn your creative kings and queens into pawns on a chessboard.
- [USL's Cory Bernstine on Bringing the First Promotion and Relegation System to American Soccer](https://musebyclios.com/2-minutes-with/usls-cory-bernstine-on-bringing-the-first-promotion-and-relegation-system-to-american-soccer/) - Cory is currently SVP at the United Soccer League, the nation's largest connected soccer organization, overseeing business initiatives that drive growth in relevance, fandom, competition and revenue. Before joining USL, Cory spent time at the Minor League Baseball League Office, where he helped build national marketing, brand development, fan engagement and partnership strategy. His work Cory is currently SVP at the United Soccer League, the nation's largest connected soccer organization, overseeing key organizational business initiatives that drive growth in relevance, fandom, competition, and revenue. Before joining USL, Cory spent time at the Minor League Baseball League Office, where he helped build and lead the league's national marketing, brand development, fan engagement, and partnership strategy. His work supported more than 100 teams across the country and contributed to one of the league's most innovative periods of growth.
- [Filmmaker, Photographer and Creative Director Lucrecia Always Trusts Her Instincts](https://musebyclios.com/2-minutes-with/filmmaker-photographer-and-creative-director-lucrecia-places-deep-trust-in-her-instincts/) - Lucrecia is a filmmaker, photographer and creative director. Her work spans commercials, music videos and narrative projects for brands including Ensure, Oxfam, Peroni and Bibigo. She is represented in Canada by Holiday Films. We spent two minutes with Lucrecia to learn more about her background, her creative inspirations and recent work she's admired. Lucrecia, tell Lucrecia is a filmmaker, photographer, and creative director. Her approach draws from photography, music videos, fashion, and contemporary culture to create films that feel visually striking while deeply human. Her work spans commercials, music videos, and narrative projects for brands including Ensure, Oxfam, Peroni, and Bibigo. She is represented in Canada by Holiday Films.
- [How 'The Period Uniform' Fights Schoolroom Stigma in Colombia](https://musebyclios.com/health/how-the-period-uniform-fights-schoolroom-stigma-in-colombia/) - Serviceplan's "The Period Uniform" helps fight absenteeism in Colombian schools.
- [VW Plays Small Ball for the World Cup. Very Small](https://musebyclios.com/sports/vw-plays-small-ball-for-the-world-cup-very-small/) - The automaker will go small and dispatch Tiggy, a remote-controlled mini-Tiguan, as its WC ambassador to events nationwide.
- [Sloths and Frogs Get Juiced With Tropicana](https://musebyclios.com/advertising/sloths-and-frogs-get-juiced-with-tropicana/) - A thirsty sloth steps up the pace and a frog gets airborne after downing some Tropicana juice in a new brand campaign from agency Fig.
- [Nike's World Cup Blockbuster Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/nikes-world-cup-blockbuster-leads-our-5-ads-of-the-week/) - Hollywood and the media-sphere serve as the setting for this mammoth FIFA-themed splash starring Cristiano Ronaldo, Erling Haaland, Vini Jr. and more.
- [Timothée Chalamet Laces Up for Adidas to Lead Our 5 Ads of the Week](https://musebyclios.com/advertising/timothee-chalamet-laces-up-for-adidas-in-weeks-top-spot/) - Smuggler director Mark Malloy and agency Lola create a soccer-obsessed universe with Timothée Chalamet as its focal point.
- [How Kotex Crafted One of the Year's Boldest Health Campaigns](https://musebyclios.com/health/how-kotex-crafted-one-of-the-years-boldest-health-campaigns/) - While designing the visuals for "Own Your Flow" for Kimberly-Clark’s Kotex, the team at Melt Creative in Barcelona faced a potent challenge.
- [Animating the True Story of a Couple Who Adopted a Baby Abandoned in a Subway Station](https://musebyclios.com/health/animating-the-true-story-of-a-couple-who-adopted-a-baby-abandoned-in-a-subway-station/) - When did Klick Health know it was on the right track while prepping a film about a gay couple who adopted a baby one of them found at a New York subway station?
- [Tom Brady's All About Coconut Water for Gopuff](https://musebyclios.com/advertising/tom-bradys-all-about-coconut-water-for-gopuff/) - Tom Brady and Gopuff just launched Good Nut organic coconut water with a funny campaign.
- [Director Dan Streit Takes Us Inside Nike's Audacious World Cup Film](https://musebyclios.com/sports/director-dan-streit-takes-us-inside-nikes-audacious-world-cup-film/) - The message of "Rip the Script" is clear: Soccer's a pervasive global force, shaping our reality on par with any other sport you could name.
- [It's World Cup Season. So Gordon Ramsay Behaves Like Even More of a Prig](https://musebyclios.com/film-tv/its-world-cup-season-that-makes-gordon-ramsay-even-more-of-a-prig/) - Uber Eats earns an extra Michelin star for having the acerbic chef drop F-bombs and douse a barbecue with a garden hose for the World Cup.
- [ServiceNow Says Its AI Does More than Just Make Suggestions](https://musebyclios.com/advertising/servicenow-says-its-ai-does-more-than-just-make-suggestions/) - In a :30 from business software firm ServiceNow, we meet a squad of firefighters who promise to "answer the call" when your house is burning down.
- [Footballers Flop in Dramatic Roles—and Other Great World Cup Ads From Europe](https://musebyclios.com/eurovisions/footballers-flop-in-dramatic-roles-and-other-great-world-cup-ads-from-europe/) - Here are some notable FIFA World Cup-related campaigns that recently broke in Europe, curated by Muse sibling Ads of the World.
- [AXA Wins 4 Grands for 'Three Words' at Clio Health Awards](https://musebyclios.com/health/axa-wins-4-grands-for-three-words-at-clio-health-awards/) - "Three Words"—an initiative from AXA and Publicis Conseil designed to combat domestic violence in France—won 4 Grands at last night's Clio Health Awards.
- [Who Wouldn't Embrace 'Thorn Bouquets' to Prove Their Love?](https://musebyclios.com/art/who-wouldnt-embrace-thorn-bouquets-to-prove-their-love/) - The timeless notion that love hurts informs a supremely spiky project from PAPOCO, timed to Brazil's Valentine's Day on June 12.
- [Area 23's Viton Araújo Emphasizes Breakthrough Ideas That Feel Human](https://musebyclios.com/2-minutes-with/area-23s-viton-araujo-emphasizes-breakthrough-ideas-that-feel-human/) - With over 22 years in global advertising, Viton is currently a creative partner at Area 23 in New York. He began his career as a copywriter in Brazil and then worked for FCB Lisbon. His notable work includes "Portuguese Reconstitution" with Penguin Books and "Magnetic Stories" for Siemens Healthineers. Beyond advertising, he is also a With over 22 years in global advertising, Viton is currently a creative partner at AREA 23 New York. He began his career as a copywriter in Brazil and then worked for FCB Lisbon. Notable clients and work include Portuguese Reconstitution with Penguin Books and Magnetic Stories with Siemens Healthineers. Beyond advertising, he is also a published poet and author whose work explores the intersection of storytelling, creativity, and human emotion.
- [AI Doesn't Build Belief. People Do](https://musebyclios.com/musings/ai-doesnt-build-belief-people-do/) - Independent agencies aren't ahead because they use AI more. They're ahead because they use it with more intention.
- [Timesheets Transform Into 'Bragsheets' for Corner Table Creative](https://musebyclios.com/advertising/timesheets-transform-into-bragsheets-for-corner-table-creative/) - Billable hours. Utilization rates. Timesheets. Tools designed to track productivity and prove value to clients—or so it seems. Corner Table Creative wanted to make meaningful change that focuses on lifting its employees—mostly women—in an industry that often sees that gender undersell their accomplishments. So, instead of obsessively tracking time, the agency asked its staff to Billable hours. Utilization rates. Timesheets. All things designed to track productivity and prove value to clients—or so it seems. Corner Table Creative wanted to make meaningful change inside its firm that focuses on lifting its employees—all women—in an industry that often sees the gender undersell their accomplishments.
- [Michelob Ultra's Star-Studded Epic and More World Cup Campaigns](https://musebyclios.com/worldviews/michelob-ultras-star-studded-anthem-and-more-world-cup-campaigns/) - Here are some notable FIFA World Cup-related campaigns that recently broke far and wide, curated by Muse sibling Ads of the World.
- [Data Trackers Are Too Darn Clingy in Apple's Privacy Spot](https://musebyclios.com/advertising/data-trackers-get-clingy-in-apple-privacy-spot/) - Apple's brings intrusive online data trackers to life as it touts Safari's privacy tools in a campaign titled "Clingers."
- [Brando Babini on Breaking Down Youth Soccer's Pay-to-Play Barriers](https://musebyclios.com/2-minutes-with/brando-babini-on-breaking-down-youth-soccers-pay-to-play-barriers/) - Brando is a 21-year-old student at Brown University. At age 16, he founded Youth 4 Youth FC after experiencing firsthand how the U.S. youth soccer system locks out talented players through pay-to-play barriers. In the past year, Youth 4 Youth FC has grown into one of the fastest-rising player-led soccer development networks in the country. Highlights Brando is a 21-year-old student at Brown University, who founded Youth4Youth FC at age 16 after experiencing firsthand how the U.S. youth soccer system locks out talented players through pay-to-play barriers. In just the past year, Youth4Youth FC has grown into one of the fastest-rising player-led soccer development networks in the country. Notably: 294 percent year-over-year revenue growth; 650 elite players across 8 states; 30M+ organic social content views; partnership with Nike; hosted the largest free college soccer showcase in U.S. history, generating 51 college offers for players at zero cost.
- [Thiago Fernandes of Digitas Health: Innovation Is the Creative Baseline](https://musebyclios.com/2-minutes-with/thiago-fernandes-of-digitas-health-innovation-is-the-creative-baseline/) - Thiago is currently deputy CCO at Digitas Health. Over the past decade, he has guided work for brands and organizations including UNICEF, Boehringer Ingelheim and Eurofarma. Campaigns like "Baby Minder," "The Unwearable Collection," "Lil Sugar: Master of Disguise," "In Transit" and "bAIgrapher" have earned international recognition. He works alongside his longtime creative partner Widerson Souza. Thiago is currently deputy chief creative officer at Digitas Health. Over the past decade, his work has touched some of the most complex and controversial issues in healthcare, for brands and organizations that include UNICEF, Boehringer Ingelheim, and Eurofarma. Campaigns like Baby Minder, The Unwearable Collection, Lil Sugar: Master of Disguise, In Transit, and bAIgrapher have earned international recognition. Prior to Digitas Health, Thiago held leadership roles at Ogilvy Health and Area 23. He works alongside longtime creative partner Widerson Souza.
- [Sid Lee's Johan Vakidis on Creating the First LED Basketball Court with Nike](https://musebyclios.com/2-minutes-with/sid-lees-johan-vakidis-of-on-creating-the-first-led-basketball-court-with-nike/) - Johan is chief creative officer and president, North America, of Sid Lee. With over two decades of experience in Asia, Johan has built an award-winning career across advertising, marketing, gaming and entertainment, blending technological innovation with storytelling. He has held leadership roles at Ogilvy Shanghai, established AKQA in China, launched R/GA in China and Japan, and spearheaded Johan is chief creative officer and president, North America, of Sid Lee. With over two decades of experience in Asia, Johan has built an award-winning career across advertising, marketing, gaming, and entertainment, blending technological innovation with storytelling. He has held leadership roles at Ogilvy Shanghai, establishing AKQA in China, launching R/GA in China and Japan, and spearheading digital transformation at Disney. After serving as CCO at Publicis Groupe Asia, Johan returned to his native Canada for roles at Sid Lee and C2 before rejoining in his current role. Johan has worked with such brands as Electronic Arts Battlefield 6, Nestlé, Samsung, Nike, Coca-Cola, Mercedes-Benz, and Tim Hortons.
- [Mark Shin of Mfused on the Mainstream Evolution of Cannabis](https://musebyclios.com/2-minutes-with/mark-shin-of-mfused-on-the-mainstream-evolution-of-cannabis/) - Mark is senior vice president of marketing at Mfused, where he focuses on brand growth, strategic partnerships, product positioning, and cultural marketing initiatives as the company continues expanding across regulated cannabis markets. With more than 20 years of experience spanning cannabis, consumer electronics, sportswear, gaming, and lifestyle brands, Mark has built and supported global marketing, partnership, and brand development initiatives across a range of industries. Prior to joining Mfused, he held marketing and partnership roles at companies including PAX Labs, ASTRO Gaming, adidas, Belkin, Monster, and New Era Cap.
- [McDonald's World Cup Runneth Over, Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/mcdonalds-world-cup-runneth-over-tops-our-5-ads-of-the-week/) - Thierry Henry, Ronaldinho, Beckham and more icons head to McD's for collectible cups displaying their faces.
- [Why Honesty Became the Most Disruptive Idea in Women's Health Advertising](https://musebyclios.com/musings/why-honesty-became-the-most-disruptive-idea-in-womens-health-advertising/) - As AI becomes more dominant, those biases risk becoming even more entrenched. As an industry, we strive for more “honest” work.
- [Why Paramount's 'Scary Movie' Is the New 'Barbie'](https://musebyclios.com/musings/why-scary-movie-is-the-new-barbie/) - Twenty-six years after a man famously occupied a transparent block in Times Square, June 2026 saw a strikingly similar—though significantly hotter—stunt. While the direct influence of David Blaine remains unconfirmed, the Scary Movie marketing team has clearly mastered the art of trend-hopping. Between viral horror parodies and appearances alongside Premier League champions in London, the
- [Let's Watch Antiquated Banking Crumble and Fall Like It's Doomsday](https://musebyclios.com/advertising/lets-watch-antiquated-banking-crumble-and-fall-like-its-doomsday/) - An absurdist bank-pocalypse unfolds before our eyes in this Epoch Films spot for Wealthsimple.
- [How Design Engineer Harshal Ambekar Turns Ideas Into Reality](https://musebyclios.com/2-minutes-with/how-design-engineer-harshal-ambekar-turns-ideas-into-reality/) - Harshal is a product design engineer with a focus on bringing complex hardware to market at scale. Drawing on a global background spanning India, Italy and the U.S., his work includes consumer products and EV charging infrastructure now deployed in 30+ states, with an emphasis on manufacturability, cost optimization and cross-functional execution. We spent two Harshal is a product design engineer working at the intersection of design, engineering, and manufacturing, with a focus on bringing complex hardware to market at scale. Drawing on a global background spanning India, Italy, and the United States, his work spans consumer products and EV charging infrastructure now deployed across more than 30 states, with a consistent emphasis on manufacturability, cost optimization, and cross-functional execution.
- [ESPN Stars Get Animated for Disney's 'Toy Story 5'](https://musebyclios.com/sports/espn-stars-get-animated-for-disneys-toy-story-5/) - Can Eli Manning upstage Buzz Lightyear? In animated form, it just might happen, thanks to an ESPN spot plugging Disney's Toy Story 5.
- [Inside the Clios' New Podcast, 'Best Brands on Earth'](https://musebyclios.com/clio-awards/inside-the-clios-new-podcast-best-brands-on-earth/) - He’s a longtime industry insider. She’s a journalist turned actress. Together, Matt Kerbel and Hayley Clover make up the witty duo behind the mics of Best Brands on Earth, a new podcast venture from the Clios and Open Fortune. From the heritage brands making a comeback to globally renowned creators who have inspired a movement,
- ['Scary Movie' Gets a Hotbox in Times Square](https://musebyclios.com/film-tv/scary-movie-gets-a-hotbox-in-times-square-in-experiential-campaign/) - When Paramount Pictures sat down with Pubity Group asking for "unapologetically inappropriate" ideas to promote its latest Scary Movie, the social publisher believed that it had to push the limits of pop culture parody. The result? Marlon Wayans, Shawn Wayans, Anna Faris and Ghostface hotboxing in an enclosed glass case in New York's Times Square, When Paramount Pictures sat down with Pubity Group asking for "unapologetically inappropriate" ideas to promote "Scary Movie 6" the agency knew—bar none—it had to push the limits to the hilt that spoke to the spirit of pop culture parody. The result? Marlon Wayans, Shawn Wayans, Anna Faris and Ghostface hotboxing in an enclosed glass case in New York's Times Square, of course.
- [Jason Momoa Loves to Play for Lego](https://musebyclios.com/film-tv/jason-momoa-loves-to-play-for-lego/) - Timed to World Play Day on June 11, the work positions Lego's iconic blocks as the prime building materials to set young imaginations free.
- [Brands Large and Small Show the Knicks Some Love in Run-Up to NBA Finals](https://musebyclios.com/sports/brands-large-and-small-show-the-knicks-some-love-in-run-up-to-the-nba-finals/) - The New York Knicks are making an epic return to the NBA finals after a 27-year drought. They'll meet the winner of the ongoing Oklahoma City Thunder vs. San Antonio Spurs series. The Knicks pride felt across the city’s five boroughs, and beyond, is palpable. Naturally, brands are showing the NYC hoopsters major love. We The New York Knicks are making an epic return to the NBA finals —after a 27 year drought - and brands are showing the love. News of the Knicks’ total domination on the courts leading to the placement feels like the proverbial shot around the world, or at least in U.S. sports. And the pride felt across the city’s five boroughs - and beyond - is strong.
- [Soccer Royalty Visits McDonald's for FIFA Collectible Cups](https://musebyclios.com/sports/soccer-royalty-visits-mcdonalds-for-fifa-collectible-cups/) - Wieden+Kennedy's World Cup campaign, directed with bouncy humor by Stacy Wall, seeks to portray a roster of pitch icons as die-hard McDonald's fans.
- [Apple Talks Up Privacy in iPhone Push for China](https://musebyclios.com/advertising/apple-talks-up-privacy-in-iphone-push-for-china/) - Chinese comedian Yue Yun Peng, a frequent Apple ambassador, learns his tech lessons the hard way in a trio of amusing vignettes.
- [Ikea Marked Sweden's Sunniest Spot With a Pair of Big Stone Chairs](https://musebyclios.com/advertising/ikea-marked-swedens-sunniest-spot-with-big-stone-chairs/) - Thanks to Ikea, visitors to Gotland, an island off Sweden's east coast, can rest a spell and soak up the sun in a pair of huge granite armchairs.
- [Liquid Death Depicts Parenting as an MMA Battle](https://musebyclios.com/advertising/liquid-death-depicts-parenting-as-an-mma-battle/) - Liquid Death positions its Sparkling Energy line as providing parents with enough caffeinated kick to help.
- [Canadians Like to Root for Opposing Teams. And FanDuel's Got the Scarves to Prove It](https://musebyclios.com/musings/canadians-like-to-root-for-2-teams-at-the-same-time-and-fanduels-got-the-scarves-to-prove-it/) - For many Canadians, at least when it comes to international competition, this is simply sport.
- [Ahead of World Cup, Vini Jr. Flips for Havaianas](https://musebyclios.com/worldviews/ahead-of-world-cup-vini-jr-flips-for-havaianas/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. Havaianas, 'Vini Jr. Takes Brazilian Flair to the World'Agency: GUT Madrid This fun campaign is built on the idea that slipping into a pair of flip-flops can instantly change your mood, turning everyday moments
- [DoorDash Is So There for World Cup Revelers](https://musebyclios.com/sports/doordash-is-so-there-for-world-cup-partiers/) - "Deliver Us to Fútbol" is a global initiative from DoorDash launched this week via GUT Los Angeles and GUT Design.
- [Etsy Captures Life's Sweet Moments to Lead Our 5 Ads of the Week](https://musebyclios.com/advertising/etsy-captures-lifes-sweet-moments-to-lead-our-5-ads-of-the-week/) - The Orchard agency and director Jess Kohl capture life's small moments that add up to a lot. Mementos from Etsy help us mark these special times.
- [It's Arizona or Bust for McDonald's x Nike Collab](https://musebyclios.com/advertising/its-arizona-or-bust-for-mcdonalds-x-nike-collab/) - Phoenix Suns guard Devon Booker recently shared some Q-time in the desert with Ronald McDonald. The pair hyped Devon's McD's-inspired sneaker.
- [Matt FaJohn of Hovercraft on Working With Nike and Coinbase Arena](https://musebyclios.com/2-minutes-with/matt-fajohn-of-hovercraft-on-working-with-nike-and-coinbase-arena/) - Matt is a founding partner of Hovercraft with 20 years of industry experience directing and producing interactive, animations and immersive experiences for brands and agencies worldwide. In addition to client projects, Matt has also developed experiences in cultural institutions such as the The Smithsonian, Denver Art Museum, the Clifford Still Museum and Denver MCA. He Matt is a founding partner of Hovercraft with 20 years of industry experience directing and producing interactive, animation and immersive experiences for some of the biggest brands and agencies in the world. In addition to client projects, Matt has also directed and produced experiences in cultural institutions such as the The Smithsonian, Denver Art Museum, the Clifford Still Museum, and Denver MCA. He taught interaction design at the University of Colorado’s graduate program Boulder Digital Works from 2009 - 2013.
- [If the Shoe Fits: Mini Slips Into Sneaker Culture With 'Icon Drops'](https://musebyclios.com/advertising/if-the-shoe-fits-mini-slips-into-sneaker-culture-with-icon-drops/) - BMW's Mini today launched a campaign trumpeting "Icon Drops" in coming months for its vehicles. From Goodby Silverstein & Partners.
- [Emily Burnett Is Here to Protect Creativity, Soak in N.Y. and Never Give Up](https://musebyclios.com/advertising/emily-burnett-is-here-to-protect-creativity-soak-in-n-y-and-never-give-up/) - Emily Burnett knows a thing or two about fashion innovation. Earlier this year, the designer attended The Clio Awards, making an appearance on the red carpet to witness the debut of the gown she crafted specifically for Nicole Purcell, the CEO of the Clios. The former creative director for luxury fashion designer Dennis Basso has
- [Amazing In-Camera Visuals Power Airalo's Global Campaign](https://musebyclios.com/travel/super-smooth-in-camera-visuals-power-airalos-global-campaign/) - Airalo, a provider of digital SIM cards for global travelers, set its latest advert in locations around Pisa, Paris, Tokyo, Bangkok and Berlin.
- [Filmmaker Zachary Heinzerling Profiles Rafael Nadal in Revealing Netflix Documentary Series](https://musebyclios.com/film-tv/filmmaker-zachary-heinzerling-profiles-rafael-nadal-in-revealing-netflix-documentary-series/) - The final year of tennis great Rafael Nadal's career is chronicled in Rafa. Dropping on Netflix May 29, the 4-part documentary series stands out for its emotional depth. Episodes explore the challenges faced by the 22-time Grand Slams singles champion, most notably a rare and debilitating foot condition. We also learn about the role his
- [The Evolution of Agency Creativity in the Age of AI](https://musebyclios.com/partner-content/the-evolution-of-agency-creativity-in-the-age-of-ai/) - In marketing, it's now within the realm of possibility to state: "Everything we can imagine, we can create." This age of artificial intelligence sees the last technical barrier between imagination and execution completely dissolve. Philosophically interesting questions arise: What happens when constraint disappears: does creativity become infinite, or meaningless? Does imagination inflate into delusion? What happens In marketing, it’s now within the realm of possibility to state: “Everything we can imagine, we can create.” This age of artificial intelligence sees the last technical barrier between imagination and execution completely dissolve. Philosophically interesting questions arise: What happens when constraint disappears: does creativity become infinite, or meaningless? Does imagination inflate into delusion? What happens to human creativity when creation itself is no longer difficult? Indeed, technology has caught up to the creative mind—but that’s not the win we thought it would be.
- [Vans' Surreal Circuit of Amsterdam and More European Highlights](https://musebyclios.com/eurovisions/vans-surreal-circuit-of-amsterdam-and-more-european-highlights/) - Set in a sun-soaked, psychedelic version of Amsterdam, the film follows a skater drifting through the city in search of the perfect shoe.
- [Hong Kong Ballet Channels Bruce Lee, Disco and More](https://musebyclios.com/advertising/hong-kong-ballet-channels-bruce-lee-disco-and-more/) - Whether you get your kicks from classic kung fu flicks or retro-70s disco nightlife, the Hong Kong Ballet has you covered.
- [K-Pop Kingpins BTS Groove With Oreos](https://musebyclios.com/music/k-pop-kingpins-bts-groove-with-oreos/) - Nothing goes with K-pop better than limited-edition brown-sugar-pancake-flavor creme Oreos. Just ask mega-band BTS.
- [Etsy Wants to Help Us 'Celebrate Being Human'](https://musebyclios.com/advertising/etsy-expands-focus-to-celebrate-being-human/) - In the numbers game of life, consumers can count on Etsy for handmade goods that rise above the machine-made fray and deliver deeper meaning.
- [Wayne Rooney Recites Shakespeare for Nike x Palace Ahead of FIFA World Cup](https://musebyclios.com/sports/wayne-rooney-recites-shakespeare-for-nike-x-palace-ahead-of-world-cup/) - Hail Britannia! Pitch legends Wayne Rooney and Jill Scott raise England pride to Shakespearean levels in a World Cup collab from Palace and Nike.
- [Jamie Reilly of Moment Factory: The Wall Between Event Marketing and Entertainment Will Dissolve](https://musebyclios.com/partner-content/jamie-reilly-of-moment-factory-the-wall-between-event-marketing-and-entertainment-will-dissolve/) - Jamie is General Manager of Sports & Entertainment at Moment Factory. Muse spent a few minutes with Jamie to learn more about her background, her creative inspirations and recent work she's admired. Jamie, tell us ... Your most important creative inspirations, and some recent stuff you love, in the events space or otherwise. I recently Jamie is General Manager of Sports & Entertainment at Moment Factory.
- [DéVon Christopher Johnson of BOMESI on Bringing More Ad Dollars to Diverse Media](https://musebyclios.com/2-minutes-with/devon-christopher-johnson-bomesi-on-bringing-more-ad-dollars-to-diverse-media/) - DéVon is the cofounder of BOMESI (the Black Owned Media Equity & Sustainability Institute) and founder/CEO of BleuLife Media Group. He built his company from a single publication, Bleu Magazine, into a multimedia platform serving diverse audiences worldwide, partnering with brands like Pfizer, Nivea, BMW and Coach. DéVon began his career at Def Jam Records DéVon is the cofounder of BOMESI and Founder/CEO of BleuLife Media Group. He built his company from a single publication, Bleu Magazine, into a full-scale multimedia platform serving diverse audiences worldwide, partnering with brands like Pfizer, Nivea, BMW, and Coach. DéVon began his career at Def Jam Records and went on to work with Universal and Warner Music Group, collaborating with artists including Jay-Z, LL Cool J, and Mariah Carey.
- [Inside Barbour's Series Exploring the Natural World](https://musebyclios.com/musings/inside-barbours-series-exploring-the-natural-world/) - Barbour’s "It’s a Way of Life" documentary series, housed on its website, Instagram and YouTube channels, now runs across 22 episodes, the latest featuring naturalist, author and TV host Monty Don. With each episode carefully designed to reflect the craft and heritage of the brand, the brand series represents the antithesis of the "hard sell."
- [BuzzBallz Grabs All the Attention. That Makes Streaker Steve Mad](https://musebyclios.com/sports/buzzballz-grabs-all-the-attention-that-makes-streaker-steve-mad/) - Is anything as cringy as an aging streaker shaking his assets and cursing fate now that BuzzBallz ready-to-drink cocktails have stolen his naked thunder?
- [Why Some Brands Just Show Up in Culture, While Others Belong There](https://musebyclios.com/musings/why-some-brands-just-show-up-in-culture-while-others-belong-there/) - Early on in a client relationship, I was invited to attend a basketball game in our client’s suite. We were in town for a series of in-person working sessions to kick off strategy and a brand expression refresh. The invite to the game was a nice change of pace in the getting-to-know-you phase when you
- [StreetEasy Lets Fans of NYC Book Reservations for 20 Years in the Future](https://musebyclios.com/advertising/streeteasy-helps-new-yorkers-book-reservations-for-20-years-in-the-future/) - Zillow StreetEasy just partnered with select NYC hotspots and institutions for a campaign that does indeed let folks book reservation 20 years in the future.
- [The Forgotten Value of Mentoring Junior Staff](https://musebyclios.com/musings/the-forgotten-value-of-mentoring-junior-staff/) - Mentoring takes minutes and hours we don’t have, but it’s worth it. The act of teaching forces us to clearly articulate the things that have become instinct.
- [The Sonic Guys Return in Commercials for Jiffy Lube](https://musebyclios.com/advertising/the-sonic-guys-return-in-commercials-for-jiffy-lube/) - Sonic's old ad teams returns in fresh spots for Jiffy Lube.
- [Harry's Slick Humor Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/harrys-slick-humor-leads-our-5-ads-of-the-week/) - This one's so smooooooth, lathered extra thick with self-aware silliness.
- [Entrepreneur Chantell Preston: Building Platforms That Shift Narratives for Women](https://musebyclios.com/2-minutes-with/entrepreneur-chantell-preston-building-platforms-that-shift-narratives-for-women/) - Chantell is a seasoned healthcare executive with over 25 years of experience. She is also a women's sports investor and co-founder/co-owner of League One Volleyball (LOVB) San Francisco. As CEO of Preston Partners, she works with organizations on strategic planning and leadership development. Earlier, Chantell served as CEO of Facilities Management Group, where she oversaw Chantell is a seasoned healthcare executive with over 25 years of experience. She is also a women's sports investor, and co-founder and co-owner of League One Volleyball (LOVB) San Francisco. As CEO of Preston Partners, she partners with organizations on strategic planning and leadership development. Prior to Preston Partners, Chantell served as CEO of Facilities Management Group, where she oversaw multimillion-dollar healthcare facilities in Texas and Nevada, leading the company through regulatory challenges and strategic shifts to ensure long-term success.
- [Joy Allen-Altimare of Vella Bioscience on the Shift Toward Patient-Led Care](https://musebyclios.com/2-minutes-with/joy-allen-altimare-of-vella-bioscience-on-the-shift-toward-patient-led-care/) - Joy has over 25 years of experience leading brand innovation, growth and commercialization across evolving markets. She currently serves as president of Vella Bioscience, a company focused on advancing women's sexual and hormonal health with rigor, clarity and empathy. She oversees strategy across brands, products, operations and external engagement, supporting women throughout their full hormonal Joy is a seasoned executive with over 25 years of experience leading brand innovation, growth, and commercialization across the evolving markets. She currently serves as president of Vella Bioscience, a science-led women's health company focused on advancing sexual and hormonal health with rigor, clarity, and empathy. In this role, she oversees strategy across brand, product, operations, and external engagement, with a focus on scaling a disciplined, evidence-based platform that supports women throughout their full hormonal lifecycle—from menstruation to menopause.
- [Global Greats From Samsung, McDonald's, Brahma Beer](https://musebyclios.com/worldviews/global-greats-samsung-mcdonalds-brahma-beer/) - Shot across India with real travelers rather than actors, this Samsung Watch campaign embraces an honest, documentary-style approach.
- [Sesame Street Characters Support Moms' Mental Health](https://musebyclios.com/health/sesame-street-characters-support-moms-mental-health/) - Baby Cookie Monster and Elmo are real handfuls for their moms in the Ad Council's latest mental health PSAs breaking this week.
- [Canal+ Says 'Everything Can Wait' During FIFA World Cup](https://musebyclios.com/eurovisions/canal-says-everything-can-wait-during-fifa-world-cup/) - SuperSport has unveiled its official 2026 FIFA World Cup campaign celebrating a continent united by football.
- [With Harry's, You Don't Need to Strike Oil to Look and Feel Your Best](https://musebyclios.com/advertising/harrys-says-you-dont-need-to-strike-oil-to-get-a-great-shave-and-smell-great/) - Who needs a billion bucks or mad woodworking skills when you've got Harry's body wash and razors?
- [Lauren Westberg of Precision AQ on Building and Leading Teams](https://musebyclios.com/partner-content/lauren-westberg-of-precision-aq-on-building-and-leading-teams/) - Lauren is executive vice president and managing director of Precision AQ Advertising (formerly PRECISIONeffect), bringing more than 25 years of industry experience, including 19 years with Precision AQ. Under her leadership, the advertising team has earned significant industry recognition, including the Agency on the Rise Manny Award, MM+M Gold awards for Best Digital Initiative and Lauren Westberg is Executive Vice President and Managing Director of Precision AQ Advertising (formerly PRECISIONeffect), bringing more than 25 years of industry experience, including 19 years with Precision AQ. Under her leadership, the advertising team has earned significant industry recognition, including the Agency on the Rise Manny Award, MM+M Gold awards for Best Digital Initiative and Best TV Advertising Campaign. Lauren is also a recipient of the PM360 Elite Award for Mentorship, reflecting her long‑standing commitment to developing talent and driving meaningful impact for patients.
- [Danny Trejo Wields a Machete for Mountain Dew](https://musebyclios.com/film-tv/danny-trejo-wields-a-machete-for-mountain-dew/) - You wash up on an island and come face to grizzled face with Danny Trejo, who's brandishing a machete and acting all weird.
- [Will McGinness of Venables Bell on Google Fiber and Scout Motors](https://musebyclios.com/2-minutes-with/will-mcginness-of-venables-bell-on-google-fiber-and-scout-motors/) - As partner and CCO, Will has played an integral part in Venables Bell's momentum. He has spearheaded award-winning work for clients, including Chipotle, Audi of America, REI, Google, Reebok and Intel. Prior to VB+P, Will spent seven years at Goodby, Silverstein & Partners, where he was an associate partner and creative director, and a force As partner and CCO, Will has played an integral part in Venables Bell +Partner's momentum. He has spearheaded award-winning work for clients, including Chipotle, Audi of America, REI, Google, Reebok, and Intel. Prior to VB+P, Will spent seven years at Goodby, Silverstein & Partners, where he was an associate partner and creative director, and a force behind the agency's rapid reinvention from a traditional model to a more integrated one. His work for clients Sprint, Doritos, and Nintendo.
- [50 and Fired? Why Seniors Shouldn't Be Exiled From the Ad Industry](https://musebyclios.com/musings/50-and-fired-why-seniors-shouldnt-be-exiled-from-the-ad-industry/) - When I started out in advertising almost 30 years ago, it struck me that there were no old people to be seen anywhere. And with old, I mean 50 years and over. Me and my then teammate started believing in a conspiracy theory that all people were gruesomely eliminated at a certain age. It felt
- [It's Time to Unwrap Our Fave Holiday Ads of 2025](https://musebyclios.com/advertising/its-time-to-unwrap-our-fave-holiday-ads-of-2025/) - Stavros Halikas gifts us with raucous rants that would make a reindeer blush. He's Santa. He's a mafioso. It merits replays, my jabronis—ho! ho! ho!
- [Lessons From the Shein-Everlane Sale: Sustainability on Its Own Is Not a Business Plan](https://musebyclios.com/musings/lessons-from-the-shein-everlane-sale-sustainability-on-its-own-does-not-a-business-make/) - They failed because sustainability was the product. When values are the entire value proposition, you are not building a business.
- [Calan the Artist's Clio-Winning Film Bows in Greece](https://musebyclios.com/film-tv/calan-the-artists-clio-winning-film-bows-in-greece/) - Calan is a music artist, filmmaker and teacher, focused on telling stories around care, entrepreneurship and community-building.
- [Zack Teachout of Hovercraft: Bad Ideas Can Serve the Greater Good](https://musebyclios.com/2-minutes-with/zack-teachout-of-hovercraft-bad-ideas-can-serve-the-greater-good/) - Zack is a founding partner of Hovercraft, part of Hovercraft Ventures, which seeks to reimagine how people experience brands. Hovercraft has worked with Coinbase, Converse, EA Sports, H&M, Jordan, Nike, Bounty and more. We spent two minutes with Zack to learn more about his background, his creative inspirations and recent work he's admired. Zack, tell Zack is a founding partner of Hovercraft, which is now part of Hovercraft Ventures, and is known for setting the course of culture by reimagining how people engage with and experience brands. Hovercraft has worked with such global brands as Coinbase, Converse, EA Sports, H&M, Jordan, Nike, Bounty, among many others.
- [Kim Wijkstrom of Vanda Pharmaceuticals on the AI Revolution in Health Marketing](https://musebyclios.com/2-minutes-with/kim-wijkstrom-of-vanda-pharmaceuticals-on-the-ai-revolution-in-health-marketing/) - Kim has served as SVP and CMO of Vanda Pharmaceuticals since 2019. Previous stints include senior posts at One Main Financial and Perry Ellis. Kim also worked at agencies including TBWA\Chiat Day, BBDO and Crispin Porter + Bogusky, where he developed campaigns for Absolut, Apple, Volkswagen, Activision, Cunard and more. We spent two minutes with Kim Kim has served as SVP and chief marketing officer of Vanda Pharmaceuticals since August 2019. Previous stints include SVP and CMO of One Main Financial, the largest personal lender in the US, where he launched a national brand to create a unified strategy for a company formed through several mergers; and SVP and CMO at Perry Ellis International, a leading designer, distributor and licensor of 28 apparel brands, where he led strategic resets for several businesses (Perry Ellis, Original Penguin, Jantzen, Nike, PGA Tour, Callaway) including a shift from dependence on wholesale to owned retail and ecommerce.
- [How Director David Frankel Used Brands to Enhance Storytelling in 'The Devil Wears Prada 2'](https://musebyclios.com/behind-the-scenes/director-david-frankel-on-using-brands-to-enhance-storytelling-in-the-devil-wears-prada-2/) - Twenty years ago, director David Frankel scored a box office hit with The Devil Wears Prada, which became a cultural juggernaut and inspired a generation of young people to pursue careers in fashion. Now, the filmmaker has once again immersed himself in the world of Runway magazine to bring us The Devil Wears Prada 2.
- ['Ashley Barrett' From 'The Boys' Stars in Liquid Death Collab](https://musebyclios.com/film-tv/ashley-barrett-from-the-boys-stars-in-liquid-death-tie-in/) - Doubling down on its exploding cranium gag from the Super Bowl, Liquid Death teams up with The Boys for an ad with goofy political character Ashley Barrett.
- [Kimball Gallagher: Transforming Music Education on a Global Scale](https://musebyclios.com/2-minutes-with/kimball-gallagher-transforming-music-education-on-a-global-scale/) - Kimball is a renowned concert pianist and composer. He is the founder of 88 International, a global network of programs that aims to fill critical gaps in adolescents' lives. The nonprofit empowers secondary school students to become active agents of change in their communities through music and youth leadership. We spent two minutes with Kimball to Kimball is a world-renowned concert pianist and composer. He is the founder of 88 International, a a global network of programs that aims to fill critical gaps in adolescents' lives. The non-profit empowers secondary school students to become active agents of change in their communities through music and youth leadership. through establishing afterschool music programs; fostering strong alumni programs; and building a global community through music.
- [Alok Gadkar of Tuesday: Balancing Science and Storytelling in Healthcare](https://musebyclios.com/2-minutes-with/alok-gadkar-of-tuesday-balancing-science-and-storytelling-in-healthcare/) - Alok is co-founder, CEO and CCO of Tuesday, a Dubai-based independent creative agency designed to shape culture and challenge convention. Alok cut his teeth at agencies in India before relocating to Dubai, earning Campaign's "Young Creatives to Watch." He went on to craft fashion work for Splash and launch new brands including Iconic. Alok mentors Alok is co-founder, CEO & CCO of Tuesday, a Dubai-based independent creative agency designed to shape culture and challenge convention. Alok cut his teeth at agencies in India before relocating to Dubai, quickly earning Campaign's "Young Creatives to Watch." He went on to craft iconic fashion work for Splash and launch new brands including Iconic.
- [Eduardo Dominguez of VML Health on 'Chasing the Miracles of Science' for Sanofi](https://musebyclios.com/2-minutes-with/eduardo-dominguez-of-vml-health-on-chasing-the-miracles-of-science-for-sanofi/) - Eduardo is a global creative director with VML Health. His work includes the groundbreaking “Dogs Without Borders,” which focused on canines detecting cancer through scent. This facilitates early diagnoses in remote regions such as the Amazon, the Sahara and Los Pueblos Negros. Beyond his creative work, Eduardo regularly writes for medical sector magazines, sharing insights Eduardo is a global creative director with VML Health. Over the course of his 10+ year career, he has worked with some of the industry's top talent, delivering projects that have helped improve the lives of thousands.His work includes the groundbreaking “Dogs Without Borders,” trained dogs to detect cancer through scent, offering early diagnosis in remote regions such as the Amazon, the Sahara, and Los Pueblos Negros.
- [Alix Earle's Got the Touch for Hawaiian Tropic](https://musebyclios.com/music/alix-earles-got-the-touch-for-hawaiian-tropic/) - Could "I Touch Myself" rank as the song of Summer 2026? Alix Earle might just make it happen.
- [Can Robert Irwin Outrun 100 Inflatable Crocodiles for Columbia Sportswear?](https://musebyclios.com/film-tv/can-robert-irwin-outrun-100-inflatable-crocodiles-for-columbia-sportswear/) - The bad news for Robert Irwin: An army of toothy crocodiles is in hot pursuit.
- [Honorary Clio Winner Mark Ronson Thanks Industry for Fueling His Early Career](https://musebyclios.com/awards/honorary-clio-winner-mark-ronson-thanks-industry-for-fueling-his-early-career/) - Acclaimed musician Mark Ronson was honored Tuesday with an Honorary Clio Award for his genre-defying influence on modern music and culture.
- [Inside Change the Ref's Grand-Clio-Winning 'Final Exam'](https://musebyclios.com/awards/inside-change-the-refs-grand-clio-winning-final-exam/) - In late 2024, nonprofit Change the Ref launched "The Final Exam," a playable experience that simulated the horrors of a school-shooting.
- [Tecate Sails Away With 4 Grand Clios for 'Gulf of Mexico'](https://musebyclios.com/awards/tecate-sails-away-with-4-grand-clios-for-gulf-of-mexico/) - LePub "Gulf of Mexico" for Tecate won 4 Grands at last night's Clio Awards gala, held at Cipriani in NYC and hosted by Keegan-Michael Key.
- [College Students Seeking Inspo Turn to Apple](https://musebyclios.com/advertising/college-students-struggling-to-find-the-big-idea-turn-to-apple/) - Smuggler directors Jason Sondock and Simon Davis (aka Rubberband) lay on the higher-ed angst pretty thick.
- [How Tecate Stirred Pride on the High Seas](https://musebyclios.com/awards/how-tecate-stirred-pride-on-the-high-seas/) - Most brands fear wading into politics. Tecate, on the other hand, said hold-my-beer and dove headfirst through Trumpism's murky depths. Some might recall that last year, POTUS proclaimed that the Gulf of Mexico would be known as the "Gulf of America." Tecate and LePub in Mexico City leveraged the move for a high-profile campaign brimming
- [Watch Quo's Adorable Octopus Get the Job Done](https://musebyclios.com/advertising/watch-an-adorable-octopus-get-to-work-for-quo/) - AI-enhanced phone system Quo (formerly OpenPhone) enlists animated octopi for a rebrand developed and produced with Papaya Films.
- [AEG Shot This Spot Through a Lasagna Dish](https://musebyclios.com/advertising/aeg-shot-this-spot-through-a-lasagna-dish/) - AEG tries to go "Shot on iPhone" one better in a :30 from Publicis London backing its latest dishwasher.
- [Miller Lite Seeks World Cup Watch Party MVPs](https://musebyclios.com/sports/miller-lite-seeks-world-cup-watch-party-mvps/) - Miller Lite and Mischief @ No Fixed Address launched a World Cup push that features an extra-large "MVP Matchball" that's also a cooler.
- [Chalamet, Celebs Hit the Street for Adidas Ahead of FIFA World Cup](https://musebyclios.com/sports/chalamet-celebs-hit-the-streets-for-adidas-ahead-of-fifa-world-cup/) - It's a Timothée day in the neighborhood as Chalamet, celebs and soccer legends star in a street-soccer scenario for Adidas. From Lola and director Mark Malloy.
- [How Clever Humans Can Adapt in an AI World](https://musebyclios.com/musings/how-clever-humans-can-adapt-in-an-ai-world/) - Lately, I’ve been thinking about the pillars which can support a workable scheme.
- [Cathay Pacific Celebrates Life's Journeys](https://musebyclios.com/worldviews/cathay-pacific-celebrates-lifes-journeys/) - Cathay crafted a 10-minute film inspired by a series of relatable milestones and collective memories passengers shared with the brand.
- [Not the Loudest Voice in the Room: 4 Ways Quieter Ad Leaders Can Build a Presence](https://musebyclios.com/musings/not-the-loudest-voice-in-the-room-4-ways-quieter-ad-leaders-can-build-presence/) - I’m never the loudest person in the room. Honestly, I’m usually the quietest. Early in my career, I wondered if that would be a problem. In an industry where presence can feel tied to volume, and confidence is often judged by how quickly or loudly you speak, I wasn’t always sure where I fit in.
- [How TaylorMade Told the Human Story Behind Its Drivers](https://musebyclios.com/musings/how-taylormade-told-the-human-story-behind-its-drivers/) - Sports marketing is about certainty: What works, what performs, what wins. But in my experience, the real story is much closer to iteration, failure and doubt. This is where the tension lies. With "Finding Fast," this is where we started. When Zambezi approached me with the idea of crafting a long-form documentary for TaylorMade, the
- [Maybe Men Should Do Some Heavy Lifting for Mother's Day (and Beyond)](https://musebyclios.com/health/maybe-men-should-do-some-heavy-lifting-for-mothers-day-and-beyond/) - Chivalry's the flex as Mother New York encourages men to help moms by lifting baby carriages up the steps of the city's 300+ subway stations that don't have elevators.
- [Devil Wears Prada 2 Proves Nostalgia Is the Reigning Cultural Model](https://musebyclios.com/musings/devil-wears-prada-2-proves-nostalgia-is-the-reigning-cultural-model/) - The year is 2006. LeBron wins his first playoff series and Anne Hathaway stars in The Devil Wears Prada—a case study in ambition, anxiety and fashion. Fast forward to 2026. LeBron is still winning, and Anne's once again lighting up screens in The Devil Wears Prada 2. In those two decades, an entire generation grew
- [Rebecca Lee on Designing Callaway Golf's New Clubs](https://musebyclios.com/2-minutes-with/rebecca-lee-on-designing-callaway-golfs-new-clubs/) - Rebecca is a seasoned design and innovation director with over 20 years of experience designing mass-market global consumer products across multiple industries. Currently, as the first female director of industrial design overseeing all global products at Callaway Golf, she leads a team of designers with a global portfolio of products. We spent two minutes with Rebecca Rebecca is a seasoned design and innovation director with over 20 years of experience designing mass-market global consumer products across multiple industries, including golf products, soft goods, and a wide range of consumer goods with global companies.
- [Liquid Death Unleashes Threats to Life and Limb(s)](https://musebyclios.com/advertising/liquid-death-unleashes-threats-to-life-and-limbs/) - You yearned for sparkling mountain water straight from the source. But nature took a terrible toll.
- [Fox One, Indeed Put Out the Call for 'Chief World Cup Watcher'](https://musebyclios.com/sports/fox-indeed-put-out-the-call-for-chief-world-cup-watcher/) - The chosen one will "watch matches from a highly visible plexiglass cube in Times Square."
- [Freshpet's There for Your 'Better Half'](https://musebyclios.com/advertising/freshpets-there-for-your-better-half/) - Tell it to the pooch. Folks do just that in Terry & Sandy's latest work for Freshpet, an unassumingly sweer study of our everyday bond with dogs.
- [Putting the Caregiver Experience in Sharper Focus](https://musebyclios.com/health/putting-the-caregiver-experience-in-sharp-focus/) - Sweatshop director Reinaldo Marcus Green and BBH London capture this rough reality for Genentech in a 2-minute film that blends animation and live action.
- [So Absurd: Skittles Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/so-absurd-skittles-leads-our-5-ads-of-the-week/) - TBWA\Chiat\Day and Epoch director Carl Sundemo revel in absurd scenarios, such as two nerds riffing from inside the pouch of a man-garoo.
- [M&S Shows Its Summer Spirit With Amelia Dimoldenberg](https://musebyclios.com/fashion-and-beauty/ms-shows-its-summer-spirit-with-amelia-dimoldenberg/) - To hype its summer collection, Marks & Spencer stages the most complimentary tennis match of all time, with "love" taking on a whole new meaning.
- [InHERitance: Breaking the Silence Around Hereditary Ovarian Cancer](https://musebyclios.com/partner-content/inheritance-breaking-the-silence-around-hereditary-ovarian-cancer/) - This campaign didn’t begin with a brief or a whiteboard session. It began with silence.
- [Flipkart Wheels Out the Leopard-Skin Luggage](https://musebyclios.com/worldviews/flipkart-rolls-out-the-leopard-skin-luggage/) - Building on its signature earworm and operatic absurdity, the campaign transforms the product catalogue into a high-energy, surreal performance.
- [Thierry Henry Flexes His Acting Chops for Samsung](https://musebyclios.com/sports/thierry-henry-flexes-his-acting-chops-for-samsung/) - How would Thierry Henry acquit himself playing an action hero, rom-com Romeo, P.I. or astronaut?
- [Skittles Gets Weird With Kangaroos and Jellyfish](https://musebyclios.com/advertising/skittles-goes-wild-with-kangaroos-and-jellyfish/) - Skittles' latest work might not rank as its most absurd campaign of all time. (The piñata man and edible pox can never be topped.) Still, ads breaking today via TBWA\Chiat\Day for the brand's gummies move the nuttiness needle into the red. First, two nerds find sweet, soft comfort in the pouch of a human-kangaroo hybrid:
- [This Dancing Spider Sure Loves Gröna Lund Theme Park](https://musebyclios.com/eurovisions/this-dancing-spider-sure-loves-grona-lund-theme-park/) - Swedish studio Filmic Animation created a full CGI film for Gröna Lund, following a spider dancing through the park as it spins webs to build a new ride.
- [Filmmaker Mark Harris Bets Everything on His Latest Project, 'The Platform'](https://musebyclios.com/2-minutes-with/filmmaker-mark-harris-bets-everything-on-his-latest-project-the-platform/) - Mark is a writer, director and producer. He began in unscripted television. He co-created “Kicking & Screaming” for Fox, as well as Kevin Hart's What the Fit for YouTube. His work in the nonfiction space earned him a Producers Guild Award nomination and a Realscreen Award. In the narrative space, Mark's scripted work explores identity, Mark is a writer, director, and producer. He first established his career in unscripted television, where he held an overall deal at Lionsgate and co-created “Kicking & Screaming” for FOX, as well as Kevin Hart's "What the Fit” for YouTube, the platform's most-watched original series. His work in the nonfiction space earned him a Producers Guild Award nomination and a Realscreen Award.
- [Clio Health Champions: Steve Glynn, Executive Director, U.S., Breyanzi Brand Lead - Bristol Myers Squibb](https://musebyclios.com/health/clio-health-champions-steve-glynn-executive-director-u-s-breyanzi-brand-lead-bristol-myers-squibb/) - Steve is responsible for all marketing efforts and brand performance. A PhD chemist by training, Steve brings a rare and diverse background spanning science, consulting and data analytics to healthcare marketing. He channels that expertise into a passionate, patient-first approach supporting one of oncology's most transformative therapies. How do you bring creativity and innovation to
- [Coors Light Drafts 'GOOOOAL' Announcer Andrés Cantor](https://musebyclios.com/sports/coors-light-drafts-gooooal-announcer-andres-cantor/) - As the FIFA World Cup approaches, it was just a matter of time until some plucky brand used Andrés Cantor's legendary "GOOOOAL!" call to drive a campaign.
- [Clio Health Champions 2026: Meet 19 Leaders Driving Progress in Healthcare Marketing](https://musebyclios.com/health/clio-health-champions-2026-meet-19-leaders-driving-progress-in-healthcare-marketing/) - If there's a unifying theme among this year's Clio Health Champions, it's the desire to combine cutting-edge tech with the lived experiences of patients and providers. In doing so, our nominees seek to create smart, compassionate campaigns that move the needle in multiple ways. Naturally, brand building and relating timely, helpful messaging remains paramount. But
- [Hallie Harris of HLOVECO on Building Brands for Amazon and Rhone](https://musebyclios.com/2-minutes-with/hallie-harris-of-hloveco-on-building-brands-for-amazon-and-rhone/) - Hallie is the founder and CEO of HLOVECO, an agency network partnering with creators, celebrities and executives to build their personal brands. She is a marketing and cultural strategist who has advised, scaled and invested in more than 40 companies across media, tech and the creator economy. Hallie formerly served as CEO of one of the largest Hallie is the founder and CEO of HLOVECO, an agency network partnering with creators, celebrities and visionary executives to build their personal brands.
- [Lightning Strikes Twice in Gener8ion's 'Storm'](https://musebyclios.com/musings/lightning-strikes-twice-in-gener8ions-storm/) - I clicked, not recognizing names or title, and I was swallowed into a world I couldn’t escape.
- [Clio Health Champions: Kate Barry, Director of N.A. HCP Marketing - Dexcom](https://musebyclios.com/health/clio-health-champions-kate-barry-director-of-n-a-hcp-marketing-dexcom/) - Kate Barry drives adoption by deeply understanding market dynamics and customer needs. She strives to create seamless and effective experiences for healthcare providers, grounded in improving outcomes for the patients they serve. Her career in healthcare marketing spans integrated HCP, digital and consumer strategies across multiple therapeutic areas. How do you bring creativity and innovation
- [Clio Health Champions: Karin Bergqvist, Director of Lung Consumer Marketing - AstraZeneca](https://musebyclios.com/health/clio-health-champions-karin-bergqvist-director-of-lung-consumer-marketing-astrazeneca/) - Dedicated to the healthcare industry since the beginning of her career, Karin Bergqvist has always been motivated by the hope that her work will lead to more patients seeking out treatment and live longer, healthier lives. Today, she leads lung patient marketing for AstraZeneca’s immuno-oncology franchise, joining AZ about 2 years ago. How do you
- [Clio Health Champions: Christen Crosta, Medical Director - Havas Life Chelsea](https://musebyclios.com/health/clio-health-champions-christen-crosta-medical-director-havas-life-chelsea/) - Christen Crosta joined Havas Life Chelsea in March 2025 after completing her PhD in Neuroscience. With a background spanning bench research, patient-facing work and scientific authorship, she focuses on translating complex science into clear, compelling narratives that deepen understanding and support patient advocacy. Since joining, Christen has quickly established herself across multiple therapeutic areas, including
- [Clio Health Champions: Marissa McNally-Costello, Commercial Leader, Cell & Gene Therapy - Vertex Pharmaceuticals](https://musebyclios.com/health/clio-health-champions-marissa-mcnally-costello-commercial-leader-cell-gene-therapy-vertex-pharmaceuticals/) - Marissa is a commercial healthcare leader with over 20 years of experience launching transformative therapies and orphan drugs for rare diseases. She has been recognized for her work building distinctive, insight-driven brands with honors such as MM&M's Hall of Femme and 40 under 40. How do you bring creativity and innovation to your work? Creativity
- [Clio Health Champions: Sara Brooks, Chief Growth Officer - BetterHelp](https://musebyclios.com/health/clio-health-champions-sara-brooks-chief-growth-officer-betterhelp/) - Sara leads global marketing and growth transformation, including international expansion and scaling the company’s member network to serve millions worldwide. She is a seasoned leader with 18+ years of experience, and known for pivotal roles in two high-profile IPOs (Facebook and The RealReal). She has a track record of scaling disruptive consumer growth companies from
- [Clio Health Champions: Jordan Snyder, SVP of Data Intelligence - BBDO Chicago](https://musebyclios.com/health/clio-health-champions-jordan-snyder-svp-of-data-intelligence-bbdo-chicago/) - Jordan leads data intelligence across BBDO Chicago's health and wellness portfolio. He operates from the belief that data delivers its real value only when paired with creative instinct. Spotting uncommon patterns and connecting disparate dots is how he finds the unlock mechanism that points the team toward growth. Jordan has helped launch products from the
- [Clio Health Champions: Madhuri Shah, Head of Marketing - Vyalev, AbbVie](https://musebyclios.com/health/clio-health-champions-madhuri-shah-head-of-marketing-vyalev-abbvie/) - Madhuri is an accomplished business leader with over 20 years of pharmaceutical experience and track record building brands, driving results, leading large cross-functional teams and developing talent. She has successfully led assets through every stage of the product lifecycle, from pre-launch to commercialization and beyond. She has deep expertise in both HCP and consumer marketing, including leadership
- [Clio Health Champions: Melanie Shapiro, SVP, Community Engagement Director - 21GRAMS](https://musebyclios.com/health/clio-health-champions-melanie-shapiro-svp-community-engagement-director-21grams/) - For over 7 years, Melanie has spent her days committed to advocating and supporting the needs of patient and caregiver ambassadors and communities. In her time with 21GRAMS, she has launched and activated ambassador programs with full and diverse lived experiences. She leads the community engagement team in expanding and exploring new opportunities to highlight
- [Clio Health Champions: Melissa Waters, Chief Marketing Officer - Midi Health](https://musebyclios.com/health/clio-health-champions-melissa-waters-chief-marketing-officer-midi-health/) - Melissa Waters is the Chief Marketing Officer of Midi Health, one of the nation’s fastest-growing virtual healthcare platforms for women, where she oversees brand, creative, communications, social and performance marketing. She brings more than 20 years of experience leading marketing teams for high-growth consumer technology and marketplace companies, including Upwork, Lyft, Hims & Hers, Meta
- [Clio Health Champions: Colleen Loughney, Senior Director of Clinical Information - AbelsonTaylor](https://musebyclios.com/health/clio-health-champions-colleen-loughney-senior-director-of-clinical-information-abelsontaylor/) - Colleen brings more than 22 years of experience translating complex science into clear, compelling communications. She has supported more than 100 brands by ensuring campaigns are both clinically rigorous and strategically impactful. Known for turning dense clinical data into meaningful narratives, she helps shape messaging that is compliant, differentiated and deeply resonant—ultimately advancing both brand
- [Clio Health Champions: Kate Baldino, DTC Marketing Director - GSK](https://musebyclios.com/health/clio-health-champions-kate-baldino-dtc-marketing-director-gsk/) - Kate Baldino is a pharmaceutical commercial leader with experience across sales, operations and integrated marketing for both HCP and consumer audiences. She is known for blending data-driven strategy with creative to lead teams in delivering campaigns that drive impact and challenge traditional norms. How do you bring creativity and innovation to your work? I believe
- [Clio Health Champions: Lucie Bayer, Director of Patient Marketing - Day One Biopharmaceuticals](https://musebyclios.com/health/clio-health-champions-lucie-bayer-director-of-patient-marketing-day-one-biopharmaceuticals/) - With more than 15 years of experience in patient marketing, Lucie has built her career at the intersection of strategy, empathy and innovation—leading patient and caregiver engagement across ultra-rare disease, pediatric oncology and specialty brands. Her professional journey includes seven product and expanded indication launches and she currently leads all consumer efforts for OJEMDA at
- [Clio Health Champions: Derrick M. Lane, CMO - BlackDoctor](https://musebyclios.com/health/clio-health-champions-derrick-m-lane-cmo-blackdoctor/) - As CMO, Derrick believes in “relishing in the beauty of today, while creatively imagining tomorrow’s opportunities.” At BlackDoctor, he oversees all marketing efforts across traditional and new media, while forging creative ways to strategically over-deliver on KPIs from BDO’s Fortune 50 advertisers. He also teaches digital marketing at various faith-based and community institutions, creates branded
- [Clio Health Champions: Jason Alongi, Senior Director, Consumer Marketing - Tarsus Pharmaceuticals](https://musebyclios.com/health/clio-health-champions-jason-alongi-senior-director-consumer-marketing-tarsus-pharmaceuticals/) - Jason leads brand strategy, patient engagement and go-to-market initiatives. With over two decades of experience, Jason specializes in building consumer-first campaigns that drive awareness, adoption and loyalty. Prior to joining Tarsus, he held leadership roles across startup and global pharmaceutical companies. How do you bring creativity and innovation to your work? I approach creativity through
- [Clio Health Champions: Jenny Yun, Senior Director, U.S. HIV Prevention Marketing - Gilead Sciences](https://musebyclios.com/health/clio-health-champions-jenny-yun-senior-director-us-hiv-prevention-marketing-gilead-sciences/) - Jenny is a seasoned pharmaceutical marketing executive with over 30 years of experience driving brand growth and innovation. She currently serves as senior director of HIV prevention marketing at Gilead, where she has led DTC launches for multiple brands and pioneered the first TV campaign in the HIV category. Known for her strategic leadership, data-driven
- [Clio Health Champions: Evelyn Capistrano, VP, Director, User Experience - Digitas Health](https://musebyclios.com/health/clio-health-champions-evelyn-capistrano-vp-director-user-experience-digitas-health/) - Throughout her 20+ year career, Evelyn Capistrano has established herself as a designer, problem solver and user experience expert. At Digitas Health, Evelyn has worked on consumer and HCP digital experiences for leading pharmaceutical companies. How do you bring creativity and innovation to your work? I am always thinking about the person we are helping
- [Clio Health Champions: Jacque Lombardo, VP, Group Art Supervisor - Remedy Edge](https://musebyclios.com/health/clio-health-champions-jacque-lombardo-vp-group-art-supervisor-remedy-edge/) - Jacque specializes in turning complex, highly regulated healthcare challenges into clear, human-centered creative that people can actually understand and use. Her work lives at the intersection of big ideas and real-world constraints, where legal, medical and practical realities all have a say. Tell us about a recent project you're proud of. A project I’m really
- [Clio Health Champions: Emily Dell, U.S. Vaccines Communications Director - Sanofi](https://musebyclios.com/health/clio-health-champions-emily-dell-u-s-vaccines-communications-director-sanofi/) - Emily Dell is the RSV Communications Lead at Sanofi, where she leads insight‑driven digital‑first communications that advance disease prevention and public health outcomes at scale. With a background in integrated PR, influencer strategy and multi‑channel engagement, she specializes in translating complex science into modern storytelling that reflects how health decisions are made today. Her work
- [Stephen Bienko of 42U on Fusing Human Impact and Sustainable Business](https://musebyclios.com/2-minutes-with/stephen-bienko-of-42u-on-fusing-human-impact-and-sustainable-business/) - Stephen is a former USAF Academy and Villanova football and track & field athlete turned life coach and business executive. He is the co-founder and CEO of 42U. We spent two minutes with Stephen to learn more about his background, his creative inspirations and recent work he's admired. Stephen, tell us … Where did you Stephen is a former USAF Academy and Villanova Football and Track & Field athlete turned life coach and business executive. He is the co-founder and CEO of 42U.
- [Blake Davis of Green Hill Music on Working With Olivia Newton-John](https://musebyclios.com/2-minutes-with/blake-davis-of-green-hill-music-on-working-with-olivia-newton-john/) - Blake is a music industry executive and songwriter with more than two decades of experience across creative development, catalog strategy and commercial leadership. Currently, he's the GM of Green Hill Music and its wellness label Emeraldwave by Green Hill. His team oversees strategy, operations and artist partnerships for a catalog of over 3,000 titles spanning Blake is a music industry executive and published songwriter with more than two decades of experience across creative development, catalog strategy, and commercial leadership. Currently, he's the GM of Green Hill Music and its wellness label Emeraldwave by Green Hill overseeing strategy, operations, and artist partnerships for a catalog of over 3,000 titles spanning jazz, New Age, neoclassical, Celtic, pop, holiday, relaxation, and instrumental genres.
- [Clio Health Champions 2025: Meet 20 Leaders Driving Progress in Healthcare Marketing](https://musebyclios.com/clio-awards/clio-health-champions-2025-meet-20-leaders-driving-progress-in-healthcare-marketing/) - These days, almost every type of advertising qualifies as health advertising, because campaigns for sundry products and services increasingly focus on personal well-being and good outcomes to improve our daily lives. Now in its fourth year, Clio Health Champions (formerly Clio Health Innovators), recognizes this societal shift and celebrates individuals leading the charge to bring
- [Everyone Flirts With Gary When He Orders From Grubhub+](https://musebyclios.com/advertising/everyone-flirts-with-gary-when-he-orders-from-grubhub/) - Grubhub touts its loyalty program with silly ads from Anomaly.
- [Apple Ascends the Throne to Top Our 5 Ads of the Week](https://musebyclios.com/advertising/apple-ascends-the-throne-to-top-our-5-ads-of-the-week/) - TBWA\Media Arts Lab and director Ayappa KM give Apple's iPhone 17 the royal treatment in these exquisitely amusing spots from India
- [Taika Waititi Goes to the Movies for Vue Cinemas](https://musebyclios.com/film-tv/taika-waititi-goes-to-the-movies-for-vue-cinemas/) - Vue, the European cinema chain, captures our obsession with make-believe in a campaign from Hijinks and director Taika Waititi.
- [Royals Are Just Like the Rest of Us in Apple India Campaign for iPhone](https://musebyclios.com/advertising/royals-theyre-just-like-us-in-apple-india-campaign-for-iphone-17/) - Apple India launched an iPhone 17 campaign that takes place in a palace, where everyday tech troubles are an inconvenience for a king and queen. Directed by Ayappa KM, the work from TBWA\ Media Arts Lab stars a royal messenger who must repeatedly deliver bad news. We start to worry about repercussions but thanks to
- [Sam Calagione of Dogfish Head on Grateful Dead Beer Collabs](https://musebyclios.com/2-minutes-with/sam-calagione-of-dogfish-head-on-grateful-dead-beer-collabs/) - Sam is the founder and brewer of Dogfish Head at the Boston Beer Company. He has been focused on brewing beers with culinary ingredients since 1995, when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person operation. Also, Sam has authored four books and was named Sam is the founder and brewer of Dogfish Head of the Boston Beer Company. He has been focused on brewing beers with culinary ingredients since 1995 when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person company. Dogfish Head is based in Delaware with Dogfish Head Brewings & Eats, a brewpub and distillery, Chesapeake & Maine, a seafood restaurant with a James Beard nominated cocktail program, Dogfish Inn, a harbor-front beverage-themed motel and Dogfish Head Craft Brewery, a production brewery and distillery featuring a Tasting Room & Kitchen. In July 2019, Dogfish Head merged with the Boston Beer Company. Sam has authored four books and was named the James Beard Foundation's Outstanding Wine, Spirits, or Beer Professional in 2017.
- [Olivia Culpo Whips Up Delicious Treats for Samsonite](https://musebyclios.com/travel/olivia-culpo-stirs-up-delicious-treats-in-samsonite-campaign/) - Cake, cupcakes and a dessert-inspired line of Samsonite, oh my! The brand teamed up with actress and model Olivia Culpo for launch a Chocolate Mauve line of travel gear. This latest element of the brand's "It’s Not Just a Bag, It’s a Samsonite" campaign is decadent, driven by high-fashion and draws inspiration from Culpo's love
- [Friendly Fruit Giant Touts Tesco's School Nutrition Program](https://musebyclios.com/advertising/friendly-fruit-giant-touts-tescos-free-fruit-and-veggie-school-program/) - Tesco is doubling its Free Fruit and Veg for Schools program and what better way to illustrate it than with a giant made from produce? From BBH, a 1:45 spot begins with a schoolboy eating a grape in a grocery store. This produce awakens, and chases the boy out of the store, morphing into a giant. Fear
- [10 Album Covers That Serve as Maps of the Subconscious](https://musebyclios.com/art-of-the-album/10-album-covers-that-serve-as-maps-of-the-subconscious/) - For me, sound has always been inseparable from texture, shadow and cinematic tension. I am drawn to the energy of an image: the sterile beauty of a transit hub, the clinical coldness of medical equipment, the visceral grit of a room in decay. These are the spaces where my visual language was born. My work
- [The AT&T Small Business Contest Offers Big Possibilities](https://musebyclios.com/partner-content/the-att-small-business-contest-offers-big-possibilities/) - AT&T proudly announces the return of the AT&T Small Business Contest—now in its fourth year. Small business owners across the nation have the chance to win $50,000, dedicated mentorship resources, AT&T's connectivity package, and a feature in a She's Connected by AT&T episode. Entries are open as of May 1 and will be accepted through
- [Progressive's Sticky-Notes Monster Makes a New Friend](https://musebyclios.com/advertising/progressives-sticky-notes-monster-makes-some-new-friends/) - Progressive's hulking creature made of sticky notes is only scary on paper. It debuted a couple of years back, and returns this week, once again symbolizing the "to-dos"—bill paying, inventory, staffing—that bedevil small-business owners. With Progressive, we're told, at least they won't have to worry about getting insurance quotes. This time around, the beastie meets
- [Lacoste's Playful Paris Sprint Ends at the French Open](https://musebyclios.com/sports/lacostes-playful-paris-sprint-ends-at-the-french-open/) - A neat visual essay on the brand's longstanding ties to tennis. From BETC Paris and director Fredrik Bond.
- [The Lighthouse: a Collective Supporting the Creator Economy](https://musebyclios.com/creative-hq/the-lighthouse-a-collective-where-creatives-support-the-creator-economy/) - Next stop on "Creative HQ With the Clios": The Lighthouse. Sami Lambert, our director of social media, gets a tour from CEO Jon Goss, who explains that the Brooklyn campus was designed as a collective for creators—and creatives—to support one other and to be a part of the creative movement. The building itself speaks to Next stop on "Creative HQ With the Clios": The Lighthouse. Sami Lambert, our director of social media, gets a personal tour from CEO Jon Goss, who makes clear that the Brooklyn-based campus was designed as a collective for creators—and creatives—to support one other and to be a part of the creative movement.
- [Hellmann's Flavored Mayo Sends People Into Happy Dances](https://musebyclios.com/advertising/hellmanns-flavored-mayo-sends-people-into-happy-dances/) - We've been known to break into a food happy dance from time to time. In Hellmann’s campaign for its range of mayos, the flavors move one man to dance like no one's watching. One bite makes every bit of him feel joy—his mind, body and taste buds. Once he's done celebrating, grandma gives the mayo
- [Korn's First New Music in 4 Years Is a Custom Song for Diablo IV: Lord of Hatred](https://musebyclios.com/gaming/korns-first-new-music-in-4-years-is-a-custom-song-for-diablo-iv-lord-of-hatred/) - The final expansion pack for Blizzard's Diablo IV: Lord of Hatred launched this week, with a custom song and music video from Korn. We watch the band perform in “Reward the Scars.” It's loud, angry and gets the blood pumping, fueling Mephisto as he slashes those closest to him. 72andSunny worked with animation house Passion
- [Creator Corner: Nibs the Squirrel Is Having a Moment](https://musebyclios.com/creators/creator-corner-nibs-the-squirrel-is-having-a-moment/) - After featuring Coachella creators for the last two weeks, we have emerged from the desert to applaud the beloved squirrel puppet Nibs, who rocks in his own shaggy way. Plus, we explore Cale Brown's dancing clones and admire Joe Ando-Hirsh's interactions at The Devil Wears Prada 2's NYC premiere and the wildly colorful creations of
- [Gatorade Works Up a Sweat Ahead of FIFA World Cup](https://musebyclios.com/sports/gatorade-works-up-a-sweat-ahead-of-fifa-world-cup/) - Victories are earned the hard way, not through magical shortcuts. And for those seeking hydration, Gatorade can help.
- [How a Curious Robot Helped Launch Quechua's New Hiking Shoe](https://musebyclios.com/behind-the-scenes/how-an-adorable-robot-helped-launch-quechuas-new-hiking-shoe/) - Every brief carries a hidden question. For Quechua's launch of the MH900, their premium hiking shoe, the question wasn't just about how we'd showcase this product. It went deeper: How do we remind the world what this brand is actually built on? Quechua has always been rooted in R&D, in the obsessive, quiet work of
- [Vaseline Gets Touchy-Feely, and Other Global Greats](https://musebyclios.com/worldviews/vaseline-gets-touchy-feely-and-other-global-greats/) - Vaseline’s "Love Hurts" captures a familiar yet rarely depicted South African act of care: a parent or loved one applying petroleum jelly to a child’s face.
- [Ellie Norman of Formula E on Cultural Bridge-Building](https://musebyclios.com/2-minutes-with/ellie-norman-of-formula-e-on-cultural-bridge-building/) - Ellie is the chief marketing officer of Formula E, the first FIA-sanctioned electric world championship and the first net-zero carbon sport since inception. Before joining Formula E, Ellie Norman spent two years as the chief communications officer at Manchester United. Earlier, Ellie served as the chief marketing officer at Formula 1 for five years. Other stints Ellie is the chief marketing officer of Formula E – the first FIA-sanctioned electric world championship and the world’s first net zero carbon sport since inception. She is responsible for incorporating brand, marketing, PR and corporate communications, digital and social media, and fan engagement. Before joining Formula E, Ellie Norman spent two years as the chief communications officer at Manchester United. Prior to that, Ellie served as the chief marketing and communications officer at Formula 1 for five years. Other stints include senior executive roles at Virgin Media and Honda.
- [Toys to Rituals: the Big Opportunity for Kellogg’s](https://musebyclios.com/musings/toys-to-rituals-the-big-opportunity-behind-kelloggs-move/) - Let me be the first to say: I’m absolutely giddy over Kellogg’s putting toys back in cereal boxes. And if Slinky Dog is nestled at the bottom of 55oz of Frosted Flakes, sign me up. On paper, it’s a simple play. Bring back something people loved, throw in some IP and hope it draws them
- [Hijacking Search: The Story Behind 'What Is Dyslexia?'](https://musebyclios.com/musings/hijacking-search-the-story-behind-what-is-dyslexia/) - There's a moment millions of families experience every year. When a child gets diagnosed with dyslexia, a parent reaches for their phone and types four words into Google: "What is dyslexia?" And what they’re told is that dyslexia is a lifelong learning disorder. A disability. Word-blindness. Nine in 10 say this search result leaves them
- [Disney Celebrates 45-Year Make-A-Wish Partnership With 'Week of Wishes'](https://musebyclios.com/advertising/disney-celebrates-45-year-make-a-wish-partnership-with-week-of-wishes/) - Disney launched "Drawn to You,” a 2-minute spot from Fallon and filmmaker Goh Iromoto to celebrate its 45-year partnership with Make-A-Wish. Today, the brand begins its annual “Week of Wishes.” Disney grants a wish every hour of the day—and good on them for making them happen. The spot follows a young girl who drawing her
- [Making Museums Must-See Travel Destinations for All](https://musebyclios.com/travel/making-museums-must-see-travel-destinations-for-all/) - Here's a campaign from Finland that seeks to entwine museum visits with popular culture. To that end, the Finnish Museum Card, a 12-month pass, places Finland's beloved art institutions as vital parts of the travel experience. Travelers can book visits that include multiple museums, meals and transportation, all booked through the "Museum Trips" program. And On the fence about making a museum visit as a part of your travel journey? The Finnish Museum Card has something big to say about that. It transforms from a 12-month pass to a culture trip, literally, placing Finland’s beloved art institutions at the center of a unique travel experience.
- [Emery Barnes of Fanatics Sportsbook on Working With the Knicks and Megan Thee Stallion](https://musebyclios.com/2-minutes-with/emery-barnes-of-fanatics-on-working-with-the-knicks-and-megan-thee-stallion/) - Emery serves as the director of social media at Fanatics Sportsbook. At 30, Emery has led global marketing campaigns and programs for DoorDash, Anheuser-Busch, Samsung, Coca-Cola and P&G. His began his career at agencies including Leo Burnett, Wieden+Kennedy and MullenLowe, with work appearing in the Super Bowl, NBA Finals, Olympics and Oscars. During a tenure at Emery currently serves as the director of social media at Fanatics Sportsbook. At 30, Emery has led global marketing campaigns and programs for such brands as DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G. His career began on the agency side, including Leo Burnett, Wieden+Kennedy, and MullenLowe, with work appearing in the Super Bowl, NBA Finals, Olympics, and Oscars. Transitioning to the brand-side at DoorDash, Emery led a variety of campaigns and programs across its sports portfolio—including the NBA, WNBA, MLS, New York Knicks, Golden State Warriors, Miami Heat, LAFC & ACFC. Beyond sports, Emery has led programs with talent such as Druski, Kai Cenat, Kevin Hart, La La, Kurtis Blow, Lola Brooke, Hit-Boy, T-Pain, DJ Khaled, Fat Joe, SAINt JHN, Desi Banks, Funny Marco, Jazzy, Tylil, and more.
- [Listen to Your Body, Not Unsolicited Health Advice, Says Apple](https://musebyclios.com/health/listen-to-your-body-not-unsolicited-health-advice-says-apple/) - Everyone's got an opinion, especially about what does and doesn't work for a person's health. Rather than sort through the noise, Apple encourages folks to listen to their bodies. "Your Health. In Your Hands" hypes the combo of an Apple Watch and iPhone as the main voices of reason when it comes to wellness. In
- [Spike Lee's All About Arsenal Soccer Now](https://musebyclios.com/sports/spike-lee-directs-for-arsenal-and-its-finance-partner-airwallex/) - Spike Lee just wants to watch the Arsenal match. But the pub talk takes a fintech turn in a 2-minute spot for Arsenal and its finance partner Airwallex. Developed by Uncommon and directed by Lee, the ad features Arsenal royalty like Martin Keown, Rachel Yankey and Thierry Henry (the latter being Lee's close friend). Keep
- [5 Ads of the Week: Extrême's Rocker Tops the Chart](https://musebyclios.com/advertising/5-ads-of-the-week-extremes-rocker-hits-no-1/) - Clutch pulls out all the stops for a rollicking throwback. This one's powered by a retro thumper from Mika.
- [Rob Mac's Dream Sequence Leaves Ryan Reynolds Behind](https://musebyclios.com/film-tv/rob-macs-dream-sequence-leaves-ryan-reynolds-behind/) - Ancestry teams with Wrexham AFC. Ryan Reynolds stars with Rob Mac. From Maximum Effort.
- [The Tearquilizer: a Spray Made From Women's Tears That Calms Men Down](https://musebyclios.com/advertising/the-tearquilizer-a-spray-made-from-womens-tears-that-calms-men-down/) - Picture it: A woman with an opinion and the moment they start to speak, they're interrupted by a man, who definitely knows more than them. Introducing the "Tearquilizer," a male-calming spray that's made from women's tears because, per Scientific American, men become up to 44 percent less aggressive after smelling women’s tears. Created by Amsterdam-based
- [Trapped Mountain Climbers Turn to Snickers](https://musebyclios.com/advertising/trapped-mountain-climbers-turn-to-snickers/) - BBDO N.Y. returns with the latest iteration of Snickers silly "Stuck" campaign.
- [These Public AI Voice-Bots Will Help You With Recipes](https://musebyclios.com/ai-update/these-public-ai-voice-bots-will-help-with-recipes/) - K-Supermarket in Finland launched digital billboards that let passersby chat with bots for recipe tips.
- [Dirty Brotein: George Kittle Gets Pumped With Mug Root Beer](https://musebyclios.com/sports/dirty-brotein-george-kittle-gets-pumped-with-mug-root-beer/) - The 49ers tight end hypes a special "Brotein" offer featuring Mug Zero Sugar and vanilla protein shakes.
- [Midas Goes 'Karate Kid' on Your Car](https://musebyclios.com/film-tv/midas-goes-karate-kid-on-your-car/) - It's a wacky cultural mashup for sure. Clearly a stretch. And with Kid anthem "You're the Best" rocking the soundtrack, it's just so goofy.
- [McDonald's Wants You to Ditch Your Regular Order for the McCrispy](https://musebyclios.com/advertising/mcdonalds-wants-you-to-ditch-your-regular-order-for-the-mccrispy/) - Once we find our go-to drive-thru order, it's hard to sway from it. This McDonald's campaign from Leo U.K. encourages menu betrayal because the McCrispy sandwich is, we're told, too good to pass up. Creative directors James Hodson and Jason Keet led the initiative. "McCrispy. Betray Your Go‑To" is running in the U.K. and Ireland
- [Mountain Dew Travels Back to 1948](https://musebyclios.com/advertising/mountain-dew-travels-back-to-1948/) - Mountain Dew travels back to 1948, the year of its launch in Tennessee. From Goodby Silverstein & Partners.
- [Filmmaker Jonathan Klein on Morgan Freeman and the N.Y. Lottery](https://musebyclios.com/2-minutes-with/filmmaker-director-jonathan-klein-on-morgan-freeman-and-the-n-y-lottery/) - Jonathan is a director at Stadium. Beginning his filmmaking journey in his father’s darkroom, he wound through fashion and journalism before becoming a creative director at the NFL and learning fromSteve Sabol at NFL Films. He’s made campaigns for Nissan, ESPN, Amazon, Burger King, Pepsi, the NBA and more. Jonathan has also collaborated with such Jonathan is a director at Stadium. Beginning his filmmaking journey in his father’s darkroom, he wound through fashion and journalism before becoming a creative director at the NFL and learning from the incomparable Steve Sabol at NFL Films. He’s made campaigns for Nissan, ESPN, Amazon, Burger King, Pepsi, the NBA, and others. Jonathan has also collaborated with such notable figures as Tom Brady, LeBron James, Kristen Bell, President Barack Obama and Chewbacca.
- [Electrolux Leans Into Swedish Humor](https://musebyclios.com/advertising/electrolux-leans-into-swedish-humor/) - As we learned in earlier Electrolux commercials, Swedish humor isn't of the pie-in-the-face, belly-laugh variety. It's subtler, with a decidedly quirky vibe and dashes of absurdity baked in. Indeed, we don't get any pies in Publicis London's latest effort for the appliance brand. There's a cake though. Not that anyone wanted it, anyway. Maybe those
- [Can Social Storytelling Help Save the Amazon Forest?](https://musebyclios.com/musings/using-social-storytelling-to-protect-the-amazon-forest/) - By connecting catastrophic consequences to everyday behaviors, the series empowers viewers to adopt simple but meaningful changes in their daily lives.
- [In Denmark, the Importance of Helmets Goes Way Back—and More Euro Goodies](https://musebyclios.com/eurovisions/in-denmark-the-importance-of-helmets-goes-way-back/) - Here are some notable European commercials that broke in recent weeks, selected by Muse sibling Ads of the World. Magic: The Gathering, 'Turtle Power' Agency: Eyebolls Eyebolls created this launch film for card game Magic: The Gathering, with the Teenage Mutant Ninja Turtles on hand. Directed by Phil Hawkins with animation from Tony Cervone, the
- [Extrême Ice Cream Jams With Goofy Glam Rocker](https://musebyclios.com/music/extreme-ice-cream-excels-with-goofy-glam-rock/) - When a goofy glam rocker in shades pops out of TV screens and off bulletin boards to offer you ice cream, you know it's gonna be a big day.
- [Heinz Will Turn the 57th Pick at the NFL Draft Into 'Mr. 57'](https://musebyclios.com/sports/heinz-is-turning-the-57th-pick-at-the-nfl-draft-into-mr-57/) - The NFL Draft starts on Thursday in Pittsburgh, which is also the birthplace of Heinz. Thanks to the brand, there's an incentive waiting for one player who won't get selected right away. The 57th pick gets a custom red “Mr. 57” jacket—with pockets for Heinz—plus a lifetime supply of product and the chance to partner
- [JKR's Campaign for the Clios Helps Explain Your Ad Job to Friends and Family](https://musebyclios.com/clio-awards/jkrs-campaign-for-the-clios-helps-explain-your-ad-job-to-friends-and-family/) - JKR created a campaign for the Clio Awards that helps creatives explain to their friends, family and industry outsiders exactly what they do for a living. “Creatives have always struggled to articulate what they do, and this campaign leans into that truth," says said Candice Pierson, marketing director at the Clios. "It shows how winning
- [Why Your Brand Should Be Creating for the 50+ Crowd](https://musebyclios.com/musings/why-your-brand-should-be-creating-for-50-customers/) - The 50+ customer has time and money—and they’re willing to spend both
- [Creator Corner: At Coachella, Issey Moloney, Tyler Wells and Pablo Tamayo Make Content That Connects](https://musebyclios.com/music/creator-corner-at-coachella-issey-moloney-tyler-wells-and-pablo-tamayo-make-content-that-connects/) - During the first weekend of Coachella, we heard a ton of griping about social-media creators taking over what’s supposed to be a music festival. People felt there were too many influencers selling, selling, selling all the time. And beyond the commercialization of the event, fans complained about creator content they deemed tone deaf during these
- [Duracell, Messi Power Up for FIFA World Cup](https://musebyclios.com/sports/duracell-messi-power-up-for-fifa-world-cup/) - Duracell confirms what we all suspected: Lionel Messi is beyond human. In a new spot, the battery maker demonstrates that "true greatness isn’t just born—it’s also engineered." Duracell has partnered with the soccer GOAT in the lead up to the 2026 FIFA World Cup, taking place across North America and Mexico this summer. The collab centers In a new spot, the battery maker demonstrates that “true greatness isn’t just born—it’s also engineered.” Duracell has partnered with the celebrated soccer star—arguably the G.O.A.T.—in the lead up to the 2026 FIFA World Cup, taking place across North America and Mexico this summer.
- [Online Bank Blasts the Past With Deadpan Humor](https://musebyclios.com/advertising/online-bank-blasts-the-past-with-deadpan-humor/) - Online bank Monzo joins with BBH Dublin for cute spots heralding the brand's arrival in Ireland.
- [Nicole van Zanten of ICUC on Mattress Firm, Chili's and Macy's](https://musebyclios.com/2-minutes-with/nicole-van-zanten-of-icuc-on-mattress-firm-chilis-and-macys/) - Nicole is co-president and chief growth officer at ICUC. We spent two minutes with Nicole to learn more about her background, her creative inspirations and recent work she's admired. Nicole, tell us … Where you grew up, and where you live now. I grew up in Vancouver and I still live here. I've been lucky Nicole is co-president and chief growth officer at ICUC.
- [Harlem Globetrotters Dunk for McD's Down Under](https://musebyclios.com/worldviews/harlem-globetrotters-dunk-for-mcds-down-under/) - Promoting its "Dunked Korean Sticky BBQ" range, the campaign enlists the Harlem Globetrotters to turn dunking into a spectacle.
- [Liquid Death Made an Iced Tea That Tastes Like Strawberry Pop-Tarts](https://musebyclios.com/advertising/liquid-death-made-an-iced-tea-that-tastes-like-strawberry-pop-tarts/) - Liquid Death and Pop-Tarts partnered for an iced tea that tastes like ... pop tarts.
- ['Hockey Gods' Visit Boston Pizza for NHL Playoffs](https://musebyclios.com/sports/the-hockey-gods-visit-boston-pizza-for-nhl-playoffs/) - Canadian eatery and sports bar Boston Pizza cast "Hockey Gods" in its NHL Playoff campaign. We're not talking about Wayne Gretzky or any other GOATS.
- [Single's Tommy Stalknecht Talks Travis Scott and Underoath](https://musebyclios.com/2-minutes-with/singles-tommy-stalknecht-talks-travis-scott-and-underoath/) - Tommy is a music industry veteran focused on helping artists own their audience, data and dollars—both digitally and physically. As founder and CEO of Single, Tommy has helped drive over 25 million album sales worldwide and contributed to more than 60 No.1 records. His work has powered fan engagement for artists including Harry Styles, Travis Tommy is a music industry veteran focused on helping artists own their audience, data, and dollars – both digitally and physically. As founder and CEO of Single, Tommy has helped drive over 25 million album sales worldwide and contributed to more than 60 No. 1 records. His work has powered fan engagement behind the scenes for thousands of artists, including Harry Styles, Travis Scott, Tate McRae, The Weeknd, Bruno Mars, Kane Brown, Chappell Roan, SZA, among many others. From fan insights and ticket sales to fan clubs, vault memberships, live shopping, chart reporting, and merchandise, his systems support the full fan lifecycle – turning engagement into long-term "superfan" value.
- [Clash Royale's 'Hero Balloon' Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/clash-royales-hero-balloon-tops-our-5-ads-of-the-week/) - When you use 10,487 real balloons to make a comic, colorful, creepy commercial, you've earned Ad of the Week honors and then some.
- [Post Malone and His Buddies Find the Smallest Bar in the West](https://musebyclios.com/music/post-malone-and-his-buddies-find-the-smallest-bar-in-the-west/) - The music star, a 10-year brand collaborator, intros .75-oz. cans of Bud Light.
- [The Story Behind Hudson Williams' Peloton Hot Spot](https://musebyclios.com/film-tv/the-story-behind-hudson-williams-peloton-hot-spot/) - In a world saturated with fitness data and rigid wellness mandates, movement can feel like another item on a growing to-do list. The pressure to do it all, just to keep up, can be relentless. We saw an opportunity to cut through that noise. At Peloton, we’ve always seen ourselves as the antidote to this
- [Sydney Sweeney Returns for American Eagle](https://musebyclios.com/film-tv/sydney-sweeney-returns-for-american-eagle/) - In a montage clip for American Eagle, a giggling Sydney Sweeney dons jean shorts and asks "What brand am I wearing?"
- [Bieber Wins Coachella and More Beefy Trends](https://musebyclios.com/on-trend/bieber-wins-coachella-and-more-meaty-trends/) - In this post-Easter, pre-summer don’t-wear-white-yet period, ube is the new matcha, the kids are mallmaxxing, and we have most definitely hit peak Zendaya. Check out some of the latest media, marketing and pop culture happenings here: Who won Coachella? Rather, who will win Coachella, the desert bacchanal that jumpstarts the summer concert season? Easy answer:
- [The 79 Percent Rule: Why Honest Brands Win](https://musebyclios.com/musings/the-79-percent-rule-why-honest-brands-win/) - Here's the thing about being explorers: sometimes you explore somewhere, realize it's not working and turn around.
- [For Dr. Squatch, Megan Fox Teaches a Class in Odor Excellence](https://musebyclios.com/film-tv/for-dr-squatch-megan-fox-teaches-a-class-in-odor-excellence/) - Megan Fox plays a professor, rocking a black dress and wielding a riding crop in silly-slinky classroom spots touting deodorant from Dr. Squatch.
- [Spotify's Digs in Manhattan: Where Creativity Comes to Life](https://musebyclios.com/creative-hq/spotifys-digs-in-manhattan-where-creativity-comes-to-life/) - Here, we visit Spotify, the latest entry in our "Creative HQ With the Clios" series. Our director of social media Sami Lambert explored the streaming giant's NYC digs. Kay Hsu, global head of Spotify's creative lab, and Jessy Fusco, senior office lead of workplace experience services, guided the tour. A large mural greets folks entering Muse welcomes Spotify as the newest site visit hot spot in our series “Creative HQ With the Clios.” Our intrepid director of social media Sami Lambert visited the Swedish audio streaming and media service provider’s New York digs and had much to enthuse about.
- [Cheech Marin Leads Jimmy John's 4/20 Dream Rotation](https://musebyclios.com/film-tv/cheech-marin-leads-jimmy-johns-4-20-dream-rotation/) - Cheech Marin clutching a submarine sandwich sub like a blunt. Does it get any more 4/20 than that?
- [Clash Royale Used 10K+ Balloons to Create This Amazing Film](https://musebyclios.com/ad-of-the-week/clash-royale-used-10k-balloons-to-create-this-film/) - Uncommon Stockholm introduces Clash Royale's fearsome Hero Balloon character in a fantastical film involving 10,487 actual balloons.
- [Nick Kroll Goes Mega-Corporate for Xfinity](https://musebyclios.com/film-tv/nick-kroll-goes-mega-corporate-for-xfinity/) - Nothing soothes the C-suite suits like charts and graphs. And Comedy Central mainstay Nick Kroll dishes the data for Xfinity in this boardroom farce.
- [Dua Lipa Explores New Worlds With Nespresso](https://musebyclios.com/music/dua-lipa-discovers-new-worlds-with-nespresso/) - Hey, George Clooney! Quit harshing Dua Lipa's coffee buzz! Actually, the two stars seem well aligned.
- [How a Jeep Cherokee Hybrid Made Stunning Wildlife Photos](https://musebyclios.com/musings/how-a-jeep-cherokee-hybrid-made-stunning-wildlife-photos/) - Automotive advertising has long been built on a familiar idea of capability: power, speed and dominance over terrain. For this campaign, we wanted to explore a different expression of that idea. What if capability could be defined not by how loudly you arrive, but by how little you disrupt what’s already there? That thinking led
- [Making the Cut: Editor Chad Sipkin on Sofia Coppola's New Fashion Doc](https://musebyclios.com/fashion-and-beauty/making-the-cut-editor-chad-sipkin-on-sofia-coppolas-new-fashion-doc/) - Early in the film Marc by Sofia, the new Marc Jacobs documentary directed by Sofia Coppola, the fashion designer talks about the fear he feels when he starts planning a new collection, even though he has done it many times before. Does Chad Sipkin, who cut the film, ever feel fear or apprehension at the
- [HR Platform Leans Into Humorous Workplace Scandals](https://musebyclios.com/advertising/hr-platform-leans-into-humorous-workplace-scandals/) - Real-life examples of workplace weirdness drives cute OOH from HR and payroll platform Rippling in work breaking this week from Stink Studio.
- [Sweetly Understated Stop-Motion From Telstra](https://musebyclios.com/advertising/playful-understated-stop-motion-from-telstra/) - This new batch revels in quiet contemplation, with subtle storytelling conveying the brand proposition.
- [Keegan-Michael Key Hypes Casamigos, Plus Other Great World Cup Campaigns](https://musebyclios.com/worldviews/keegan-michael-key-hypes-casamigos-plus-other-great-world-cup-campaigns/) - Here are some notable FIFA World Cup-related campaigns that recently broke far and wide, curated by Muse sibling Ads of the World.
- [Apple's iPhone Oddness Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/apples-iphone-oddness-tops-our-5-ads-of-the-week/) - This one's a music video, featuring Vietnamese rapper MCK and shot on iPhone. The freaky imagery unfurls like an art-house short.
- [Hilton's Dan Reynolds on Partnerships With McLaren and Wicked](https://musebyclios.com/2-minutes-with/hiltons-dan-reynolds-on-partnerships-with-mclaren-and-wicked/) - Dan is SVP of global marketing at Hilton, responsible for designing, developing and executing global content, media and partnership strategy. Dan joined from Disney, where he helped connect with audiences through new digital channels and content formats. He was also responsible for leveraging Disney's digital channels to drive growth and engagement for Disney+, Hulu and ESPN+. Previously, Dan led content Dan is SVP of global content, media, and partnerships at Hilton, responsible for designing, developing, and executing Hilton's enterprise-wide global content, media, and partnership strategy. Dan joined Hilton from Disney, where he helped connect with audiences through new digital channels and content formats. He was also responsible for leveraging Disney's owned digital channels to drive subscriber growth and engagement for Disney+, Hulu, and ESPN+. Previously, Dan led content and audience development for the Disney Digital Network, focusing on creating new forms of digital storytelling, developing growth strategies for platforms like Facebook, Instagram, YouTube, and Disney.com, launching editorial brands like “Oh My Disney," and expanding their influencer marketing capabilities. Dan also led the creation of several popular short-form video series, like the award-winning “As Told By Emoji,” which was franchised into a mobile game, books, and consumer products. Prior to joining Previously, Dan held various marketing positions at Toyota, including leading digital marketing for the luxury brand, Lexus.
- [For Coachella, Creators, Celebs x Brands Get Into the Act on Social](https://musebyclios.com/creators/creator-corner-coachella-edition-sabrina-carpenter-joe-jonas-marco-zamora/) - Major creators and big brands flocked to the first weekend of the quintessentially California music festival Coachella. Despite some controversy, Sabrina Carpenter slayed as Friday night’s headliner and also fronted a roadside activation for Airbnb; drinks were on Joe Jonas and Aperol Spritz; and two Regular Ass Bitches went viral by serving up the accessible
- [What World Cup Advertisers Can Learn from the Super Bowl and Olympics ](https://musebyclios.com/musings/what-world-cup-advertisers-can-learn-from-the-super-bowl-and-olympics/) - The Super Bowl—and soon the World Cup—are emotional cultural moments. After testing 600+ Super Bowl ads, we’ve found that longterm brand impact comes from emotionally-driven creative built for the moment and its audience—not just placed around it. If the Super Bowl teaches us anything, it’s this: When brands show up with intention—rooted in meaning, not just media weight—they
- [Vibe Coding Heats Up for Creators](https://musebyclios.com/musings/vibe-coding-the-rise-of-the-creator-builder/) - Vibe coding isn’t a trend, it’s a new creator class and a new way for brands to build, express and operate. The numbers signal a shift already underway: the vibe coding market is estimated at $4.7 billion. 87 percent of Fortune 500 companies have adopted at least one vibe coding platform. And platforms like Lovable
- [Amstel Campaign, Shot Without Permission, Proves Real Friendship Can't Be Faked](https://musebyclios.com/advertising/amstel-campaign-shot-without-permission-proves-real-friendship-cant-be-faked/) - There are no forced smiles or AI in this OOH campaign for Amstel. The joy, smiles and laughter caught on camera are real, because they were "Shot Without Permission." Once footage was obtained, those photographed were approached for their consent. Here's a video explaining everything: From INGO (part of the Ogilvy Group network) and photographer
- [Sports Betting Brand Stages Robot Soccer Romp](https://musebyclios.com/sports/industrial-robots-excel-at-soccer-in-spot-for-sports-bettor/) - La Maison Créative Justement crafted the work for French sports betting firm FDJ United.
- [Ahmed Diabate of Duetti on Putting Capital in Artists' Hands](https://musebyclios.com/2-minutes-with/ahmed-diabate-of-duetti-on-putting-capital-in-artists-hands/) - Ahmed, aka AD, serves as a senior A&R, artist engagement exec at Duetti, empowering creators through deals for music rights, catalog management and strategic marketing. To date, he has distributed over $20 million to support artists such as Mario, UnoTheActivist and IDK. AD is also a partner at Integral Studio, a culturally-driven digital marketing agency Ahmed, aka AD currently serves as senior A&R, artist engagement at Duetti, a music company empowering independent creators through deals for music rights, catalog management, and strategic marketing. To date, he has deployed over $20 million in funding to support projects for artists such as Mario, UnoTheActivist, and IDK.
- [What Entertainment Brands Can Learn From the WNBA](https://musebyclios.com/musings/what-entertainment-brands-can-learn-from-the-wnba/) - With 160,000 songs uploaded to Spotify daily and every label chasing the same No.1, entertainment brands are struggling to stand out. Ask someone what makes a Netflix original different from an Amazon or Apple original, and most wouldn’t know. Meanwhile, the WNBA was named the fastest-growing brand in the U.S., the first time a sports
- [Golden State Warriors' Cristina Pandol on the NBA Team's Documentary Series](https://musebyclios.com/2-minutes-with/golden-state-warriors-cristina-pandol-on-the-teams-documentary-series/) - Cristina is the executive creative director of the Golden State Warriors. We spent two minutes with Cristina to learn more about her background, her creative inspirations and recent work she's admired. Cristina, tell us … Where did you grow up, and where do you live now? My dad is an international table grape farmer who Cristina is the executive creative director of the Golden State Warriors.
- [A Tale of 2 C-Suite Taste Tests: McDonald's vs. Burger King](https://musebyclios.com/musings/a-tale-of-2-c-suite-taste-tests-mcdonalds-vs-burger-king/) - The ad worked because it was rooted in a coherent brand strategy, not designed to manage a crisis.
- [McDonald's CEO Fried by Interwebs—Again](https://musebyclios.com/advertising/mcdonalds-ceo-grilled-by-interwebs-again/) - Memo to McDonald's CEO Tim Kempczinski: Open your mouth, insert a large quantity of branded food, chew down vigorously, swallow. And try to look happy about it.
- [How the TheRealReal and Team One Made an AI Mini-Epic](https://musebyclios.com/musings/inside-the-making-of-therealreals-last-real-man/) - There’s a strange tension happening right now: we’ve never been better at creating things that look real, and never been less certain what actually is.
- [Why Every Brand Needs a Nemesis](https://musebyclios.com/musings/why-every-brand-needs-a-nemesis/) - As humans, we love to dislike something together. It gives us a sense of belonging, a reason to pick sides and something worth being passionate about. It’s probably how you ended up best friends with someone you met five minutes ago because you both feel way too strongly about Diet Coke. Suddenly, you’re 30 minutes
- [Zendaya's Design Dreams Spring to Life With On Sportswear and Spike Jonze](https://musebyclios.com/film-tv/zendayas-design-dreams-spring-to-life-with-on-sportswear-and-spike-jonze/) - Zendaya and sportswear brand On co-created a footwear and apparel collection that's set to drop on April 16. Viewers get a peek inside Zendaya's head in "Shape of Dreams." The 3-minute film, directed by Spike Jonze, begins in a white room—providing a blank canvas. Zendaya's thoughts spring to life with various shapes, sizes and colors,
- [Liquid Death, Pit Viper Made Sunglasses for Corpses](https://musebyclios.com/advertising/liquid-death-pit-viper-made-sunglasses-for-corpses/) - You're dead. You'll need sunglasses for that. Liquid Death and Viper oblige with shades to die for.
- [Hugh Jackman, Ryan Reynolds Don't Need Luck for Sailing](https://musebyclios.com/sports/hugh-jackman-ryan-reynolds-dont-need-luck-for-sailing/) - Ryan Reynolds is very concerned about old-time nautical superstitions in a spot promoting Monday.com's partnership with The BONDS Flying Roos, the sailing team RR owns with his pal Hugh Jackman. The pair star in a :60 from Maximum Effort that finds Reynolds panicked after reading a Nautical Almanac from 1902. He insists they can't have
- [These Absurd, Eye-Catching Ads From The Zebra Expertly Fuse AI and Live Action](https://musebyclios.com/behind-the-scenes/the-zebras-absurdist-eye-catching-ads-expertly-fuse-ai-and-live-action/) - "The brief could fit on a sticky note," director Zack Seckler says of his strikingly silly work for insurance firm The Zebra.
- [10 Classic Album Covers That Keep It Real](https://musebyclios.com/art-of-the-album/10-album-covers-that-keep-it-real/) - I think the most effective album covers act as visual gateways into a music project. For this list, I gravitated toward images that felt like authentic extensions of the musical universe created in each album. All of these images shaped my understanding of how important visual storytelling and world-building are for artists. Bruce Springsteen Born
- [M&M’s Launches Short Documentary, 'Protect the Peanut'](https://musebyclios.com/advertising/mms-launches-short-documentary-protect-the-peanut/) - In the early 2000s, complaints about the taste of Peanut M&M's topped those for every other Mars product combined. That's a lot of unhappy snackers. There was even a Reddit thread about the awful taste of the peanuts in M&M’s! The challenge was finding a way to protect the peanut from a bevy of diseases,
- ['Uncanned Emotions' Run High in Coca-Cola's World Cup Anthem](https://musebyclios.com/sports/uncanned-emotions-run-strong-in-coca-colas-world-cup-anthem/) - Emotions surge during sporting events. Coca-Cola illustrates the passion of soccer players in its second spot tied to the FIFA World Cup. "Uncanned Emotions," from WPP OpenX, led by The Ogilvy Group, features play-by-play from announcers Peter Drury and Luis Omar Tapia and shot from the perspective of Coca-Cola, as fans experience a wave of
- [Raps and Apps: Apple Launches Dynamic Asian Campaigns](https://musebyclios.com/music/raps-and-apps-apple-launches-dynamic-asian-campaigns/) - The tech giant just launched two very different campaigns in Asia. Each packs impressive visuals to tout, respectively, its iPhone 17 and App Store.
- [WWE's Cody Rhodes Builds Anticipation for Drumstick](https://musebyclios.com/advertising/wwes-cody-rhodes-builds-anticipation-for-drumstick/) - WWE megastar Cody Rhodes will devour his Drumstick cone HIS way, and in his own good time.
- [Creator Corner: West Elm Goes Retro with Emma Chamberlain](https://musebyclios.com/creators/creator-corner-west-elm-goes-retro-with-emma-chamberlain/) - There's something for everyone in this installment. We're showcasing Emma Chamberlain’s throwback home décor collab with West Elm; Alex Cooper’s reality series featuring famed scammer Anna Delvey; and Emily Sweeney, a wicked awesome reporter from The Boston Globe. We've also got an extremely loud guy shouting out fast food slogans while eating in fast food
- [Pairing Portuguese Wine With Travel Hotspots and More European Goodies](https://musebyclios.com/eurovisions/pairing-portuguese-wine-with-travel-spots-and-more-european-goodies/) - Here are some notable European commercials that broke in recent weeks, selected by Muse sibling Ads of the World. Jaecoo, 'Adventure ready. Dog approved' Agency: Juice To establish credibility for a new premium SUV, Jaecoo took a playful approach. Told from the perspective of a curious collie, the film follows her skeptical first impressions as
- [Snarking Joy: Mint Teams Ryan Reynolds, Marie Kondo](https://musebyclios.com/film-tv/snarking-joy-mint-teams-ryan-reynolds-marie-kondo/) - Ryan Reynolds dons a joyless jacket and riffs with Marie Kondo on decluttering wireless service with Mint Mobile.
- [Coca-Cola Celebrates America's 250th Birthday by Channeling Legendary 'Hilltop'](https://musebyclios.com/music/coke-celebrates-americas-birthday-by-reimagining-hilltop/) - Coca-Coca aims to slake a nation's burning thirst for nostalgia from somewhat simpler times with a reimagining of its uber-iconic "Hilltop" spot that dropped in 1971.
- [Jesse Heiman: How the Veteran Background Actor Became a Video Star at Last](https://musebyclios.com/film-tv/jesse-heiman-how-the-veteran-background-actor-became-a-video-star-at-last/) - Jesse Heiman is no stranger to acting. He has over 100 credits to his name, from movies such as Spiderman, Old School and Neighbors to TV shows like Glee and Chuck. But now, the background actor is stepping up big-time, thanks to a starring role for Hellmann's Canada. Muse spoke with Jesse to learn about his
- [Pringles Made the 'Perfect Woman' Out of Chips](https://musebyclios.com/advertising/pringles-made-the-perfect-woman-out-of-chips/) - When will people learn that potato chips are for snacking, not long-term relationships?
- [Cathay Pacific Marks 50 Years of Elite Rugby in Hong Kong](https://musebyclios.com/worldviews/cathay-pacific-celebrates-50-years-of-elite-rugby-in-hong-kong/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. Cathay Pacific, 'Nobody Does Rugby Like Hong Kong'Agency: Leo Hong Kong Hong Kong is a city that thrives on intensity, evolving from a modest fishing village into a global financial powerhouse and the beating
- [David Melhado of Jive Records: Brands Need to Find Artists Before Their 'Tipping-Point' Moment](https://musebyclios.com/2-minutes-with/david-melhado-of-jive-records-brands-need-to-find-artists-before-their-tipping-point-moment/) - David is co-president of Jive Records. Previously, he served as EVP and head of music at UnitedMasters. Early on, he worked with Grammy-nominated songwriters and producers Verse Simmonds and Sham "Sak Pase" Joseph. In 2016, David joined StreamCut, where he signed Gunna and collaborated with Latto, Yung Bans and Young Nudy. In 2018 at Roc David is EVP and head of music at UnitedMasters, working with both emerging and established talent. Early on he worked with Grammy-nominated songwriters and producers Verse Simmonds and Sham "Sak Pase" Joseph. In 2016, David joined StreamCut, where he signed Gunna and worked closely with Latto, Yung Bans, and Young Nudy, In 2018 at Roc Nation he led marketing efforts for a diverse roster including Buju Banton, Rapsody, and Casanova. Since joining UnitedMasters in 2019, David helped launch SelectCon, UnitedMasters’ flagship conference for music creators, and Beat Exchange, a collaborative production platform launched in partnership with Hit-Boy. He has also championed partnerships with leading independent artists, such as Dallas rapper BigXThaPlug. and Grammy-nominated artist Tobe Nwigwe and Grammy-winning spoken word artist J. Ivy. Also under his leadership, UnitedMasters partnered with Nigerian producer Sarz and launched 1789, a platform to discover and support African artists, giving Nigerian creators access to global and regional platforms including Spotify, Apple Music, YouTube, Boomplay, Audiomack, and more.
- [World Cup: Lego Drafts Messi, Ronaldo, Mbappé, Vini Jr.](https://musebyclios.com/sports/world-cup-lego-drafts-messi-ronaldo-mbappe-vini-jr/) - This one's an epic no-brainer. It fuses the global World Cup spectacle with Lego's special cultural mojo.
- [Shaboozey, Matty Matheson Star for Levi's](https://musebyclios.com/music/shaboozey-matty-matheson-star-for-levis/) - Beyoncé rode into the sunset after headlining a bunch of Levi's ads. But there's a new sheriff in town—Shaboozey—in a fresh batch of spots.
- [Joe Weir and Mark Williams of That Thing on Refreshing the Abbey Road Studios Brand](https://musebyclios.com/2-minutes-with/joe-weir-and-mark-williams-of-that-thing-on-refreshing-the-abbey-road-studios-brand/) - Joe and Mark are cofounders of That Thing, a London-based brand studio. They recently led the rebrand of Abbey Road Studios, shaping the identity of one of the most culturally significant studios in music history. We spent two minutes with Joe and Mark to learn more about their backgrounds, their creative inspirations and recent work Joe and Mark are cofounders of That Thing, a London-based brand studio focused on using the interplay of words and design to translate the “Thing” that world-class companies make people understand, feel, and remember. They recently led the rebrand of the globally-acclaimed Abbey Road Studios, shaping the identity of one of the most culturally significant studios in music history.
- [Instacart Goes Emo, Metal and More in Music Videos](https://musebyclios.com/advertising/instacart-goes-emo-metal-and-more-in-music-videos/) - The brand launched a trio of ads that highlight features to better help accommodate customer requests via transportation into their own music video.
- [New Zealand's 'Lump Lottery' Fights Cancer](https://musebyclios.com/worldviews/new-zealands-lump-lottery-fights-cancer/) - Testicular Cancer NZ turns prevention into participation. Its "Lump Lottery" offers men the chance to win a car .
- [A Scroll Stoppr, Pickles in Donuts and More April Fool's Pranks](https://musebyclios.com/advertising/a-scroll-stoppr-pickles-in-donuts-and-more-april-fools-pranks/) - If you forgot, it's April 1. Here's your reminder to not believe everything you see on the internet. Let's take a look at some brand gags tickling our funnybone. Krispy Kreme x Mt. Olive Call it gross, but if this was real we'd 1000 percent eat it. Krispy Kreme and Mt. Olive created a Krispy
- [Athina Afton Lallijee of McCann on Great Creative Springing From Unlikely Situations](https://musebyclios.com/2-minutes-with/athina-afton-lallijee-of-mccann-canada-on-good-creative-springing-from-the-least-likely-situations/) - Athina is a creative director with 14+ years of experience across five agencies and two continents. She currently serves at McCann Canada and has worked with brands such as Lego, Coca-Cola and Mastercard. We spent two minutes with Athina to learn more about her background, her creative inspirations and recent work she's admired. Athina, tell Athina is an award-winning creative director with 14+ years of experience across five agencies and two continents. She is currently at McCann Canada. She has worked for such brands as LEGO, Coca-Cola, Kids Help Phone, Mastercard, KIND and beyond.
- [KFC Triple Play, With the Kyle F*cking Connor Meal, a Value Feast and Kebab Menu](https://musebyclios.com/advertising/kfc-triple-play-with-the-kyle-f-connor-meal-a-value-feast-and-kebab-menu/) - The Colonel's been busy this week, with new work launching in Europe and North America. Let's take a look. In Canada, there's a KFC more important than the restaurant itself ... and that's Kyle F*cking Connor of the Winnipeg Jets. Crafted by Courage, the spot features a tunnel walk. We don't see the person's head,
- [Mekale Jackson of Under Armour: Trust the Culture and Let the Story Lead](https://musebyclios.com/2-minutes-with/mekale-jackson-of-under-armour-trust-the-culture-and-let-the-story-lead/) - With 18 years of experience in sports marketing, Mekale currently serves as the senior director of global social media strategy at Under Armour. In that capacity, he helps shape the images of UA Basketball, UA Football, UADugout, Under Armour Women, UA Running and UnderArmourFC. Earlier, at athlete management practice Roc Nation Sports, he worked with With 18 years of experience in sports marketing, Mekale, currently serves as the senior director of global social media strategy at Under Armour, leading the Under Armour brand handles: UA Basketball, UA Football, UADugout, Under Armour Women, UA Running and UnderArmourFC. He previously led the content, creative and digital marketing team at Roc Nation's athlete marketing and representation vertical, Roc Nation Sports, working directly with athletes such as LaMelo Ball, Jaire Alexander, Saquon Barkley and Jalen Rose. Previous stints include Major League Soccer and St. John's University Athletic Department.
- [Megan Thee Stallion, Nickelback and Cheetos Lead Our 5 Ads of the Week](https://musebyclios.com/music/megan-thee-stallion-nickelback-and-cheetos-lead-our-5-ads-of-the-week/) - Nickelback rhymes with "pickle back." Not much to hang a commercial on ... or is it? Of course it is!
- [KitKat Has Some Fun With Candy Thieves](https://musebyclios.com/advertising/kitkat-has-some-fun-with-candy-thieves/) - KitKat is making the most of a bad break. Thieves recently stole 400,000 of the chocolatey wafers—12 tons of the stuff!—and the brand's turned it into a marketing bonanza. KitKat swears this isn't an April Fool's gag. It launched a candy tracker as a crisis comms/ad campaign: View this post on Instagram A post shared
- [e.l.f. Spoofs True Crime With 'Vanity Vandals'](https://musebyclios.com/fashion-and-beauty/e-l-f-spoofs-true-crime-with-vanity-vandals/) - Is your bathroom vanity a crime scene? Strewn with tons of cosmetics, ranging from blush and lipstick to eye-liner and lord knows what else?
- [Bojangles Just Made the Most Deliciously Dumb Chicken Ads Ever](https://musebyclios.com/advertising/bojangles-just-made-the-most-deliciously-dumb-chicken-ads-ever/) - Big Bo, the Bojangles chicken mascot, has been following me everywhere I go. Am I losing my mind? Silly stuff from Fitzco.
- [Angine de Poitrine: Wonderfully Weird Music Act Finds Truth in the Absurd](https://musebyclios.com/musings/angine-de-poitrine-wonderfully-weird-music-act-finds-truth-in-the-absurd/) - Angine de Poitrine walked onto KEXP in polka dot robot suits and blew a hole in the internet.
- [2 Rough Social Media Rulings Could Actually Improve the Platforms](https://musebyclios.com/musings/2-rough-social-media-verdicts-could-actually-improve-the-platforms/) - Last week, within just two days, juries in New Mexico and California delivered verdicts that could change how we think about social media platforms, their youngest users, and the advertisers who support them. A Santa Fe jury ordered Meta to pay $375 million after finding the company willfully violated New Mexico’s consumer protection laws by
- [10 Album Covers With an Air of Mystery](https://musebyclios.com/art-of-the-album/10-album-covers-with-an-air-of-mystery/) - Album covers are important because they sell the record to the world. They are vital tool for discovery, branding and storytelling that can bridge the gap between a musician’s vision and the listener’s ears. Pat Metheny Group We Live Here (1995) There is no picture of Pat on the front cover. But it shows the
- [Let's Take a Shortcut to McDonald's in the Netherlands](https://musebyclios.com/advertising/lets-take-a-shortcut-to-mcdonalds-in-the-netherlands/) - If you can't wait an extra 1.7 second for your McFlurry and fries, McDonald's in the Netherlands has you covered.
- [Megan Thee Stallion and Nickelback Stage an Unhinged Heist for Cheetos](https://musebyclios.com/music/megan-thee-stallion-and-nickelback-stage-an-unhinged-heist-for-cheetos/) - It's a wild ride for the return of Cheetos' Flamin’ Hot Dill Pickle flavor. Gut Miami and director Dave Meyers created a music video starring Megan Thee Stallion and Nickelback. The collab that reimagines the Canadian rockers hit “How You Remind Me.” This OTT goodness begins with Megan running out of her fave Cheetos flavor. She
- [Liquid Death Flows From the Faucets in Your New Taylor Morrison Home](https://musebyclios.com/advertising/liquid-death-flows-from-the-faucets-in-your-new-taylor-morrison-home/) - When you take a shower or fill the sink or flush the toilet ... that's LD soda-flavored sparkling water chugging your way.
- [Ludacris Riffs on His Name for Bayer's One a Day](https://musebyclios.com/music/ludacris-riffs-on-his-name-for-bayers-one-a-day/) - he's fronting amusing social clips from McCann New York backing Bayer's One a Day multivitamins. From McCann N.Y.
- [Canada Might Ban Social Media for Kids. What Brands Should Do Now](https://musebyclios.com/musings/canada-might-ban-social-media-for-kids-what-brands-should-do-now/) - Youth culture will not disappear, it’ll move. Every generation finds new digital spaces to gather.
- [McDonald’s Rolls With KPop Demon Hunters](https://musebyclios.com/film-tv/choose-a-side-mcdonalds-teams-up-with-kpop-demon-hunters/) - It's time to pick a side with the launch of KPop Demon Hunters meals at McDonald's. "Team Saja Boys" and "Team Huntr/x" feature spicy McMuffins, hash browns, McNuggets, special sauces and drinks. Each meal comes with a custom card featuring Derpy and a QR code that unlocks additional content from the Netflix hit. A :30
- [Creator Corner: Hannah Berner x Paige DeSorbo Are Netflix Bound, YouTubers Take Over Jeopardy! and More](https://musebyclios.com/creators/creator-corner-hannah-berner-x-paige-desorbo-are-netflix-bound-youtubers-take-over-jeopardy-and-more/) - This installment of “Creator Corner” highlights a Netflix collab between two superstar creators and comedy legend Amy Poehler, reveals the trio of creators competing on the new YouTube edition of the iconic game show Jeopardy! and celebrates Carter Kench for rocking the Hannah Montana Anniversary Special red carpet. Hannah Berner and Paige DeSorbo Team with
- [Bad Guys Don’t Wear Carhartt: The Quiet Power of Saying Less](https://musebyclios.com/musings/bad-guys-dont-wear-carhartt-the-quiet-power-of-saying-less/) - Pick any American movie and there’s a strong chance you’ll see a man in a Carhartt jacket. He may not be the lead or the hero, but he’s never the villain. He’s the hardworking man—honest, worn, carrying the pressures of life. He’s Bill Camp in Dark Waters, the underdog, almost forgotten but not going down
- [Heineken Connects Coachella Fans Who Share Similar Tastes in Music](https://musebyclios.com/music/heineken-helps-coachella-fans-find-friends-with-similar-tastes-in-music/) - Heineken is launching "The Clinker" at both weekends of Coachella next month. The namesake element is a smart-band that wraps around a can or pint. Each time you meet someone new, you'll find out how musically compatible you are. Per Heineken: "When two cans touch, a compatibility light signals a match and allows them to
- [Taika Waititi Made an Animated Trailer for the Brawl Stars Mobile Game](https://musebyclios.com/gaming/taika-waititi-made-an-animated-trailer-for-the-brawl-stars-mobile-game/) - There's a new playable character in Supercell's popular mobile game Brawl Stars. The origin story of Najia is told in a trailer, developed by filmmaker Taika Waititi. The Oscar-winner was an ideal fit after Supercell learned he was a fan and player of the game. Najia is a puzzle-obsessed resident of the mysterious Starr Park.
- [Rani Tyrrell of Netflix on Sports and Life ](https://musebyclios.com/2-minutes-with/rani-tyrrell-of-netflix-on-sports-and-life/) - Rani is the senior director, nonfiction and live events title marketing at Netflix. She oversees campaigns for an extensive range of content, including live sports and entertainment events, unscripted series, documentaries and podcasts. Rani's work includes Paul vs. Tyson, Tiger King, Love is Blind, Full Swing and NFL Christmas Gameday. She also oversaw marketing efforts Rani is the head of nonfiction and live events marketing at Netflix where she oversees consumer marketing campaigns for an extensive range of content, including live sports and entertainment events, unscripted series, documentary series and film and podcasts. Rani's work includes cultural phenomena such as Paul vs. Tyson, Tiger King, and Love is Blind, Full Swing and NFL Christmas Gameday. She also oversaw the marketing efforts for critically acclaimed series like Our Planet, Last Chance U and The Redeem Team. Additionally, she helmed campaigns for Netflix's Academy Award-winning documentaries The White Helmets—the streamer's first Oscar— and American Factory. Rani previously spent a decade at Discovery.
- [StoryCo Host on the Enduring Power of Narratives](https://musebyclios.com/musings/storyco-host-explains-why-machines-cant-manufacture-narrative/) - What is most irreducibly human is the capacity to build a narrative that someone else feels in their chest or gives us goosebumps.
- [Groundbreaking Campaigns That Go the Extra Mile to Champion Women](https://musebyclios.com/musings/groundbreaking-campaigns-that-go-the-extra-mile-to-champion-women/) - Every Women's History Month, brands line up to declare their support for women. Some of it lands. A lot of it does not. The difference is rarely about budget or production value. It comes down to something simpler: whether the message is genuinely connected to what the brand actually stands for, or whether it has
- [The Making of Texas Pete's 53-Minute 'Spaghetti Western'](https://musebyclios.com/musings/the-making-of-texas-petes-53-minute-spaghetti-western/) - What would a pro-cowboy brand do with spaghetti? The creative pitch: “What if we made a Spaghetti Western? A full-length film based on recipes.”
- [Why Brand Mascots Are Hotter Than Ever](https://musebyclios.com/advertising/why-brand-mascots-are-hotter-than-ever/) - In the current climate where social media feeds are over-saturated, attend spans shrink and much of what gets distributed bleeds together, brand mascots are having a moment. In a cluttered media landscape, they help products and services stand out and heighten consumer appeal. So says marcom expert Mitch Monson ECD of creative and partnerships at
- [Tom Brady Scarfs Ferrero Snacks in World Cup Promo](https://musebyclios.com/sports/tom-brady-swipes-ferrero-snacks-in-world-cup-promo/) - Who needs the NFL when you've got Nutella, Butterfinger and the World Cup?
- [Yum! Maxibon's Cookie-Man Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/yum-maxibons-cookie-man-leads-our-5-ads-of-the-week/) - A dude turns into a giant chocolate chip cookie creature and begs his housemate not to eat him. Alas, his pal's famished.
- [New Program at Clios: Clio Creators](https://musebyclios.com/clio-awards/the-clios-intros-new-program-clio-creators/) - In partnership with YouTube and Influential, the Clios have launched a new program, Clio Creators. It's open for entries from agencies, brands and individuals across the brand and creator tracks. The program accepts submissions across a bevy of platforms, including Instagram, LinkedIn, Snapchat, TikTok and YouTube. “Clio Creators extends our reach to the entire creator
- [Ice-T Backs the 'Buttmoji' for Lipton](https://musebyclios.com/film-tv/ice-t-intros-the-buttmoji-for-lipton/) - If you're confused about Lipton peach ice tea and people's backsides, let Ice-T set you straight.
- [Why Being Good, Fast and Cheap Is the Most Radical Thing a Brand Can Do](https://musebyclios.com/musings/why-being-good-fast-and-cheap-is-the-most-radical-thing-a-brand-can-do/) - Most ads are invisible. Not because people hate advertising but because too many brands seem to have forgotten how to earn attention.
- [10 Great Album Covers, Chosen by James Kirkham of ICONIC](https://musebyclios.com/music/10-great-album-covers-chosen-by-james-kirkham-of-iconic/) - Just looking at some of these covers is like time travel. You're immediately transported to sights, sounds, feelings, emotions and friendships long forgotten. Even before you've heard a single bar or beat from any of the records, the very visual is so evocative and something of a forgotten past. We can all agree that they
- [Experian's 12-Foot BFF Does a Demolition Derby](https://musebyclios.com/advertising/experians-12-foot-bff-does-a-demolition-derby/) - More leg room. That's what Experian's "Big Financial Friend" (played by Sam Richardson) could dearly use as he returns for a demolition derby
- [Tecate Turned a Trio of Bars Into Free Beach Access Points](https://musebyclios.com/advertising/tecate-turned-a-trio-of-bars-in-mexico-into-free-beach-access-for-all/) - Beaches are free to the public in Mexico but access to them can be challenging, due to the privatization of public spaces. So, Tecate and LePub Mexico City turned three beach bars in Tulum that were previously privatized into access points to the oceanfront. Better still, "Acceso Playa Tecate" is free, and there are no
- [Man Morphs Into a Cookie for Twisted Maxibon Ads](https://musebyclios.com/advertising/man-morphs-into-a-cookie-in-awesome-maxibon-commercial/) - Some dude takes a bite of Maxibon’s new Choc Chip bar and morphs into a giant cookie. Naturally, his housemate starts gnawing on the poor guy's head.
- [Time to Get Cracking on DIY With Help From Rona and a Survivor Classic](https://musebyclios.com/advertising/time-to-get-cracking-on-diy-with-help-from-rona-and-a-survivor-classic/) - The right mindset and tools are a key combo for tackling DIY projects. Spring is here, so it's time to get cracking on projects that need TLC. With that in mind, Canadian home improvement chain Rona is making some noise with a TV and OOH campaign. Whether it's fixing fences or faucets, painting or doing
- [Michelle Engel of Amazon Music on Working With Bad Bunny and Creating Authentic Connections](https://musebyclios.com/2-minutes-with/michelle-engel-of-amazon-music-on-working-with-bad-bunny-and-creating-authentic-connections/) - Michelle Engel is the global head of brand marketing at Amazon Music, where she leads global brand strategy and marketing initiatives that connect artists, culture, and audiences through innovative storytelling and partnerships. At Amazon Music, her work spans global brand campaigns, artist collaborations, and major cultural moments. These include Amazon Music Live, large-scale livestream events
- [Dreamlike Traffic Safety Spot Becomes a Nightmare](https://musebyclios.com/health/dreamlike-traffic-safety-ad-becomes-a-nightmare/) - So, you wanna keep your face glued to a phone screen when you cross a busy street? That's a crap idea. From Ogilvy Spain.
- [The Future of Strategy Boils Down to the 'Minimum Viable Dose'](https://musebyclios.com/musings/the-future-of-strategy-the-minimum-viable-dose/) - AI can now do almost everything a strategist does. Research. Decks. Synthesis. Visualization. Prototyping. Faster. Cheaper. Often well enough. That last part is the problem. The industry's first instinct was predictable: use the machine to do more of what we already do, just quicker. Crank out more decks. Run more audits. Produce research at a
- [Clash Royale Takes It Outside for 'Choose Your Battles'](https://musebyclios.com/gaming/clash-royale-takes-it-outside-for-choose-your-battles/) - A new DOOH push for Clash Royale shows gameplay and in one headline asks, "Are you for real?!" David New York developed the European campaign.
- [Brian Franks of Where Eagles Dare on American Eagle, Five Below and Walmart](https://musebyclios.com/2-minutes-with/brian-franks-of-where-eagles-dare-on-american-eagle-five-below-and-walmart/) - With over 25 years of experience leading creative and strategy for major consumer brands, Brian is founder and CCO at independent agency Where Eagles Dare. Clients include American Eagle Outfitters, DSG, Midas, Five Below, Brigit and more. We spent two minutes with Brian to learn more about his background, his creative inspirations and recent work With over 25 years of experience leading creative and brand strategy for major consumer brands, Brian is founder and chief creative officer of independent creative agency Where Eagles Dare. Clients include American Eagle Outfitters, DSG, Midas, Five Below, Brigit, and more.
- [Sprite Refreshes Global Platform, Engages Mustard for Sonic Branding](https://musebyclios.com/advertising/sprite-refreshes-global-platform-engages-mustard-for-sonic-branding/) - Sprite launched a global platform—"It’s That Fresh"—with a new logo, sonic branding and global partnerships across music, basketball, fashion, street culture and more. “Sprite’s goal is to deliver not only ultimate refreshment with intense carbonation and exceptional lemon-lime taste, but also a fresh perspective through partnerships with culture-makers around the world and new, memorable experiences
- [Ice Cube, Freddie Freeman Take Us Out to the Ballgame](https://musebyclios.com/sports/ice-cube-freddie-freeman-take-us-out-to-the-ballgame/) - Muse sibling Ads of the World selected some of this years's best baseball-themed campaigns ahead of this week's MLB's 2026 return.
- [Background Actor Jesse Heiman Takes Leading Role for Hellmann’s](https://musebyclios.com/advertising/background-actor-jesse-heiman-takes-leading-role-for-hellmanns/) - Background actor Jesse Heiman steps into a starring role for Hellmann’s Canada. Heiman has over 100 film and TV appearances and those of us in the ad biz might remember him from this GoDaddy Super Bowl spot, where he famously kissed model Bar Refaeli. With the launch of #MainFlavorEnergy, Hellmann's is giving Jesse Heiman, and
- [Beyond Belief: A Fresh Helping of KFC Weirdness](https://musebyclios.com/advertising/beyond-belief-a-fresh-helping-of-kfc-weirdness/) - Is KFC's chicken cult back for more? You better believe it! From Mother London and director Verdan Rupic.
- [In Belgium, Women Earn Equal Pay in Prison. So, Let's Watch Them Work Hard to Get Arrested](https://musebyclios.com/eurovisions/in-belgium-women-earn-equal-pay-in-prison-so-lets-watch-them-work-hard-to-get-arrested/) - Here are some notable European commercials that broke in recent weeks, selected by Muse sibling Ads of the World. ZIJkant, 'Equal Pay Day'Agency: Mortierbrigade In Belgium, women earn 20 percent less than their male counterparts across all areas of the job market, except for one: prison. Female inmates in Belgian prisons receive fixed pay for
- [AI Could Be a Disaster for Junior Staff Development. Here's a Remedy](https://musebyclios.com/musings/ai-could-be-a-disaster-for-junior-staff-development-heres-a-remedy/) - Replacing entry-level positions with AI presents a huge problem for the future talent pipeline.
- [Creator Corner: Glamzilla's Big Gig, Alix Earle's Mystery Project, TRESemme's A-List](https://musebyclios.com/creators/creator-corner-glamzillas-big-gig-alix-earles-mystery-project-tresemmes-a-list/) - We're back with another look at creators attracting headlines, beaucoup views and big interest from brands. This installment of "Creator Corner" rocks an awards-show vibe as we highlight a hair-extravaganza from TRESemme and ponder the disaster that was Jake Shane conducting red carpet interviews. Glamzilla Enters the C-Suite Creators aren’t just taking over the red
- [Design x Strategy = the New OS for Brands](https://musebyclios.com/musings/design-x-strategy-the-new-os-for-brands/) - You can’t see it happening, but your brand is fracturing in real time. Not because creative missed the mark or a campaign fell flat. Brands lose customers when something as small as an interaction, a message or an experience doesn’t meet expectations. Today, consumers will abandon you after just two inconsistent moments. A few missteps,
- [Face Values: Classic Album Covers as Evocative Portrait Art](https://musebyclios.com/art-of-the-album/face-values-classic-album-covers-as-evocative-portrait-art/) - I've discovered a consistent theme in the covers I’m drawn to: uniquely designed portraits—from intricate painted images to incredible stage sets and hand-drawn illustrations. Album art and visuals are incredibly important to any record. Before social media, the image of an artist was largely shaped by album covers, magazines and newspaper write-ups. Fans didn’t know
- [Adam Rubin of 72andSunny on 'Hard Rock Bet Party' and His Yankees Fandom](https://musebyclios.com/2-minutes-with/adam-rubin-of-72andsunny-on-hard-rock-bet-party-and-his-yankees-fandom/) - Adam is a group brand director at 72andSunny N.Y. We spent two minutes with Adam to learn more about his background, his creative inspirations and recent work he's admired. Adam, tell us … Where did you grow up, and where do you live now. I grew up in Westfield, N.J. After leaving for college and then Adam is a Group Brand Director at 72andSunny NY.
- [Lindsay Lohan's So There for Health-Ade Kombucha](https://musebyclios.com/film-tv/lindsay-lohans-so-there-for-health-ade-kombucha/) - Every now and again, Lindsay Lohan surfaces in an ad campaign and brands enjoy some extra bounce based on the famously fraught nature of her celebrity.
- [Ruffles Doesn't Need AI to Turn Chips Into Pepper Seeds](https://musebyclios.com/advertising/ruffles-doesnt-need-ai-to-turn-chips-into-pepper-seeds/) - Have you ever thought that Ruffles potato chips resembled pepper seeds? Influencer Larissa Gloor pointed this out to the brand and a subsequent OOH and print campaign emerged when a new Mexican Pepper flavor made its debut. Created by Ampfy, the campaign, part of Ruffles' "Random Thoughts" platform, is running in the São Paulo and
- [Lisa Kudrow and Michael Patrick King Unpack Season 3 of HBO Max's The Comeback](https://musebyclios.com/behind-the-scenes/lisa-kudrow-and-michael-patrick-king-unpack-season-3-of-hbo-maxs-the-comeback/) - If you are a creative person living in fear of AI destroying your career, the latest season of HBO Max’s The Comeback will speak to you. The show finds Lisa Kudrow’s actress alter ego Valerie Cherish cast in a multi-cam sitcom. Sitcoms are back in vogue? Great! But here’s the catch: This show, titled How’s
- [Who Stole Your Fries? McDonald's Solves the Mystery](https://musebyclios.com/advertising/who-stole-your-fries-mcdonalds-solves-the-mystery/) - When it comes to McDonald's French fries, everyone's a thief. TBWA\Zurich illustrates this sorry state of affairs in simple yet dynamic OOH.
- [Bernd Haber of New Sound Experience on Artists and Brands Creating Mutual ROI](https://musebyclios.com/2-minutes-with/bernd-haber-of-new-sound-experience-on-artists-and-brands-creating-mutual-roi/) - Bernd is the founder and executive director of The New Sound Experience. In 2003, he founded Worldstrings Promotion, a Pete Seeger-endorsed mission. It specializes in producing events using music as a common language to bring people together and promote understanding of diverse cultures. Bernd works as an agent, promoter and presenter of traditional and contemporary Bernd is the founder and executive director of The New Sound Experience. In 2003, he founded Worldstrings Promotion, the Pete Seeger-endorsed mission created to continue to bring people together through the power of music. It specializes in producing unique music events using music as a common language to bring people together and to promote mutual and peaceful understanding of diverse cultures. Bernd works as an agent, promoter and presenter of traditional and contemporary music collaborating with musicians across continents, organizing concerts, managing music tours and has worked with music venues, partners across the United States and Europe. He is a member of music industry institutions, like the Recording Academy (Grammys) and Pollstar.
- [The Gloves Are Off: May the Best Brand Win](https://musebyclios.com/musings/the-gloves-are-off-may-the-best-brand-win/) - For the most part, brands have avoided public rivalry. Competitors were acknowledged behind closed doors, and the category was a shared stage, with everyone smiling for the camera. Not anymore. Sure, we’ve had the Cola Wars and moments like "Mac vs. PC." But today, brands are increasingly stepping into the ring and turning competition into
- [Inside R/GA’s 4-Day Sprint to Build 1,000 Brands With Help From AI](https://musebyclios.com/musings/inside-r-gas-4-day-sprint-to-build-1000-brands-with-ai/) - R/GA has never lacked early adopters; tech-geekery is practically a badge of honor here. But even in a place like this, most people rarely get to experiment outside their discipline. Strategists don’t usually vibe-code and 3D animators aren’t writing strategic briefs. That matters, because when access to other disciplines opens up, the walls between teams
- [How a Classic Levi's Campaign Teaches Us to Trust in the Absurd](https://musebyclios.com/musings/how-a-classic-levis-campaign-teaches-us-to-trust-in-the-absurd/) - The clothing does something genius—inside the conformity of the super-creased pants and shirt, it shows rebellion.
- [Coca-Cola Launches March Madness 'Fight Song' and Custom Glass Sipper](https://musebyclios.com/sports/coca-cola-launches-march-madness-fight-song-and-custom-glass-slipper/) - Coca-Cola is celebrating fans hoping to keep their brackets intact during March Madness. A continuation of “Fan Work Is Thirsty Work,” the campaign features a “Fight Song." It highlights fan rituals as various school songs are sung. Go Huskies! In addition to the spot running on CBS, TBS, TNT, TRU, ESPN, ABC, social and digital,
- [KC Current's Raven Jemison on Opening the World's First Stadium for Women's Sports ](https://musebyclios.com/2-minutes-with/raven-jemison-of-kc-current-on-opening-the-worlds-first-stadium-for-womens-sports/) - Raven has nearly 20 years of experience across U.S. sports leagues. She serves as president of business operations at KC Current, and she is the first Black president in the NWSL. Raven led the historic opening season of CPKC Stadium as the world's first purpose-built venue for women's soccer. In 2023, she published her first book, More With nearly 20 years experience across the big four U.S. sports leagues and most recently the premiere National Women's Soccer League, Raven is currently president of business operations at KC Current, she is the first Black president in the NWSL. She successfully led the historic opening season of CPKC Stadium as the first purpose-built stadium for women's soccer in the world.
- [Coinbase's Strange Journey Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/coinbases-strange-journey-leads-our-5-ads-of-the-week/) - Isle of Any and director Oscar Hudson devised this stunning fusion of real life and video games.
- [Coffee Creamer Gets a Magical Origin Story With 'Unicows'](https://musebyclios.com/advertising/coffee-creamer-gets-a-magical-origin-story-with-unicows/) - VML made a silly, self-aware campaign for Nestlé's Natural Bliss coffee creamer that begins rolling out this week.
- [N.Y. Mets Reveal Cuisine Lineup at Citi Field Event](https://musebyclios.com/sports/the-n-y-mets-reveal-cuisine-lineup-at-citi-field-event/) - MLB's opening day is next week and the New York Mets gave the media a peek at new menu offerings this season at Citi Field. So, we put on our stretch pants, hopped on the 7 train and started eating. Here's a look at just some of the many delicious options coming your way, Mets
- [British Airways' Upbeat Message Might Not Land Well These Days](https://musebyclios.com/travel/british-airways-message-might-not-land-so-well-these-days/) - Uncommon's latest campaign for British Airways portrays travel as a respite from the pressures of everyday life.
- [LeBron's Easy, Like Sunday Morning, for Beats by Dre x Nike](https://musebyclios.com/music/lebrons-easy-like-sunday-morning-for-beats-by-dre-x-nike/) - LeBron James and Lionel Richie—that sounds like a duo that could shake things up real good.
- [Patrón Rolls With Guillermo del Toro's Skeleton Crew](https://musebyclios.com/film-tv/patron-rolls-with-guillermo-del-toros-skeleton-crew/) - Guillermo del Toro cast a bunch of skeletons and himself to capture the "perfect pour" for Patrón.
- [Clash Royale Superfans Compete on Cracked Screens](https://musebyclios.com/gaming/clash-royale-superfans-compete-on-cracked-screens/) - Where's the challenge of playing Clash Royale on a pristine phone in A+ condition? A cheeky campaign from DAVID New York.
- [Want Better AI Results? Try Taking a Look in the Mirror](https://musebyclios.com/musings/want-better-ai-results-try-looking-in-the-mirror/) - In every agency hallway and LinkedIn feed, the same questions keep coming up: How is AI going to change my job? What tools do I need to master to stay relevant? We are obsessed with the "outside," bracing for impact and looking for external armor to protect our careers from a wave of automation. But
- [Taco Bell Hosts a Live Shindig While BK's Creepy King Leaves the Building](https://musebyclios.com/on-trend/taco-bells-irl-shindig-daycaps-and-jfk-jr-s-return/) - It’s been mascot mania in the brand world for at least a few years now, but one of the creepiest—the King—has left the building.
- [Chuck, Sam, Jen and the Gang Return for Capital One's March Madness](https://musebyclios.com/sports/barkley-jackson-garner-and-the-gang-return-for-capital-ones-march-madness/) - March Madness starts today and Capital One's back for the 16th year as sponsor of the tourney. Naturally, Charles Barkley, Samuel L. Jackson, Magic Johnson, Jennifer Garner, Caitlin Clark and Will Forte go on a road trip in the latest edition of Capital One's annual ad series timed to the NCAA hoops extravaganza. Spike Lee, who
- [The Story Behind Coinbase's Amazing Oscar Film, 'Your Way Out'](https://musebyclios.com/musings/the-story-behind-coinbases-amazing-oscar-film-your-way-out/) - The challenge was to make it feel like you’d been dropped into a real video game while at the same time making sure the audience could feel for our character.
- [Castaways Get Sweaty and Stinky on Old Spice's Tropical Island](https://musebyclios.com/advertising/castaways-get-sweaty-and-stinky-on-old-spices-tropical-island/) - If you're ever shipwrecked on a sweltering tropical island, never fear. The penguins—chillest birds of all—will provide relief.
- [Skittles Made a Gaming Controller That's Also a Classical Flute](https://musebyclios.com/gaming/skittles-made-a-gaming-controller-thats-also-a-classical-flute/) - Toot the rainbow? Twitch star PointCrow will have to do just that to escape a dedicated streaming room.
- [Meet Apple's New Brand Mascot, 'Lil Finder Guy'](https://musebyclios.com/musings/meet-apples-new-brand-mascot-lil-finder-guy/) - A great mascot enhances a brand's image and humanizes its products and services.
- [Chrome's 'No Internet Dinosaur' Rampages IRL](https://musebyclios.com/worldviews/chromes-no-internet-dinosaur-rampages-irl/) - The dreaded Chrome "No Internet Dinosaur" stomps out of the browser and into the real world in this playful film.
- [Cultural Relevance: Apple’s ‘Unhinged’ TikToks Are Weird by Design](https://musebyclios.com/musings/cultural-relevance-apples-unhinged-tiktoks-are-weird-by-design/) - Now, Apple is making that same bet on TikTok, flooding the platform with surreal, oddball videos built to cut through younger users’ fractured attention.
- [PSA: Your Gran Misses Your Instagram Posts](https://musebyclios.com/musings/psa-your-gran-misses-your-instagram-posts/) - Research shows roughly one-third of social media users say they’re posting less than they did a year ago.
- [Natalie Portman Plays Herself in Tiffany Ad That Bowed During the Oscars](https://musebyclios.com/film-tv/natalie-portman-plays-herself-in-tiffany-ad-that-aired-during-the-oscars/) - In an ad that debuted during last night's Academy Awards, Natalie Portman portrays herself in a 3-minute ad for Tiffany & Co. The Oscar winner has been named global house ambassador for the brand. Promoting the brand's HardWear collection, the ad gives viewers an inside peak at Portman's everyday life as a producer, film director
- [Mindy Goldberg of Epoch Films on Understanding the Mechanics of a Project Before Its Completion](https://musebyclios.com/2-minutes-with/mindy-goldberg-of-epoch-films-on-understanding-the-mechanics-of-a-project-before-it-is-complete/) - Mindy founded Epoch in 1989 as a platform for emerging filmmakers to build creative autonomy while accessing the commercial marketplace. Over the last 35 years, she’s helped launch the careers of directors including Martin de Thurah and Phil Morrison, and expanded Epoch into long-form films such as Junebug and Daughters. We spent two minutes with Mindy to learn more about her Mindy founded Epoch in 1989 as a platform for emerging filmmakers to build creative autonomy while accessing the commercial marketplace. Over the last 35 years, she’s helped launch the careers of some of the industry’s most awarded directors, including Martin de Thurah and Phil Morrison, and expanded Epoch into longform with films like Junebug and Daughters.
- [Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey and More Standouts](https://musebyclios.com/creators/creator-corner-staples-baddie-alysa-liu-punch-the-monkey-plus-more-social-media-standouts/) - Here, we inaugurate a new feature, looking at some of the most exciting creators today, the ones attracting beaucoup views and big interest from brands. Rather than focus on one specific category, the selection below shows the depth and breadth of offerings on social. We see creators across retail BTS, sports and music extending their
- [Citroën = Love. Cue the '80s Music-Video Montage](https://musebyclios.com/advertising/citroen-love-cue-the-80s-music-video-montage/) - Is this love that you're feeling for Citroën when you climb behind the wheel? '80s band Survivor knows the answer.
- [It's a 'Lovely Day' for Humans, Not Bots, in Latest Zevia Campaign](https://musebyclios.com/advertising/its-a-lovely-day-for-humans-not-bots-in-latest-zevia-campaign/) - Robots drink sodas full of artificial ingredients while humans prefer Zevia, made with zero artificial additives. Party Land created “Real Soda for Real Humans,” a national campaign that brings viewers into an office setting with humans and a humanoid bot, who will be featured in future campaign elements. When a human colleague buys a can of
- [Uber Helps Maura Higgins—and the Rest of Us—Irish Exit on St. Patrick’s Day](https://musebyclios.com/advertising/uber-helps-maura-higgins-and-the-rest-of-us-irish-exit-on-st-patricks-day/) - If there's any time of the year to pull an Irish exit, it's St. Patrick's Day! Uber is offering 17 percent off UberX rides with the code IRISHEXIT17 for those who want to get out for a green pint or two and then head safely home. "Where’s Maura," created by Mother New York and directed
- [Rob Lewis of Good Conduct on How a Strong Work Ethic Trumps Natural Talent](https://musebyclios.com/2-minutes-with/rob-lewis-of-good-conduct-on-how-a-strong-work-ethic-trumps-natural-talent/) - From automotive to CPG, beverages to pet food, men's grooming to energy companies, Rob brings over two decades of brand-building expertise to his role as co-founder and ECD of Good Conduct. Previously, at Fact & Fiction, where he led creative for brands including Hershey's, New Belgium Brewing, and Chili’s Sierra Nevada. We spent two minutes with From automotive to CPG, beverages to pet food, men's grooming to energy companies, Rob brings over two decades of brand-building expertise to his role as co-founder and executive creative director of Good Conduct. Previously, Rob was ECD at Fact & Fiction, where he led creative for brands including Hershey's, New Belgium Brewing, and Chili’s Sierra Nevada.
- [iPad Goalie Masks Return, This Time for Young People](https://musebyclios.com/sports/ipad-goalie-masks-return-this-time-for-young-people/) - Apple expanded its popular iPad goalie mask design initiative to include kids competing in the Quebec International Pee-Wee Hockey Tournament.
- [Gillian Anderson, M&S Dish Out the Compliments](https://musebyclios.com/film-tv/with-gillian-anderson-the-compliments-are-out-there/) - Gillian Anderson brings the love again and again (and again) as chief compliments officer of U.K. retailer Marks & Spencer.
- [Rosé Explores H-Street for Puma](https://musebyclios.com/music/rose-explores-h-street-for-puma/) - The Gen-Z singer helps the brand revive its H-Street sneaker in quirky work from Anomaly and ProdCo director Onda.
- [Time to Retire the R-Word, Urges Down Syndrome Non-Profit](https://musebyclios.com/health/time-to-retire-the-r-word-urges-down-syndrome-non-profit/) - Timed to World Down syndrome Day on March 21, CoorDown launched "Just Evolve," its latest campaign to educate the world on the harm done when the R-word is used. Created by Small, Indiana Production and director Martin Holzman, a 2-minute ad begins with friends at dinner with one man calling another the R-word. In steps
- [The Experiment's a Success! Billie's Lab Work Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/the-experiments-a-success-billies-lab-work-leads-our-5-ads-of-the-week/) - The personal-care brand goes all in on retro-futurism. The visual palette's tres-fab, featuring all manner of goofy cartoonish tech (plus bubbles).
- [10 Albums That Look as Great as They Sound](https://musebyclios.com/art-of-the-album/10-albums-that-look-as-great-as-they-sound/) - This was quite the journey for me. I've learned through the process that I love when album art looks exactly how the artist sounds. That consistency is so satisfying to me. I also love, along the same lines, when the art tells a story across multiple records, whether that's pre-planned or otherwise. The truth is,
- [Billie Makes Its Pitch in the Grooviest Research Lab of All Time](https://musebyclios.com/fashion-and-beauty/billie-sets-its-bubbly-pitch-in-the-grooviest-lab-of-all-time/) - Billie claims that its new Shave Glaze will leave you "dolphin smooth." Can it provide scientific proof of such assertions? Who cares?
- [Gap Celebrates Rites of Spring With Young Miko](https://musebyclios.com/music/gap-celebrates-rites-of-spring-with-young-miko/) - Gap's spring campaign starring Young Miko feels especially on point in a world informed by countless shades of grey.
- [Pavarotti, the World Cup and Brands](https://musebyclios.com/music/pavarotti-the-world-cup-and-brands/) - On the eve of the Italia ’90 World Cup Final in Rome, Luciano Pavarotti stepped onto the stage in a black tuxedo and white bow tie. Out of him poured "Nessun Dorma." His voice reached 800 million TVs around the world. He did something unprecedented. He brought opera to the mainstream. My father watched from
- [BMW, Carlos Alcaraz Drive an Intense Road to Success for iX3](https://musebyclios.com/sports/bmw-carlos-alcaraz-drive-the-road-to-success-to-intro-ix3/) - Carlos Alcaraz, the world’s No. 1 tennis player, has teamed up with BMW on “The First of a New Era," backing the automaker's electric iX3 model. Directed by Gus St Clair of BeSweet Films and developed by Tango Agency, a black-and-white :30 centers on Alcaraz training under floodlights, while a voiceover describes how the road
- [Deandra Duggans' Journey in Sports, From the Baltimore Ravens to Las Vegas Aces](https://musebyclios.com/advertising/deandra-duggans-journey-in-sports-from-the-baltimore-ravens-to-las-vegas-aces/) - Deandra Duggans | Photo illustration by Ashley Epping Deandra Duggans joined the Las Vegas Aces of the WNBA in January as VP of brand marketing, responsible for leading brand strategy and overseeing day-to-day management of marketing, partnership marketing initiatives, content, and innovation for the Aces brand. She previously spent six seasons as director of advertising
- [Slush Management on Musicians and Brands Upping Their Creative Game](https://musebyclios.com/2-minutes-with/slush-management-on-musicians-and-brands-upping-their-creative-game-2/) - Aaron and Neal are cofounders of Slush Management, a boutique artist management company formed in 2010, representing a wide range of artists across multiple genres of music. We spent two minutes with Aaron and Neal to learn more about their backgrounds, their creative inspirations and recent work they've admired. Aaron and Neal, tell us … Aaron and Neal are cofounders of Slush Management, a boutique artist management company formed in 2010, representing a wide range of artists across multiple genres of music.
- [Signs for a KitKat Break Are Hiding in Plain Sight](https://musebyclios.com/advertising/signs-for-a-kitkat-break-are-hiding-in-plain-sight/) - KitKat's OOH campaign from Courage replaces dashes in time ranges with candy-bar segments to encourage people to slow down and take a break. Whether it's during work, travel, streaming or watching a sporting event, is there ever really a bad time for a KitKat? "9-5," "Ep.8-Ep.9," "7th inning-8th inning" and "YYZ-JFK" ads each have the
- [Dakota Johnson Shows Some Skin for Calvin Klein](https://musebyclios.com/fashion-and-beauty/dakota-johnson-bares-quite-a-lot-for-calvin-klein/) - Dakota Johnson strips down to almost nothing in a spring campaign for Calvin Klein. Her appearance follows the brand's recent additions of Bad Bunny and Jeremy Allen White for sexy, high-profile ads. Predictably, Dakota's already generating lots of media attention. In the push, she plays billiards, lounges by the pool and discusses a script with
- [Travel Hacks to Help You Find Inspiration From Any Destination](https://musebyclios.com/musings/travel-hacks-to-find-inspiration-from-any-destination/) - From scouting a new photoshoot for the next epic Hong Kong Ballet campaign or judging and speaking on design worldwide, I have nailed the art of travel. In fact, it's my greatest creative muse as co-founder and chief creative officer of D.C.-based Design Army. Colors, patterns, wildly fresh and witty ideas (like A-Eye meets AI
- [Snoop Toasts Tupac With '2 of Amerikaz Most Wanted' Wine](https://musebyclios.com/music/snoop-pays-tribute-to-tupac-with-2-of-amerikaz-most-wanted-wine/) - It's been 30 years since Snoop Dogg and Tupac Shakur teamed up on "2 of Amerikaz Most Wanted." Today, Snoop, via his Cali by Snoop brand, released a special wine to pay tribute to his friend and the anniversary of their epic hip-hop collab. A :90, created by Treasury Wine Estates’ in-house creative agency Splash, features
- [McDonald's Invites You to 'Confess,' Reality-TV Style](https://musebyclios.com/film-tv/mcdonalds-wants-you-to-confess-reality-tv-style/) - McDonald's wants you to dish on your early employment experiences. So, naturally, it's sending a giant branded booth to select cities.
- [Coca-Cola Transforms Van Halen's 'Jump' Into World Cup Anthem](https://musebyclios.com/music/coca-cola-transforms-van-halens-jump-into-world-cup-anthem/) - Coca-Cola heard something pitch perfect in the track and tapped major talent for a frenetic version hyping the summer tournament.
- [A Blog Post From the 'Near Future' Offers Lessons for Today's Storytellers](https://musebyclios.com/musings/a-blog-post-from-the-far-future-2028-offers-creative-lessons/) - Some blue-chip stocks took a hit recently, not because of global events but because of a fictional blog post. This before-and-after moment proves that the marketplace of ideas is no longer tethered to expertise. Institutional authority—once the domain of Wall Street research desks, major banks and legacy financial media—is eroding. And the vacuum is filled
- [Stephen Spencer Taps Into His Toddler's Imagination to Create Whimsical Songs](https://musebyclios.com/music/stephen-spencer-taps-into-his-toddlers-imagination-to-create-whimsical-songs/) - Stephen Spencer, a New York-based composer and songwriter, appreciates his 3-year-old daughter’s active imagination. So much so that he turns the tales she spins about a mermaid, an apple man and a snow-woman into catchy songs that he shares via social media. When Spencer first started posting videos of these songs on his Instagram page,
- [Here's the Dish on Expo West 2026](https://musebyclios.com/on-trend/heres-the-dish-on-expo-west-2026/) - Food is medicine, and today’s biohacking consumers are the self-appointed CEOs of their own wellness.
- [Gender-Bending Women's Safety Appeal Packs a Punch](https://musebyclios.com/eurovisions/gender-bending-womens-safety-appeal-packs-a-punch/) - This witty campaign challenges traditional ideas of masculinity and urges men to take responsibility for preventing violence against women.
- [Gut Punch: What a Baby Monkey Teaches Us About Impactful Content](https://musebyclios.com/musings/gut-punch-what-a-baby-monkey-teaches-us-about-impactful-content/) - Punch offers four vital lessons on how to tie social content back to the real-life events that actually move the needle.
- [Women's Day Spots From Around the Globe](https://musebyclios.com/worldviews/womens-day-spots-from-around-the-globe/) - Here are some notable International Women's Day campaigns that broke far and wide, curated by Muse sibling Ads of the World. Air New Zealand, 'Historic All-Female Flight' Air New Zealand marked IWD with a historic all-female excursion, as Flight NZ611 travelled from Auckland to Queenstown. Women filled every role from captain and cabin crew to
- [Carla Serrano of Publicis on Human Imagination and the Pursuit of Innovation](https://musebyclios.com/advertising/carla-serrano-of-publicis-on-human-imagination-and-the-pursuit-of-originality/) - Carla Serrano The latest Mediasense new business ranking revealed that Publicis won twice as many new business pitches last year as WPP or Omnicom. What's driving that success? Muse caught up with Publicis Groupe's Carla Serrano. Below, she discusses the findings and what's fueling wins across creative and media. Muse: Can you describe your role
- [Ryan Reynolds and 'Endless Shrimp' Make the Case for MNTN](https://musebyclios.com/film-tv/ryan-reynolds-and-endless-shrimp-make-b2b-pitch-for-mntn/) - Hey, ad folks, Ryan Reynolds feels you, and he talks the talk in a :45 touting MNTN.
- [Tom Allwood of MATTA on Budweiser's Entry Into Cricket](https://musebyclios.com/2-minutes-with/tom-allwood-of-matta-on-budweisers-entry-into-cricket/) - Tom is managing director and co-founder of MATTA, a global creative agency specializing in sports and lifestyle brands. Since 2015, they have led campaigns for multiple World Cups and helped the Lionesses England women's football brand become a household name. They also launched Budweiser into cricket and Clinique into women's sports. We spent two minutes with Tom to Tom is managing director and co-founder of MATTA, a global creative agency specializing in sports and lifestyle. Since 2015 they have led the creative for multiple World Cups, seen the Lionesses brand they built for the England women's football team become a household name, launched Budweiser into cricket, and Clinique into women's sport.
- [Matt Dunn of D&AD Shift on Taste, Clarity and Ambition](https://musebyclios.com/2-minutes-with/matt-dunn-of-dad-shift-on-taste-clarity-and-ambition/) - Matt is a global creative director who has worked in the U.S., U.K., Canada and Australia, with agencies such as Mother, Droga5, Rethink, W+K, Goodby Silverstein and more. Today, he guides teams in multiple markets while supporting emerging talent through his mentorship with D&AD Shift. We spent two minutes with Matt to learn more about Matt is an award-winning global creative director who has worked across the United States, United Kingdom, Canada and Australia, working with such agencies as Unwell, Mother, Droga5, Rethink, Ace of Hearts, Cash App, Wieden+Kennedy, Goodby Silverstein and more. Today he is guiding teams across multiple markets while continuing to support emerging talent through his mentorship with D&AD Shift.
- [There's a Colonoscopy Reminder Wherever You Look](https://musebyclios.com/health/theres-a-colonoscopy-reminder-wherever-you-look/) - But seriously, does everything you see resemble a human posterior? If so, it could be time to schedule a colonoscopy. Mekanism and Joint Venture worked on “Colonoscopy Reminder,” an OOH and trailer that serves as a reminder to schedule a procedure and support the documentary “André Is an Idiot." The film is a final testament from
- [Telstra Struts Its Stuff to Lead the Week's 5 Best Ads](https://musebyclios.com/advertising/telstra-struts-its-stuff-to-lead-the-weeks-best-ads/) - The whole gang follows Mick and his bird buddy all over town as a version of '80s fave "Islands in the Stream" plays on the soundtrack.
- [Apple Users Find Their Work Rhythm With New MacBooks](https://musebyclios.com/music/apple-users-find-their-work-rhythm-with-the-m5-pro-and-m5-max/) - A pair of ads timed to the launch of Apple's latest MacBook Air and MacBook Pro rock the tech giant's “Great Ideas Start here” platform. In "Best Performance Yet," people in various industries find the perfect rhythm in their workflow. Directed by François Rousselet with a jazz score by Antonio Sánchez, the keystrokes of a
- [Stephanie Seiple of Music Media Collective: How Brands and Musicians Can Get In Sync](https://musebyclios.com/2-minutes-with/stephanie-seiple-of-music-media-collective-how-brands-and-musicians-can-get-in-sync/) - Stephanie is the founder and executive director of Music Media Collective, an L.A.-based nonprofit created to fill the void left by the decline of community-driven publications and broadcasting. She focuses on building spaces where artists, fans and the industry can connect, collaborate and develop solutions that sustain careers. Having served as a Recording Academy board member Stephanie is the founder and executive director of the Music Media Collective, an LA-based nonprofit created to fill the growing void left by the decline of community-driven music publications and broadcasting. She focuses on building authentic spaces where artists, fans, and the industry can connect, collaborate, and develop solutions that sustain careers. Stephanie spent two decades working in marketing, partnerships, business development, and live events. Having served as a Recording Academy board member for a decade and as a Music Industry Task Force committee member for the City of Philadelphia, Stephanie has led national and citywide initiatives to strengthen creative economies and preserve music culture.
- [Axe Dresses a Mexico Fan as the FIFA World Cup](https://musebyclios.com/sports/axe-dresses-up-a-mexico-fan-as-the-fifa-world-cup/) - From LOLA Madrid, this is the first of seven stories in a tournament-themed campaign.
- [Graza Is 'Seriously Serious' About the Mountain of Spoons in Its Biggest Campaign](https://musebyclios.com/advertising/graza-is-seriously-serious-about-its-largest-brand-campaign/) - Graza launched a trio of spots that illustrate how seriously the brand focuses on sourcing ingredients and perfecting recipes. This also marks the debut of mayo alongside Graza's outrageously popular olive oils. The campaign, directed by Elliott Power of Love Song and created by nice&frank, will run on broadcast and streaming, with OOH elements to
- [John Cena Rocks a '90s Video Game World for MET-Rx](https://musebyclios.com/sports/john-cena-rocks-a-90s-video-game-world-for-met-rx/) - If there's anyone who can look great rescuing a leopard from a tree, it's John Cena. Probably.
- [How 'Culture Calculus' Helps Creative Teams Move Faster](https://musebyclios.com/musings/how-culture-calculus-helps-creative-teams-move-faster/) - Companies love to wax poetic about culture when things are going well. But culture doesn’t reveal itself in the calm moments. It shows up at 4:57 p.m. on a Friday when the brief changes, the stakes are high and there’s no time to play it safe. In these moments, culture isn’t just a vibe. It’s
- [Audi A6 Celebrates Its 753km EV Range With an Ornate Tapestry in Spain](https://musebyclios.com/art/audi-a6-celebrates-its-753km-range-with-a-giant-tapestry-in-spain/) - The Audi A6 Sportback e-tron can drive 753 kilometers (467 miles) on a single charge, the longest electric range for the brand. To celebrate, Audi and Ogilvy Spain collaborated with textile artist Luna Muñoz to create a piece of art called "The Most Beautiful Journey." So, 753 kilometers of thread were used to create a
- [Hear This: Modern Brands Are Reinventing Classic Jingles](https://musebyclios.com/musings/hear-this-modern-brands-are-bringing-back-the-jingle/) - For years, jingles have been treated as a relic of advertising’s past with some even calling them relics of a different age. With cinematic storytelling, celebrity cameos and licensed soundtracks in the mix, some brands have deprioritized owning their sound in favor of borrowing cultural, temporary heat. At System1, we’ve tested thousands of ads with
- [Sky's the Limit for Aussie National Women's Soccer Squad](https://musebyclios.com/worldviews/skys-the-limit-for-aussie-national-womens-soccer-squad/) - “’Til It’s Done,” the rallying cry of the Australia women’s national football team, returns in a stirring campaign ahead of the AFC Women’s Asian Cup 2026.
- [Super Noodles' First Ad in 7 Years Is a Manic Musical Mess](https://musebyclios.com/music/super-noodles-first-ad-in-7-years-is-a-musical-mess/) - An orchestra conductor cannot keep his craving for Batchelors Super Noodles a secret in the brand's first ad in seven years. From McCann, the spot follows the wandering gaze of the conductor, who spotted a sound engineer prepping a pot of Super Noodles. He rushes through an orchestral piece, as musicians try their best to
- [Astronauts and Skeletons Whistle and Strut for Telstra](https://musebyclios.com/advertising/animated-characters-whistle-and-strut-for-telstra/) - More strutting! More whistling! Such is the stuff of Telstra's latest "Wherever We Go" campaign from Bear Meets Eagle on Fire.
- [Thinking of Making Your First Short Film? Start Moving](https://musebyclios.com/film-tv/thinking-of-making-your-first-short-film-start-moving/) - As a first-time filmmaker, these words written by the poet Rumi wholly resonate: "When you start to walk on the way, the way appears." Last August, I decided to take a leap of faith and make my short film, "The Blossom." I had recently gotten the iPhone 16 Pro and felt armed enough to move As a first-time filmmaker, these words written by Rumi wholly resonate: “When you start to walk on the way, the way appears.” Last August, I decided to take a leap of faith and make my short film, “The Blossom.” I had recently gotten the iPhone 16 Pro and felt armed enough to move forward with my project. I was able to raise some money—not enough, or so I thought, to make a quality film. But, with autumn approaching signaling the end of the year, I had reached that it’s-now-or-never point.
- [Magnum Unwraps Fresh Batch of Artsy Ice Cream Commercials](https://musebyclios.com/advertising/magnum-unwraps-fresh-batch-of-artsy-ice-cream-ads/) - Magnum and LOLA Madrid reprise their lauded black-and-white approach in fresh films and print ads dropping today across the U.K., France and China.
- [How Ronald McDonald House Became Canada’s Most Unexpected Real Estate Listing](https://musebyclios.com/musings/how-ronald-mcdonald-house-became-canadas-most-unexpected-real-estate-listing/) - Instead of interrupting people with a traditional message, we embedded Ronald McDonald House in the real estate ecosystem itself.
- [Ikea Pits Designers Against Each Other to Create Dream Kitchens](https://musebyclios.com/design/ikea-pits-designers-against-each-other-to-create-dream-kitchens/) - May the best kitchen win! Two of Canada’s top TV personalities in the home improvement space—Scott McGillivray and Debra Salmoni—build dream kitchens in Ikea Kitchen Showroom Showdown. Each competitor seeks to win bragging rights and a Golden Allen Key trophy in a new YouTube competition series produced by Ikea Canada. This isn’t the first time
- [Billboards Display Tiny Images to Hype Museum of Photography](https://musebyclios.com/advertising/billboards-display-tiny-images-to-hype-museum-of-photography/) - Fotografiska believes great images deserve to be viewed at their full size, not shrunken down in social feeds.
- [Cat Wears a Shoe as a Hat and 'Breaks the Internet' for TK Maxx](https://musebyclios.com/fashion-and-beauty/cat-wears-a-shoe-as-a-hat-for-tk-maxx-and-breaks-the-internet/) - A-lister Andreas Nilsson directs with admirable energy. The :40 succeeds as both marcom and social satire.
- [UFC's Michael Kerman on Crafting Meta AI Content Starring Paddy Pimblett](https://musebyclios.com/2-minutes-with/ufcs-michael-kerman-on-crafting-meta-ai-content-starring-paddy-pimblett/) - Michael is a senior producer within UFC Originals. Since joining in 2019, he has played a key role building a broad foundation in linear, studio, short-form and long-form storytelling. Michael leads production efforts for partners including Meta, IBM, DraftKings, Crypto.com and Bud Light. He has also directed campaigns for Meta AI and Meta Wearables. In addition Michael is a senior producer within UFC Originals Production, where he oversees UFC’s Branded Content vertical. Since joining UFC in 2019, he has played a key role across multiple areas of the Originals Production group, building a broad foundation in linear, studio, short-form, and longform storytelling. Michael leads creative and production efforts for a diverse slate of partners including Meta, IBM, DraftKings, Crypto.com, and Bud Light. In addition to his producing role, Michael has directed national campaigns for Meta AI and Meta Wearables, bringing a director’s perspective to creative development and execution. In addition to overseeing branded content, Michael continues to support broader UFC Originals Production initiatives beyond his day-to-day responsibilities. Most recently, he contributed to the Paramount+ transition by producing the UFC/Paramount+ announcement video that aired during the Thanksgiving NFL broadcast on CBS and he directed the Zuffa Boxing promo video featuring Dana White. Additional highlights include co-writing and conducting the interview for Year of the Fighter: Georges St-Pierre, which received a 2025 Sports Emmy nomination.
- [The Rise of Creators as Production Partners](https://musebyclios.com/musings/the-rise-of-creators-as-production-partners/) - What looks like influencer marketing on the surface is becoming something closer to a distributed production system underneath.
- [Telstra Built a Synthesizer From Old Devices](https://musebyclios.com/environment/telstra-built-a-giant-synthesizer-from-old-tech-devices/) - Here's how Telstra in Australia played a brand new song via discarded tech devices.
- [10 Classic Album Covers to Entice Your Senses](https://musebyclios.com/art-of-the-album/10-classic-album-covers-to-entice-your-senses/) - I am an absolute music geek and this could have easily become a rabbit hole I never climbed out of. I own over 4,000 albums on vinyl. My CD collection might eclipse that number—I just haven’t cataloged them yet. I don’t know if this is my actual Top 10. I’d probably need to go on a
- [Will a Giant Lego Asteroid Flatten Legoland?](https://musebyclios.com/travel/will-a-giant-lego-asteroid-destroy-legoland/) - Only a balloon blaster flying thingy can save the day in this ad from Lego that promotes a high-tech Galacticoaster attraction.
- [Meet the Philadelphia Cream Cheese Cowboy Who Rides a Cow](https://musebyclios.com/advertising/meet-phillyboy-philadelphia-cream-cheeses-cowboy-who-rides-a-cow/) - Giddy up! To intro its "Really Philly Good" platform, Philadelphia Cream Cheese created Phillyboy. He rides a cow, not a horse. And his satchel's full of cream cheese that he shares with families wherever he goes. The campaign, from Johannes Leonardo, positions the brand as a kitchen staple for more than bagels. Pasta, chili, potatoes,
- [Cat Power: Omoda Tops Our 5 Ads of the Week](https://musebyclios.com/advertising/cat-power-omoda-tops-our-5-ads-of-the-week/) - Uncommon Pulls Out All the Stops for Omoda Omoda showers its vehicles with tons of water and covers them with flower petals and cats. This yields some of the most visually striking imagery of the year. "In a category driving the same CG cars around the same AI bends, we made the truest, most remarkable
- [Succession Star Spends Every Minute of the Day Bonding With His Rimowa Luggage](https://musebyclios.com/film-tv/succession-star-spends-all-day-with-his-rimowa-luggage/) - Succession's Nichola Braun can't get enough of his luxe Rimowa luggage.
- [Ghosts, Buffaloes and Warrior Kitties Crave Domino's Chick 'N' Dip](https://musebyclios.com/advertising/ghosts-buffaloes-and-warrior-kitties-crave-dominos-dip/) - Who invited the sword-wielding Samurai cat and that big-ass buffalo over for dinner? That would be Domino's and VCCP.
- [Samuel L. Jackson's World Is Packed With Adidas Superstars](https://musebyclios.com/film-tv/samuel-l-jackson-searches-for-adidas-superstars/) - It's the latest stylish effort boosting Adidas' Superstar kicks, with Sam returning as the narrator and primary focus from last year's campaign.
- [Rosie Street of D8 Amsterdam on the Power of Flexibility](https://musebyclios.com/2-minutes-with/rosie-street-of-d8-amsterdam-on-the-power-of-flexibility/) - Rosie is managing director at D8 in Amsterdam, an independent creative agency that works with Spotify, Nike, the BBC and many more. She has been at the agency since 2019, moving from the U.K. to the Netherlands to help grow operations. We spent two minutes with Rosie to learn more about her background, her creative inspirations and recent work she's admired. Rosie, tell us Rosie is managing director at D8 in Amsterdam, an independent creative agency that works with clients including Spotify, Nike, BBC, The Macallan, NPO, GORE-TEX, and Hayu, with offices in Glasgow, Amsterdam and Gold Coast, Australia. She has been at the agency since 2019, moving from the UK to the Netherlands in 2023 to help grow the new Amsterdam studio.
- [Liquid Death and Spotify Create an 'Eternal Playlist Urn'](https://musebyclios.com/advertising/liquid-death-and-spotify-create-an-eternal-playlist-urn/) - You can take it with you when you go. Liquid Death and Spotify teamed up to create the "Eternal Playlist Urn." It boasts a respectful design for your loved ones plus a bluetooth speaker. One hundred and fifty urns are for sale today for $495. Here's how it works: Users visit open.spotify.com/presents/eternalplaylist and answer a
- [There's AI (Alcohol Intake) Innovation Afoot at Aviation Gin](https://musebyclios.com/advertising/theres-some-ai-alcohol-intake-innovation-happening-at-aviation-gin/) - Aviation Gin just launched its first flavored gin—cranberry and blood orange—but not before trying its hand with a "robot" named AVO. In a spot from Maximum Effort, we watch some dude in a bot-suit powered by enhanced AI (alcohol intake) makes cocktails 24/7. It fails at this mission. Miserably. But there's a Plan B: Flavored
- [This Lottery Promo Unfolds Like a True-Crime Doc](https://musebyclios.com/advertising/this-french-lottery-promo-plays-like-a-mystery/) - When grandma stops checking prices, replaces fish paste with lobster and claims a trip to Saint-Tropez came at a discount, her family grows suspicious.
- [McDonald's Pulls a Comedic Heist and More Global Greats](https://musebyclios.com/worldviews/mcdonalds-india-pulls-a-comedic-heist-and-more-global-greats/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. Hyundai, 'The Magic That Started It All' Agency: _Groenlandia In this emotional spot from Hyundai, first love, first pet and first car blur into one unforgettable bond. Spanning four decades, the film traces a
- [Real Water, Cats and Flowers Drive Uncommon's Work for Omoda](https://musebyclios.com/advertising/real-water-cats-and-flowers-drive-uncommons-work-for-omoda/) - The cats, water and flowers are all real in Uncommon's sensory campaign for Omoda. Rather than show vehicles in a rugged, dirty environment, the agency chose ASMR-inspired sound design, vibrant colors—plus three tons of water, flowers and cats. Let's start with the cats. There were 14 tabby handlers on-set, so you know this was an
- [Cute Robots Hype Bosch Wiper Blades](https://musebyclios.com/advertising/cute-robots-hype-bosch-wiper-blades/) - What happens when robot programming begins to break down and a pair of metallic miscreants crave real-life experience in the worst way?
- [Chloe Fineman Explains Hair Science for Olaplex](https://musebyclios.com/film-tv/chloe-fineman-explains-hair-science-for-olaplex/) - Mother developed the bright, breezy spot with Alfred Marroquin directing through Somesuch.
- [Angry Scarecrow's There for Ginsters Pastry](https://musebyclios.com/eurovisions/angry-scarecrows-there-for-ginsters-pastry/) - Britain’s biggest pastry brand leans into the tongue-in-cheek humor of their much-loved character, Merryn.
- [March Madness: ESPN Offers a Cure for 'Bracketbrain'](https://musebyclios.com/sports/march-madness-espn-offers-a-cure-for-bracketbrain/) - ESPN positions its bracket app as the cure for your March Madness obsession. BSSP created the campaign.
- [Chris Breen of Chemistry Explains How Sports Teaches Us to Navigate Life](https://musebyclios.com/2-minutes-with/chris-breen-of-chemistry-on-sports-teaching-us-how-to-navigate-life/) - Chris is a partner and chief creative officer at Chemistry and recently served as one of the jury chairs for Clio Sports. Earlier, Chris was co-founder and CCO of Breensmith. His work spans nearly 30 years for clients such as Ikea, Red Bull, Guinness and Netflix. He began his career at CP+B on And1 Sneakers and Chris is a partner and chief creative officer at Chemistry. Prior to merging his agency with Chemistry, Chris was co-founder and CCO of Breensmith. His work spans nearly 30 years, working with such clients as Truth, IKEA, Red Bull, Guinness, and Netflix. Chris began his career at CP+B on And1 Sneakers and Truth.
- [Garage Beer Launches Weekly Content Series](https://musebyclios.com/advertising/garage-beer-launches-weekly-content-series/) - Put on your lab coat and goggles, it's time for some science lessons from the folks at Garage Beer. Dubbed "Garage Labs," the effort will air a new spot every Friday for six weeks. They star beer "scientist" Jason Kelce. In "Cold Cranker," Kelce attaches Garage Beer to a car battery for maximum chill. Beau
- [NIOD Skincare Replaces Facial Products With City Toxins](https://musebyclios.com/advertising/city-toxins-become-facial-products-in-campaign-for-niod-skincare/) - City dwellers subject their skin to pollutants that can increase pigmentation by more than 20 percent. With this in mind, luxury skincare brand NIOD and Uncommon launched the "New York Facial." In a bit of intense irony, the work substitutes the serums and creams typically applied as a beauty regimen with NYC toxins. Think pollen,
- [Sound and Vision Hold the Keys to 'Time' for TBWA\MAL CD's Passion Project](https://musebyclios.com/musings/sound-and-vision-hold-the-keys-to-time-for-tbwamal-cds-passion-project/) - In advertising, we’re trained to steal time. We grab 30 seconds of your attention to convince you something’s missing. We’ve mastered the tools of persuasion: copy that sparks curiosity, visuals that stop the scroll, music and sound that bypass the brain and go straight for the gut. But tools are neutral. A hammer can build
- [Knight Time's Still the Right Time for White Castle](https://musebyclios.com/advertising/knight-times-still-the-right-time-for-white-castle/) - Today, the brand follows last month's medieval merrymaking with a fresh spots featuring folks in ye olde helmets of armor.
- [How Alysa Liu, Elana Meyers Taylor and Other Olympians Use Their Socials to Boost Brands](https://musebyclios.com/sports/how-alysa-liu-and-other-olympians-use-their-socials-to-boost-brands-from-milan/) - Like never before, social media platforms allowed athletes at the 2026 Milano Cortina Winter Games to boost their marketability and activate lucrative sponsorships. It's no surprise that as the competition nears its conclusion, brands are popping up in intriguing ways. IOC restrictions have relaxed since the Rio Olympics a decade ago, when athletes needed official For Olympic athletes at the 2026 Milano Cortina Winter Olympics, social media platforms allows these athletes to build their personal brand—and potentially capture lucrative sponsorships. As it is during these games, brands are popping up in interesting ways. The IOC eased restrictions for athletes who use social media, mainly felt during the Paris Olympics in summer 2024. Even as late as ten years ago at the Rio Olympics, athletes needed IOC approval before posting videos.
- [Bright Idea: Solar Energy Co. Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/bright-idea-dutch-energy-co-leads-our-5-ads-of-the-week/) - A bear-like dad eats a tablecloth and curls up in the fetal position as a barefoot pitchman glides around on a hoverboard.
- [John Cena's Love Affair With Hefty Bags Just Gets Stronger](https://musebyclios.com/advertising/john-cenas-love-affair-with-hefty-bags-just-gets-stronger/) - Now that he's retired from WWE competition, John Cena's got extra time to stay home and take out the garbage. Or riff with his neighbors about trash.
- [Plot Execs Discuss Their Multi-Disciplinary Approach](https://musebyclios.com/2-minutes-with/plot-execs-discuss-taking-a-multi-disciplinary-approach/) - Rahul is a founding partner and creative producer, Maxim is an executive producer and Eric is a CD and photographer at Plot, a leading production studio in Toronto. We spent two minutes with Maxim, Eric and Rahul to learn more about their backgrounds, their creative inspirations and recent work they've admired. Maxim, Eric and Rahul, Maxim is an executive producer, Eric is a creative director and photographer, and Rahul is a founding partner and creative producer at Plot.
- [Derek Flanzraich of Healthyish Content on How the Industry Has Reduced Stigma](https://musebyclios.com/2-minutes-with/derek-flanzraich-of-healthyish-content-on-how-the-industry-has-reduced-stigma/) - Derek runs Healthyish Content while publishing 5HT, a weekly newsletter. Additionally, he founded two venture-backed startups, Greatist and Ness. We spent two minutes with Derek to learn more about his background, his creative inspirations and recent work he's admired. Derek, tell us … Where you grew up, and where you live now. I grew up in Derek is a health entrepreneur. He runs Healthyish Content while publishing 5HT, a weekly newsletter featuring five healthyish things to support a healthyish life and a healthier brain. Additionally, Derek founded two venture-backed startups, Greatist and Ness.
- [Preventing the Rise of 'Zombie Brands'](https://musebyclios.com/advertising/john-long-on-preventing-the-rise-of-zombie-brand/) - When the heart and soul of a brand diminishes and its messaging echoes those of its rivals, well then, you've found a zombie brand. John Long , ECD of Digitas, recently released a paperback version of his book Zombie Brands: How Brands Lost Their Humanity—and How They Can Regain Their Appeal in the Age of
- [Mocktails Soar, Rambo Curls and More Timely Trends for Your Amusement](https://musebyclios.com/on-trend/mocktails-soar-rambo-curls-and-more-timely-trends-for-your-amusement/) - Zebra stripers who alternate cocktails with mocktails, represent! While traditional liquor sales slump, the modern temperance movement soars.
- [Casey House's Latest HIV Appeal Drops F-Bombs to Blast Through Barriers](https://musebyclios.com/musings/casey-houses-latest-hiv-appeal-drops-f-bombs-to-blast-through-the-clutter/) - Yes, in a perfect world, HIV wouldn’t be such a big f*cking deal anymore.
- [Maggie Baron of Concept Arts: 'Music Doesn't Need Time, Ego, Intellect or Reasoning' to Make an Impact](https://musebyclios.com/2-minutes-with/maggie-baron-of-concept-arts-music-doesnt-need-time-ego-intellect-or-reasoning-to-make-an-impact/) - Maggie is currently director of music at Concept Arts. She previously served in a similar role at GrandSon Creative, working with clients such as Neon, A24, HBO and Netflix. She is also a DJ on DUBLAB radio, an L.A. non-profit. We spent two minutes with Maggie to learn more about her background, her creative inspirations Maggie is currently director of Music at Concept Arts. She previously served as director of music at GrandSon Creative, working closely with clients such as Neon, A24, HBO, and Netflix. Beyond her professional expertise, Maggie is a DJ on DUBLAB radio, a renowned LA-based non-profit institution.
- [Who Needs Pants? Sugar Brand Unzips Workplace Nudity](https://musebyclios.com/advertising/who-needs-pants-sugar-brand-unzips-workplace-nudity/) - It's a stripped-down campaign, OK? Sugar brand In the Raw goes the workplace humor/ad-sendup route via Broken Heart Love Affair. In the super-goody spot below, execs evaluate ideas for a new marketing push. Naturally, naked people show up to illustrate the proposals. "On set, we were walking a very fine line," agency CCO Carlos Moreno
- [Bibigo Created Special Chopsticks for Phone Scrolling During Meals](https://musebyclios.com/makers/bibigo-created-scrollsticks-chopsticks-for-phone-scrolling/) - Bibigo, the dumpling brand beloved by TikTok, has made a set of chopsticks for people who like to scroll while they eat. ScrollSticks are limited-edition chopsticks with touchscreen tips. One end is for eating and the other end is for phone scrolling. The brand enlisted research from Angus Reid and found that 66 percent of
- [Zip Trusts You to Buy Now and Pay Later](https://musebyclios.com/advertising/zip-trusts-you-to-buy-now-and-pay-later/) - Digital payment firm Zip swears it trusts you implicitly in fresh ads from Majority Agency and Noble People.
- [StreetEasy Says: 'Be a Forever New Yorker'](https://musebyclios.com/advertising/streeteasy-says-be-a-forever-new-yorker/) - Could NYC be your forever home? StreetEasy makes the case in a fresh spots dropping today from Mother N.Y.
- [Johnnie Walker's Tribute to Paulinho da Costa and Other Global Goodies](https://musebyclios.com/worldviews/johnnie-walkers-tribute-to-paulinho-da-costa-and-other-global-goodies/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. AIA Group, 'Rethink Healthy' Agency: BBH Singapore This spot focuses on a father’s pride in his high-achieving son, Ben, celebrating his promotions and relentless drive. At the same time, Ben navigates the demands of
- [So Many Wake-Up Songs From Folgers](https://musebyclios.com/music/so-many-wake-up-songs-from-folgers/) - The famous "Best Part of Wakin' Up" jingle wasn't enough for Folgers. Not hardly. Now, via BBH USA and director Calmatic, the coffee brand unleashes a pop-hit medley to caffeinate your day. Using its own song as a musical anchor, Folgers adds seven tracks to the mix, ranging from "Wake Up Little Susie" and "1st
- [Dutch Energy Co. Lights It Up With Absurdity](https://musebyclios.com/advertising/dutch-energy-co-lights-it-up-with-absurdity/) - This family got a bad solar plan, and their provider charges fees when their panels feed excess energy back into the grid. From Ace Amsterdam.
- [Tarinee Rajaraman of Edelman N.Y. on the Intersection of Soul and Science](https://musebyclios.com/2-minutes-with/tarinee-rajaraman-of-edelman-n-y-on-the-intersection-of-soul-and-science/) - Tarinee is an art director at Edelman New York, where she's worked on campaigns for Microsoft, Samsung and Taco Bell. Known for her focus on multicultural storytelling and “moving pixels that move people,” she combines strategy and creativity to make brands feel more human. We spent two minutes with Tarinee to learn more about her Tarinee is an art director at Edelman New York, where she's worked on campaigns for Microsoft, Samsung, Taco Bell and the Hawai'i Visitors & Convention Bureau. Known for her focus on multicultural storytelling and “moving pixels that move people,” she brings strategy and creativity together to make brands feel more human. Previous stints include FCB and The Onego Club for Creativity.
- [Citroën Stages a Presidential Debate](https://musebyclios.com/advertising/citroen-stages-a-presidential-debate/) - Citroën's got a dog in the 2034 presidential race. His name is Mr. Doodlesworth, and he's been a very good boy.
- [Eli Lilly, W+K Go Back to the Future for Olympic Push](https://musebyclios.com/sports/eli-lilly-wk-go-back-to-the-future-for-olympic-push/) - The narration from a 1954 educational film offers a timeless lesson about science, sports and life in a U.S. Olympic and Paralympic campaign from Eli Lilly.
- [Beal Institute's Mark Watters on Directing Music for the Oscars and Olympics](https://musebyclios.com/2-minutes-with/beal-institutes-mark-watters-on-directing-music-for-the-oscars-and-olympics/) - Mark is an Emmy-winning composer and conductor with a resume that includes music for motion pictures, television, DVDs, video games and special events. In addition to serving as director of the Beal Institute, Watters oversees Eastman School of Music’s newly established master of music degree in contemporary media/film composition and teaches graduate courses. Watters served
- [Kotex Matches Tennis With Women's Health Message](https://musebyclios.com/health/kotex-matches-tennis-with-womens-health-message/) - Red hues rule in "Own Your flow." Juan Cabral directed the potent metaphor for period health from Kotex.
- [Canadian Cancer Appeal Doesn't Hold Back](https://musebyclios.com/health/canadian-cancer-appeal-doesnt-hold-back/) - The work bids viewed to confront "the unimaginable" and meet the disease's life-altering challenges head-on.
- [Apple Captures Global Response to Bad Bunny's Epic Halftime Show](https://musebyclios.com/super-bowl/apple-captures-global-response-to-bad-bunnys-epic-halftime-show/) - Can Bad Bunny bring the whole world closer together? Apple asks that question and answers with a rounding YES! in a fresh "Shot on iPhone" film.
- [Urned Media: Greenpeace Raises the Dead to Help Save the Environment](https://musebyclios.com/environment/urned-media-greenpeace-raises-the-dead-to-help-save-the-environment/) - But Greenpeace offers a different, darkly humorous view of funereal themes in a lively campaign from Elvis.
- [Morgan Freeman Tells the Epic Tale of Warburtons Bakery](https://musebyclios.com/film-tv/morgan-freeman-tells-the-epic-tale-of-britains-warburtons-bakery/) - Freeman delivers the goods—and in this case, baked goods—headlining an impressive 2-minute video spanning the generations to celebrate the beloved U.K. bakery.
- [Anthropic Leads Our Top 5 Ads of the Week](https://musebyclios.com/advertising/anthropics-anti-advertising-message-leads-our-top-5-ads-of-the-week/) - Anthropic's Claude AI won't waste your time by serving other brand's ads—and here's the ad to prove it.
- [When Your Campaign's Not 'Sexy,' Strategy Matters the Most](https://musebyclios.com/musings/when-your-campaigns-not-sexy-strategy-matters-the-most/) - When marketers are working with small-to-medium brands, regional players, or nonprofits (and there’s no celebrity call sheet or multimillion-dollar media plan.
- [Jason Kelce's Beard Is 'Meh' in YouTube TV's SB60 Ad](https://musebyclios.com/super-bowl/jason-kelces-beard-is-meh-in-youtube-tvs-super-bowl-ad/) - Don't settle for "Meh" in any aspect of your life. With that in mind, YouTube TV's Super Bowl spot shows an alternate reality where things are meh, even Jason Kelce's beard. The :60, created in-house, stars Kylie and Jason Kelce with cameos from Gordon Ramsay, David Blaine, Olympic gold medalist Sarah Hughes and 49ers star
- [What AI Can (and Can't) Do for World Cup and Olympic Marketers](https://musebyclios.com/musings/what-ai-can-and-cant-do-for-world-cup-and-olympics-campaigns/) - This year has all the regularly scheduled major sporting event benchmarks—the NCAA tournament, NBA and WNBA finals, the World Series and so on—that marketers are used to tapping into. But what makes 2026 truly special is the addition of the Winter Olympics and the World Cup. Sports are perhaps the greatest form of escapism for
- [McDonald's 'Horizontal Breakfast' Has Legs (Even When Yours Feel Like Lead)](https://musebyclios.com/advertising/mcdonalds-horizontal-breakfast-has-legs-even-when-yours-cant-get-in-gear/) - McDonald's positions its breakfast fare as the cure in clever work from Wieden+Kennedy.
- [Warner Chappell's Kristin Genovese on Celebrating the Grateful Dead](https://musebyclios.com/music/warner-chappell-musics-kristin-genovese-on-celebrating-the-grateful-dead/) - Kristin is VP of creative sync and advertising at Warner Chappell Music. Muse caught up with Kristin after Warner's pop-up in San Francisco during Super Bowl weekend celebrating the music and community surrounding the Grateful Dead. Kristin, tell us ... One of your favorite projects you've ever worked on. Our team at Warner Chappell had music Kristin is VP of Creative Sync and Advertising at Warner Chappell Music.
- [Carl's Jr. Sends in the Paris Hilton AI Clones](https://musebyclios.com/film-tv/carls-jr-sends-in-the-ai-paris-hilton-clones/) - A :30 lampoons her famous Carl's spot from more than 20 years ago. And this time around, the Parises multiply like pixels spinning out of control.
- [Slam Time: Wrestlers Hit the Mats for Tony’s Chocolonely](https://musebyclios.com/advertising/slam-time-wrestlers-hit-the-mats-for-tonys-chocolonely/) - If so, you might appreciate how Tony’s Chocolonely uses pro wrestling to illustrate its battle against unethical cocoa practices.
- [Super Bowl 60: See All the Commercials Running in the Big Game](https://musebyclios.com/super-bowl/super-bowl-60-see-all-the-commercials/)
- [9 Album Covers That Create a Sense of Magic and Mystery](https://musebyclios.com/art-of-the-album/9-album-covers-that-create-a-sense-of-awe-and-mystery/) - Guitarist Pipo Romero, a master of flamenco, folk and contemporary styles, sounds off on album covers that challenge fans to unravel their deeper meaning. Whether barren of images or bursting with color and motion, they serve as vibrant markers for the music within. The Beatles The White Album (1968) One of my favorite album covers,
- [Brands Celebrate the Year of the Fire Horse](https://musebyclios.com/worldviews/brands-celebrate-the-year-of-the-fire-horse/) - A quiet, late-nite meeting with the God of Prosperity helps a young man understand that material wealth isn’t the true measure of happiness.
- [Anthropic and Mother Win Super Clio for Best Ad in the Big Game](https://musebyclios.com/super-bowl/anthropic-wins-super-clio-for-best-ad-in-the-big-game/) - This year's Super Clio winner for the most creative commercial on the Big Game was all about abs and ads. Mother created the wry :60 for Anthropic's Claude AI.
- [Why Women and Girls in Science Can Help Close the Health Gap](https://musebyclios.com/musings/why-women-and-girls-in-science-can-help-close-the-health-gap/) - Leveling the playing the field in more ways than one.
- [Salomon Looks to the Future With AI Worldbuilding](https://musebyclios.com/sports/salomon-looks-to-the-future-with-ai-worldbuilding/) - The athletic footwear and apparel brand joined with BBDO Paris for a visually striking campaign themed "Shaping New Futures."
- [Valentine's Day Love From Around the World ](https://musebyclios.com/worldviews/valentines-day-love-from-around-the-world/) - Muse sibling Ads of the World never loses that lovin' feeling, especially as Feb. 14 approaches. Its editors selected some V-Day highlights below. Build-A-Bear, 'A Squeeze Away' Agency: Highdive Breakups are tough, especially on Valentine’s Day, and even more so when it’s a first love. Comforting words from Mom can help ease the pain. With
- [Bankwest Eases Your Mind About Banking So You Can Worry About Everything Else](https://musebyclios.com/advertising/bankwest-gives-you-stuff-to-worry-about-but-not-banking/) - The folks in Bankwest's latest spots have bird attacks, alien abductions and Twilight Zone-style dollies to worry about.
- [iPhone Says Everyone Can Fit in a Group Selfie](https://musebyclios.com/advertising/iphone-says-everyone-can-fit-in-a-group-selfie/) - Here's a game-changer for people with short arms, like me, who are awful at taking group selfies without cutting people out. Apple's latest iPhone 17 Pro campaign brings together various groups—and they all fit beautifully in each shot, thanks to the brand's Center Stage front camera. In “Smart Group Selfies," look for the Compton Cowboys,
- [Boxing Mag Opens Its Archive With Animated Campaign](https://musebyclios.com/sports/boxing-mag-opens-its-archive-with-animated-campaign/) - In this corner: BigTime Creative Shop's a 2-minute film to celebrate an archive launch from The Ring magazine. "The Legacy Continues " is a walk through the mag’s 104-year legacy via 10 different animation styles. Viewers step inside a Ring museum, where a janitor and security guard work the night shift. We're surrounded by a
- [Poppi Says 'Bring It' With Charli XCX and Wild Vibes](https://musebyclios.com/super-bowl/poppi-says-bring-it-with-charli-xcx-and-wild-vibes/) - In its third year advertising in the Super Bowl, Poppi seeks to become part of the cultural conversation—not just as a soda, but as a lifestyle brand. To that end, the prebiotic beverage brand enlisted Charli XCX and Rachel Sennott, artists who resonate with the young-adult demographic. "Positioning ourselves well within culture means understanding how people In its third year advertising in the Super Bowl, Poppi seeks to become a part of the cultural conversation, not just as a soda, but as a lifestyle. The prebiotic drinks maker enlisted Charli xcx and Rachel Sennott, whom the brand deems to be artists actually shaping culture.
- [Homecoming for Health at the Super Bowl](https://musebyclios.com/musings/homecoming-for-health-at-the-super-bowl/) - The Super Bowl has always been more than football. It’s America’s cultural scoreboard—where advertising, celebrity, culture, sports, community and creativity collide in front of the largest audience of the year. For years, health brands showed up cautiously—careful language, serious tone, awareness-first messaging designed to inform, not entertain. The Super Bowl was something they watched, not
- [Zach Santarsiero of CannaPlanners: Cannabis Marketers Need Tighter Systems, Better Data](https://musebyclios.com/2-minutes-with/zach-santarsiero-of-cannaplanners-cannabis-marketers-need-tighter-systems-and-more-reliable-data/) - Zach is the CMO and VP of digital marketing at CannaPlanners, where he leads a team powering SEO and digital growth for more than 150 dispensaries and 30 cannabis retailers nationwide. Zach honed his skills in the plumbing, HVAC and automotive industries, fields where success depends on mastering local search. We spent two minutes with Zach is the CMO and VP of Digital Marketing at CannaPlanners, where he leads a team powering SEO and digital growth for more than 150 dispensaries and 30 cannabis retailers nationwide. Before entering the cannabis space, Zach honed his marketing skills in the plumbing, HVAC, and automotive industries, fields where success depends on mastering local search.
- [Jon Bon Jovi vs. Ben Stiller: Who Rocked Best?](https://musebyclios.com/super-bowl/jon-bon-jovi-vs-ben-stiller-which-throwback-spot-rocked-best/) - Let's get one thing clear. When Jon Bon Jovi shows up for a cameo with Jake From State Farm by his side, that's the very definition of rock 'n' roll.
- ['90s Sitcom Icons Rock Dunkin's Big Game](https://musebyclios.com/super-bowl/90s-sitcom-icons-rock-dunkins-big-game/) - Last week's Super Bowl teaser from Dunkin' featured Ben Affleck, Jennifer Aniston, Jason Alexander, Matt LeBlanc and a mysterious VHS tape with a "never-before-seen TV pilot." During Super Bowl 60, all was revealed. That pilot is called Good Will Dunkin’ and this time around—unlike Ben's similarly-titled classic flick of yore—Affleck's the genius. Not that other
- [Will Liquid Death's Big Game Ad Make Heads Explode?](https://musebyclios.com/super-bowl/will-liquid-deaths-big-game-ad-make-heads-explode/) - No humans were harmed during Liquid Death’s second consecutive national Super Bowl ad. But a ripe watermelon paid the ultimate price.
- [Food Fight: Mike Tyson's SB60 Spot Stirs the Pot](https://musebyclios.com/super-bowl/food-fight-mike-tysons-sb60-spot-stirs-the-pot/) - Folks believing Super Bowl 60 would pass without an advertising controversy can eat their words thanks to the MAHA Center and Mike Tyson. The boxer appears in a :30 from the group aligned with the views of U.S. Health Secretary Robert F. Kennedy Jr. Speaking in stark terms throughout, Tyson touches on his struggle with
- [SB60: T-Mobile Goes Full '90s With Backstreet Boys](https://musebyclios.com/super-bowl/sb60-goes-full-90s-with-backstreet-boys/) - The timeless boy band spoofs their best-know track as Druski weeps tears of ... joy?
- [Inside Kinder Bueno's Space Babies Super Bowl Flight](https://musebyclios.com/super-bowl/inside-kinder-buenos-babies-in-space-super-bowl-spot/) - Ferrero Group is taking one giant leap for European chocolatiers this Sunday. The confectioner is advertising in the Super Bowl for the first time with its Kinder Bueno chocolate bar. The campaign is called "Yes Bueno," angling to spark curiosity around the crispy hazelnut-cream bar. The brand flips the cultural trend of people saying "No
- [Byoma Puts Not-So-Bad Bunny in the Big Game](https://musebyclios.com/super-bowl/byoma-puts-not-so-bad-bunny-in-the-game/) - Move over, Ben Affleck, Emma Stone and Guy Fieri. Now we've got some up-to-the-minute celebrities in Super 60.
- [What AI Can Learn from YouTube and Wikipedia](https://musebyclios.com/musings/what-ai-can-learn-from-youtube-and-wikipedia/) - AI represents the next inflection point. As generative systems are reshaping how ideas are discovered, summarized and consumed.
- [Ryan Heuser of Liquid Death on Artists Gaining More Control Over Their Narratives](https://musebyclios.com/2-minutes-with/ryan-heuser-of-liquid-death-on-artists-gaining-more-control-over-their-narratives/) - Ryan is the senior vice president of experiential marketing at Liquid Death. He oversees national partnerships with properties including Live Nation, Madison Square Garden Entertainment, The Sphere, NASCAR and more. He also directs the company’s field marketing and on-premise sales teams across the country. Prior to Liquid Death, Ryan held posts at Mark Anthony Brands, Ryan is the senior vice president of experiential marketing at Liquid Death, where he leads the brand’s experiential strategy. He oversees national partnerships with iconic properties including Live Nation, Madison Square Garden Entertainment, The Sphere, NASCAR, Philadelphia Eagles, Milwaukee Brewers, Red Rocks Amphitheater and Outsideland, while also directing the company’s field marketing and on-premise sales teams across the country. Prior to Liquid Death, Ryan served as director of field marketing at Mark Anthony Brands, where he led sports and entertainment partnerships for White Claw and Mike’s Hard Lemonade. Earlier in his career, he built award-winning field marketing and sponsorship programs for major brands including Miller Lite, Pepsi, Mountain Dew, and State Farm at top agencies GMR Marketing and The Marketing Arm.
- [Clumps of Body Hair Sing for Manscaped in SB60](https://musebyclios.com/super-bowl/body-hair-sings-for-manscaped-in-sb60/) - googly-eyed refuse from men's beards, backs and other B words belt out a tune in Manscaped's Super Bowl debut from Quality Meats.
- [Svedka Unleashes AI Party-Bots for the Super Bowl](https://musebyclios.com/super-bowl/svedka-unleashes-ai-party-bots-for-the-super-bowl/) - Brobot—the male automaton in Svedka's much-hyped AI-generated Super Bowl spot—seems like kind of a poser. Leering and showing off at the club, vodka bottle in hand. Ah well, the brand's Fembot seems to dig it. Though really, she should kick Robo-Romeo to the curb after this :30 runs in the Feb. 8 NBC telecast: "Svedka
- [Waitrose 'Gastronaut' Craves Earth Food Stat](https://musebyclios.com/advertising/waitrose-gastronaut-needs-earth-food-stat/) - The U.K. supermarket chain presents a near future space explorer who's hankering for prawn linguine. From Wonderhood Studios.
- [Southwest Recreates an Airport in the Great Outdoors for a Regional Big Game Flight](https://musebyclios.com/super-bowl/southwest-recreates-an-airport-in-the-great-outdoors-for-regional-sb-spot/) - Southwest Airlines takes viewers on a strange journey complete with an escalator rising out of the grass and flight information displays suspended from tress.
- [Don't Fret, Chris Hemsworth. Amazon's Alexa+ Isn't Plotting Your Demise](https://musebyclios.com/super-bowl/dont-fret-chris-hemsworth-amazons-alexa-isnt-plotting-your-demise/) - The spot insists that Alexa's just there to help around the house, but Chris imagines all scenarios in which the tech could put him six feet under
- [Big Mouth Billy Bass Battles a Big Ol' Bear for Jeep Cherokee](https://musebyclios.com/advertising/big-mouth-billy-bass-battles-a-big-ol-bear-for-jeep-cherokee/) - Now, Big Mouth Billy Bass returns and meets an awful (yet richly deserved) fate in a spot for Jeep Cherokee.
- [Guy Fieri's No Tool in SB60 Spot for Bosch](https://musebyclios.com/super-bowl/tools-make-the-guy-in-fieris-sb60-spot-for-bosch/) - Without Bosch tools and appliances, Guy Fieri is "Just a Guy." Bad hair. Dumpy clothes. Completely unimpressive. But with the brand's products in hand, dude undergoes a total transformation. He's capable and brimming with confidence, sporting a leather jacket and copious bling. His hair gets … spiky. It beats that pre-Bosch coif, I guess. It
- [Emma Chiu of VML Intelligence on Her Role as a Futurist](https://musebyclios.com/2-minutes-with/emma-chiu-of-vml-intelligence-on-being-a-futurist/) - Emma is currently global director of VML Intelligence, the agency's futures and innovation think tank. She consults with clients to build long-term strategies based on qualitative and quantitative insights around cultural and behavioral change, sector innovation and zeitgeist shifts. We spent two minutes with Emma to learn more about her background, her creative inspirations and Emma is currently global director of VML Intelligence, the agency's in-house futures and innovation think-tank. She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts.
- [Pete Gosselin of CAPE: There Are No Shortcuts to Creativity](https://musebyclios.com/2-minutes-with/pete-gosselin-of-cape-on-loving-all-things-advertising/) - Pete is co-founder and chief creative officer of CAPE. He is a Canadian-born creative whose career spans three continents and numerous product categories. We spent two minutes with Pete to learn more about his background, his creative inspirations and recent work he's admired. Pete, tell us … Where you grew up, and where you live Pete is co-founder and chief creative officer of CAPE. He is a Canadian-born creative whose career spans three continents and numerous product categories.
- [Super Bowl Crunch Time: Sabrina Carpenter and Pringles Top Our 5 Ads of the Week](https://musebyclios.com/advertising/crunch-time-sabrina-carpenter-and-pringles-top-our-5-ads-of-the-week/) - The pop priestess has a hankering for true love—and snacks. So, she creates a Mr. Chips who satisfies both her desires. From BBDO N.Y.
- [Andy Samberg Is 'Meal Diamond' for Hellmann's in SB60](https://musebyclios.com/super-bowl/andy-samberg-is-meal-diamond-for-hellmanns-in-sb60/) - Can you ever go wrong with a Neil Diamond tribute? The answer is no, and Andy Samberg plays a great parody of the legend in a Super Bowl ad for Hellmannn's from VML. "Meal Diamond" makes everyone's deli sandwich that much tastier as he sings about his life, BFF bologna and how he makes friends.
- [Marshawn Lynch, Spike Lee Unlock the Power of Oakley Meta Glasses for Big Game](https://musebyclios.com/super-bowl/marshawn-lynch-spike-lee-unlock-the-power-of-oakley-meta-glasses-for-big-game/) - Oakley Meta makes its Super Bowl debut with “Athletic Intelligence Is Here, Parts One and Part Two”—a pair of immersive and intense 30-second spots from Mother L.A. They vividly showcase the capabilities of the brand's AI Glasses. (Look for Part One in the first quarter. Part Two follows in the third quarter.) Some highlights include
- [Andy Cohen and the Nerds Gummy Are 'Taste Buds' Now](https://musebyclios.com/super-bowl/andy-cohen-and-the-nerds-gummy-are-taste-buds-now/) - It's all about being "mega" and "juicy" as the Ferrara brand uses adland's biggest stage to introduce Clusters twice their previous size.
- [Emma Stone Throws Tantrums and Laptops in Super Bowl Ad for Squarespace](https://musebyclios.com/super-bowl/emma-stone-throws-tantrums-and-laptops-in-super-bowl-ad-for-squarespace/) - Emma Stone REALLY wants her preferred domain name in this Super Bowl ad for Squarespace directed by Yorgos Lanthimos. Sadly, EmmaStone.com is "Unavailable." From her isolated island home, she checks Squarespace to see if her name is available. Ever hopeful, each search lets her down. And every "no" means a laptop gets destroyed. "Get your
- [Why Is Every AI Super Bowl Ad Asking for Permission?](https://musebyclios.com/musings/why-is-every-ai-super-bowl-ad-asking-for-permission/) - Svedka's Super Bowl spot features AI-powered robots doing choreography. Salesforce handed its entire creative strategy to MrBeast, borrowing his audience's trust because enterprise software can't seem to build its own. OpenAI is back for round two, still workshopping how to make a large language model feel like sharing a beer with a friend. Every AI
- [You Won't Find Ads In Claude AI, Says Anthropic's Big Game Ad](https://musebyclios.com/super-bowl/you-wont-find-ads-in-claudes-ai-says-its-big-game-ad/) - Anthropic’s first Super Bowl campaign for Claude asks "Does advertising belong everywhere?"—and affirms it does not belong in AI.
- [Sabrina Carpenter Builds the Perfect Man Out of Pringles in Super Bowl Ad](https://musebyclios.com/super-bowl/sabrina-carpenter-builds-the-perfect-man-out-of-pringles-in-super-bowl-ad/) - Sabrina Carpenter is tired of boys. She wants a man. And while snacking on some Pringles, Mr. P. encourages her to "build him." And she does in a Super Bowl spot from BBDO New York. "Pringleleo" is tall, handsome, delicious and doesn't complain much. They go out to dinner, have fun between the sheets and
- [Here's the Story Behind Those Weird Mozilla Videos](https://musebyclios.com/musings/heres-the-story-behind-those-weird-mozilla-videos/) - Late last year, I was targeted by an anonymous group calling themselves Basement Freaks. They had become aware that I had been using generative AI in a series of music videos I’d made, and wanted a word. They led me into a dark cupboard and laid out their plan: to drag the world kicking and
- [Adrien Brody Gets All Pissed Off for TurboTax](https://musebyclios.com/super-bowl/adrien-brody-gets-intense-for-turbotax/) - Adrien Brody chews scenery—and kicks over a lighting rig—in TurboTax's cute Super Bowl commercial.
- [Parker Posey Joins McConaughey and Cooper for Uber Eats](https://musebyclios.com/super-bowl/parker-posey-joins-mcconaughey-and-cooper-for-uber-eats/) - Parker Posey joins Matthew McConaughey and Bradley Copper in an Uber Eats Super Bowl spot that continues the brand's cheeky "football sells food" conspiracy theory. Special US helped develop the campaign. Airing in the second quarter, McConaughey goes deep down the rabbit hole, offering lots of "facts" that prove his theory. He serves up athletes
- [VW's 'Drivers Wanted' Returns for Big Game](https://musebyclios.com/super-bowl/vws-drivers-wanted-returns-for-big-game/) - Johannes Leonardo and director Leigh Powis of ProdCo developed the :90, with House of Pain's "Jump Around" from 1992 provides the soundtrack.
- [General Motors' 'Crafting the One' Nabs a Grand Clio for Music Innovation](https://musebyclios.com/music/general-motors-crafting-the-one-nabs-a-grand-clio-for-music-innovation/) - Last night, General Motors' short film "Crafting the One" was honored with a Grand Clio for Music Innovation. The project celebrates GM’s manufacturing process, with a version of the Elvis Presley classic “If I Can Dream” cleverly broken down and reassembled, with elements of the song representing specific stages of vehicle production. Here, Nick Maker,
- [Adrien Brody Acts Up for TurboTax](https://musebyclios.com/super-bowl/adrien-brody-acts-up-for-turbotax/) - TT will make its 13th consecutive SB appearance. Brody's :45 will air just before halftime. There's a :30 pre-game commercial too.
- [Mattel's Ken Is Going Places With Expedia](https://musebyclios.com/super-bowl/mattels-ken-is-going-places-with-expedia/) - Do Ken and Barbie take separate vacations these days? It would appear so, as Ken's on the go with Expedia in a Super Bowl :30 running pre- and post-game domestically and during the SB60 telecast in Canada and Mexico. Buck and BixPix Studio produced the animated spot. Director Drew Hodges delivers a colorful hop across
- [State Farm's Teaser Stars Katseye, Hailee Steinfeld, Danny McBride](https://musebyclios.com/super-bowl/state-farms-teaser-stars-katseye-hailee-steinfeld-danny-mcbride/) - Hailee Steinfeld's insurance is only "halfway there." Bad for her, but great for the viewers of State Farm's Super Bowl teaser from The Marketing Arm. Keegan Michael Key and Danny McBride play insurance agents who parody Bon Jovi’s “Livin’ on a Prayer.” When Steinfeld shops for a policy, the agents at Halfway There Insurance morph
- [George Clooney Is the Man Who Came to Dinner for Grubhub](https://musebyclios.com/super-bowl/george-clooney-is-the-man-who-came-to-dinner-for-grubhub/) - Who will eat the delivery fees in Grubhub's first Super Bowl ad? It ain't George Clooney, that's for sure! From Anomaly, marking the brand's SB debut.
- [Starbucks' 'Coffee Run' and More Celebrations of the Olympic and Paralympic Winter Games](https://musebyclios.com/worldviews/starbucks-coffee-run-and-more-ads-celebrating-the-olympic-and-paralympic-winter-games/) - Great campaigns tied-in with Milano Cortina 2026, chosen by Muse sibling Ads of the World. Starbucks, 'The Coffee Run'Agency: Anomaly A guy on a scooter delivers coffee to Olympians in the snow. Whimsical stuff, served piping hot. Athletes Amber Glenn, Elana Meyers Taylor, Oksana Masters and Aaron Pike appear. "The campaign reinforces Starbucks' role in
- [Aniston, LeBlanc and Alexander Join Affleck for Dunkin' SB60 Teaser](https://musebyclios.com/super-bowl/aniston-leblanc-and-alexander-join-affleck-for-dunkin-sb60-teaser/) - It's 2026, and Ben Affleck just showed Jennifer Aniston, Matt LeBlanc and Jason Alexander a VHS tape titled, "Network Pilot '95 v 3." I wonder what movie he taped over to record his next project? Viewers have no idea what's on the tape, but Affleck wants feedback from the gathering of '90s sitcom royalty. Ben
- [Niecy Nash Plays a Genie for Jordan Brand](https://musebyclios.com/sports/niecy-nash-plays-a-genie-for-jordan-brand/) - How many hyphens are enough? That's the question at hand when Niecy Nash plays a genie who pops out of an Air Jordan sneaker.
- [Nathan Duvall of SyncIt on Brands and Artists Collaborating 'Beyond the Money'](https://musebyclios.com/2-minutes-with/nathan-duvall-of-syncit-on-brands-and-artists-collaborating-beyond-the-money/) - Nathan is a British songwriter, music producer, vocalist, DJ and tech entrepreneur. As a solo artist, he is known as "Duvall" and is one-third of the production trio Disciples. Nathan is a VMA winner and a double Brit Award nominee. His electronic music releases have come through FFRR, Armada and more, and his mainstream hit Nathan Duvall is a British songwriter, music producer, vocalist, DJ and tech entrepreneur. As a solo artist, he is known as 'Duvall' and is one-third of Disciples (UK platinum-certified singles 'How Deep Is Your Love, ' 'On My Mind ').Nathan is a VMA winner and a double Brit Award nominee. His electronic music releases have come through FFRR, Armada and more, and his mainstream hit collaborations include linkups with Calvin Harris, Craig David and Little Mix. His startup, SyncIt, is a platform dedicated to artists for licensing their music to Advertising, Television, Film and Gaming.
- [William Shatner Explores the Fiber Frontier for Raisin Bran](https://musebyclios.com/super-bowl/bill-shatner-explores-the-fiber-frontier-for-raisin-bran/) - For Raisin Bran's Big Game debut, Captain Kirk wants us to boldly go where we've all gone before. In the :30 below, he's oh-so-subtly rebranded as "Will Shat" for a Trek-style scenario. There's loads of scatological humor. Though Bill doesn't beam down to Uranus. Thankfully. No jokes about super bowls? More's! The! Pity! "We wanted
- ['Tracking Bad Bunny' Wins 4 Grands at Clio Music Awards](https://musebyclios.com/awards/tracking-bad-bunny-wins-4-grands-at-clio-music-awards/) - DDB Latina Puerto Rico's "Tracking Bad Bunny” scored four Grands at last night's Clio Music ceremony. Actor/comedian Finesse Mitchell hosted the event at the Saban Theater in Los Angeles. Fourteen Grand Clios were awarded all told: Design Craft: “OK Go - Love (Official Video)” by OK Go Digital/Mobile, AI & Emerging Technologies: “Tracking Bad Bunny”
- [Sara Gotfredson of Trailblazing Sports Group on Supporting Women Athletes](https://musebyclios.com/2-minutes-with/sara-gotfredson-of-trailblazing-sports-group-on-supporting-women-athletes/) - Sara is CEO of Trailblazing Sports Group, a consultancy that negotiates brand partnerships for female athletes and women's sports properties. She has curated deals with brands like CashApp, Google, L'Oréal, Morgan Stanley, QuickBooks, State Farm and Visa. We spent two minutes with Sara to learn more about her background, her creative inspirations and recent work she’s Sara Godfredson is CEO of Trailblazing Sports Group, a deal marketplace and consultancy for striking high-performing brand partnerships for female athletes and women's sports properties. She has curated partnerships with brands like CashApp, Google, FanDuel Honda, L'Oréal, Morgan Stanley, QuickBooks, State Farm, TIAA and Visa.
- [What Does It Take to Launch an Entertainment Marketing Agency Today?](https://musebyclios.com/musings/what-does-it-take-to-launch-an-entertainment-marketing-agency-today/) - Formerly known as The Refinery AV, the company reemerged with a new name, a new structure and a renewed sense of purpose.
- [Pepsi Mauls Coke to Top Our 5 Ads of the Week](https://musebyclios.com/advertising/pepsi-mauls-coke-to-top-our-5-ads-of-the-week/) - The confused beast visits a shrink to make sense of such brand-boosting irony. From BBDO, PepsiCo Content Studio and director Taika Waititi.
- [Apple's Chinese New Year Film Shows the Bond Between Humans and Their Animals](https://musebyclios.com/advertising/apples-chinese-new-year-film-is-stop-motion-love-between-humans-and-their-animals/) - Apple's Chinese New Year film, "Glad I Met You," shows the love between pets and humans through a mix of live action and stop-motion animation. All shot on iPhone 17 Pro, natch. The 10-minute film from TBWA\Media Arts Lab, Shanghai, and director Bai Xue follows a young woman named Lin Wei and a lost dog
- [A Volcano Erupts With Fiery Absolut Tabasco](https://musebyclios.com/advertising/a-volcano-erupts-with-fiery-absolut-tabasco/) - Absolut Vodka's newest flavor is erupting with spice, thanks to Tabasco sauce. So, a global campaign from Wieden+Kennedy London features an erupting volcano that spews spicy Bloody Marys instead of molten lava. A :45 directed by Leigh Powis was filmed near Reykjavík, Iceland. Set to Lou Reed’s "Walk on the Wild Side," the crew filmed
- [Malone, Gillis and Manning Chase a Runaway Bud Light Keg](https://musebyclios.com/super-bowl/malone-gillis-and-manning-chase-a-runaway-bud-light-keg/) - What would you do for a pint of Bud Light? If you're Post Malone, Shane Gillis and Peyton Manning, you might roll down a steep hill after a runaway keg. That's the gist of the brand's Super Bowl ad created by Anomaly N.Y. The trio are guests at a wedding when a runaway Bud Light
- [Don't Cry, Emma Stone. You're in a Squarespace Super Bowl Ad!](https://musebyclios.com/super-bowl/dont-cry-emma-stone-youre-in-a-squarespace-super-bowl-ad/) - Emma Stone seems upset in the teaser for Squarespace's Super Bowl commercial. She fights to hold back tears in this noir-ish clip: Why so unhappy? Maybe she heard Chazmo's back for Totino's in a 10-minute musical. Or perhaps those are tears of joy, because the freaky mascot won't appear in the Big Game this year.
- [Amazon Studios' Theme for NBA on Prime Scores at Clio Music](https://musebyclios.com/awards/amazon-studios-theme-for-nba-on-prime-scores-at-clio-music/) - In need of a signature sound for NBA on Prime, Amazon Studios brought in the powerhouse trio of Common, Karriem Riggins and James Poyser to create a track that would be both timeless and modern. The result, an engaging theme titled “Victory (NBA on Prime Theme),” has been awarded a Clio Music Grand. This is
- [Häagen-Dazs Takes Its 'Sweet Time' With a Cute Tortoise](https://musebyclios.com/advertising/haagen-dazs-takes-its-sweet-time-with-a-cute-tortoise/) - Nice&frank's :30 below feels like a :60 (or a :90) as a young woman and her reptile pal mosey across the street.
- [NFL Tight Ends Get Extremely Relaxed in Novartis' SB60 Bid](https://musebyclios.com/super-bowl/nfl-tight-ends-get-very-relaxed-in-novartis-sb60-bid/) - The NFLers unwind in hammocks, pools and various bucolic settings as former head coach Bruce Arians, a prostate cancer survivor, narrates.
- [In Big Game Taste Test, a Polar Bear Picks Pepsi Over Coke](https://musebyclios.com/super-bowl/in-big-game-taste-test-a-polar-bear-picks-pepsi-over-coke/) - A Coke-style CG polar bear picks Pepsi Zero Sugar over Coca-Cola's comparable soda in the SB60 taste-test commercial below.
- [Courage Wins 3 Grands at Clio Sports Awards for KFC Canada](https://musebyclios.com/sports/courage-wins-3-grands-at-clio-sports-awards-for-kfc-canada/) - "Kyle F*cking Connor," Courage's high-profile work for KFC Canada, scored three Grands at last night's Clio Sports Awards, held at the Tribeca Rooftop in New York. Hosted by ESPN social and digital contributor Katie Feeney, 12 Grands were awarded in all, for 9 different entrants: Branded Entertainment/Content: "Kyikatêjê" by Area 23, an IPG Health Company
- [2 Grand Clios for Area 23 and Brazil's 1st Indigenous Soccer Club](https://musebyclios.com/awards/2-clio-sports-grand-awards-for-area-23-and-brazils-indigenous-soccer-club/) - They say timing is everything. For Gavião Kyikatejê F.C.—Brazil's first indigenous football club—those words resonate more than ever in 2025. One slur—"Football isn't for Indians"—was all it took to creatively instigate change. What ensued was more than an uprising. It's transformational change, not just for Brazil's indigenous peoples, but for the greater sporting landscape. For its They say timing is everything. For Gavião Kyikatejê FC—Brazil’s first indigenous football club—those words resonate more than ever in 2025. One slur was all it took to creatively instigate change: “Football isn’t for Indians.”
- [Why KFC Canada Changed Its Buckets and Logo for the NHL Playoffs](https://musebyclios.com/sports/triple-grand-why-kfc-canada-changed-its-buckets-and-logo-for-the-nhl-playoffs/) - Fans of the NHL's Winnipeg Jets began a playoff tradition in the '80s called "Whiteout." They wear white to home playoff games. Today, one of the team's beloved players is Kyle Connor, better known to the faithful as "Kyle F*cking Connor." These factors led KFC Canada to rebrand one of its stores. "Kyle F*cking Connor" replaced the
- [Mannequins Party Hearty in Crocs](https://musebyclios.com/fashion-and-beauty/mannequins-party-hearty-in-crocs/) - If mannequins ever sprang to life, rest assured: the first thing they'd do is go clubbing in Crocs. Smuggler director Adam Berg and Flower Shop present this scenario with an emphasis on dance and Dark Rooms' shimmery track "I Get Overwhelmed." So, we get sentimental emo sensibilities filtered through Sci-Fi. And it works, with the
- [Where Sound Becomes Culture: Scoring the Super Bowl](https://musebyclios.com/musings/where-sound-becomes-culture-scoring-the-super-bowl/) - At last year’s Super Bowl LIX, we partnered with Dove on a campaign designed to change the way society speaks to young girls about their bodies—no small ask.
- [Ramp, Brian Baumgartner Are All About Multiplication](https://musebyclios.com/super-bowl/ramp-brian-baumgartner-are-all-about-multiplication/) - Now, for Super Bowl, fintech Ramp tweaks the trend, casting lots of Brian Baumgartners for 30 seconds of workplace shenanigans.
- [NFL and Rocket Channel Mister Rogers for Super Bowl](https://musebyclios.com/super-bowl/nfl-and-rocket-channel-mister-rogers-for-super-bowl/) - The NFL is running a :30 in the Big Game under its "Inspire Change" platform. The spot from 72andSunny channels Mister Rogers with a rendition of "You Are Special," sung by Michael Strahan, Cam Heyward, Christian McCaffrey and kids from Harlem Children’s Zone, the Boys & Girls Clubs of America and SMASH. The organizations are
- [This Robot's Jealous of a Kia EV. Will Sparks Fly?](https://musebyclios.com/worldviews/this-robots-jealous-of-a-kia-ev-will-sparks-fly/) - Here are some notable campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World. Kia Australia, 'Robots Become Jealous of Kia EV'Agency: Innocean Australia Kia’s new EV campaign from Innocean Australia imagines a near future where humanoid robots are everyday family members, until a new all-electric Kia arrives
- [You Can't Unsee Guy Fieri's New Look in Super Bowl Teaser for Bosch](https://musebyclios.com/super-bowl/you-cant-unsee-guy-fieris-new-look-in-super-bowl-teaser-for-bosch/) - Guy Fieri wants to blend in and be “Justaguy” in a Super Bowl teaser for Bosch. And he succeeds. The teaser presents Fieri and the sound of an electric razor as he's about to lose his signature goatee. The ad ends before the big reveal, but Fieri himself debuted his "new look" in an online
- [Instacart's Super Bowl Entry Stars Ben Stiller and Benson Boone](https://musebyclios.com/super-bowl/instacarts-super-bowl-ad-to-star-ben-stiller-and-benson-boone/) - For the second year in a row, Instacart will appear on the Super Bowl with an ad starring Ben Stiller and Benson Boone. Spike Jonze will direct—his first Big Game spot in more than 20 years. Teasers from Instacart’s internal creative agency Local Produce, BBDO and McCann feature Stiller and Boone dressed in dated green
- [Sydney Sweeney Scales Hollywood Sign in Lingerie Stunt](https://musebyclios.com/film-tv/sydney-sweeney-scales-hollywood-sign-in-lingerie-stunt/) - The volume of cheeky publicity Sydney Sweeeney's Hollywood sign stunt is generating for her sign out to be illegal.
- [Grubhub Teases Wild Style for Big Game Debut](https://musebyclios.com/super-bowl/grubhub-teases-wild-style-for-big-game-debut/) - Grubub is promising an absurdist feast (or something) for its first Super Bowl commercial. Can the brand deliver?
- [SB60 Road Trip: Post Malone and His Buds Roll Big for Bud Light](https://musebyclios.com/super-bowl/sb60-road-trip-post-malone-and-his-buds-roll-big-for-ab-inbevs-bud-light/) - The trio takes a road trip—to a wedding, apparently—riffing on the highway and rockin' out to Limp Bizkit
- [Budweiser's Super Bowl Ad Is All About 'American Icons'](https://musebyclios.com/super-bowl/budweisers-super-bowl-ad-is-all-about-american-icons/) - Budweiser just revealed a Super Bowl ad that's dripping with Americana. The :60 from BBDO New York celebrates our nation's 250th birthday and Budweiser's 150th anniversary. It begins with a Clydesdale foal and a baby bird that falls out of its nest. As Lynyrd Skynyrd's "Free Bird" plays on the soundtrack, the foal helps the
- [Renaissance Meets Sci-Fi in Mammoth AI Mural](https://musebyclios.com/art/renaissance-meets-sci-fi-in-washington-ai-mural/) - Fusion's all the rage in a massive Washington, D.C, mural spanning 23-by-50 feet. Created for CityCenterDC, the collage salutes local couture
- [Pepsi Unleashes Polar Bear in Super Bowl Taste Test vs. Coke](https://musebyclios.com/super-bowl/pepsi-unleashes-polar-bear-in-super-bowl-taste-test-vs-coke/) - Pepsi's putting a wintry bruin of its own in the Big Game for a taste test pitting Pepsi vs. Coke.
- [McConaughey and Cooper Return to the Big Game for Uber Eats](https://musebyclios.com/super-bowl/mcconaughey-and-cooper-return-to-big-game-for-uber-eats/) - Uber Eats dropped a trio of teasers this morning to hype up its Super Bowl entry from Special US. It's the brand's sixth Big Game appearance. Matthew McConaughey and Bradley Cooper return. Once again, Matthew believes football was made to sell food, while Bradley defends the integrity of the game. In one teaser, McConaughey drives
- [Dustin Tomes of TBWA\Chiat\Day on Empathy, AI, Photography and More](https://musebyclios.com/2-minutes-with/dustin-tomes-of-tbwachiatday-on-empathy-ai-photography-and-more/) - Dustin is currently chief creative officer at TBWA\Chiat\Day New York We spent two minutes with Dustin to learn more about his background, his creative inspirations and recent work he's admired. Dustin, tell us … Where you grew up, and where you live now. I grew up on a farm outside the village of Utica, Neb.—population Dustin is currently chief creative officer at TBWA\Chiat\Day New York
- [William Shatner in Super Bowl Bid for Raisin Bran](https://musebyclios.com/film-tv/william-shatner-in-super-bowl-bid-for-raisin-bran/) - Shatner told TMZ he'll pilot a spaceship in the spot, Kellogg's first on the game in 15 years, and Raisin Bran's debut.
- [Audi's Cold-Sensitive DOOH Arrives in Time for Arctic Blast](https://musebyclios.com/advertising/audis-cold-sensitive-dooh-arrives-in-time-for-arctic-blast/) - The billboards' thermometer only appears when the temp drops to 5 degrees Celsius.
- [This Freaky Giant Seal Is All About Personal Finance](https://musebyclios.com/eurovisions/this-freaky-giant-seal-is-all-about-personal-finance/) - This fun campaign positions the FCA as the official place consumers should turn to when making financial decisions,
- [Hyundai Says John Krasinski's Life Is an Action Flick](https://musebyclios.com/film-tv/hyundai-says-john-krasinskis-life-is-an-action-flick-now/) - Hollywood A-listers like John Krasinski encounter a fair share of hangers-on. In the Hyundai spot below, they drop from above and cling to his SUV.
- [Jonny and Vinnie of The Beehive Focus on the Human Side of the Music Biz](https://musebyclios.com/music/jonny-and-vinnie-of-the-beehive-l-a-on-the-ascent-of-the-live-touring-industry/) - Jonny and Vinnie co-founded The Beehive in 2016 with a mission to make the touring industry more efficient and enjoyable for artists and their crews. Today, it operates a year-round community for tour managers, music and lighting directors, audio engineers, playback techs and other BTS folks who help put on shows. Clients range from independent Jonny and Vinnie co-founded The Beehive in 2016 with a mission to make the touring industry more efficient and enjoyable not only for artists, but most importantly their crew. Today, it operates a year-round community for tour managers, musical directors, lighting directors, audio engineers, playback techs, among other crew members. Clients range from independent creatives to cultural powerhouses such as Halsey, Gracie Abrams, Lizzy McAlpine, Gryffin, Masego, Charlotte Lawrence, T-Pain, Madison Beer, Bebe Rexha, Blackbear, among others.
- [Nicky Battle of Supreme on Increased Investment in Community Engagement](https://musebyclios.com/2-minutes-with/nicky-battle-of-supreme-on-increased-investment-in-community-engagement/) - Nicky is currently president of Supreme Communications. She was previously managing director and healthcare industry lead at Ketchum. Nicky has over 20 years of experience, working with top global brands. Earlier stints include Omnicom's CDM, IPG's MRM//McCann and ThinkTank Digital. We spent two minutes with Nicky to learn more about her background, her creative inspirations Nicky is currently president of Supreme Communications. She was previously managing director and healthcare industry lead at Ketchum. Nicky has over 20 years of experience in healthcare communications, digital strategy, and brand leadership, working with top global health brands. Previous stints include Omnicom's CDM, IPG's MRM//McCann, and ThinkTank Digital.
- [Josh Morse of Gifted Youth on Fostering a Fun Environment While Maintaining Focus](https://musebyclios.com/2-minutes-with/josh-morse-of-gifted-youth-on-fostering-a-fun-environment-while-maintaining-a-business-focus/) - Josh is an executive producer for Gifted Youth, a full-service production company owned by Caviar. We spent two minutes with Josh to learn more about his background, his creative inspirations and recent work he's admired. Josh, tell us … Where did you grow up, and where do you live now? Queens, N.Y. and Queens, N.Y. (For Josh is an executive producer for Gifted Youth, a full service creative production company owned by Caviar.
- [Liquid Death Plays Head Games for the Super Bowl](https://musebyclios.com/super-bowl/liquid-death-plays-head-games-for-the-super-bowl/) - LD teased its upcoming foray today, dropping a brief clip with lounge music and cartoonish human heads:
- [Splashy: Anna Kendrick's Coffee Cup Overflows for LPL Financial](https://musebyclios.com/film-tv/anna-kendricks-coffee-cup-overflows-for-lpl-financial/) - Waitstaff at a certain greasy spoon keep overfilling the coffee cups. The stuff keeps spilling all over the table and making an absolute mess on the floor.
- [Quality Meats to Create First National Super Bowl Ad for Manscaped](https://musebyclios.com/super-bowl/quality-meats-to-create-first-national-super-bowl-ad-for-manscaped/) - Manscaped is headed to the Super Bowl with its first national TV spot. The ad from Quality Meats will launch a new brand platform, "Mancare Your Everywhere." A :15 teaser shows a clump of (everywhere) hair gathering in a shower drain. Midway through, the hair opens its blue eyes. Frequent brand pitchman Pete Davidson won't
- ['Get a Mac' Spoof Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/get-a-mac-revival-leads-our-5-ads-of-the-week/) - From 2006-09, one was a Mac, the other a PC. Now, they're dueling GLP-1s. Talk about a sign of the changing times!
- [The Future of Creativity Is Being Written in Lines of Code](https://musebyclios.com/partner-content/the-future-of-creativity-is-being-written-in-lines-of-code/) - Programs that could interact with humans were presented to the public in the '60s. A good example of this is ELIZA, which copied the style of a therapist.
- [The Super Bowl Isn’t a Creative Outlier. It's a Cultural Mirror](https://musebyclios.com/musings/the-super-bowl-isnt-a-creative-outlier-its-a-creative-mirror/) - Every February, the advertising industry treats the Super Bowl like a creative holiday. Budgets balloon. Celebrities multiply. Expectations soar. And yet, year after year, the same uncomfortable truth emerges. Even the biggest stage in advertising doesn’t magically make ads effective. The Super Bowl isn’t a creative anomaly. It’s a magnifying glass. What works there tends
- [A Telenovela Unfolds in Philippine Airlines' Safety Video](https://musebyclios.com/travel/a-telenovela-unfolds-in-philippine-airlines-safety-video/) - It's hard to get passengers to pay attention to in-flight safety videos. So Philippine Airlines gave theirs a telenovela twist. Clocking in at over 6 minutes, the film from BBDO Guerrero rolls out important safety procedures along with a love triangle. The "Safetynovela" features many of the country’s top destinations, including Bohol, Boracay, Pangasinan, Malcapuya
- [Clio Health and World Woman Foundation Launch Women's Health Platform ](https://musebyclios.com/health/clio-health-and-world-woman-foundation-launch-womens-health-platform/) - The World Woman Foundation—a global organization dedicated to advancing women’s equity and leadership—and Clio Health launched the Clio Health Women’s Health Platform to recognize and elevate creative work that advances women’s health. A digital hub was designed around three pillars: "Celebrate," "Inspire" and "Connect." Within the "Celebrate" pillar is a dedicated Women’s Health Speciality Medium,
- [McDonald's Is in a Pickle—and Lovin' It](https://musebyclios.com/advertising/mcdonalds-is-in-a-pickle-and-lovin-it/) - We live in a wondrous world where pickles—those briny media darlings—are bankable currency, thanks to a digital push in the Nordics from McDonald's. Now, when customers delete pickles from their app or kiosk orders, they're placed in a digital "bank." Up to four of the sour, salty slices can then be "withdrawn" for free and
- [Panda Express' Lunar New Year Ad Is Uplifting in More Ways Than One](https://musebyclios.com/advertising/panda-express-lunar-new-year-ad-is-uplifting-in-more-ways-than-one/) - Welcome to the Year of the Fire Horse. Get ready to shed some tears—just a few—thanks to Panda Express and Opinionated.
- [Meat, IRL Meetings and GLP-1s Are So Trendy](https://musebyclios.com/on-trend/meat-irl-meetings-and-glp-1s-are-so-trendy/) - Nicotine is safe for work again, though it’s not Mad Men Redux. And The Most Interesting Man in the World has returned. Who said January was a dead month? Oscar nominations drop on Thursday, so maybe we haven’t hit peak Chalamet after all. And an app in China called Are You Dead? is all the
- [RSA Films' Luke Ricci on the Evolving Production Scene and How Directors Can Thrive](https://musebyclios.com/film-tv/rsa-films-luke-ricci-on-the-fast-evolving-production-scene-and-the-skills-directors-need-to-thrive/) - If you direct or produce commercials and music videos, you want to get on Luke Ricci’s radar. Ricci is the president of Ridley Scott's RSA Films U.S. operations, where he leads RSA, Black Dog Films and The Directors Bureau. Across each of those properties, he is passionate about supporting talented creatives. Here, Ricci reflects on
- [Matty Matheson Collabs With KFC on Menu Items, Packaging and More](https://musebyclios.com/advertising/matty-matheson-collabs-with-kfc-on-menu-items-packaging-and-more/) - KFC Canada launched a collab with Matty Matheson that's "f***in good," per the Colonel himself. In a :60 from Courage, we watch Matheson and Sanders play a high stakes game of poker. The Colonel adds a KFC store to the pot and Matty goes all in and wins! He gets right to work at the
- [Justin Long and John Hodgman Reprise Their 'Get a Mac' Schtick for Ozempic](https://musebyclios.com/health/justin-long-and-john-hodgman-reprise-their-get-a-mac-schtick-for-ozempic-campaign/) - It's been 20 years (!!!) since the "Get a Mac" campaign launched with Justin Long in the role of Mac and John Hodgman as a PC. Now, the pair have reunited for Novo Nordisk's Ozempic. They pay tribute to the legendary Apple commercials while informing consumers that not all GLP-1s are the same. The work
- [This Travel Content Creator Takes Day Trips to Help His Audience Explore Japan, Africa and Brazil](https://musebyclios.com/travel/this-travel-content-creator-takes-day-trips-to-help-his-audience-explore-japan-africa-and-brazil/) - Kevin Droniak takes the concept of the day trip to the extreme. This travel content creator routinely jets off from his home base in NYC for quick visits to destinations like Tokyo to enjoy ramen for breakfast; Cairo to soak in the splendor of the Great Pyramids; and Nairobi for on an awe-inspiring safari. Wherever
- [Super Bowl, World Cup, Olympics: Putting Fan Opportunities in Focus](https://musebyclios.com/musings/super-bowl-world-cup-olympics-putting-fan-opportunities-in-focus/) - The Super Bowl, the World Cup, and the Olympics are three of the loudest reminders we have that fandom isn’t a marketing layer, but the product itself.
- [What Advertising Can Learn From Fantasy Football](https://musebyclios.com/musings/what-advertising-can-learn-from-fantasy-football/) - Every Super Bowl Sunday, millions of people do something strange. They watch commercials … on purpose.
- [Hands-Free Tennis Racquets Debut Down Under](https://musebyclios.com/worldviews/hands-free-tennis-racquets-debut-down-under/) - Hello has launched a new integrated summer campaign for Brookvale Union, fronted by a hero film starring Tommy Armour and Lachy McIntyre.
- [Why Taste—not Talent or Tech—Offers the Real Advantage](https://musebyclios.com/musings/why-taste-not-talent-or-tech-offers-the-real-creative-advantage-right-now/) - For years, creative conversations have revolved around talent. Who has it, how to spot it, how to scale it. More recently, attention has shifted to AI and all things technology—new tools, new platforms, new efficiencies promising to unlock creativity faster than ever. But beneath the noise, something quieter is happening. As tools become more powerful
- [White Castle, GSD&M Work the Knight Shift](https://musebyclios.com/advertising/white-castle-works-the-knight-shift/) - Do you see doppelgängers all around town—exact duplicates, wearing your clothes but hiding their heads beneath cheesy knight's helmets?
- [Norwegian Cruise Line's Blasts From the Past](https://musebyclios.com/advertising/norwegian-cruise-lines-blasts-from-the-past/) - This marks Norwegian's first voyage with Arnold Worldwide, and it revives the brand's Clinton-era tagline "It's Different Out Here."
- [Creative Leadership Coach June Laffey on Helping People Shine](https://musebyclios.com/health/creative-leadership-coach-june-laffey-on-helping-people-to-shine/) - June is not your ordinary creative coach. She helps leaders get unstuck and rise through the ranks. How? With a heap of insights, tools, strategies and experience nurtured over 30 years in creative leadership and international award-show judging. Her mission is to nurture creative leaders and guide them until they believe in themselves. How did you get From being a chief creative officer in New York, to running a creative coaching practice in Topi Topi (Aboriginal for 'stay awhile'), June is not your ordinary coach. She helps creative leaders get unstuck, get that promotion, get the new job and well, just get what they want. How? With a heap of insights, tools, strategies and experience nurtured over 30 years in creative leadership and international awards show judging, always leading from the heart. Her super-power? Helping creatives shine. Her mantra? Be kind to the people and tough on the work. Her mission? To nurture creative leaders, and believe in them until they believe in themselves.
- [Rob Riggle Plays a Guac Guru for Avocados From Mexico](https://musebyclios.com/super-bowl/rob-riggle-plays-a-guac-guru-for-avocados-from-mexico/) - Avocados From Mexico spreads the guac and AI especially think for the NFL postseason. Rob Riggle plays a guru who offers game predictions.
- [Peugeot's Towering Tabbies Top Our 5 Ads of the Week](https://musebyclios.com/advertising/peugeots-towering-tabbies-top-our-5-ads-of-the-week/) - Kaiju-size kitties strut their stuff in fun, floofy fare from production company Hamlet and directors Julien & Quentin.
- [Dos Equis Brings Back the World's Most Interesting Man](https://musebyclios.com/advertising/dos-equis-brings-back-the-worlds-most-interesting-man/) - After a 10-year hiatus, Dos Equis has revived its "Most Interesting Man in the World" character. What a joy to see Jonathan Goldsmith back in the role. A series of "Least Most Interesting Man" teasers from LePub N.Y. launched last week. Putting an ironic (and purposely dull) spin on the MIM concept, this guy digs
- [Fanatics Sends Up Nike's 'Bo Knows' to Trumpet Dan Marino Baseball Cards](https://musebyclios.com/sports/fanatics-spoofs-bo-knows-to-trumpet-its-dan-marino-baseball-card/) - With Dan Marino, the brand sends up Nike's legendary Bo Jackson ads of yore, transporting us back to 1979, complete with a thumping Kiss soundtrack.
- [Dave Valese of HoneyProjects on the Importance of Community-Driven Marketing](https://musebyclios.com/2-minutes-with/dave-valese-of-honeyprojects-on-the-importance-of-community-driven-marketing/) - Dave (aka "Big Dave") is chief visionary officer of HoneyProjects. His portfolio includes the award-winning HoneyGrove dispensary, which curates small-batch, mom-and-pop brands, while uniting cultivators who share Dave's vision. In 1996, inspired by a cousin's battle with cancer, he began by blending genetics expertise with a focus on wellness. Today, he leads a filmmaking team Dave (aka "Big Dave") is chief visionary officer of HoneyProjects, spearheading a portfolio that includes the award-winning dispensary, HoneyGrove, curating small-batch, mom-and-pop brands, while uniting cultivators who share his vision. Dave has carved a 29-year career in the industry. In 1996, inspired by a cousin's battle with cancer, Big Dave honed his craft in storied cannabis hubs, blending genetics expertise with a focus on wellness. Dave guides HoneyProjects with a filmmaking team to forge brands that honor cannabis's roots and redefine its future.
- [Heinz Revamps the Fry Box, Adds a Compartment for Ketchup](https://musebyclios.com/makers/heinz-revamps-the-fry-box-adds-a-compartment-for-ketchup/) - Fry boxes haven't changed much since they first became ubiquitous in the 1950s. That's a long time to struggle with dipping fries while on the go. Now, thanks to Heinz and Rethink, decades of dirty napkins, sticky hands and stained clothes might be things of the past. They've created the Heinz Dipper, a patent-pending fry
- [Nishat Akhtar of Instrument on the Virtues of Versatility](https://musebyclios.com/2-minutes-with/nishat-akhtar-of-instrument-on-the-virtues-of-versatility/) - Nishat is a designer, artist and educator who has helped shape the images of Google, Nike, Adobe and Amazon. As CCO at Instrument, she guides storytelling and creative experimentation. Outside of work, she maintains an active art practice, collaborating with The New York Times, Adobe and the ACLU. She also shares her perspective through talks
- [U.K. Convenience Store Startup Embraces Slick Design](https://musebyclios.com/design/u-k-convenience-store-startup-goes-all-in-on-slick-design/) - With Tesco, Waitrose and the like, does the U.K. really need another convenience store chain? A startup called Storrd thinks so.
- [Breeze's 'Love Is Worth the Leap' and More European Highlights](https://musebyclios.com/eurovisions/love-is-worth-the-leap-and-more-european-highlights/) - Breeze urges users to make the sometimes scary leap from online to offline—because that’s the moment real connection begins.
- [Super Bowl Ads Make Moments That Can Live Forever](https://musebyclios.com/musings/super-bowl-ads-make-moments-that-can-live-forever/) - The Super Bowl is fundamentally a different advertising game, one that demands a different creative mindset.
- [Pringles Casts Sabrina Carpenter in Her Super Bowl Debut](https://musebyclios.com/super-bowl/sabrina-carpenter-to-make-super-bowl-debut-for-pringles/) - Pringles' teaser spot for its upcoming Super Bowl ad reveals Sabrina Carpenter as the star. It's Carpenter's first big game appearance and the work from BBDO New York will play into the brand's "Once You Pop, the Pop Don’t Stop" narrative. Below, we watch Carpenter select "petals" from a flower made from Pringles. "He loves
- [Drop Everything and Watch These Subway Spots Where Stuff Gloriously Crashes to the Ground](https://musebyclios.com/advertising/drop-everything-and-watch-these-subway-spots-where-people-drop-stuff/) - People on the street break all kinds of stuff in this Subway ad. That's their reaction to the chain's low Protein Pockets pricing.
- [For Peugeot, Giant Cats Prowl an Awesome Model Town](https://musebyclios.com/advertising/for-peugeot-giant-cats-prowl-an-awesome-model-city/) - Hyping Peugeot, we get kaiju-sized kittens on an impressively detailed city set. From Paris production company Hamlet.
- [Jeep Just Made Its Filthiest Ad Ever](https://musebyclios.com/advertising/jeep-just-made-its-filthiest-ad-ever/) - Throw away your Turtle Wax. Retire that squeegee, it's time to heap mud, leaves and crud all over your SUV.
- [Depressed Pets, a Wretched Boss and More Global Finds](https://musebyclios.com/worldviews/depressed-pets-a-wretched-boss-and-more-global-finds/) - Here are some notable campaigns that broke in recent weeks, curated by Muse sibling Ads of the World. Lahori Zeera, 'Har Koi Peera Lahori Zeera 2.0' Agency: Enormous Lahori Zeera makes the bold decision not to feature its product upfront in this crazy spot. The brand builds a sense of mystery instead, as characters calmly
- [Elijah Wood Will Perform Skittles' Super Bowl Ad at a Fan's House](https://musebyclios.com/super-bowl/elijah-wood-will-perform-skittles-super-bowl-ad-live-at-someones-front-door/) - What has three legs, one horn and stars in a Super Bowl experience? That would be Elijah Wood, playing a mythical creature delivering Skittles to a teen whenever she blows a magic horn. A :60 launched today promotes this Super Bowl-adjacent campaign that won't actually run on TV. Wood will, however, perform the spot at
- [AT&T Grows Its Efforts to Support Mission-Driven Women Entrepreneurs ](https://musebyclios.com/partner-content/att-grows-its-efforts-to-support-mission-driven-women-entrepreneurs/) - Business prowess among the sporting elite continues to evolve in meaningful ways. This is the focus for the She's Connected by AT&T platform, a content series that spotlights stories of women athletes on and off the field. Launched in 2020 and now celebrating its 20th athlete episode, She's Connected is deepening its impact in the Athletes lauded for what they do outside of their sport is a category unto itself. Business prowess, in particular, among the sporting elite continues to evolve in meaningful ways. This is in focus for the She’s Connected by AT&T platform, a content series that spotlights stories of women athletes both on and off the field. Launched in 2020 and now nearing the 20 episodes mark, its impact in the greater community of women business owners is deepening.
- [Hugh Jackman and Ryan Reynolds Put the Briefs in Briefing for Aussie Sailing Team](https://musebyclios.com/film-tv/hugh-jackman-and-ryan-reynolds-see-the-briefs-in-aussie-sailing-teams-briefing/) - We can't imagine Ryan Reynolds getting nervous. But he certainly seems anxious as he enters a briefing with Hugh Jackman for Australia’s SailGP team known as the Bonds Flying Roos. The A-list actors co-own the squad. Reynolds decides to picture everyone in their underwear to help quell his nerves. The pair walk in to find
- [Todd Triplett of Movers+Shakers on Infusing Culture Into the Work From a Personal POV](https://musebyclios.com/2-minutes-with/todd-triplett-of-moversshakers-on-infusing-culture-into-the-work-from-a-personal-pov/) - Todd is currently ECD at Movers+Shakers. He has developed and led globally-recognized campaigns for Apple, TikTok, IKEA, Beats By Dre, Revolt, Sprite and others. Earlier, he was the first global ECD at Known. Todd also led the creative lab at TikTok and served as the GCD of brand design for Beats. Outside of work, Todd Todd has developed and led globally-recognized creative, experiential, branded-content and social campaigns for such companies as Apple, TikTok, IKEA, Beats By Dre, Revolt, Sprite, Ford and Remy Martin. Previously, Todd was tapped to be the first global ECD at Known, leading the creative and brand consumer practice. Todd also led the creative lab TikTok. He also served as the GCD - Brand Design for Beats By Dre | Apple. Outside of work, Todd advocates and speaks on behalf of multicultural inclusion in the U.S.’s National Parks and Forests and other environmental concerns.
- [Lego Brings Students Together to Craft Policies on AI](https://musebyclios.com/advertising/lego-brings-students-together-to-craft-policies-on-ai/) - Lego Education launched "We Trust in Kids," a 4-minute video that asks students about their views on AI and challenges them to create a policy for schools. And the kids are alright! They know AI will be a huge part of their lives. They see red flags when people want to befriend a bot. And
- [Is It Time to Kill All the Mascots?](https://musebyclios.com/musings/is-it-time-to-kill-all-the-mascots/) - Cuddly octopi. Nodding dogs. Overly energetic bunnies. Brand mascots are everywhere, and they have been for as long as products and services have been advertised. Done well, they provide connection—a memorable and relatable human face, an endearing animal, or an amusing animation—for an otherwise faceless brand. Yet too often, mascots are used without thinking. They’re
- [Pucker Up for 'Lip Embalm' From Liquid Death x e.l.f. Beauty](https://musebyclios.com/music/pucker-up-for-lip-embalm-from-liquid-death-e-l-f-beauty/) - When you're six feet under, you'll want lips to die for. And maybe in life, too. Each to their own.
- [The NFL Didn't Flinch on Bad Bunny's Super Bowl Halftime Bid](https://musebyclios.com/musings/nfl-didnt-flinch-on-bad-bunnys-super-bowl-halftime-bid/) - When the NFL announced that Bad Bunny would headline the Super Bowl halftime performance, the response was immediate, and revealing.
- [The New York Lottery Is All About the Benjamin Franklins](https://musebyclios.com/advertising/the-new-york-lottery-is-all-about-the-benjamin-franklins/) - You can never have too many Benjamins, as we learn in McCann's goofy spot for the New York Lottery.
- [Andy Cohen Helps Rebrand an Entire NYC Neighborhood](https://musebyclios.com/musings/andy-cohen-helps-rebrand-an-entire-nyc-neighborhood/) - Our job was to help an overlooked place evolve into what it was already becoming: a creative and tech hub with a point of view.
- [Normal, Apex and More Great Trailers](https://musebyclios.com/film-tv/normal-apex-and-more-great-trailers/) - Our weekly review of the best promos from the world of movies and video.
- [Andrew Carter of Let It Fly Media on College Football and More](https://musebyclios.com/2-minutes-with/andrew-carter-of-let-it-fly-media-on-college-football-and-more/) - Andrew co-founded Let It Fly Media in 2017. Over the next several years, he grew the company to 30+ employees across Kansas City and Miami, working with the NFL, PGA of America, Miami Grand Prix, the Golden State Warriors, ESPN, NBA2K, Adidas and more. Let It Fly was acquired by Two Circles in 2024. Earlier Andrew co-founded Let It Fly Media in 2017. Over the next several years, he grew the company to 30+ employees across Kansas City, Ks. and Miami, woking with such clients as the NFL, PGA of America, College Football Playoff, Miami Grand Prix, Golden State Warriors, Cincinnati Bengals, ESPN, NBA2K, Adidas, and Under Armour. The company was acquired by Two Circles in 2024. Andrew previously held a five-year career as a sports anchor and reporter in Tulsa (FOX) and Kansas City (CBS).
- [Super Bowl Gives Brands a Chance to Make Something That Lasts](https://musebyclios.com/musings/super-bowl-gives-brands-a-chance-to-make-something-that-lasts/) - This is a rare, globally understood cultural moment that allows brands to do something bigger than an ad.
- [Jessie LaBelle of AM2/Angry Mob Tells Brands: 'Do Your Homework' When Working With Musicians](https://musebyclios.com/2-minutes-with/jessie-labelle-of-am2-angry-mob-tells-brands-to-do-your-homework-when-working-with-musicians/) - Jessie is director of creative sync at AM2/Angry Mob Music. She manages the sync team, leads business development initiatives and serves as a key public representative for both AM2 and Angry Mob Music at industry events. With 15+ years in music supervision, Jessie's brand experience includes Coca-Cola, McDonald's, Levi's, Kohler, Visa, Capital One, HBO and Jessie is director of creative sync at AM2/Angry Mob Music, where she leads sync strategy. She manages AM2's creative sync team, leads business development initiatives, and serves as a key public representative for both AM2 and Angry Mob Music at industry events. With 15+ years in music supervision, licensing, and brand partnerships, Jessie work has spanned major brands including Coca-Cola, McDonald's, Levi's, Kohler, Visa, and Capitol One, plus premium entertainment clients like HBO and Paramount. Her agency experience includes working on the Lollapalooza rebrand and Adobe x Janelle Monáe collaboration.
- [Experian's Really Big Shoe Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/shoe-in-experians-massive-footwear-leads-our-5-ads-of-the-week/) - THE BEST: Experian Rescues a Family That Lives in a Dirty Old ShoeA family trades an outsized high-top for a high-rise cowboy boot in this visually vital take on a famous fairy tale. BBH London created the eye-catching concept and Tom Noakes directed through Business Club. And in no particular order… Jonas Brothers Battle AI
- [Jonas Brothers Battle AI Slop for Almond Breeze](https://musebyclios.com/music/jonas-brothers-battle-ai-slop-for-almond-breeze/) - How meta is too meta? For some, the mini-epic below from Blue Diamond's Almond Breeze, featuring the Jonas Brothers, might just qualify.
- [Kim Deval of Bindery Explains Why 'Sometimes, Space Is the Solve'](https://musebyclios.com/2-minutes-with/kim-deval-of-bindery-explains-why-sometimes-space-is-the-solve/) - Kim is currently executive creative director at Bindery. We spent two minutes with Kim to learn more about her background, her creative inspirations and recent work she's admired. Kim, tell us … Where you grew up, and where you live now. I grew up in Florida. But I've lived in NYC for 20 years and Kim is currently executive creative director at Bindery.
- [Christopher Walken, Miller Lite Push for People to Meet IRL](https://musebyclios.com/film-tv/christopher-walken-miller-lite-push-for-people-to-meet-irl/) - At a time when people are going light on drinking for Dry January, Miller Lite launched “Legendary Moments Start with a Lite." It stars Christopher Walken, who encourages folks to meet with friends IRL and avoid the temptation of going home to relax. The first ad in a trio from Leo Chicago shows a man
- [Hack the Super Bowl, Win the Super Bowl](https://musebyclios.com/musings/hack-the-super-bowl-win-the-super-bowl/) - This is the only time of year when people remotely care about what brands have to say—so they go all in. And they go big: big celebrities, big budgets.
- [Health Appeal Smokes Vintage Cigarette Ad Tropes](https://musebyclios.com/health/health-appeal-smokes-vintage-cigarette-ad-tropes/) - A biotech firm turns the tables on bygone cigarette ad tropes in stylish posters from Goodby Silverstein & Partners and illustration house The Red Dress.
- [These Album Covers Are Marvels of Art Direction](https://musebyclios.com/art-of-the-album/these-album-covers-are-marvels-of-art-direction/) - I never discovered great photography in galleries or museums. For me, it started in record shops, on bedroom floors and inside cracked plastic cassette cases. Album covers were my first art direction school: bold, intimate, sometimes clumsy, sometimes perfect. Only later did I realize that many of the images that shaped my teenage imagination were
- [Megan Thee Stallion Gets Pumped Up for Dunkin'](https://musebyclios.com/music/megan-thee-stallion-gets-pumped-up-for-dunkin/) - It's January, and everybody's getting back into shape. Even Megan The Stallion—aka "Pro Tina," her Dunkin' alter ego.
- [Tom Brady's New Gig Revealed in Pizza Hut Spot](https://musebyclios.com/sports/tom-bradys-new-gig-revealed-in-pizza-hut-spot/) - Tom Brady teamed up with Pizza Hut to promote the brand's “Pizza Before the Hut” initiative. As a pizza delivery driver, Brady has found a way to continue shouting "Hut!" off the field. "I got your pizza...HUT," he shouts to a hungry fan. A frat boy calls him "the GOAT" and a grannie tells him
- [Experian Rescues a Family That Lives in a Dirty Old Shoe](https://musebyclios.com/advertising/experian-assists-a-family-that-lives-in-a-dirty-old-shoe/) - If your family of five lives in a gigantic stinky sneaker, it's time to boost your credit score for sure.
- [Apple Watch Pushes You to Outrun the Temptation of Your Cozy Bed, Recliner](https://musebyclios.com/advertising/apple-watch-pushes-you-to-outrun-the-temptation-of-your-cozy-bed-recliner/) - New year, new resolutions. Alas, most people abandon their fitness resolutions by the second Friday in January, better known as "Quitter’s Day." Apple Watch wants you to stay the course and outrun the temptations to stop early (or never leave the house to begin with). Below, a bed and recliner chase runners, tempting them to
- [MrBeast, Svedka, Ritz, Grubhub and More Early Super Bowl Trends](https://musebyclios.com/super-bowl/mrbeast-svedka-ritz-grubhub-and-more-early-super-bowl-trends/) - Sazerac’s Svedka is the only marketer, so far, to disclose plans for a fully AI-generated ad, which will be a first for the Super Bowl.
- [Wealthsimple, John Wilson Search for the Future](https://musebyclios.com/advertising/wealthsimple-john-wilson-search-for-the-future/) - "The Futurists," a doc-style :60 from Wealthsimple, hits the sweet spot between future shock and schlock.
- [Great Ads From Across the Globe Spotlight Fine Jewelry, Banking, Road Safety](https://musebyclios.com/worldviews/fine-jewelry-banking-and-road-safety-in-great-ads-from-across-the-globe/) - More than a jeweler, Bhima has been part of life’s most cherished moments for generations, from weddings to new beginnings.
- [This Year's Australian Lamb Campaign Takes on the World Happiness Index](https://musebyclios.com/advertising/this-years-australian-lamb-campaign-takes-on-the-world-happiness-index/) - Australian lamb has been known to bridge generation gaps. And this year's video from Meat & Livestock Australia tackles happiness. In 2025, the land of Oz dropped out of the top 10 in the World Happiness Index, falling to No. 11. MLA polled Australians and 75 percent responded that they are happy most days—or all
- [The (Admittedly Rare) Business Case for Committing a Zillion Dollars to a Super Bowl Ad](https://musebyclios.com/musings/the-admittedly-rare-business-case-for-committing-a-zillion-dollars-to-a-super-bowl-ad/) - So, why would you buy a zillion-dollar TV ad? One word: Fame.
- [McDonald's 'Secret Menu' Revealed for 1st Time](https://musebyclios.com/advertising/mcdonalds-secret-menu-revealed-for-1st-time/) - Today, the fast-feeder reveals items on its "Secret Menu" across the U.K., validating a long-standing urban legend about special items.
- [Why Familiar Characters are the Most (Re-)Inventive Tools for Creators and Brands](https://musebyclios.com/musings/why-familiar-characters-are-the-most-re-inventive-tools-for-creators-and-brands/) - The entertainment industry is facing a paradox where studios fear risk, yet audiences are exhausted by a sea of sameness. Original films like The Smashing Machine or One Battle After Another may receive critical acclaim but underperform. Remakes and sequels dominate, despite widespread criticism of their paint-by-numbers formulas. The creative market has shrunk, buyers are
- [Farber Says: Break Up With Your Debt for the New Year](https://musebyclios.com/advertising/farber-says-break-up-with-your-debt-for-the-new-year/) - Farber casts personal debt as a significant other primed for Dumpsville in amusingly pointed spots from TLC (The Local Collective) and director Nikki Ormerod.
- [Digital Media's 'Off Era' Is So On](https://musebyclios.com/musings/digital-medias-off-era-is-so-on/) - “Technology has a way of giving us control and taking it away at the same time.”—Sylvia Hart Frejd, founder of Liberty’s Center for Digital Wellness Imagine it’s 2007 and you’re waiting in line for the very first Apple smartphone, destined to become a cultural icon. Now, try explaining to the crowd that in two decades
- [Has Super Bowl Advertising Become Over-Optimized?](https://musebyclios.com/musings/has-super-bowl-advertising-become-over-optimized/) - When everyone has already seen all the ads before the game, there’s nothing to really look forward to.
- ['Tax-cidents' Can Happen. Sometimes, They're Costly](https://musebyclios.com/advertising/tax-cidents-can-happen-sometimes-theyre-costly/) - Investment app Betterment gets in the spirit with spots presenting "Tax-cidents" that can cost you beaucoup bucks on April 15.
- [A Thieving Monkey Goes on the Lamb for E*Trade](https://musebyclios.com/advertising/a-cgi-monkey-runs-amok-for-etrade/) - Monkeys make everything better. But the shameless simians need to learn boundaries. Below, for Morgan Stanley's E*Trade, a CGI capuchin swipes a valuable ring. And the chase is on. Stunt performer Ashton Moio (The Hunger Games, Wrath of Man) excels as a hero dad. Dude basically steals the show with his parkour-inspired moves—including a 20-foot
- [Here Are the Top Muse Guest Essays of 2025](https://musebyclios.com/year-in-review/the-top-muse-essays-of-2025/) - Everyone's got an opinion. We want yours! In the past 12 months here at Muse, industry execs and experts weighed in on a dizzying array of topics. Their takes stretched from appraisals of the media/marketing landscape to views on current events and tales of personal discovery. Also, a lot of folks wrote about AI, pro
- [Animals' Fear of Fireworks Blazes Across the Sky](https://musebyclios.com/advertising/animals-fear-of-fireworks-blazes-across-the-sky/) - the pyrotechnics themselves tell the story, as a dog, cat and horse sparkle through the clouds, imploring their human friends for a reprieve from celebratory noise.
- [Dinner and a Show: Food Delivery Brand Stages Broadway Sendup](https://musebyclios.com/music/meal-service-asks-whats-for-dinner-food-or-fiction/) - Daily Harvest roasts hyper-processed food offerings and confusing health regimens in the only way possible: With a Broadway banger retooled to boost its brand.
- [Our 5 Ads of the Week: French Cars, Caitlin Clark, a Chatty Calculator and More](https://musebyclios.com/advertising/5-ads-of-the-week-french-cars-caitlin-clark-a-talking-calculator-and-more/) - Alpine electric vehicles portray driving as an act of human rebellion, battling future schlock with sci-fi humor and all-wheel drive.
- [TaxSlayer Rolls Out Calculator Spokescharacter](https://musebyclios.com/advertising/taxslayer-rolls-out-calculator-spokescharacter/) - Tax season starts soon. Would a giant talking calculator with googly eyes and wires for arms help relieve your anxiety?
- [Trident, Google Bid a Fond Farewell to Stranger Things](https://musebyclios.com/film-tv/trident-google-bid-a-fond-farewell-to-stranger-things/) - Trident and Google have joined the wave of brand collabs with limited-edition packaging and more.
- [Is This the Most Dystopian Car Commercial Ever?](https://musebyclios.com/advertising/is-this-the-most-dystopian-car-commercial-ever-made/) - This well-realized dystopian vision posits that driving cars will one day become the ultimate act of flesh-and-blood rebellion:
- [Everyone Hates Ads. Except on Super Bowl Sunday](https://musebyclios.com/musings/everyone-hates-ads-except-on-super-bowl-sunday/) - “The Super Bowl is such an egregious waste of money. Brands who advertise during its ad breaks are stuck in the past.” This is the gist of pretty much every marketing department’s water cooler conversation come February. And they’re right about one thing: Super Bowl spots are astronomically expensive, and keep rising. Yet for some,
- [Why Advertising on the Super Bowl Makes More Sense Than Ever](https://musebyclios.com/musings/why-advertising-on-the-super-bowl-makes-more-sense-than-ever/) - Why would any company go through the trouble of creating and paying for a Super Bowl commercial?
- [Nike Says: Caitlin Clark Can Make It 'From Anywhere'](https://musebyclios.com/sports/nike-says-caitlin-clark-can-make-it-from-anywhere/) - When Caitlin Clark says she can shoot and score "from anywhere," it's probably best to take the hoop wunderkind at her word.
- [Chime Finds Jason Momoa in a New York State of Mind](https://musebyclios.com/film-tv/chime-finds-jason-momoa-in-a-new-york-state-of-mind/) - Everyone in NYC looks just like Jason Momoa in this Chime holiday spot that finds the Hollywood A-lister playing several characters.
- [There's Still Time to Sing Along With Stranger Things](https://musebyclios.com/music/lets-sing-along-with-stranger-things/) - OOH by Dude Milan fuses '80s songs from Spotify's Stranger Things playlist and spotlights the role each track played on the show.
- [Super Bowl Gives Brands a Chance to Make Fans for Life](https://musebyclios.com/musings/super-bowl-gives-brand-a-chance-to-make-fans-for-life/) - Once brands position themselves to coexist within the Super Bowl, the sky's the limit.
- [How AI Can Help Agencies Seize Opportunities in Real Time](https://musebyclios.com/ai-update/how-ai-can-help-agencies-seize-opportunities-in-real-time/) - Running a creative agency means living inside revenue volatility. As much as creative leaders would love to focus on the big ideas—and trust me, you still must—you're also responsible for covering operating expenses month to month, planning quarters that rarely behave as expected and making long-term decisions with incomplete information. In that environment, every signal
- [Paradise, Masaka Kids and More Great Trailers](https://musebyclios.com/film-tv/paradise-masaka-kids-and-more-great-movie-and-tv-trailers/) - Here are some trailers that caught our eye this week... Paradise, Season 2HuluTrailer Agency: Wild Card Creative This well-crafted teaser opens with Xavier (Sterling K. Brown) waking up in the cockpit of an airplane that's crashed. With very little dialogue and swelling piano chords, new characters appear along with fresh danger. As the score crescendos,
- [Please Fasten Your Seatbelts for a Stranger Things 'Heli-Tour'](https://musebyclios.com/film-tv/buckle-up-for-a-stranger-things-hawkins-heli-tour/) - As the world prepares for the final flight of Stranger Things episodes, Microsoft Flight Simulator takes to the skies with a "Heli-Tour" of Hawkins, Ind.
- [Cows, Bearistas, Labubu, CES and More Trends to Ring in the New Year](https://musebyclios.com/year-in-review/cows-bearistas-ces-and-more-trends-to-ring-in-the-new-year/) - If 2025 felt like a dog year to you, join the club. The hive mind, in the form of Glassdoor, has chosen “fatigue” as its word of the year. How fitting.
- [With These Tracks, We Can Be 'Heroes'—for More Than One Day](https://musebyclios.com/music/these-tracks-make-us-all-heroes-for-more-than-one-day/) - Welcome to the 11th installment of "Good Noise" from The Elements Music and Clio Music. In this series, we share new tracks on a collective playlist built by and for the tastemakers in our creative community, one song at a time. Here's the full playlist on Spotify. You can check out the four most recent
- [The Stories Behind 5 of 2025's Most Captivating Photos from Getty Images](https://musebyclios.com/year-in-review/the-stories-behind-5-of-2025s-most-captivating-photos-from-getty-images/) - From a Flower Moon rising majestically behind the ancient Temple of Poseidon to pop star Benson Boone soaring through the air at Madison Square Garden, here are the stories behind five of the most arresting images of 2025. The photographers who captured them for Getty Images put them in perspective. SUNION, GREECE - MAY 12:
- [Sorry Santa, No Snack for You! We'd Rather Feed Struggling Families](https://musebyclios.com/advertising/sorry-santa-no-snack-for-you-wed-rather-feed-struggling-families/) - Wonderhood Studios and Soup Kitchen London are asking folks to donate the price of Kringle's traditional British snack to feed hungry folks nationwide.
- [Toyota Puts On the Dog in a Big Way for HiLux](https://musebyclios.com/advertising/toyota-puts-on-the-dog-in-a-big-way-for-hilux/) - In the shaggy spot, bowsers abandoned their owners' SUVs to ride in the cargo bed of a Toyota HiLux. From Saatchi & Saatchi Australia.
- [Back-to-Back Wins: Chalamet Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/back-to-back-wins-chalamet-leads-our-5-ads-of-the-week/) - For the second consecutive week, our fave spot starred Timothée Chalamet as his ping-pong playing character from Marty Supreme.
- [André Toledo of DAVID N.Y. on the Power of Trust ](https://musebyclios.com/2-minutes-with/andre-toledo-of-david-new-york-on-the-power-of-trust/) - André is the chief creative officer of DAVID New York. He works with such brands as Supercell, Ikea, Clif Bar and Cointreau. Before moving to New York, André was a founding member of the network's first European office in Madrid, where he led work for Netflix, Burger King, Twitter and Milka. Earlier, André served as André is the chief creative officer of DAVID New York. He works with such brands as Supercell, IKEA, CLIF Bar, and Cointreau. In 2025, it was named Cannes Lions Entertainment Agency of the Year. Before moving to New York, André was a founding member of DAVID Madrid, the network's first European office, where he led work for Netflix, Burger King, Twitter, and Milka. Previously, André served as global creative director at LOLA MullenLowe, overseeing global campaigns for Magnum, Cornetto, and Scrabble.
- [Center Parcs Shows Vacationers Unwinding in Giant Bubbles](https://musebyclios.com/travel/center-parcs-shows-vacationers-floating-in-private-bubbles/) - U.K. holiday village chain Center Parcs aims to fill that need for relaxation and escape.And Neverland created a downright bubbly campaign to deliver message.
- [Louis Posen of Hopeless Records on Turning a 'Bedroom Label' Into an Indie Powerhouse](https://musebyclios.com/2-minutes-with/louis-posen-of-hopeless-records-on-turning-a-bedroom-label-into-an-indie-powerhouse/) - Louis is the founder of Hopeless Records. A 30-year veteran of the industry, he has turned a bedroom label into one of the most successful companies in independent music. It is home to a diverse roster of artists, including Avenged Sevenfold, All Time Low, Sum 41 and the Wonder Years. The indie op touts over Louis is the founder of Hopeless Records. A 30-year veteran of the music industry, he has turned a bedroom label into one of the most successful companies in independent music. It is home to a diverse roster of artists, including Avenged Sevenfold, All Time Low, Sum 41, and the Wonder Years.
- [Perfume Infused With CO₂ From Concert Makes Chemistry Appealing for Gen Z](https://musebyclios.com/music/perfume-infused-with-co₂-from-concert-makes-chemistry-appealing-for-gen-z/) - Jung von Matt Donau created a perfume made with carbon dioxide produced by an audience at a live concert in an effort to make chemistry more interesting and less lab-coat sterile for a Gen Z audience. More than 1,000 fans gathered to watch Austrian musician Bibiza perform at Posthof Linz on Dec. 8. The agency
- [Meritxell Ruiz of McKinney: Harnessing the Power of Creativity to Help Save Lives](https://musebyclios.com/2-minutes-with/meritxell-ruiz-of-mckinney-when-the-idea-craft-and-team-align-magic-happens/) - Meri is an ACD at McKinney. We spent two minutes with Meri to learn more about her background, her creative inspirations and recent work she's admired. Meri, tell us … Where you grew up, and where you live now. My grandparents were Andalusian and I was born in Catalunya (between France and Spain). We spoke Meri is an ACD at McKinney.
- [And Just Like That... Google Shopping Helps Sarah Jessica Parker Find a Party Dress](https://musebyclios.com/film-tv/and-just-like-that-google-shopping-helps-sarah-jessica-parker-find-a-dress/) - It's Xmas and Sarah Jessica Parker needs the perfect dress. She turns to Google Shopping and asks AI to find her "an outfit that has a classic NYC vibe, perfect for a friend's downtown party." A bevy of choices appear and with Google's "Try On" feature, SJP can upload a pic of herself and get
- [Brands Hold the Power to Transform Women's Healthcare ](https://musebyclios.com/partner-content/brands-hold-the-power-to-transform-womens-healthcare/) - When Havas Health launched its "Superwomen" report at CES in January, little did the agency know the spark it would create around a very important conversation. Brands, alongside businesses, have the opportunity to boost women’s healthcare—a "historically underserved, underrepresented and underfunded market," the ad shop declared. What's more, the sector is projected to grow to $500 billion by 2030, led by femtech and equity-driven healthcare solutions. When Havas Health launched its “Superwomen” report at CES back in January of this year, little did the agency know the spark it would create around a very important conversation. Brands, alongside businesses, have the opportunity to boost women’s healthcare—a “historically underserved, underrepresented, and underfunded market” the ad shop declared. What’s more, the sector is projected to grow to $500 billion by 2030, led by femtech and equity-driven healthcare solutions.
- [Big Culture Trends Include Vodka Bots, Rocked Raccoons, Fake Apologies, Merger Mania](https://musebyclios.com/year-in-review/big-media-trends-include-vodka-bots-rocked-raccoons-fake-apologies-so-many-mergers/) - December continues with a flurry of media news … another day, another bid to combine entertainment behemoths, another chance to behold the prescience of 30 Rock. As for adland, there's scant joy in recent seismic shifts, no matter what an Omnicom exec says in a much-dragged and now-deleted LinkedIn post. For those still smarting from
- [KFC Canada Encourages Legal Tax Evasion](https://musebyclios.com/advertising/kfc-canada-encourages-legal-tax-evasion/) - KFC Canada is offering menu savings through online and app orders, portraying the initiative as a chance to legally commit tax evasion. That's because Canada is not offering a GST tax break over the holidays. So, KFC Canada will cover the tax itself. A :30 from Courage features a shadowed Colonel with an altered voice
- [Scripted Drama: Canal+ Stages a Stormy Tango](https://musebyclios.com/film-tv/scripted-drama-canal-stages-a-stormy-tango/) - For Canal+, we get sultry tango dancers strutting in a warehouse as a wild wind and thousands of film screenplay pages threaten to blow them off their feet.
- [Here Are the Top Muse News Stories of 2025](https://musebyclios.com/year-in-review/here-are-the-top-muse-news-stories-of-2025/) - Ah, Muse readers, you didn't let us down in 2025! You're always there for our coverage of the satirical, kooky campaigns.
- [Robinhood Seeks Resonant Storytelling With Celebs](https://musebyclios.com/sports/robinhood-seeks-resonant-storytelling-with-celebs/) - Robinhood's latest campaign speaks to personal empowerment when making financial decisions. "Your Money, Your Move" seeks to position the fintech company as a "partner for those who want to do more, go further, and achieve greater control over their financial futures," says a Robinhood spokesperson. "The campaign reflects the brand's continued evolution toward more human Robinhood Banking’s latest ad campaign wants clients to feel empowered in all of their financial decisions. “Your Money, Your Move” seeks to position the fintech company as a “partner for those who want to do more, go further, and achieve greater control over their financial futures,” says a Robinhood spokesperson.
- [Timothée Chalamet Plays the Carol of the Balls](https://musebyclios.com/film-tv/timothee-chalamet-plays-the-carol-of-the-balls/) - Ping-pong sounds like ding, dong. So here we are. Timothée Chalamet and retired NBA star Metta World Peace ring in the season with a game of table tennis in the spot below. It hypes Tim's A24 flick Marty Supreme (dropping Dec. 25) and ESPN's Christmas Day hoops schedule. "Carol of the Bells" provides the soundtrack
- [Swift Kicks: Beats, IShowSpeed Send Up Kung Fu Flicks](https://musebyclios.com/music/swift-kicks-beats-ishowspeed-send-up-kung-fu-flicks/) - Beats by Dre works with a creator for the first time, casting IShowSpeed in a '70s throwback kung fu epic.
- [Little Nero's Pizza From Home Alone Comes Alive for Film's 35th Anniversary](https://musebyclios.com/film-tv/home-alones-little-neros-pizza-brought-to-life-to-celebrate-the-films-35th-anniversary/) - Disney+ is celebrating the 35th anniversary of Home Alone by bringing the fictional Little Nero's Pizza to life, thanks to a collab with Prince Street Pizza and creative agency Callen. Fans of the beloved movie can visit Prince Street's Studio City location in L.A. to find immerse themselves in nostalgia. The interior and exterior were
- [Xmas Miracle: Pizza and Gravy at Long Last Combined](https://musebyclios.com/makers/xmas-miracle-pizza-and-gravy-combined/) - This turkey tastes like pizza! That's because you just slathered it in Pizza Gravy, infused with a Canadian eatery's signature sauce.
- [Our Favorite Global Ads of 2025](https://musebyclios.com/worldviews/our-favorite-global-ads-of-2025/) - Here's a selection of our favorite campaigns from 2025, curated by Muse sibling Ads of the World. South African Tourism, 'From Serenity to Excitement to Splendor to Awe' Agencies: Avatar and Spitfire Films Accompanied by a haunting original soundtrack from Vusi Mahlasela, this work invites folks to discover (and in some cases, rediscover) South Africa.
- [Supergirl, Rosemead and More Great Trailers](https://musebyclios.com/film-tv/supergirl-rosemead-and-more-great-trailers/) - Here are some trailers that caught our eye this week... SupergirlWarner Bros. EntertainmentTrailer Agency: Mark Woolen & Associates/AV SquadEditor: Landon BernasMusic: Cavalry Music This well-cut teaser follows Kara Zor-El (Milly Alcock) and her dark origin story before she makes her way to Earth. We open with Krypto the pooch droppin' the needle on Blondie's "Call
- [AI Didn't Spark the McDonald's Ad Backlash. The Perception of Laziness Did](https://musebyclios.com/musings/ai-didnt-spark-the-mcdonalds-ad-backlash-the-perception-of-laziness-did/) - The uproar around McDonald's AI-generated holiday ad misses the real point. This wasn't a failure of artificial intelligence—it was a failure of brand.
- [Our Favorite European Ads of 2025](https://musebyclios.com/advertising/our-favorite-european-ads-of-2025/) - Here's a look at some of the best ads we covered from Europe this year. Coordown, 'No Decision Without Us' Agency: Small Our pick for this year's best campaign featuring a Lin-Manuel Miranda–ish, Hamilton-esque song is "No Decision Without Us." The spot channels a galvanizing spirit as people with Down Syndrome and other conditions assert
- [Let's Count Down the Top Christmas Album Covers](https://musebyclios.com/art-of-the-album/lets-count-down-the-top-christmas-album-covers/) - We're regifting! Last year, Muse ran this festive roundup of holiday sleeves (no jokes about ugly sweaters). The artwork and music are timeless, like the yuletide season itself. These selections merit a second spin. Ah, holiday records! We vinyl collectors find them relegated to the back of music stores (except for Xmas season, when they're
- [Anthony Zucconi of the NHL on Sports as High-Stakes Drama](https://musebyclios.com/2-minutes-with/anthony-zucconi-of-the-nhl-on-sports-as-high-stakes-drama/) - Anthony is currently VP of social at the National Hockey League. We spent two minutes with Anthony to learn more about his background, his creative inspirations and recent work he's admired. Anthony, tell us … Where did you grow up, and where do you live now? I grew up in the New York-New Jersey area Anthony is currently VP of social at the National Hockey League.
- ['Digital Chadvertising' Puts Omnicom-IPG Fallout in Snarky Perspective](https://musebyclios.com/creators/digital-chadvertising-on-omnicoms-ipg-acquisition-and-using-humor-to-address-the-elephants-in-the-room/) - It was New Year's Day in 2019 when the Instagram account "Digital Chadvertising" began posting humorous memes about what it's like to work in the world of advertising. Which, like any industry, isn't always sunshine and catered lunches. To be honest, the anonymous creator of Chadvertising, who does, in fact, work in the industry, didn't
- [Dylan Efron Stars as a Swole Santa for Yahoo Mail](https://musebyclios.com/film-tv/dylan-efron-stars-as-a-swole-santa-for-yahoo-mail/) - Fresh off his stint on Dancing With the Stars, Dylan Efron plays a ripped Santa who keeps track of his deliveries thanks to Yahoo Mail. Its features help users stay in the know without having to sift through their emails. Now, Santa has so much free time on his hands, he's able to hit the
- [Phil Sandhaus of CBGB on His Storied Career in the Music Biz](https://musebyclios.com/2-minutes-with/phil-sandhaus-of-cbgb-on-a-storied-career-in-the-music-biz/) - Phil is brand manager of CBGB. He has over 40 years of experience as an artist, estate manager and record label executive working in various capacities on projects for the Beatles, Beach Boys, Miles Davis, B.B. King, Buddy Holly, Notorious B.I.G. and Whitney Houston. He was a manager for David Bowie and The Rolling Stones and a consultant for Frank Sinatra Enterprises. Previous Phil is brand manager of CBGB. He has over 40 years of experience as an artist and estate Mmanager, as well as record label executive working with artists such as The Beatles, The Beach Boys, Miles Davis, and the B.B. King, Buddy Holly, Notorious B.I.G. and Whitney Houston estates. He was a manager for David Bowie and The Rolling Stones and a business development consultant for Frank Sinatra Enterprises.
- [Quynh Ai (aka AiQ) of Happiness Saigon on Crafting Every Aspect of the Creative Experience](https://musebyclios.com/2-minutes-with/quynh-ai-aka-aiq-of-happiness-saigon-on-crafting-every-aspect-of-the-creative-experience/) - Quynh Ai, aka AiQ, is currently head of design at Happiness Saigon, where she blends her background in landscape architecture, 3D artistry and branding. Previously, AiQ led Spotify's design presence in Vietnam: from 2024's iteration of "Wrapped" to ultra-local campaigns involving hundreds of artists. We spent two minutes with AiQ to learn more about her Quynh Ai, aka AiQ, is currently head of design at Happiness Saigon, where she blends her background in landscape architecture, 3D artistry, and branding. Previously, AiQ led Spotify's design presence in Vietnam: from the record-breaking 2024 Wrapped to ultra-local campaigns involving hundreds of artists.
- [Trainline Helps Fight Chaos at the Station](https://musebyclios.com/travel/trainline-helps-fight-chaos-in-the-station/) - And you thought airports were a surreal experience these days. Euro travel platform Trainline and Wieden+Kennedy Amsterdam book a rail journey to Weirdsville in the :30 below. You could call the results … trippy. The work touts Trainline's AI-driven suite of services. Shot from above, the action takes place in Budapest's Keleti station. Let's watch
- [Advantage: Chalamet! Timothée Aces Our 5 Ads of the Week](https://musebyclios.com/advertising/advantage-chalamet-timothee-aces-our-5-ads-of-the-week/) - The box provided a fitting finale. You could say it was awesome to a fault. (We'd never stoop so low.)
- [Is the Twitter Brand Primed for a Return Flight?](https://musebyclios.com/musings/is-the-twitter-brand-primed-for-a-return-flight/) - How Operation Bluebird could revive the name and imagery.
- [Uber Eats, Nick Ball Bring Everyday Orders to Life. (You'll Dig That Twerking Pirate Booty)](https://musebyclios.com/advertising/uber-eats-nick-ball-bring-everyday-orders-to-life-youll-dig-that-twerking-pirate-booty/) - An amorous man-banana gropes a gal dressed like a bunch of grapes in a satisfyingly silly new campaign from Uber Eats. Directed by MJZ's Nick Ball.
- [With Xfinity, Jeff Goldblum's a Wizard IRL—to His Kid, at Least](https://musebyclios.com/film-tv/with-xfinity-jeff-goldblums-a-wizard-irl-at-least-to-his-kid/) - Jeff Goldblum stars in an Xfinity ad that ties in with the upcoming Wicked: For Good. That highly-anticipated sequel stars Goldblum stars as the Wizard. With cameos from his wife and children, the :90 from Goodby Silverstein & Partners features Jeff and his son leaving the Wicked: For Good premiere. The magic from the movie
- [That Controversial McDonald's AI Commercial Is a Sign of the Times](https://musebyclios.com/musings/that-controversial-mcdonalds-ai-commercial-is-a-sign-of-the-times/) - Sorry guys. AI is here. It's loud, present, imperfect, experimental, and making its way into every corner of our industry.
- [Lily Allen and the Softer Sound of Revenge: What Brands Can Learn](https://musebyclios.com/musings/lily-allen-and-the-sound-of-revenge-what-brands-can-learn/) - Lily Allen's long-awaited new album was surprise-dropped two months ago, immediately grabbing headlines for the story behind its creation. Allen conceded that the work was an act of desperation, as the tracks weren't initially intended for a public audience. Creating the music was cathartic, helping her process the emotional fallout of her divorce. Yet, surprisingly—at
- [Timothée Chalamet Appears in Character on a Wheaties Box](https://musebyclios.com/film-tv/timothee-chalamet-appears-in-character-on-a-wheaties-box/) - The Mauser Supreme character, played by Timothée Chalamet, just appeared on limited-edition Wheaties boxes.
- [Aries Streetwear and Proton Made a Blanket With Its Own VPN](https://musebyclios.com/advertising/aries-streetwear-and-proton-made-a-blanket-with-its-own-vpn/) - Linus van Pelt would love to curl up and scroll with this one. Streetwear maker Aries is offering a special blanket with embedded tech that activates a month of free service from Proton VPN. "A VPN blanket shouldn't exist, which is exactly why we made it," says Julie Matheney, ECD at creative studio Uncommon. "We
- [Garage Beer and Jason Kelce Release 'O'Beer' on Vinyl](https://musebyclios.com/music/garage-beer-and-jason-kelce-release-obeer-on-vinyl/) - Last year, Garage Beer released a video starring Jason Kelce singing his own version of "Noel" called "O'Beer." He was accompanied by a choir; they sang and cracked open some cold ones. A cameo from his brother Travis revealed he got the dates mixed up and missed the filming. Starting Friday, the brand is giving
- [Dutch Lottery Tells Sweet Story of Human Connection](https://musebyclios.com/advertising/dutch-lottery-tells-sweet-story-of-human-connection/) - Do you feel lucky or need a good cry? The Dutch State Lottery spot below ratchets up the feels in an animated tale starring a grumpy guy and his sad cat.
- [Is Ad Biz Rediscovering Its Voice in AI's Uncanny Valley?](https://musebyclios.com/musings/is-ad-biz-rediscovering-its-voice-in-ais-uncanny-valley/) - Something remarkable is starting to happen in advertising, though most of the industry hasn't noticed yet. We're in the earliest days of AI-generated commercial content, much of it still experimental, much of it happening behind closed doors in proof-of-concept client work and spec projects. But a pattern is emerging among the pieces that actually work.
- [Here Are Your AI Dos and Don'ts for 2026](https://musebyclios.com/year-in-review/ai-dos-and-donts-for-2026/) - We've learned a lot by using AI in 2025. Here are some lessons, both pro and con, to carry into the new year.
- [L.A. Dodger Freddie Freeman Whiffs in Ryan Reynolds' Latest SickKids Appeal](https://musebyclios.com/film-tv/freddie-freeman-whiffs-in-ryan-reynolds-latest-sickkids-appeal/) - Slugger Freddie Freeman loses home-field advantage in Ryan Reynolds' annual holiday campaign for SickKids hospital in Toronto.
- [Dr. Squatch and Stranger Things' Brett Gelman Take on Big Soap Conspiracies](https://musebyclios.com/makers/dr-squatch-and-stranger-things-brett-gelman-take-on-big-soap-conspiracies/) - The Stranger Things brand collabs keep coming and we're here for it. The latest partnership includes Dr. Squatch soap and the show's resident conspiracy theorist Murray Bauman (played by Brett Gelman). Forget Vecna, Bauman's taking on the Big Soap industry, chock full of parabens, sulphates and lies. A retro :75 features the whistleblower explaining that
- [GOAT, The Devil Wears Prada 2 and More Great Trailers](https://musebyclios.com/film-tv/goat-the-devil-wears-prada-2-and-more-great-trailers/) - Here are some trailers that caught our eye this week… The Devil Wears Prada 220th Century StudiosTrailer Agency: Buddha Jones Madonna's "Vogue"—an ode to Anne Hathaway's transformation in the original film—is a clever choice as we follow red, devilish heels click-clacking to the beat. When the woman finally reaches the elevator and turns, we see
- [Owen Lee of FCB London on Shadowing Lee Clow to Learn the Ropes](https://musebyclios.com/2-minutes-with/owen-lee-of-fcb-london-on-shadowing-lee-clow-to-learn-the-ropes/) - Owen is currently chief creative officer at FCB London. We spent two minutes with him to learn more about his background, his creative inspirations and recent work he's admired. Owen, tell us … Where you grew up, and where you live now. I grew up in Bearstead in Kent where cricket has been played on Owen is currently chief creative officer at FCB London.
- [Patricia Medeiros of Ogilvy Madrid on Stepping Outside Your Comfort Zone](https://musebyclios.com/2-minutes-with/patricia-medeiros-of-ogilvy-madrid-on-stepping-outside-of-her-comfort-zone/) - With nearly two decades of experience at global agencies, Patricia is currently creative director at Ogilvy Madrid, where she leads the Uber mobility and delivery accounts. Across many agencies and geographies, she spearheaded campaigns for Coca-Cola in Europe and also developed work for clients such as Netflix, Spotify and McDonald's. We spent two minutes with With nearly two decades of experience in global agencies, Patricia Medeiros is currently creative director at Ogilvy Madrid where she leads the Uber Mobility and Delivery accounts. Patricia’s career spans agencies and countries such as Africa, Ogilvy, Grey, and OpenX/StudioX Europe, where she spearheaded campaigns for Coca-Cola TM in Europe and also developed work for clients such as Netflix, Spotify, McDonald's, and others.
- [Anand R. Ramakrishnan of Artiligence on Blending Curiosity, Courage and Creativity](https://musebyclios.com/2-minutes-with/anand-r-ramakrishnan-of-artiligence-on-blending-curiosity-courage-and-creativity/) - With over two decades of experience both in India and abroad, Anand is currently ECD at Artiligence. While copywriting is his core competence, Anand has been handling responsibilities across the spectrum, from strategy, ideation, creative direction to liaising with clients for numerous brands. We spent two minutes with Anand to learn more about his background, With over two decades of experience both in India and abroad, Anand is currently ECD at Artiligence. While copywriting is his core competence, Ananda has been handling responsibilities across the spectrum, from strategy, ideation, creative direction to liaising with clients – for numerous prestigious brands.
- [Bill Milkereit and Todd Tucker of Poke the Bear on Learning to Read the Room](https://musebyclios.com/2-minutes-with/bill-milkereit-and-todd-tucker-of-poke-the-bear-on-reading-the-room/) - Writer Bill and art director Todd cofounded Poke the Bear. We spent two minutes with Bill and Todd to learn more about their backgrounds, their creative inspirations and recent work they've admired. Bill and Todd, tell us … Where you grew up, and where you live now. Bill: Chicago's South Side then Charleston, S.C. Now, Bill is cofounder and writer and Todd is cofounder and art director of Poke the Bear.
- [Motormouth Vehicle Talks Up Month-to-Month Flexcar Leases](https://musebyclios.com/advertising/motormouth-vehicle-talks-up-month-to-month-car-leases/) - Cars get so needy these days. And it's worse if they can talk. For example, the verbose vehicle in the :30 below makes more demands than a clingy significant other. "Flush my coolant. Pay my rising insurance. My check-engine light's on. Buy me new tires." Flexcar positions itself as the alternative, offering deals on a
- [There's No Justification for Driving When You're High, PSA Says](https://musebyclios.com/health/theres-no-justification-for-driving-when-youre-high-psa-says/) - Watching the road safety :60 below, you just know things won't end well. Some young dude brags about how his driving improves after smoking weed.
- [KFC Patrons Act Out Their Anime Fantasies](https://musebyclios.com/advertising/kfc-patrons-act-out-their-anime-fantasies/) - The long-running manga property just joined with the fast-feeder for a special menu and packaging inspired by the series.
- [What's New in This Year's 'Spotify Wrapped'? More Personalization!](https://musebyclios.com/music/whats-new-in-this-years-spotify-wrapped-more-personalization/) - Spotify's annual "Wrapped" juggernaut launched today. Along with its much-anticipated global top-of-year lists for artists and songs, we got a tweaked user experience along with a global video, OOH and social media campaign. There's close to a dozen new options to deep-dive your listening trends. On a global stage, and for the fourth time, Bad
- [How NextUp Changed Meritxell Ruiz's Creative Brain Chemistry](https://musebyclios.com/health/how-nextup-changed-meritxell-ruizs-creative-brain-chemistry/) - "What I loved most was the openness. People carried their hearts on their sleeves, they were willing to listen, re-evaluate, change their minds. And that is not something you see often in a room full of grown-ups," says Meritxell Ruiz, an associate creative director at McKinney, who served as a Clio Health NextUp juror. As As we continue our efforts in nurturing future talent, NextUp is Clio Health’s jury of emerging creatives who review and award the student entries in each year’s Clio Health program. Associate creative directors and creative directors are invited to participate. The experience also includes master classes and networking opportunities with award-winning mentors across the health advertising category. The jury is curated through industry research and nominations. If you wish to put someone forth for the jury, please refer to this nomination form.
- [Atop Our 5 Ads of the Week, Apple Calls the Tune](https://musebyclios.com/advertising/here-are-your-5-ads-of-the-week-and-apple-calls-the-tune/) - Apple Marcom and Somesuch director Kim Gehrig bring the house down. Encore!
- [Omnicom Ushers In a New Era for Brands and Talent](https://musebyclios.com/musings/omnicom-ushers-in-a-new-era-for-brands-and-talent/) - The fall-out from the Omnicom/IPG merger this week sent shockwaves across all corners of the industry. My LinkedIn feeds and WhatsApp chats have been filled with questions on our industry's future and how we can all support those who were affected by layoffs, especially during the holiday season. This is a reminder of how often
- [Beckham, Messi, Steve Carell and More Prep for FIFA World Cup ](https://musebyclios.com/sports/beckham-messi-steve-carell-and-more-prep-for-fifa-world-cup/) - Lay's tapped soccer legends Alexia Putellas, Lionel Messi, David Beckham and Thierry Henry for a campaign leading up to the FIFA World Cup. The squad is on a video call discussing where to watch a game. Henry wants Beckham to host, but Dave's hesitant. Thierry then pulls names from a bowl and, to no one's
- [As Omnicom and IPG Combine, the Definition of Creativity Evolves](https://musebyclios.com/musings/as-omnicom-and-ipg-combine-the-definition-of-creativity-evolves/) - The recent consolidation of major legacy networks within the newly combined Omnicom/IPG structure is more than a merger. It signals a reckoning that has been in the works for years. One that some have denied and others have ignored. But one that is now being felt by everyone. Too often, holding companies are focused on
- [How BodyByMark Built a Massive Social Following by Asking People About Their Workout Routines](https://musebyclios.com/sports/how-bodybymark-built-a-massive-social-following-by-asking-people-about-their-workout-routines/) - As a fitness trainer with more than 20 years of experience, Mark Langowski is well aware of what his clients do to stay fit. But he has always been curious about how other jacked people get in such good shape. So, a couple of years ago, he began asking the physically fit for their workout
- ['Bohemian Rhapsody' and Other Tracks to Rock Your World](https://musebyclios.com/music/bohemian-rhapsody-and-other-tracks-to-rock-your-world/) - I was never really into rock music. But ever since the movie came out, I've been completely hooked on Queen.
- [Who Wants Another Slice of Scamberry Pie?](https://musebyclios.com/advertising/who-wants-another-slice-of-scamberry-pie/) - To help raise awareness of online ripoffs—which spike this time of year—the Tech Against Scams Coalition (TASC) and Stereo Creative are serving pie.
- [Patreon's Profane Wiseguy Santa Kicks Tail for Xmas](https://musebyclios.com/advertising/patreons-profane-wiseguy-santa-kicks-tail-for-xmas/) - He's making a hit list. And checking it twice. Better watch out—he's naughty, not nice. Santa's a Tony Soprano wannabe in Patreon's maliciously merry holiday spot. "I've always considered myself a jolly guy," he begins. "But it aint all hot cocoa and cucking dad under the mistletoe. We got new distributors chiseling in on my
- [Ikea Canada Stages 'The 12 Days of Christmas' in Somebody's House](https://musebyclios.com/advertising/ikea-canada-stages-the-12-days-of-christmas-in-somebodys-house/) - Leaping lords, milking maids, swimming swans and French hens sound fine in a certain Xmas carol.
- [Accessibility Takes Center Stage in Apple's Rousing Campus Musical](https://musebyclios.com/advertising/accessibility-is-on-display-in-apples-campus-musical/) - Timed to the International Day of Persons with Disabilities on Dec. 3, Apple just launched a joyful video that takes place on a university campus. Set to "I'm Not Remarkable" by Kittyy & The Class, the film shows disabled students taking part in all aspects of the college experiences from frat parties and extracurricular activities
- [7 Directors Blend Their Unique Styles for Clash Royale's 8-Minute Fight Film](https://musebyclios.com/gaming/7-directors-made-clash-royales-8-minute-fight-film-blending-their-unique-styles/) - Forget the Energizer Bunny. This fight scene for Clash Royale keeps going and going and going. From Uncommon Stockholm, "Hero" is a never-ending fight scene with footage from seven different directors. Each production company had creative freedom on their own segment and no knowledge of what the other six were up to. They only knew the
- [Whisker Introduces the Perfect Present for Your Favorite Cat: a Cardboard Box](https://musebyclios.com/advertising/whisker-intros-the-perfect-present-for-your-cat-a-cardboard-box/) - It's not just a cardboard box. It's Cardboard Box Pro. We're talking about paper pulp and flaps that flap. Your cat will love it. But is it worth almost $900?
- [Hotel Tango, Swiss Miss Offer Cocoa-Flavored Whiskey](https://musebyclios.com/makers/hotel-tango-swiss-miss-offer-cocoa-flavored-whiskey/) - Hotel Tango and Swiss Miss team up for a a whiskey launch with a touch of chocolate. Playful ads about in various markets.
- [UPS Store Asks: Can You 'Verify You Are Human?' for the Holidays](https://musebyclios.com/advertising/ups-asks-can-you-verify-you-are-a-human-for-the-holidays/) - A young man holiday-gift shopping online for his mom is asked to verify his humanity via CAPTCHA.
- [Why Creative Agencies Lost—and What They Must Do to Start Winning Again](https://musebyclios.com/musings/why-creative-agencies-lost-and-what-they-must-do-to-start-winning-again/) - The ad industry loves to debate creative vs. media. Which is more strategic? Which drives growth? Who sits closer to the CEO? But that misses the actual problem. Media agencies built businesses that scale. Creative agencies never did. Media shops organized around a simple machine: More client cash flowing through their pipes means more revenue.
- [McD's Golden Arches Morph Into Beams of Joy](https://musebyclios.com/worldviews/mcds-golden-arches-morph-into-beams-of-joy/) - Here are some great global campaigns from recent weeks, picked by Muse sibling Ads of the World. McDonald's, 'Golden Arches'Agency: TBWA\Hunt\Lascaris McDonald's South Africa is celebrating its 30th anniversary with a brand film that reimagines the Golden Arches as magical beams of happiness. The spot transports everyday customers from mundane or frustrating moments into uplifting
- [Last Trip to the Upside Down: Tide, BK, McD's and More Bid Farewell to Stranger Things](https://musebyclios.com/film-tv/last-trip-to-the-upside-down-tide-bk-mcds-and-more-bid-farewell-to-stranger-things/) - Now that we've watched part one of the final season of Stranger Things over Thanksgiving, let's check out some recent brand tie-ins with the final season of the beloved series. It won't be around much longer, and brands are working hard to leverage the love fans feel for the groundbreaking show. Tide Karen Wheeler—who plays
- [Hugh Jackman and Ryan Reynolds Hype Aussie Sailing Team](https://musebyclios.com/film-tv/hugh-jackman-and-ryan-reynolds-hype-aussie-sailing-team/) - It's exactly like Deadpool, but completely different. Hugh Jackman and Ryan Reynolds have an ownership stake in the Bonds Flying Roos sailing team in Australia. So, naturally, ahead of this week's SailGP final round in Abu Dhabi, the megastars shot a promo. No spandex outfits or superhero shenanigans below. Not even a well-placed kick to
- [Euro Streamer Made the Best Stranger Things Tie-In](https://musebyclios.com/film-tv/euro-streamer-taps-original-stranger-things-cast/) - Deutsche Telekom reunites the original dudes from Stranger Things to boost European streaming service MagentaTV.
- ['Smell Like Santa Without Sleeping With Him,' Fussy Says](https://musebyclios.com/advertising/smell-like-santa-without-sleeping-with-him-fussy-says/) - Created by 10 Days, the spot introduces Fussy's limited-edited Lost Claus, a "Santa-inspired scent."
- [Apple, Google Get Cute and Cuddly for the Festive Season](https://musebyclios.com/advertising/apple-google-get-cute-and-cuddly-for-the-festive-season/) - When you think warm and fuzzy, do Apple and Google spring instantly to mind? Today, the tech titans unveiled holiday messages that lean into playful creatures and traditional themes in a big way. First, Apple presents a wintery puppet extravaganza made on iPhone 17 Pro: Crafty move, as it were, leaning into handmade creativity while
- [Bryan Cranston Breaks Bad, in the Best Way, as 'Cranpus' for Ocean Spray](https://musebyclios.com/film-tv/bryan-cranston-breaks-bad-in-the-best-way-as-cranpus-for-ocean-spray/) - You haven't lived until you've seen Bryan Cranstonas "Crampus"—a mythical hoarder of cranberries—in holiday spots from Ocean Spray.
- [Check Out 3 of NYC's Coolest Offices in Our 'Creative HQ' Social Series](https://musebyclios.com/creative-hq/check-out-3-of-nycs-coolest-office-spaces-in-our-creative-hq-social-series/) - In the latest installments of our "Creative HQ With The Clios," series Sami Lambert (our director of social media) and Alyana Sherman (our marketing manager) tour three impressive workspaces in NYC. Each one is uniquely designed to maximize creativity and connection. In this round of tours, we've got eye-catching art, a wall full of sweet
- [Anderson Rocio of Riverine Records on Brands Connecting With Artists](https://musebyclios.com/2-minutes-with/anderson-rocio-of-riverine-records-on-brands-connecting-with-artists/) - Anderson mixes songwriting and environmental advocacy on the world stage. Her music has been featured in global campaigns, TV and film. She is the founder of The Power In Us Project, a conservation nonprofit, and Riverine Records, an independent label. We spent two minutes with Anderson to learn more about her background, her creative inspirations Anderson is a New Zealand and Los Angeles-based artist and activist known for her emotive songwriting and environmental advocacy. Her music has been featured in global campaigns, TV, and film. She is the founder of The Power In Us Project, a nonprofit using original music to fund and amplify conservation efforts worldwide, and Riverine Records, an independent record label dedicated to the development and education of artists between Aotearoa and Los Angeles.
- [Teleflora's Big Bot Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/telefloras-big-bot-leads-our-5-ads-of-the-week/) - The story follows a big robot who befriends a sick kid in the hospital. Even heartless AIs might shed a few tears. Delivers a potent twist at the end.
- [Monica Corton of Go to Eleven on Songwriters Boosting Brand Messages](https://musebyclios.com/2-minutes-with/monica-corton-of-go-to-eleven-on-songwriters-enhancing-creativity-for-brands/) - Monica is the CEO & founder of Go to Eleven Entertainment and the Go to Eleven Music Royalty Fund. The company focuses on signing, developing and licensing rights for songwriters, artists and producers. Earlier, Monica spent 27 years at Next Decade Entertainment, where she worked with such clients as Boston, Harry Belafonte, Vic Mizzy ("Addams Monica is the CEO & founder of Go to Eleven Entertainment and the Go to Eleven Music Royalty Fund. The company focuses on signing, developing, and licensing rights for songwriters, artists and producers. Previously, she was the president of Monica Corton Consulting, a full-service music consulting company. Monica spent 27 years at Next Decade Entertainment as senior executive vice president of Creative Affairs and Licensing, where she worked with such clients as Boston, Harry Belafonte, Vic Mizzy (“Addams Family Theme”, “Green Acres Theme”), the Spring Records master and publishing catalogs that includes works by Millie Jackson and Joe Simon, Bob McGrath from Sesame Street and many more. Monica was also a music supervisor for film, television, and Broadway productions including Warner Bros' Grumpier Old Men, the CBS movie Gleason and John Leguizamo's Broadway production of Freak at the firm. We spent two minutes with Monica to learn more about her background, her creative inspirations and recent work she's admired.
- [Dove's 'Real Beauty' Puts a Chrome Extension in the Picture](https://musebyclios.com/worldviews/doves-real-beauty-puts-a-chrome-extension-in-the-picture/) - Great work from South Africa, Thailand and Argentina.
- [Brands Just Can't Get Enough of the Grinch](https://musebyclios.com/advertising/brands-embrace-grinches-this-holiday-season/) - The estate of Dr. Seuss must be rolling in green these days, with the Grinch headlining some high-profile yuletide campaigns. The latest comes from McDonald's, hyping a Grinch Meal and more. There's no roast beast, but special menu items include Grumble Pies and Mischief McFlurrys. There's also mismatched socks. Because merry merry. This :30 anchors
- [Toy Story 5, Man vs. Baby and More Great Trailers](https://musebyclios.com/film-tv/toy-story-5-man-vs-baby-and-more-great-trailers/) - We look at the latest Toy Story entry plus chillers and comedies in our weekly review of the best promos for films and TV shows.
- [Deutsche Telekom Doubles Down on Digital Privacy](https://musebyclios.com/music/deutsche-telekom-doubles-and-triples-down-on-digital-privacy/) - In the digital world, we can all be two, three, four or any number of places at once. Sometimes, though, that can prove problematic—even dangerous.
- [Teleflora Presents a Boy and His Bot for Xmas](https://musebyclios.com/advertising/teleflora-presents-a-boy-and-his-bot-for-xmas/) - Developed with director Duncan Christie, the tale takes place in a hospital, where a little guy bravely perceivers with help from a super-sized automaton chum.
- [Uber Drives Up 'Close' in Holiday Film](https://musebyclios.com/advertising/uber-drives-up-close-in-holiday-film/) - Uber and Mother made a tale fraught with memories of ups and downs as a young woman rides home to visit her dad at Christmastime.
- [Gopuff, Tom Brady and Druski Want to Make Super Monday a National Holiday](https://musebyclios.com/super-bowl/gopuff-tom-brady-and-druski-want-to-make-super-monday-a-national-holiday/) - My dream of watching Tom Brady and Druski throw footballs at beleaguered office workers just came true, thanks to Gopuff.
- [Here's Your Clio Awards Jury for 2026](https://musebyclios.com/clio-awards/heres-your-clio-awards-jury-for-2026/) - The Clio Awards announced its 2026 jury today. More than 100 industry leaders will convene at the JA Resort in Dubai in March to determine which entries will earn the coveted Grand, Gold, Silver and Bronze Clio statues. 2026 Jury Chairs are: Audio & Audio Craft: Nancy Crimi-Lamanna, CCO, FCB Canada Brand: Perry Fair, Global
- [Reintroducing an Icon: The Studio Museum in Harlem](https://musebyclios.com/musings/reintroducing-an-icon-the-studio-museum-in-harlem/) - On Nov. 15, New York City experienced a bold, welcoming and expansive reminder of Black art's transcendent power. At Penn Plaza, a sweeping takeover featuring Lorraine O'Grady’s "Art Is" graced the venue with joy and wonder, inviting thousands to engage with the spirit of the Studio Museum in Harlem. That same morning, a heartbeat revived
- [Why PlayStation Crashed a Spaceship in Madrid](https://musebyclios.com/eurovisions/why-playstation-crashed-a-spaceship-in-madrid/) - Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. PlayStation, 'The Spaceship That Crashed in Puerta del Sol'Agency: CLV The centerpiece is an activation in Madrid's Puerta del Sol that transformed the city's commuter station into the wreckage of a PlayStation-universe spacecraft. Both inside and out,
- [How Tombras Turned a Shattering Suicide Stat Into an Inspiring Story of Survival](https://musebyclios.com/musings/how-tombras-turned-a-shattering-suicide-stat-into-an-inspiring-story-of-survival/) - When you collaborate with a client whose mission and vision are clear, the creative process becomes not only efficient, but deeply meaningful. While most nonprofit organizations operating in the suicide space focus, rightfully, on prevention, Project Unbroken is dedicated to something equally critical: postvention. They support the families who remain, the ones navigating grief, guilt,
- [Can Investment Platform's Egg-Headed Pitchman Help You Crack the Markets?](https://musebyclios.com/advertising/can-investment-platforms-egg-headed-pitchman-help-you-crack-the-markets/) - Move over Jack Box, there's a new freaky egghead in town. He's here to hype investing platform Willow Wealth, which just rebranded from Yieldstreet.
- [Hot Dog! Subaru's Barkley Family of Pooches Chases the Oscar Mayer Wienermobile](https://musebyclios.com/advertising/subarus-barkley-family-chases-oscar-mayers-wienermobile/) - The Barkley family of dogs returns in a series of ads for Subaru's long-running "Dog Tested, Dog Approved" campaign from Carmichael Lynch. It's always an adventure with these pooches, as they test drive Subaru's latest vehicles. "The Chase" launched on Peacock during NFL coverage. The furry fam goes after their dream big time, hounding Oscar
- [Meet The Morelandos: Google AI and Razorfish Put Florida City in Sharp Focus](https://musebyclios.com/partner-content/razorfish-uses-google-ai-tools-to-create-a-cast-of-characters-designed-to-highlight-orlandos-hidden-gems/) - Millions of visitors flock to Orlando, Fla., each year, primarily drawn by the city's iconic theme parks. However, Orlando is a vibrant city rich with art, culture, nature-oriented attractions, diverse dining, and nightlife. To reveal a city of hidden gems beyond its famous theme parks, Visit Orlando teamed up with Razorfish to use Google AI
- [The Good, the Bad and the Chalamet: These Trends Rocked Pop Culture and Ads in 2025](https://musebyclios.com/year-in-review/these-trends-rocked-the-culture-sphere-in-2025-the-good-the-bad-and-the-chalamet/) - We got heavy doses of Goggins, Chalamet AI, Frankenfood and humanoids run amok across marketing and media.
- [Driver's Licenses Go Up in Smoke in Road Safety Campaign](https://musebyclios.com/health/drivers-licenses-go-up-in-smoke-in-road-safety-campaign/) - The Danish Road Safety Council launched "Up in Smoke," a campaign targeting Danish youth on the repercussions of drug-impaired driving. A pair of animated videos from Worth Your While and directed by Casper Balslev tell the real-life stories of two cannabis smoking drivers. One person was pulled over after hotboxing a joint in her car.
- [Liquid Death's Murder Man Featured on 19 Crimes Bottles to Intro 'Severed Red'](https://musebyclios.com/makers/19-crimes-collabs-with-liquid-death-to-intro-severed-red/) - 19 Crimes—the wine named for felonies that got British convicts exiled to Australia some 230 years ago—featured Liquid Death's Murder Man mascot on Severed Red bottles that each contain a single drop of LD mountain water. For the campaign, Murder Man has been charged with a fictitious 20th transgression: "Crimes Against Thirst." On each label
- [How Coach and the WNBA Rewrote the Luxe Fashion Playbook for Women](https://musebyclios.com/musings/how-coach-and-the-wnba-rewrote-the-luxe-fashion-playbook-for-women/) - When it comes to women's sports, the fashion conversation has been largely sidelined. But the partnership announced this year by Coach and the WNBA—a first-of-its-kind collab between a luxe fashion house and a professional women's league—sought to change all that. And they needed a creative partner to help them elevate this culture-defining moment. While the
- [Did Ryan Reynolds and Aviation Gin Just Make the Goofiest Ad Spoof of the Year?](https://musebyclios.com/music/did-ryan-reynolds-just-make-the-goofiest-ad-spoof-of-the-year/) - The snarky one and Maximum Effort send up one of the most ubiquitous earworm commercials of all time.
- [Berk Wasserman of BarkleyOKRP on Working With Amazon and Slice](https://musebyclios.com/2-minutes-with/berk-wasserman-of-barkleyokrp-on-working-with-amazon-and-slice/) - As an ECD at BarkleyOKRP, Berk works with clients like Planet Fitness, Red Lobster, Suja Organic and AMC Theatres, spanning TV, film, writing, directing, pitching and leading creatives. Earlier, he was a CD at FCB Chicago and Crispin Porter + Bogusky, where he created campaigns for Coors Light, Miller Lite, Kmart, Taco Bell, Edge Shaving As an ECD at BarkleyOKRP, Berk works with some of the agency’s largest clients including Planet Fitness, Red Lobster, Suja Organic and AMC Theatres, spanning TV, film, writing, directing, pitching and leading creatives into battle. Before joining BarkleyOKRP he was a CD at FCB Chicago and Crispin Porter + Bogusky where he created iconic campaigns for Coors Light, Miller Lite, Kmart, Taco Bell, Edge Shaving Gel and Windex, among others. Outside of advertising, Berk runs Archer—makers of the first home products created for men.
- [Don't Be a Grinch! Check Out Our 5 Ads of the Week](https://musebyclios.com/advertising/dont-be-a-grinch-check-out-our-5-ads-of-the-week/) - Week's Best: Walton Goggins Gets Grinchly for Walmart The G-Man, an adland superstar of late, should other actors green with envy. He sprouts fur and stretches his range in a Black Friday promo from Publicis Groupe agencies Fallon, Leo New York, the Community, Contender and Digitas. Best line: "Prepare to go viral. I minored in
- [This Cult's All About Overcomplicated Wines](https://musebyclios.com/advertising/this-cults-all-about-complicated-wines/) - Argonaut developed the campaign for Bread & Butter Wines, which seeks to simplify the taste experience.
- [In Star-Studded PSA, a Winning Mindset Starts With Good Mental Health](https://musebyclios.com/sports/in-star-studded-psa-a-winning-mindset-starts-with-good-mental-health/) - Hearts and minds meld in the Ad Council's latest PSA. More than a dozen sports stars appear, stressing the power good mental health.
- [Hernan Corera of Stink Films on Coca-Cola, Stella Artois and More](https://musebyclios.com/2-minutes-with/hernan-corera-of-stink-films-on-trusting-the-process/) - Hernan is a film director and photographer working across commercials, music and fashion with three Grammy nominations and one win to his credit. Hernan is currently collaborating on a scripted Spanish Vice series with Birdman screenwriter Nicolas Giacobone, titled La Misa del Diablo (The Devil's Mass). We spent two minutes with Hernan to learn more Hernan is a film director working across commercials, music, fashion, and photography. With three Grammy nominations and a Grammy win, as well as recognition at Cannes Lions, he has worked with major brands such as Corona, Amazon, and Coca-Cola. Hernan is currently working on a scripted Spanish Vice series with Birdman screenwriter Nicolas Giacobone, titled La Misa del Diablo (The Devil’s Mass).
- [Paige Bueckers and Donovan Mitchell Take the Wheel for CarMax](https://musebyclios.com/sports/paige-bueckers-and-donovan-mitchell-take-the-wheel-for-carmax/) - CarMax, the official auto retailer for the NBA and WNBA, just launched a pair of ads starring Donovan Mitchell and Paige Bueckers, who riff on the ease of buying or selling a car. Everything's bigger in Texas. So Bueckers, playing for the Dallas Wings, ponders buying a truck. With help from a virtual AI assistant,
- [The Death of Bunny Munro, Nuremberg and More Great Hollywood Trailers](https://musebyclios.com/film-tv/nuremberg-man-on-the-run-and-more-great-trailers/) - We open inside a secret prison where members of the Nazi high command have been taken before being put on trial by the Allies.
- [No Script Here. Just a Man Joyously Devouring a Burger King Whopper](https://musebyclios.com/advertising/no-script-here-just-a-man-devouring-a-whopper/) - There's no script or voiceover in this 2-minute ad for Burger King France from Buzzman. We simply watch the lower half of man's face as he unwraps a Whopper and dives in. The video was filmed in one uninterrupted shot. There's lots of silence, because this guy needs a moment with his meal. As he
- [Your Comms Team Isn't Your Airbag. It's Your Engine](https://musebyclios.com/musings/your-comms-team-isnt-your-airbag-its-your-engine/) - The power of an earned-first mindset becomes a creative springboard, not a safety net.
- [David Angelo of David&Goliath on More Than 25 Years of Courage and Creativity](https://musebyclios.com/2-minutes-with/david-angelo-of-davidgoliath-on-25-years-of-being-brave/) - David Angelo is the founder and creative chairman of David&Goliath and Today, I'm Brave. This week marks the anniversary of D&G opening its doors. We spent two minutes with David to learn more about his background, his creative inspirations and recent work he’s admired. David, tell us... Where you grew up, and where you live
- [Take a Wild Ride in Bang & Olufsen's Cosmic Elevator](https://musebyclios.com/music/take-a-wild-ride-in-bang-olufsens-cosmic-elevator/) - The :90, from The Or and director Loris Russier, fuses past, present and future, spanning generations of sight and sound to convey an effecting human story.
- [Calcium+Company's Stacey Gandler Breaks Down the Role of PR in Health Communications](https://musebyclios.com/partner-content/calciumcompanys-stacey-gandler-breaks-down-the-role-of-pr-in-health-communications/) - With healthcare continuing to move to greater personalization, there's more of a need to "meet people where they are," says Stacey Gandler, managing director, and head of PR and brand ideation at Calcium + Company. "We're seeing even more focus on being interactive, empathetic, and inclusive." Stacey chatted with Muse about how healthcare is evolving, AI Stacey is managing director, and head of PR and brand ideation at Calcium + Company.
- [No Savings? Maybe You'll Spend Your Retirement Streaming for Cash](https://musebyclios.com/advertising/no-savings-maybe-youll-spend-your-retirement-streaming/) - Save for retirement or, as an octogenarian, you might wind up on some OnlyFans-type site, eking out an income in your not-so-golden years. That could be any of us one day, which is why the work feels so uncomfortably relatable. TBWA\Neboko in Amsterdam created the subtle yet pointed :45 for Dutch insurance giant Centraal Beheer.
- [13 Album Covers With a Focus on Photography](https://musebyclios.com/art-of-the-album/13-album-covers-with-a-focus-on-photography/) - For those of us who grew up with (or now love) vinyl, the album cover is an important part of the listening experience. It's often an extension of the concept or story involved in the music. Or at minimum, it represents a new piece of artwork to pore over while listening. I love album art
- [Walton Goggins Plays the Grinch in Walmart's Black Friday Fantasy](https://musebyclios.com/film-tv/walton-goggins-plays-the-grinch-in-walmarts-black-friday-tale/) - Walton Goggins plays the Grinch of WhoKnewVille in a Black Friday campaign for Walmart. Mindy Lou Who enlists the Grinch for help in telling everyone in WhoKnewVille about Walmart's Black Friday and Cyber Monday deals. He's skeptical about helping—until he learns he could be the town's hero. After they decorate a tree for the holidays,
- [2 Minutes With … Marti Romances, CD and Co-Founder of Territory Studio, San Francisco](https://musebyclios.com/film-tv/2-minutes-with-marti-romances-cd-and-co-founder-of-territory-studio-san-francisco/) - Marti Romances | Photo illustration by Ashley Epping Marti is creative director and co-founder of Territory Studio, San Francisco. He draws from a range of influences, disciplines and perspectives to design content across gaming, brands and digital. He's worked for clients such as Nike, Marvel, General Motors and Google. We spent two minutes with Marti to
- [Mindy Kaling Voices Dunkin's Holiday Tale](https://musebyclios.com/film-tv/mindy-kaling-voices-dunkins-holiday-tale/) - "For as long as donuts were fried up in rings,With glazing and chocolate and sugary things,A small circle always got taken away—The doughy bit in the middle, not meant to stay.Little Dunkin' Munchkins—forgotten, alone.No powder, no glaze. No box of their own." Oh no! Judging from Mindy Kaling's narration in the eatery's animated Xmas message,
- [Here's a Bloody Awful Christmas From PETA](https://musebyclios.com/advertising/heres-a-bloody-awful-christmas-from-peta/) - PETA, Grey London and O Positive director David Shane serve an upsetting holiday dinner, though it starts out pretty tame.
- [Greg Lewis of Calcium+Company on Keeping the Intelligence in AI](https://musebyclios.com/partner-content/greg-lewis-of-calciumcompany-on-keeping-the-intelligence-in-ai/) - Greg is group president and managing partner of Calcium+Company, a communications group that partners with clients in the areas of PR, med- ed, advertising and commercial planning/market access. Greg brings more than two decades of client management, team leadership and healthcare agency experience to the firm. Greg is connected to his staff (otherwise known as Calciumites) and client Greg is group president and managing partner of Calcium+Company, a communications group that partners with clients in the areas of PR, Med Ed, Advertising, and Commercial Planning/Market Access. Greg brings more than two decades of client management, team leadership, and healthcare agency experience to the firm.
- [Go Big or Go Home: How Gap Taps Into Culture, for the Holidays and Beyond](https://musebyclios.com/musings/go-big-or-go-home-how-gap-taps-into-culture-for-the-holidays-and-beyond/) - Gap has kept the focus on music once again for its holiday campaign, with a reimagined version of Miley Cyrus' "The Climb" soulfully performed by Sienna Spiro.
- [A '12 Days of Christmas' Spoof Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/a-12-days-of-xmas-spoof-leads-our-5-ads-of-the-week/) - Fifteen live animals and birds appear. Better cover that Ikea furniture! Some CGI came into play, mainly because the geese wouldn't behave.
- [Iceland Is So Gorgeous, It Must Be AI-Generated. Right?](https://musebyclios.com/worldviews/iceland-is-so-gorgeous-it-must-be-ai-generated-right/) - Here are some great campaigns that broke worldwide in recent weeks, curated by Muse sibling Ads of the World. Icelandair, 'Is Iceland AI-Generated?' Agency: Kubbco Is Iceland real, or just the world's prettiest conspiracy? Icelandair leans into the country's natural beauty with a playful reality check that riffs on rising AI anxiety and deepfake fatigue.
- ['Caption With Intention' Wins 3 Grands at Clio Entertainment Awards](https://musebyclios.com/clio-awards/caption-with-intention-wins-3-grands-at-clio-entertainment/) - FCB Chicago's "Caption With Intention" for Rakish Entertainment scored three Grands at last night's Clio Entertainment ceremony, hosted by Rachel Bloom at the Dolby Theatre in Hollywood. The concept updates how people with hearing loss follow closed captions. Now, captions are timed with the spoken word, can convey tone and emotion and identify who is
- [Gen Z Thinks Your Brand Strategy Is Obsolete. And They're Right](https://musebyclios.com/musings/gen-z-thinks-your-strategy-is-obsolete-heres-why-theyre-right/) - A new generation is remaking the world. Not just reshaping it but rewiring its code. Their brains don't just process differently—they perceive differently. They metabolize culture at speed, deconstruct meaning in real time and remix it before breakfast. To engage with them as consumers, collaborators or colleagues, leaders need to stop treating them as a
- [Geico Translates for A.J. Brown and Emmitt Smith](https://musebyclios.com/sports/geico-translates-for-a-j-brown-and-emmitt-smith/) - Translators explain what A.J. Brown and Emmitt are saying about Geico insurance in cute spots from The Martin Agency.
- [Inside the Most Grinchly Campaign of the Season](https://musebyclios.com/musings/inside-the-most-grinchly-campaign-of-the-season/) - The idea for Asda’s “Grinch” campaign began with a simple truth: everyone’s feeling the pinch right now. Christmas only amplifies that pressure.
- [AT&T Presents the 2025 NWSL Awards, Honoring the League's Top Performers](https://musebyclios.com/partner-content/att-presents-the-2025-nwsl-awards-honoring-the-leagues-top-performers/) - AT&T and NWSL are honoring the league's top players, coaches and the season's most memorable performances. A longstanding sponsor of soccer across all major leagues in the United States and Mexico, AT&T is an official partner of U.S. Soccer (USWNT, USMNT), the Mexican National Team, the Mexican Women's National Team, Leagues Cup and now the
- [Disney+ Made a Holiday Clip Show for the Ages](https://musebyclios.com/film-tv/disney-made-a-holiday-clip-show-for-the-ages/) - Disney+ captures the multi-generational appeal of its storytelling in a holiday-themed :60 from VCCP and director Frédéric Planchon.
- [Voice Actor Helps Trans People in NYC Feel Seen and Heard](https://musebyclios.com/2-minutes-with/voice-actor-helps-trans-people-in-nyc-be-seen-and-heard/) - Bernie is best known as being one of the voices of the NYC subways. She is also provides audio for the AirTrain at Newark Liberty International Airport and PATCO in South Jersey and Philadelphia. More recently, she is part of the cast of the Warriors album by Lin-Manuel Miranda and Eisa Davis. Bernie started in NYC radio Bernie is a voice actor best known as being one of the voices of the NYC subways. She also is the voice for the AirTrain at Newark Liberty International Airport and PATCO in South Jersey and Philadelphia. More recently, she is part of the cast of the Warriors album by Lin-Manuel Miranda and Eisa Davis. She had her start in NYC radio in 1979 as a traffic reporter. Since coming out as a transgender woman in 2023 she has also worked to raise trans visibility.
- [Kevin King of Synchtank: Brands and Musicians Can Collaborate in Harmony](https://musebyclios.com/2-minutes-with/kevin-king-of-synch-tank-brands-and-musicians-can-collaborate-in-harmony/) - Kevin recently became the sales director at Synchtank, where he is helping companies centralize music catalog assets, metadata, rights, workflows, complex data and reporting. Previously, he played a role in the early growth of Chartmetric and has driven business development for Feed.fm and Scaeva Technologies, bringing licensed music and immersive audio IP to market. We Kevin is currently strategic partnerships director at Synch Tank. A well-versed music-tech and partnerships executive with over 15 years of experience, Kevin has helped build companies from zero revenue to nine-figure valuations. Previously, he played a key role in the early growth of Chartmetric, leading platform revenue development, and has driven business development for Feed.fm and Scaeva Technologies, bringing licensed music and immersive audio IP to market. With a trusted network spanning hundreds of venues, labels, managers, and brand/agency partners, Kevin specializes in forging authentic, ROI-driven partnerships that connect artists, technology, and global brands.
- [Nonprofit Exec Naomi Downey on Working With Olivia Rodrigo and More](https://musebyclios.com/2-minutes-with/naomi-downey-of-jhpiego-on-connecting-the-dots/) - Naomi is a global nonprofit executive with more than 20 years of leadership experience in fundraising, communications and strategic partnerships. She currently serves as chief global engagement officer at Jhpiego, a Johns Hopkins–affiliated health organization working in more than 35 countries to advance maternal, newborn and reproductive health. Earlier, Naomi held senior leadership roles at Naomi Giges Downey is a global nonprofit executive with more than 20 years of leadership experience in fundraising, communications, and strategic partnerships. She currently serves as chief global engagement officer at Jhpiego, a Johns Hopkins–affiliated health organization working in more than 35 countries to advance maternal, newborn, and reproductive health. In this role, Naomi leads a global team overseeing unrestricted fundraising, communications, marketing, and advocacy, working closely with the president and CEO to position Jhpiego as a trusted partner in global health.
- [Heads Up: These Promos for the Stockholm International Film Festival Get Their Weird On](https://musebyclios.com/film-tv/heads-up-these-promos-for-the-stockholm-international-film-festival-get-their-weird-on/) - We all love a multi-genre movie option when choosing what's next to watch. And a pair of ads promoting the Stockholm International Film Festival deliver in an extreme way. Just when you think you know the film type, these trailers pivot to a darker tone, under the festival's "Films for Every Taste" tag. In "Storytime,"
- [Aussie Telco Explains How the Ghost Stole Christmas](https://musebyclios.com/advertising/aussie-telco-intros-the-ghost-who-stole-christmas/) - Australian telco Telstra presents kindred spirits—a sad, vaguely Wednesday Addams-type schoolgirl and a bedsheet ghost with the blahs.
- [Like Strange Stuff? Mando Deodorant Spreads It on Thick](https://musebyclios.com/advertising/mando-asks-the-deep-deodorant-questions/) - Set at a sweaty construction site, Mando's latest spot reeks of campy, beefcake surrealism. And I mean that as a compliment. Probably.
- [Brach's Explores Candy Cane Thievery in Funny Fashion](https://musebyclios.com/advertising/brachs-explores-candy-cane-thievery-in-funny-fashion/) - A lighthearted candy cane heist goes wrong despite the thieves brilliantly disguising themselves in wrapping paper and as gift boxes.
- [A Nuclear Diss Track and More Tunes to Vibe With](https://musebyclios.com/music/a-nuclear-diss-track-and-more-tunes-to-vibe-with/) - In this series, we share new tracks on a collective playlist built by and for the tastemakers in our creative community, one song at a time.
- [Why Make 1 Ad When You Can Make 50? Quality Meats Explains Its 'Dumb Idea'](https://musebyclios.com/musings/why-make-1-ad-when-you-can-make-50-quality-meats-explains-its-dumb-idea/) - Our idea to make 50 commercials was an extremely dumb idea. Possibly one of the dumbest ideas we'd ever had. Which meant we absolutely had to do it.
- [Tesco, Waitrose Take Divergent Paths for the Holidays](https://musebyclios.com/advertising/tesco-waitrose-take-divergent-paths-for-the-holidays/) - Waitrose goes long with "The Perfect Gift." It's a heartwarming thingy from Wonderhood Studios starring Keira Knightley and Joe Wilkinson.
- [SUV or Horse-Drawn Buggy: Which Do You Prefer?](https://musebyclios.com/worldviews/suv-or-horse-drawn-buggy-which-do-you-prefer/) - BYD puts the sleek Sealion 6 at the center of a playful clash between modern innovation and old-world chaos. Directed by Glue Society.
- [This Funny Film Shows What Happens When an AI Voiceover Goes Ridiculously Wrong](https://musebyclios.com/musings/this-funny-film-shows-what-happens-when-an-ai-voiceover-goes-ridiculously-wrong/) - Made by the industry, for the industry, "Vince" is a short comedy film.
- [Gerry Batson of Territory Studio: Curiosity Fuels Creativity](https://musebyclios.com/2-minutes-with/gerry-batson-of-territory-studio-curiosity-fuels-creativity/) - Gerry is president of advertising at Territory Studio, leading teams in L.A. and London. He began his career in 2006, specializing in key art for independent and foreign-language films. Since 2017, Gerry has helped deliver campaigns for studios and streaming platforms. Recent highlights include Gen V Season 2 (Amazon Prime and MGM), 28 Years Later Gerry is president of creative advertising at Territory Studio. He began his career in 2006, specializing in key art for independent and foreign-language films, before launching and building Territory Studio's creative advertising department, where he leads teams in Los Angeles and London. Since 2017, Gerry and his team have delivered acclaimed campaigns for major studios and streaming platforms. Recent highlights include Gen V Season 2 (Amazon Prime & MGM Studios), 28 Years Later (Sony Pictures), Deli Boys (Hulu), and Dope Thief (Apple TV+).
- [Benedict Cumberbatch Gets Dramatic for the Holidays in Amazon's Five Star Theater](https://musebyclios.com/film-tv/benedict-cumberbatch-gets-serious-for-the-holidays-in-amazons-five-star-theater/) - Amazon is back with its Five Star Theater campaign. The setup: Real five-star Amazon customer reviews are performed in super-serious fashion by A-list actors. Last year, Adam Driver interpreted write-ups for a banana slicer, Dutch oven and a seal pillow. Benedict Cumberbatch takes the wheel this year in a series of ads created by Amazon's
- [Clash Royale Launches a Global Hog Calling Contest](https://musebyclios.com/gaming/clash-royale-launched-a-global-hog-calling-contest/) - The Royal Hogs in Supercell's Clash Royale mobile game can now fly. To celebrate, Uncommon Stockholm launched "The Royal Hogs Calling Contest," inviting players to submit their best hog call for a chance to have it immortalized as the in-game sound of a character. Bill Yount, a champion at this sort of thing, will help
- [VW Smashes Its Own Vehicles to Reframe Recycling](https://musebyclios.com/eurovisions/vw-smashes-its-own-vehicles-to-reframe-recycling/) - Here are some great European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. Volkswagen Group France, 'Car Paradise'Agency: DDB Volkswagen France and DDB Paris have launched a campaign with a bold message: Sometimes cars must be smashed to restore their value. Highlighting the fate of end-of-life vehicles often left
- [Camille Imbert of Kettle: Being French Makes Her a Better Creative](https://musebyclios.com/2-minutes-with/camille-imbert-of-kettle-being-french-makes-her-a-better-creative/) - Camille is chief creative officer at Kettle, where she has shaped the agency's vision for over 15 years. A driving force behind Kettle's long-standing partnership with Apple, she has built a reputation for elevating digital experiences through craft and strategy. We spent two minutes with Camille to learn more about her background, her creative inspirations Camille is chief creative officer at Kettle, where she has shaped the agency's creative vision for over 15 years. A driving force behind Kettle's long-standing partnership with Apple, she has built a reputation for elevating digital experiences through craft and strategy, helping make Kettle a trusted partner to some of the world's most ambitious brands.
- [AI's Magic Trick: How Creativity Became the Trojan Horse](https://musebyclios.com/musings/ais-magic-trick-how-creativity-became-the-trojan-horse/) - AI didn’t start by reinventing accounting—it started by drawing pictures. And we were instantly mesmerized.
- [Disney's Fanciful 'Doodle' Comes to Life for the Holidays](https://musebyclios.com/film-tv/meet-doodle-a-drawing-that-comes-to-life-in-disneys-holiday-ad/) - Last year's Disney holiday campaign starred an octopus with big dreams. This year's seasonal offering is all about friendship and imagination. Taika Waititi returns this year to direct a 3-minute video starring Doodle, a young girl's sketch-pal brought to life. As our heroine readies her list for Santa, a doodle she drew is mistakenly included.
- [Jan Wappler of FC Schaffhausen: Building Engagement at Home and Abroad](https://musebyclios.com/2-minutes-with/jan-wappler-of-fc-schaffhausen-building-engagement-at-home-and-abroad/) - Jan is chief commercial officer of FC Schaffhausen AG, one of Switzerland's oldest football clubs (founded in 1896!). His main tasks include sponsorships, marketing, communications, fan engagement and corporate social responsibility. Previously, Jan served as director of corporate affairs for Spanish football club Real Club Deportivo de La Coruña. Earlier posts included a tenure with Jan is chief commercial officer of FC Schaffhausen AG. Founded in 1896, it is one of Switzerland’s oldest football clubs. His main tasks include the operational management and strategic coordination in the areas of sponsorship, marketing, communication, fan engagement, foundation and corporate social responsibility as well as supporting the internal infrastructure. Jan has spent the last eight years working in the sports industry. He most recently served for two years as director of corporate affairs at the historic Spanish football club Real Club Deportivo de La Coruña where he played a key role in the strategic repositioning of the club, managing the entity’s corporate division. Jan previously worked in Zurich with football’s world governing body FIFA, on the Balearic Islands with the Spanish football club UD Ibiza, and in the German Bundesliga at VfL Wolfsburg. Prior to working in the sports sector, Jan worked both in the public and private sector in Switzerland.
- [KFC Becomes 'Hawkins Fried Chicken' and Delivers to the Upside Down](https://musebyclios.com/film-tv/kfc-becomes-hawkins-fried-chicken-and-delivers-to-the-upside-down/) - KFC U.K. partnered with Netflix's Stranger Things and changed its name to Hawkins Fried Chicken to make deliveries in the Upside Down. It's retro, delicious and dangerous! The :90 from Mother features HFC orders coming through via fax machine and zipped into backpacks where delivery drivers on bikes are determined to complete the orders at
- [12 Album Covers That Ask: Can You Handle What's Inside?](https://musebyclios.com/art-of-the-album/12-bold-album-covers-that-ask-can-you-handle-whats-inside/) - I've spent my career chasing that elusive moment when design and sound blur into one question: Is the sleeve what you hear, or is the music what you see? I also play drums, which probably explains my lifelong obsession with rhythm, whether in layouts or in riffs. For me, album covers are not packaging. They're
- [Shelter Leads Our 5 Ads of the Week](https://musebyclios.com/advertising/shelter-leads-our-5-ads-of-the-week/) - Among a blizzard of holiday ads, this stunner fell under the radar. It flips expectations, inverts tropes and finds the perfect use for an overplayed '80s anthem
- [Bugonia, Riot Women and More Great Trailers](https://musebyclios.com/film-tv/bugonia-riot-women-and-more-great-trailers/) - Here are some trailers that caught our eye this week… BugoniaFocus FeaturesTrailer Agency: AV Squad A conspiracy-obsessed Teddy (Jesse Plemons) kidnaps high-powered CEO Michelle (Emma Stone), convinced that she's an alien intent on destroying the planet. This one opens with a cheeky misdirect—Michelle intros herself as we see her on the cover of Forbes magazine
- [Jimmy Fallon's On Brand Doesn't Do Creative Professionals Any Favors](https://musebyclios.com/musings/jimmy-fallons-on-brand-doesnt-do-creative-professionals-any-favors/) - I watched the Peacock show On Brand, hosted by Jimmy Fallon—and felt profoundly insulted.
- [What Jimmy Fallon's On Brand Gets Right (and Wrong) About the Ad Biz](https://musebyclios.com/musings/what-jimmy-fallons-on-brand-gets-right-and-wrong-about-the-ad-biz/) - “Dad, what’s a brief?” That's the question my daughter asked halfway through the first episode of On Brand with Jimmy Fallon. For a little while now, she's known that I "work in marketing." But that usually meant I'm the guy on my laptop at odd hours or on calls about partnerships she's never heard of. It's hard
- [Pigeons Flap Their Gums for Heetch, the Ridesharing App](https://musebyclios.com/advertising/pigeons-flap-their-gums-for-french-ridesharing-app/) - Pigeons make the case for Heetch's rideshare app in this cute campaign from BETC Paris.
- [These Are Your Holiday Ad Trends for 2025 So Far](https://musebyclios.com/on-trend/these-are-your-early-holiday-ad-trends-so-far/) - Summerween became a July phenom, PSL launched at Starbucks in August and Hallmark kicked off its Christmas movie hype in September. So it's not too early to declare a winner in the first wave of the annual holiday adstravaganza. Spoiler alert: Cranpus! Ocean Spray and other brands have gotten a running head start on their
- [AREA 23's Priscila Ramos de Sousa on Seeing Health and Pharma Through a Broader Lens](https://musebyclios.com/2-minutes-with/area-23s-priscila-ramos-de-sousa-on-seeing-health-and-pharma-through-a-broader-lens/) - Priscila is currently an ACD at AREA 23. She has worked as a copywriter over the past 13 years in Sao Paulo, Miami and New York. Over the course of her career at various agencies, she's worked on brands including Michelin, Fiat, Nutella, Mondelez, Pepsico, Reckitt-Benckiser, Abbott, AstraZeneca and Novartis. She has also served as
- [Abi and Richard Taylor of Brandon Consultants on 20 Years of Collaboration in Work and Life](https://musebyclios.com/2-minutes-with/abi-and-richard-taylor-of-brandon-consultants-on-20-years-of-collaboration-in-work-and-life/) - Abi and Richard are co-founders of Brandon Consultants. We spent two minutes with them to learn more about their backgrounds, their creative inspirations and recent work they've admired. Abi and Richard, tell us … Where you grew up, and where you live now. Abi: I grew up in the quiet town of Stafford—best known for Abi and Richard are co-founders of Brandon Consultants.
- [Remote Work Won't Break Creativity. But a Lack of Leadership Will](https://musebyclios.com/musings/remote-work-wont-break-creativity-but-a-lack-of-leadership-will/) - Serendipitous interactions don't just have to happen in a hallway. In the end, it all comes down to trust.
- [Lots of Folks Despise This Xmas Message From Mariah Carey and Sephora](https://musebyclios.com/music/mariah-carey-in-flap-as-sephoras-xmas-message-draws-fire/) - As Mariah Carey's annual "It's Time" holiday video has come under attack for doubling as a promo for the cosmetics brand.
- [Megan Thee Stallion Explains Fanatics Sportsbook](https://musebyclios.com/music/megan-thee-stallion-explains-fanatics-sportsbook/) - Megan Thee Stallion conducts an orchestra for Fanatics Sportsbook in this sport from Anomaly and director Calmatic.
- [Heinz Collabs With Herschel Supply on Luggage That Resembles a Ketchup Packet](https://musebyclios.com/makers/heinz-collabs-with-herschel-supply-on-luggage-that-resembles-a-ketchup-packet/) - This latest collab from Heinz is packed with flavor. The brand teamed up with Herschel Supply to create a set of red luggage resembling ketchup packets. The Herschel x Heinz collection features a hardshell medium checked bag and large carry-on for $330 and $280 respectively. The partnership was inspired by Gen Z and Millennials who
- [In the U.K., Apple's All About Christmas Tree Decorations in a Very Big Way](https://musebyclios.com/experiential/apples-all-about-xmas-tree-lights-in-the-u-k/) - Folks across the U.K. can enter the "Your Tree on Battersea" contest for a chance to see their creations projected onto the chimneys of the London power station.
- [Gatorade and Stranger Things Take Us Back to 1987](https://musebyclios.com/film-tv/gatorade-and-stranger-things-take-us-back-to-1987/) - Gatorade teamed up with Netflix to give a vintage jingle new life in Stranger Things' Upside Down. We're back in 1987 with "No Ordinary Athlete," a play on the brand's "No Ordinary Thirst Quencher" campaign... from the '80s, of course. Narrated by Myles Garrett—defensive end for the Cleveland Browns and ST super-fan—the :30 from TBWA\Chiat\Day
- [Is the Ad Industry Losing Its Focus on People?](https://musebyclios.com/musings/is-the-ad-industry-losing-its-focus-on-people/) - Times change and culture shifts. I'm not naive enough to see this prediction as a surprise nor stubborn enough to grasp at the vestiges of the industry of yore.
- [Bryan Cranston's 'Cranpus' Returns for Ocean Spray, in Festive Doll Form](https://musebyclios.com/film-tv/bryan-cranstons-cranpus-returns-for-ocean-spray-in-festive-doll-form/) - You can stuff Bryan Cranston in your yuletide stockings this year. Though with his outlandish horns, it might be a tight fit. Cranston's grouchy "Cranpus" character bowed a few weeks back in a seasonal push from Ocean Spray. It generated lots of buzz and, most importantly, earned Ad of the Week honors from the merry
- [Lego Builds Joyful Holiday Message With Tons of Bricks and Lionel Richie's 'Hello'](https://musebyclios.com/advertising/lego-builds-joyful-holiday-message-with-tons-of-bricks-and-lionel-richies-hello/) - Lego launched its Christmas ad today to remind kids to step away from their tablets and phones and get back to the joy of playing. The ad stars Eddie, a 12-year-old who'd rather look at his screen than interact with his kid sister. Beneath his bed, Lego Darth Vader says: "I've been alone with you
- [In U.K. Charity's Stark Appeal, 'Total Eclipse of the Heart' Takes on Deeper Meaning](https://musebyclios.com/music/in-u-k-charitys-stark-spot-total-eclipse-of-the-heart-takes-on-deeper-meaning/) - One of the most overplayed songs of all time undergoes an amazing transformation in No Panic London's annual appeal for Shelter, the U.K. charity Shelter.
- [Hung Le of BIEN on Allowing New, Diverse Voices to Move Creative Forward](https://musebyclios.com/2-minutes-with/hung-le-of-bien-on-allowing-new-diverse-voices-to-move-creative-forward/) - Hung Le is the creative director of BIEN, an award-winning inclusive motion design studio known for its bold storytelling and purpose-driven visuals. With over two decades of experience in the worlds of commercials and entertainment, Hung has helped shape campaigns for global brands, networks and social movements alike. A strong advocate for representation and equity
- [John Lewis Goes '90s Retro in Christmas Advert](https://musebyclios.com/music/john-lewis-goes-90s-retro-in-christmas-advert/) - Because the holidays are "Where Love Lives." It's a throwback play, high on schmaltz and emotion. From Saatchi & Saatchi.
- [Who Was That Masked Spokesman for W Hotels?](https://musebyclios.com/worldviews/who-was-that-masked-spokesman-for-w-hotels/) - Here are some great campaigns that broke worldwide in recent weeks, curated by Muse sibling Ads of the World. With KFC, Campari and W Hotels.
- [Coca-Cola Unboxes 'A Holiday Memory'](https://musebyclios.com/advertising/coca-cola-unboxes-a-holiday-memory/) - Coca-Cola launched a holiday-themed campaign today in North America, Latin America and Asia/South-Pacific markets that's sure to get folks in the holiday spirit—if they're not there already. From VML, "A Holiday Memory" features a busy mom decorating her home for the holiday season. Once the star's atop the Christmas tree, she takes a breather and
- [Here's the Most Rockin' Blood Cancer PSA Ever](https://musebyclios.com/music/heres-the-most-rockin-blood-cancer-psa-of-all-time/) - Cell-therapy nonprofit NMDP rocks hard—with an '80s power-ballad puppet singing lead—in this energetic PSA created with Tombras.
- [Talkin' Turkey: Plymouth Rock Drops a Gabby Gobbler](https://musebyclios.com/advertising/talkin-turkey-plymouth-rock-drops-a-gabby-gobbler/) - Talking trees, squirrels and turkeys hype Plymouth Rock in the insurer's first work from McKinney.
- [Telstra's Sublime Stop Motion Brings a Tiny Town to Life](https://musebyclios.com/advertising/telstras-stop-motion-brings-a-tiny-town-to-life/) - Australia's largest teleco delivers a tuneful stop-motion delight featuring toy-sized humans, schools, factories, vehicles and more.
- [How Zulu Alpha Kilo Uses Satire to Call Out Industry Hype and Sacred Cows](https://musebyclios.com/musings/how-zulu-alpha-kilo-uses-satire-to-call-out-industry-hype-and-sacred-cows/) - For more than three decades, our local Agency of the Year competition, run by Strategy magazine, has asked every shortlisted shop in Canada to create a video for their annual event. What began as a mandatory awards-night assignment has, for us, become a tradition of using the platform to poke fun at ourselves—and, ultimately, to
- [Scania Made a Desert Tale ... But There's a Hitch](https://musebyclios.com/advertising/oh-brother-theres-a-hitch-in-scanias-desert-tale/) - Two brothers stranded in a bleak desert landscape try thumbing a ride in Åkestam Holst NoA’s grimy, sweltering spot for Sweden’s Scania Trucks.
- [Accompany Creative Comes to the Defense of LGBTQ+ Community via Lambda Legal Campaign](https://musebyclios.com/advertising/accompany-creative-comes-to-the-defense-of-lgbtq-community-via-lambda-legal-campaign/) - Accompany Creative is behind "All Rise," a fundraising campaign supporting Lambda Legal. The advocacy organization has been battling the Trump administration in court over its anti-LGBTQ+ policies and executive actions. The launch video for the digital/social effort was directed by Lucio Castro, a filmmaker known for End of the Century and more. The PSA features
- [EA's Battlefield Says Gameplay Beats Real Life Every Time](https://musebyclios.com/gaming/eas-battlefield-says-gameplay-beats-real-life-every-time/) - No one wants to work or live their lives because EA's latest Battlefield game is just so dark compelling. From Mother L.A.
- [Demi Lovato Sure Loves Jimmy John's Picklewich](https://musebyclios.com/music/demi-lovato-sure-loves-jimmy-johns-picklewich/) - The fast-feeder's latest in a series of fun, memorable campaigns stars Demi Lovato. It trumpets the return of the chain's breadless Picklewich.
- [Swedish City Sends Up Smoke Signals to Curb Cigarette Litter](https://musebyclios.com/health/sweden-sends-up-smoke-signals-to-curb-cigarette-litter/) - BBDO Nordics is bringing back smoke signals in an effort to curb cigarette litter in the city of Malmö, Sweden. The Smoke Signal Monument stands three meters tall and releases wispy non-toxic rings to remind folks that cigarettes should not be discarded on the sidewalk or left smoldering in public spaces. Ironically, Sweden has Europe's
- [6 Album Covers That Honor the Unsung Band Members—the Designers](https://musebyclios.com/art-of-the-album/6-album-covers-that-honor-the-unsung-band-members-the-designers/) - I love how album covers can be visual manifestations of music. And in the case of sleeves cradling vinyl, they invite us to see, touch and hold the songs contained within. As a kid, I'd stare at them while the record played, trying to "crack the code" and uncover some deeper meaning. Eventually, the covers
- [How Havas Health is Setting a Trend in the GLP-1 Space](https://musebyclios.com/partner-content/how-havas-health-is-setting-a-trend-in-the-glp-1-space/) - Chloé Depiesse is a managing director at Havas and leads Havas' GLP-1 Consultancy launched in 2024. Recognizing how game-changing GLP-1s would be for people around the world, Havas took strides early to create a dedicated consultancy for their clients. Just about a year in, it has developed one playbook with localized approaches across different geographical regions. "We share Chloé Depiesse is a managing director at Havas, and leads the GLP-1 Consultancy launched in 2024 Recognizing how game-changing GLP-1 would be for people around the world, Havas Health took strides early to create a dedicated consultancy for clients. Just about a year in, it has developed one playbook with localized executions in different geographical regions.
- [Jill Burgeson of TBWA\Chiat\Day L.A. On Creating Projects That Shape Cultural Trends](https://musebyclios.com/2-minutes-with/jill-burgeson-of-tbwachiatday-l-a-on-creating-projects-that-shape-cultural-trends/) - Jill Burgeson is chief strategy officer at TBWA\Chiat\Day LA. As CSO, Jill leads the agency's strategic vision and inspires teams to think boldly about brands, culture and creativity. Jill's approach is equal parts data-driven and daring, reflecting her belief that the best ideas come from those brave enough to ask "What If?"—and bold enough to
- [Marcus Peterzell of Passion Point Collective on Creating Brand Films for Prestigious Festivals](https://musebyclios.com/2-minutes-with/marcus-peterzell-of-passion-point-collective-always-swing-for-the-fences/) - Marcus is an industry leader in entertainment marketing who has led award-winning agency teams. He was a partner and EVP of entertainment at Ketchum PR for eight years. In 2019, Marcus launched Passion Point Collective, a boutique agency with a specialty in marketing and distributing brand films. Clients include Aflac, HP, The North Face, AbbVie, Yogi Tea, Proximo Spirits and Marcus is an industry leader in entertainment marketing who has successfully led multiple award-winning agency teams. Marcus was a partner and EVP of Entertainment at Ketchum PR for eight years. In 2019, Marcus launched Passion Point Collective, a boutique agency that provides brands with next-generation entertainment marketing services with a specialty in marketing and distributing brand films. Passion Point Collective's clients include Aflac, HP, The North Face, AbbVie, Yogi Tea, Proximo Spirits, and Logitech. Passion Point's films have been official selections at over 300 film festivals, including 48 that are Oscar-qualifying. We spent two minutes with Marcus to learn more about his background, his creative inspirations and recent work he's admired.
- [Lauren Scrima of New York City FC on How Sports Shape People's Identities](https://musebyclios.com/2-minutes-with/lauren-scrima-of-new-york-city-fc-on-how-sports-shape-peoples-identities/) - Lauren is currently in her third season as VP and head of marketing at NYCFC, where she oversees content, media, events and retail for the club. Prior to that, she led marketing at a health tech startup. She started in the beverage industry, holding posts at AB InBev and Keurig Dr Pepper. We spent two
- [Jason Kelce Offers the Predator a Taste of Garage Beer](https://musebyclios.com/film-tv/jason-kelce-offers-the-predator-an-ice-cold-garage-beer/) - In a Predator: Badlands tie-in for the Kelce Bros.' Garage Beer, Jason seeks to avoid an interstellar incident.
- [Brands Embrace Halloween Hijinks for Spooky Season](https://musebyclios.com/advertising/brands-embrace-halloween-hijinks-for-spooky-season-2025/) - Brands are rising to the fright-filled occasion for All Hallows' Eve. Below, we've gathered some of our favorite creepfests. UPDATED OCT. 31 …Top Gear launches its latest episode on YouTube today, featuring a car ravaged by a Zombie apocalypse—blood and guts everywhere. Turtle Wax serves as sponsor of the new video series on how cars From Chick or Treat meal deals to a refined Frankenstein to Six Flags Scare Zones, brands rise to the fright-filled occasion this Hallow’s Eve:
- [Bradley Whitford Stars in Gushers' Freaky 'FruitHead' Short](https://musebyclios.com/film-tv/bradley-whitford-stars-in-gushers-freaky-fruithead-short/) - A word of warning to TV commercial directors—your past work can come back to haunt you as we see in "FruitHead," a short horror film directed by Mike Diva for General Mills' gushy fruit snack Gushers. In the film—Bradley Whitford, the Emmy winner from The Handmaid's Tale and The West Wing—plays the auteur responsible for
- [Animals Evaluate Jeep Grand Cherokee. Spoiler: They Like It a Whole Lot](https://musebyclios.com/advertising/animals-assess-jeep-grand-cherokee-in-beastly-campaign/) - If forest creatures with fur, scales and feathers could review Jeep's 2026 Grand Cherokee, what would they say?
- [Pluribus, All That We Love and More Great Movie Trailers](https://musebyclios.com/film-tv/pluribus-all-that-we-love-and-more-great-movie-trailers/) - Here are some trailers that caught our eye this week… Send Help 20th Century Studios Trailer Agency: Requiem The clip opens on Linda (Rachel McAdams) being berated by her ass of a boss, Bradley (Dylan O'Brien). He gives her one last chance to prove herself at the Bangkok merger. When their plane crashes near a deserted
- [Steve Buscemi Plays a Pissed-Off Galactic Emperor for Telstra](https://musebyclios.com/film-tv/steve-buscemi-plays-a-frazzled-galactic-emperor-for-telstra/) - Steve Buscemi's bulbous-brained galactic emperor barks orders. But his malevolent minions can't reckon with the cybersecurity prowess of Aussie telecom Telstra.
- [4 Ways Adland Can Bridge the Mentorship Gap](https://musebyclios.com/musings/4-ways-agencies-can-bridge-the-mentorship-gap/) - Mentorship hasn’t disappeared. It just needs a refresh and a little more intentionality. Here are four ways agencies can close the gap.
- [How W+K and Ford Took Street View Off-Road](https://musebyclios.com/musings/how-wk-and-ford-took-street-view-off-road/) - With the launch of "Ready Set Ford," its first global platform in over 15 years, the automaker was looking for ways to show people they're more capable than they think. And beyond just showing, they wanted to lean into the lifestyles of drivers, giving them more tools to confidently explore new places. While the W+K
- [Roku's Love Story Stars a Guy Who's Waaay Too Into His Smart TV.  (Get a Room Already)](https://musebyclios.com/worldviews/rokus-love-story-stars-a-guy-whos-waaay-too-into-his-smart-tv-like-get-a-room-already/) - This humorous spot tells the story of a man who rediscovers the joy of watching television after turning his regular set into a smart device.
- [Our 5 Ads of the Week Are a Predatory, Heady Brew](https://musebyclios.com/advertising/our-5-ads-of-the-week-are-a-predatory-heady-brew/) - Besties: Jason Kelce Offers the Predator a Taste of Garage Beer The Kelce brother who's not marrying Taylor Swift gets to battle a freaky alien in the woods. He's cool with that. Hypes the K. Bros.' Garage Beer with impressive Hollywood style. The commercial—easily the week's top ad—teases an 11-minute film breaking Oct. 31. And
- [You Wanna Groove and Move or Just Get Mellow? Here's a Playlist for That](https://musebyclios.com/music/you-wanna-groove-and-move-or-just-chill-heres-a-playlist-for-that/) - Welcome to the eighth installment of "Good Noise" from The Elements Music and Clio Music. In this series, we share new tracks on a collective playlist built by and for the tastemakers in our creative community, one song at a time. Here's the full playlist on Spotify. You can check out the four most recent
- [David Brickley of STN Digital: 'If It Flops, We Learn. If It Pops, We Scale'](https://musebyclios.com/2-minutes-with/david-brickley-of-stn-digital-if-it-flops-we-learn-if-it-pops-we-scale/) - David is CEO of STN Digital. He launched the company in 2013 with Kobe Bryant as its first client. The agency's clients include NBC Universal, TikTok, the Olympics, Universal Music Group, Fox and the NFL. David's Business of Social podcast has hosted interviews providing real-world case studies and actionable approaches to optimize marketing results. We
- [Reggie Miller Joins Owen Wilson and Vince Vaughn for Xfinity](https://musebyclios.com/film-tv/reggie-miller-joins-owen-wilson-and-vince-vaughn-for-xfinity/) - Reggie Miller joins Owen Wilson and Vince Vaughn in Preacher's cute campaign plugging the sports selection available on Xfinity.
- [Billie Jean King, Amanda Nguyen and Other Luminaries 'Give an e.l.f.' in Global Initiative](https://musebyclios.com/music/billie-jean-king-amanda-nguyen-and-other-luminaries-give-an-e-l-f-in-global-initiative/) - Sports, music and cultural luminaries speak directly into the camera, explaining in no uncertain terms what they "Give an e.l.f." about.
- [So, the Louvre Jewel Heist Wasn't an Ad After All?](https://musebyclios.com/on-trend/so-the-louvre-jewel-heist-wasnt-an-ad-after-all/) - Music biopics jump the shark, anime goes gangbusters and the NBA comes in hot. Meantime, we may have reached peak Ethan Hawke, in a good way, but we're nowhere near peak Shohei. Go Dodgers! Put down the Halloween candy (that's supposed to be for the kids anyway—grab a fluffy soda sugar fix instead) and check
- [This Andy Warhol 'Death Kit' Might Come in Handy](https://musebyclios.com/art/this-andy-warhol-death-kit-might-just-come-in-handy/) - In the future, everyone will be famous for 15 minutes. Then, at some point, we'll die. Every single one of us. So, an Andy Warhol Death Kit feels on point.
- ['Man in Motion': The Enduring Fire of an '80s Anthem](https://musebyclios.com/music/man-in-motion-the-enduring-fire-of-an-80s-anthem/) - Born as the hit single from Joel Schumacher's 1985 Brat Pack classic of the same name, "St. Elmo's Fire (Man in Motion)" broke free from the screen to become an anthem of resilience. While its lyrics echo the film's coming-of-age narrative, the true spark came from Rick Hansen's extraordinary Man In Motion World Tour. That
- [A Playlist to Soothe Your Spirit and Lift Your Heart](https://musebyclios.com/music/a-playlist-to-soothe-your-spirit-and-lift-your-heart/) - Welcome to the seventh installment of "Good Noise" from The Elements Music and Clio Music. In this series, we share new tracks on a collective playlist built by and for the tastemakers in our creative community, one song at a time. Here's the full playlist on Spotify. You can check out the four most recent
- [Let's Watch Fintech Slay the Bureaucracy Monster](https://musebyclios.com/eurovisions/lets-watch-fintech-slay-the-bureaucracy-monster/) - Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. Finom, 'Bureaucracy Monster'Agency: Talent Finom's first-ever brand campaign turns Germany's dreaded bureaucracy into a punchline—and a monster. The Fintech brings the "Bürokratiemonster" to life: a comically grotesque creature made entirely of tax forms and declarations. Designed
- [Google Pixel 10 Says: Don't Be Wicked at the Cinema](https://musebyclios.com/film-tv/google-pixel-10-says-dont-be-wicked-at-the-cinema/) - So, you should turn off your phone while watching Wicked: For Good (or any flick) at the cinema in deference to your fellow patrons? That sounds awfully … polite. Hmm ... Just to be sure, let's watch a :30 featuring the Google Pixel 10 backing Big G.'s two-years sponsorship of Odeon theaters across the U.K.:
- [Jihye of Washington Square Films on Staying Curious and Sidestepping the Perfection Trap](https://musebyclios.com/2-minutes-with/jihye-of-washington-square-films-on-staying-curious/) - Jihye's journey into filmmaking started with voiceovers for the Empire State Building and the Van Gogh exhibit in Amsterdam. She also worked as a production assistant while pursuing her lifelong dream of directing. As a field producer for F1 Sports, she worked on global commercials. In 2016-17, Jihye produced Lady Gaga's "Dive Bar Tour" with Jihye's journey into filmmaking started with voice-over work as the Korean voice for iconic places like the Empire State Building and the Van Gogh exhibit in Amsterdam. She also worked as a production assistant—with some medical and legal work in between—while pursuing her lifelong dream of directing. Her career progressed from PA to her role as a field producer for F1 Sports, where she worked on spots globally. In 2016-2017, Jihye produced Lady Gaga's “Die Hard” with Bud Light, her first live broadcast project; blending celebrities, live events, concert performances, and technology on Facebook Live. Her entry into car commercials started with small-scale projects and later led to collaborations with Ford, FFA and Equinox.
- [Breaking a Leg, Breaking Briefs: How Theater Training Builds Better Agency Producers](https://musebyclios.com/musings/breaking-a-leg-breaking-briefs-how-theatre-training-builds-better-agency-producers/) - I graduated from the University of British Columbia's theater program in 2010 with a focus in directing and stage management, convinced I’d made a fun (albeit impractical) mistake. Every job posting in my field was unpaid or profit-sharing—maybe. I loved theater, but I also loved eating. After a winding path through grad school, tech startups
- [In India, UNAIDS Launches 'Ghotul,' a Short Film About Safe Sex and HIV Prevention](https://musebyclios.com/health/unaids-launches-ghotul-a-short-film-about-safe-sex-and-hiv-prevention/) - UNAIDS, an organization leading the charge to end AIDS as a public health threat by 2030, has launched an 11 minute film about HIV prevention.
- [The Story Behind 'Weird Looking Stools' That Fight Colon Cancer](https://musebyclios.com/musings/the-story-behind-weird-looking-stools-that-fight-colon-cancer/) - How one of the year's most audacious and artful health campaigns came to life.
- [Sky-High Reflections: British Airways Logo Takes Flight](https://musebyclios.com/advertising/sky-high-reflections-british-airways-logo-takes-flight/) - You're either a window or an aisle person, and this delightful campaign from British Airways is tipping the scales towards getting a prime view outside. Created by Uncommon, "Reflections" follows last year's eye-catching "Windows" campaign. This time around, we're seeing the clouds and Earth from a passenger's window seat. Along with breathtaking vistas and famous
- [Minds + Assembly Celebrates 10-Year Anniversary](https://musebyclios.com/health/minds-assembly-celebrates-10-year-anniversary/) - Daydreams give you something to hope for. But, what happens when they turn into reality? Just ask the founders of Minds + Assembly. Ben Ingersoll, Joelle Friedland and Stephen Minasvand were in that state of "wouldn't it be great if we could erase the Sunday night gloom" and be in a work environment that would
- [Pringles Goes Airborne With 'Duck Lips' in the Park](https://musebyclios.com/advertising/pringles-goes-airborne-with-duck-lips-in-the-park/) - If it looks like a duck ... it's quite possible that actual ducks can't tell the difference. They might carry you away, even though you're just a silly human.
- [Heathrow's Bears Take Off for an Encore](https://musebyclios.com/travel/heathrows-bears-are-back-for-an-encore/) - Now arriving at Gate 1: Heathrow's latest advert starring the airport's spokes-bears. St. Luke's created the EOY getaway campaign.
- [Grab Your Sweater: Here Are the Top 10 Autumn Album Covers](https://musebyclios.com/art-of-the-album/grab-your-sweater-here-are-the-top-10-autumn-album-covers/) - As the bright fireworks of summer fade into the season of sweaters and pumpkin spice, certain album covers re-emerge in our collective memory. Duskier, moodier and spookier, these images reflect the most dramatic of the changing seasons. Below are 10 great sleeves that capture the spirit of fall: 10. When Harry Met Sally… Soundtrack (1989)
- [Chime's First Holiday Campaign Stars Jason Momoa as Various Mall Employees](https://musebyclios.com/film-tv/chimes-first-holiday-campaign-stars-jason-momoa-as-various-mall-employees/) - Jason Momoa: Mall Cop. That's got a nice ring to it. Chime's holiday ad launches today and it stars Jason as a series of mall employees who offer advice on how to shop at a time when financial stress is skyrocketing. Chime tools like fee-free banking and cash-back points help one woman navigate the season
- [Michelle McComas of the Chicago Bulls on Supercharging the Fan Experience](https://musebyclios.com/2-minutes-with/michelle-mccomas-of-the-chicago-bulls-on-creating-memorable-experiences-for-fans/) - Michelle McComas is executive director, entertainment and events, for the Chicago Bulls. Her crew creates game-night experience for both the Bulls and its G-League affiliate, the Windy City Bulls. Their remit covers entertainment programming, content production and fan engagement. She also oversees the cast of over 150 performers in Bulls Entertainment, including Benny the Bull,
- [Ad Legends Weren't Geniuses in a Vacuum. AI Shouldn't Be, Either](https://musebyclios.com/musings/ad-legends-werent-geniuses-in-a-vacuum-ai-shouldnt-be-either/) - There's an old saying: "It takes a village to raise a child." The same could be said for a creative idea. True, we love to hero-worship the stalwarts of the advertising industry. But what the Ogilvys, Bernbachs and the Wieldens of our past all had in common was that none of these legends worked in
- [Silence: The Growth Leader’s Strategic Superpower](https://musebyclios.com/musings/silence-the-growth-leaders-strategic-superpower/) - Working in agency growth is no different. If new business is busy, it signals a healthy pipeline. Silence is never a good sign in my line of work.
- [Kelce Bros.' Garage Beer Intros CanHeld Rake for Fall Fun](https://musebyclios.com/advertising/kelce-bros-garage-beer-intros-canheld-rake-for-fall-fun/) - Here's a rake that holds your beer. It's for sale IRL. From the craft brewery owned by footballers Jason and Travis Kelce.
- [Chester Cheetah and Randy Johnson Pitch in for Mariners](https://musebyclios.com/sports/chester-cheetah-and-randy-johnson-pitch-in-for-mariners/) - Chester Cheetah, MLB Hall of Famer Randy Johnson and one very nervous blue jay star in a Cheetos spot.
- [Remembering Piyush Pandey, Legendary Indian Ad Man](https://musebyclios.com/advertising/remembering-piyush-pandey-legendary-indian-ad-man/) - Piyush Pandey, often referred to as "The Godfather of Indian Advertising," died on Friday at age 70. Pandey spent more than four decades at Ogilvy, rising to the position of global CCO and executive chairman for India. The Economic Times named Pandey the most influential man in Indian advertising for eight straight years. Pandey was
- [5 Ads of the Week: Ocean Spray's Crantastic Holiday With Bryan Cranston](https://musebyclios.com/advertising/5-ads-of-the-week-ocean-sprays-crantastic-holiday-with-bryan-cranston/) - Ocean Spray wins the week as Bryan Cranston sports horns and lots of attitude. British Airways' OOH takes a subtler, artsy approach.
- [Why Everyone's Singing 'Maybe It's Maybelline' on Social Media](https://musebyclios.com/music/why-everyones-singing-maybe-its-maybelline-on-social-media/) - Miley Cyrus, recently named the global spokesperson for Maybelline New York, kicked off the partnership by sharing her own version of the iconic "Maybe It's Maybelline" jingle via a music video from director Jacob Bixenman. But she isn't the only one singing the brand’s praises in jingle form. Through the makeup brand's jingle competition, fans
- [Matthew McConaughey's Infamous Bongos Incident Gets the Law & Order Treatment](https://musebyclios.com/film-tv/matthew-mcconaugheys-bongos-incident-gets-the-law-order-treatment/) - It hard to believe it's been 26 years since Matthew McConaughey was arrested following his infamous naked bongo incident. Now, with help from Maximum Effort, McConaughey and his wife Camila poke fun at the episode with an ad that begins like an installment of Law & Order. Voice actor Steve Zirnkilton tees up the ad:
- [An AI's So Sad Because He Can't Drive a Maserati](https://musebyclios.com/advertising/an-ais-all-sad-because-he-cant-drive-a-maserati/) - Pity Leonardo the AI. He'll never get behind the wheel of a Maserati Nettuno and experience the thrill of a drive along the ocean.
- [They Are the Champions: Cadbury Channels Freddie Mercury to Top Our 5 Ads of the Week](https://musebyclios.com/advertising/they-are-the-champions-cadbury-channels-freddie-mercury-to-top-our-5-ads-of-the-week/) - VCCP, its content studio Girl&Bear and stop-motion director Anthony Farquar-Smith get so superbly silly casting Cadbury Heroes bars at the members of Queen.
- [Indeed's Giant Resumes Top Our 5 Ads of the Week](https://musebyclios.com/advertising/indeeds-giant-resumes-top-our-5-ads-of-the-week/) - Here's a look at the week's most compelling work... Week's Best: Indeed Has Fun With Its AI Search Agent A fun romp with job applicants dressed as giant resumes. Plus: a cuddly cow, impressive miniatures, XXXXL business attire and all manner of (mostly) practical effects. The work touts Indeed's AI search tool called Career Scout.
- [Brand Experts Parse the Hottest Trends at Clio Creative Summit](https://musebyclios.com/clio-awards/brand-experts-parse-the-hottest-trends-at-clio-creative-summit/) - Authenticity, taste as a strategy and brand purpose were hot topics discussed at the Clio Creative Summit, held this week at Omnicom's office in NYC. Emily Seal, executive director of the Clios, hosted the annual event. Below, we look at highlights from each panel. For Sound as Signature: How Holistic Music Strategy Shapes Brand Identity—presented
- [Mini's Halloween Stunt Won't Drive Itself](https://musebyclios.com/advertising/minis-halloween-stunt-wont-drive-itself/) - It's a Waymo! It's a Mini! It's both! But mostly it's a Mini, masquerading as the Google-backed self-driving vehicle for Halloween, courtesy of Goodby Silverstein & Partners. "In a world moving towards driverless cars, Mini is using its iconic humor to show that driving a Mini yourself is way more fun than getting chauffeured by
- [How to Tell the Difference Between Supercell's Brawl Stars and Real Life](https://musebyclios.com/gaming/how-to-tell-supercells-brawl-stars-from-real-life/) - The video game juggernaut intros a goofy global ad platform via Mischief @ No Fixed Address. Tom Kuntz directed.
- [Tinder's 'Crush Feelings' Will Leave You Tongue Tied and Craving More! More! More!](https://musebyclios.com/advertising/tinders-crush-feelings-will-leave-you-tongue-tied-and-so-much-more/) - Tinder just debuted its "Crush Feelings" campaign, which celebrates all the feels that come with having a crush. You'll drown in a puddle of emotions, get swept up in a whirlwind and get absolutely tongue tied. (We've certainly seen some tongue twists in ads this year.) The campaign from Mischief @ No Fixed Address targets
- [Beto Fernandez of Translation Is All About Fusing Creativity and Culture](https://musebyclios.com/2-minutes-with/beto-fernandez-of-translation-on-connecting-creativity-with-culture/) - Beto is the chief creative officer of Translation. Previously, he led teams at Ogilvy, BBH London, DAVID and Anomaly. As co-founder of Activista, Beto has created campaigns for the United Nations, Adidas, Netflix and more. His portfolio includes iconic ideas like Dove's "Real Beauty Sketches", Burger King's "Proud Whopper" and the U.N.'s "Frankie the Dinosaur."
- [Screen Time: Jane Goodall's All About Apple Macs](https://musebyclios.com/advertising/screen-shot-jane-goodalls-all-about-apple-macs/) - If you can't take a tech recommendation from Jane Goodall, who can you trust? The primatologist, who passed away this month, narrates Apple's latest spot.
- [Lara Herzer of Energy BBDO on Being a Professional Enthusiast](https://musebyclios.com/2-minutes-with/lara-herzer-of-energy-bbdo-on-being-a-professional-enthusiast/) - With over two decades of creative experience, Lara has helped build brands including Adobe, Jeep, Intel, Bud Light, Disney, KFC and more. Before joining Energy BBDO to run Bayer's consumer health portfolio, Lara served 14 years at Dentsu Creative. We spent two minutes with Lara to learn more about her background, her creative inspirations and With over two decades of creative experience, Lara has helped build some of the most iconic brands in the world, including Adobe, Jeep, Intel, Bud Light, Disney, KFC, the US Open and more. Before joining Energy BBDO to run Bayer's consumer health portfolio, Lara was at Dentsu Creative, where she spent 14 years leading creative.
- [Salma Hayek Returns in Full Diva Mode for Kahlúa](https://musebyclios.com/film-tv/salma-hayek-returns-in-full-diva-mode-for-kahlua/) - Salma Hayek Pinault, reprising her full-throttle telenovela schtick from 2023's hit campaign, co-stars with a huge, mustachioed Dunkin' coffee cup.
- [Inside a Dazzling Canadian Campaign Designed to Put Cancer on the Run](https://musebyclios.com/health/inside-a-dynamic-canadian-campaign-designed-to-put-cancer-on-the-run/) - A marathoner who beat lymphoma stars in this powerful PSA from the Princess Margaret Cancer Foundation in Toronto. Created by Broken Heart Love Affair.
- [Adrian Martinez of STURDY on Musicians Translating Their Sonic Worlds IRL](https://musebyclios.com/2-minutes-with/adrian-martinez-of-sturdy-on-musicians-translating-their-sonic-worlds-irl/) - Adrian works as a creative director and designer across the entertainment landscape. Since 2016, he has collaborated on stage shows and other projects with Bad Bunny, Drake, Rauw Alejandro, Kendrick Lamar, Baby Keem, Rosalia, 6lack and many more. His work has also been at events including the MTV Video Music Awards. In 2018, Adrian co-founded Adrian is an innovative creative director and designer across the entertainment landscape. Adrian has been at the forefront of the creative landscape, collaborating with some of the world’s most renowned musical artists and brands. Since 2016, he has directed and produced stage designs and performances for such talent as Bad Bunny, Drake, Rauw Alejandro, Kendrick Lamar, Baby Keem, Rosalia, 6lack, Party Next More, and many more. His work has also been showcased at events like the MTV Video Music Awards. In 2018, Adrian co-founded STURDY, a multi vertical agency. As the head of creative, Adrian oversees the entire creative process.
- [Let's Watch Horses Conquer the Streets of Stockholm](https://musebyclios.com/sports/lets-watch-horses-conquer-the-streets-of-stockholm/) - When horses appear atop a high-rise, and their metal shoes rain down across the city, you're in for a rough and lumpy day. Fredrik Bond directed
- [K-Pop Supergroup BabyMonster Jams for Oreo](https://musebyclios.com/worldviews/k-pop-supergroup-babymonster-jams-for-oreo/) - Here are some great campaigns that broke worldwide in recent weeks, chosen by Muse sibling Ads of the World. Oreo, 'The Taste That Makes You Dance'Leo Indonesia Oreo has reinvented its iconic "Twist, Lick, Dunk" ritual for a new generation with "The Taste That Makes You Dance," a playful collaboration with global K-pop juggernaut BabyMonster. Inspired
- [The Pillsbury Doughboy Shows Off His Home. It's Adorably Doughy](https://musebyclios.com/advertising/the-pillsbury-doughboy-opens-the-doors-to-the-place-he-calls-home-its-adorably-doughy/) - The Doughboy's 2,358-square-foot Modern Doughhouse Revival—which is, of course, made of dough—was unveiled during On Brand with Jimmy Fallon.
- [Bigfoot and Yeti Plug Vodafone-Apple Combo](https://musebyclios.com/advertising/bigfoot-and-yeti-plug-vodafone-apple-combo/) - Melbourne agency Thinkerbell stages a "Creature Convention" puts beastly concerns in focus for an iPhone x Vodafone combo in Australia.
- [DQ Canada Turned Piles of Snow Into Blizzard Banks](https://musebyclios.com/advertising/dq-canada-turned-piles-of-snow-into-blizzard-banks/) - Piles of snow in Canada just got a whole lot sweeter, thanks to DQ and Publicis. In a breaking OOH initiative, snowbanks become "Blizzard Banks," complete with Smarties mixed-in and 7-foot-tall red spoons. Installations are located in Ottawa, Collingwood (Ontario), Winnipeg, Whistler, B.C., and other locations, with the potential for more, depending on winter accumulations.
- [Hamnet, All's Fair and More Great Hollywood Trailers](https://musebyclios.com/film-tv/hamnet-alls-fair-and-more-great-hollywood-trailers/) - Here are some trailers that caught our eye this week… HamnetFocus Features x Amblin EntertainmentTrailer Agency: Motive CreativeEditor: Michele Manning DuaneScore: David James Rosen This beautifully crafted promo opens on the palpable chemistry between Agnes (Jessie Buckley) and Will (Paul Mescal). Props for the perfect score that hits all the feels. They marry, have kids
- [How Squarespace Created 'Visual Worlds' In-Camera (Mostly) for Its Latest Adverts](https://musebyclios.com/advertising/how-squarespace-designed-visual-worlds-in-camera-for-its-latest-adverts/) - Squarespace just launched a trio of ads that bring unconventional business dreams to life. We watch a man plan wellness retreats from his barcalounger, see a goth employee style her colleagues with one click and observe a house turn into a skydiving school. Created in-house and directed by Walid Labri of Love Song, the spots are
- [FanDuel Rewards Members Ride an Endless Tandem Bike](https://musebyclios.com/sports/fanduel-rewards-members-ride-an-endless-tandem-bike/) - FanDuel Casino launched a monthly rewards program that serves as the next phase of its "Calling All Thrillionaires" campaign. A :60 from Orchard, directed by Andreas Nilsson of Biscuit, explains the perks of being a Rewards Club member with a never-ending tandem bicycle and an earworm rocking a saxophone solo. "We knew for this to work,
- [Sharoz Makarechi of Substance and Plaid America Takes a Humanist Approach to Branding](https://musebyclios.com/2-minutes-with/sharoz-makarechi-of-substance-and-plaid-america-on-being-a-humanist/) - Sharoz is the founder & CEO of Plaid America—the creative force behind the modern 12-pack which she brought to market in California under two brands, Substance and Skewville. Each box of minis brings together an artist, a cultivator and a non-profit working to propel racial equity. Earlier, Sharoz was the CCO of Think Tank 3, a Sharoz is the founder & CEO of Plaid America —the creative force behind the award winning modern day 12-pack which she brought to market in California under two brands, Substance and Skewville. Each box of premium mini brings together an artist, a cultivator and a non-profit working to propel racial equity.
- [Contestants Pitch Campaigns to Dunkin', Southwest Airlines and More on Jimmy Fallon's New Reality Series](https://musebyclios.com/film-tv/contestants-pitch-campaigns-to-dunkin-southwest-airlines-and-more-on-jimmy-fallons-new-reality-series/) - Jimmy Fallon is running his own marketing agency in On Brand with Jimmy Fallon, a new reality competition series premiering Sept. 30 on NBC.
- [Skincare Brand The Ordinary Delivers a Dystopian Vision](https://musebyclios.com/fashion-and-beauty/skincare-brand-the-ordinary-delivers-an-dystopian-vision/) - The Ordinary vividly captures a dystopian vibe in "The Periodic Table," a film from Uncommon and suggests a better way.
- [Inside the PrizePicks Spots Pairing Sports Legends With Comics](https://musebyclios.com/sports/the-strategy-behind-prizepicks-spots-pairing-hoop-legends-with-comics/) - The betting app pairs Druski with Candace Parker in one spot, while a second ad finds Allen Iverson riffing off Sam Richardson
- [Doritos Is 'So Crunchy, So Dangerous' in the Upside Down](https://musebyclios.com/film-tv/the-doritos-crunch-is-crispier-more-dangerous-in-the-upside-down/) - The Doritos x Stranger Things collab has reached Spain and Portugal with a campaign under the "So Crunchy, So Dangerous" banner. Timed to the first installment of the series finale dropping on Nov. 27, the campaign push kicked off with a teaser starring influencer Lola Lolita. Her ASMR video eating a crunchy Doritos goes sideways
- [One Chill Secret Agent, Cyberpunk Action and More Goodies From Europe](https://musebyclios.com/eurovisions/secret-agents-cyberpunk-action-and-more-goodies-from-europe/) - Here are some notable European campaigns that broke in recent days, chosen by Muse sibling Ads of the World. ESB, 'Sol and Grace' Agency: Publicis Dublin Set to a dreamy rendition of a '70s pop anthem, this film follows Grace, a young woman who feels her environmental concerns are being ignored. All this changes when she
- [This Dizzy Dictionary Puts Adland's Quirky Jargon Into Its Proper Context](https://musebyclios.com/musings/this-dizzy-dictionary-puts-adlands-quirky-jargon-into-its-proper-context/) - I didn't always intend to write a dictionary. I just got tired of watching brilliant newcomers freeze at the word "deliverables."
- [Phil Andrews of USA Fencing on Creating a School Dedicated to the Sport](https://musebyclios.com/2-minutes-with/phil-andrews-of-usa-fencing-on-creating-a-school-dedicated-to-the-sport/) - Phil Andrews is CEO of USA Fencing. He is responsible for the growth and development of fencing with newcomers, collegiate athletes, Olympians, Paralympians and everyone who connects with the sport. We spent two minutes with Phil to learn more about his background, his creative inspirations and recent work he’s admired. Phil, tell us... Where did
- [That time Ryan Reynolds Met Tilly Norwood for Mint Mobile](https://musebyclios.com/film-tv/that-time-ryan-reynolds-met-tilly-norwood-for-mint-mobile/) - Our headline's accurate: In the spot below, Ryan Reynolds and Tilly Norwood pitch Mint Mobile on the brand's familiar green screen set.
- [Join Us for Exclusive Tours of the Coolest Offices via Our New Social Series, 'Creative HQ'](https://musebyclios.com/creative-hq/join-us-for-exclusive-tours-of-the-coolest-offices-via-our-new-social-series-creative-hq/) - Curious about cool creative workspaces? In the first three installments of our new series Creative HQ With The Clios, Sami Lambert, our director of social media, and our marketing manager Alyana Sherman tour three corporate venues in New York City. Each one is uniquely designed to maximize creativity and connection. Brace yourself for feelings of
- [Chris Birch and Jonathan Parker of VCCP on Finding Creativity in the Most Ordinary Places](https://musebyclios.com/2-minutes-with/chris-birch-and-jonathan-parker-of-vccp-on-finding-creativity-in-the-most-ordinary-places/) - Chris and Jonny are joint chief creative officers of VCCP London. They have worked with Cadbury and Virgin Media O2, among many others. We spent two minutes with Chris and Jonny to learn more about their backgrounds, their creative inspirations and recent work they've admired. Congrats, as their team devised Muse's newly-crowned Ad of the Chris and Jonny are joint chief creative officers of VCCP London. They have worked with such iconic brands as Cadbury and Virgin Media O2.
- [Cadbury Reinvents Freddie Mercury and Queen as Chocolate Candy](https://musebyclios.com/music/cadbury-reinvents-freddie-mercury-and-queen-as-chocolate-candies/) - Have you ever imagined Queen as Cadbury Heroes bars in gaudy wrappers, performing for a stadium filled with similar tasty treats?
- [Is This the Most Bonkers KFC Ad of All Time?](https://musebyclios.com/worldviews/is-this-the-most-bonkers-kfc-ad-of-all-time/) - This crazed "love story" from KFC feels like one of those wild Japanese ads. It's actually from Australia, but with a distinctly Tokyo flavor.
- [We All Fell in Love With Meet Cutes on TikTok and Instagram. Now, There's a Meet Cutes Book](https://musebyclios.com/creators/we-all-fell-in-love-with-meet-cutes-on-tiktok-and-instagram-now-theres-a-meet-cutes-book/) - "Excuse me, are you two a couple? Would you mind telling us the story of how you first met?" If you're on TikTok or Instagram, you know this is pretty much how every Meet Cutes NYC encounter begins. The wildly popular social media account finds Aaron Feinberg, Victor Lee and Jeremy Bernstein hitting the streets
- [Apple's 'Underdogs' Grapple With Microsoft's 'Blue Screen of Death'](https://musebyclios.com/advertising/apples-underdogs-grapple-with-microsofts-blue-screen-of-death/) - As always, Apple's entrepreneurial "Underdogs" over-perform thanks to the computer giant's snazzy tech.
- [Hatch Turns the Horrors of Doomscrolling into a Scary Movie Trailer](https://musebyclios.com/film-tv/hatch-turns-the-horrors-of-doomscrolling-into-a-scary-movie-trailer/) - It's rough getting through a day when you're hellishly tired and running on fumes. Sleep wellness company Hatch brings that nightmare to life with a faux movie trailer called "Goodnight, Phone." (JCPenney also recently created a faux movie trailer to highlight Ashley Graham's line of clothing with the brand and that plus-sized women are rarely
- [How Does Jefferson's Bourbon Roll? With Taylor Kitsch in a Tumbleweed, That's How](https://musebyclios.com/film-tv/how-does-jeffersons-bourbon-roll-with-taylor-kitsch-in-a-tumbleweed/) - It's not often you see a pitchman—in this case, Taylor Kitsch from Friday Night Lights—deliver his lines in a commercial from inside a tumbling tumbleweed.
- [For Diverse Perspectives, the Creative Edge Is Lived, Not Learned](https://musebyclios.com/musings/for-diverse-perspectives-the-creative-edge-is-lived-not-learned/) - Let's skip buzzwords like "marginalized people." Even that phrase feels insufficient. It implies a passive distance, as if systems of exclusion are accidental or somehow neutral. They're not. And if you're still building brands without intentionally including people who have historically been excluded—Black folks, people with disabilities, LGBTQ+ creatives, immigrants, first-gen professionals—you're behind and likely
- [When Junk Mail Makes You Want to Celebrate at Outback](https://musebyclios.com/advertising/outbacks-junk-mail-will-make-you-want-to-celebrate/) - You just a piece of mail that says you're "Pre-Approved." Of course it's time to celebrate, with a spiffy retro jingle and dinner at Outback Steakhouse.
- [Jess Smith of the Golden State Valkyries on Prepping for the Team's First Season](https://musebyclios.com/2-minutes-with/jess-smith-of-the-golden-state-valkyries-on-prepping-the-team-for-its-first-season/) - Jess Smith is president of the Golden State Valkyries, where she oversees all WNBA business operations. Jess joined the Valkyries from Angel City Football Club, where she served as head of revenue. Prior to that, she served as vice president of sponsorships for the San Jose Earthquakes. We spent two minutes with Jess to learn
- [James Hough of Amp on Working With Nick Offerman and More](https://musebyclios.com/2-minutes-with/james-hough-of-amp-on-working-with-nick-offerman/) - James is the ECD of AMP. He has led creative work across fashion, technology, retail and toys. Previous stints on the brand side include General Motors and Procter & Gamble. Earlier in his career, while at Digitas, James helped establish the agency's first "Always On" social department. Since joining AMP in 2013, he has played James is the ECD of AMP. He has led award-winning creative work across various categories, including fashion, technology, retail, and toys. Previous stints on the brand side include General Motors and Procter & Gamble. While at Digitas James helped establish the agency's first “Always On” social department. Since joining AMP in 2013, he has played a pivotal role in growing the agency, working with such clients as Meta, Waymo, PUMA, Hasbro, UPPAbaby, and HBO Max.
- [Tiff Randol of Mamas in Music on the Power of Collective Conversations](https://musebyclios.com/2-minutes-with/tiff-randol-of-mamas-in-music-on-the-power-of-collective-conversations/) - Tiff is a composer, producer, songwriter and co-founder of Mamas in Music, a global nonprofit dedicated to supporting mothers across the music industry. She launched the organization in 2019 while navigating early motherhood and the lack of support for caregivers. Today, Mamas in Music is a trusted hub for connection, growth and advocacy. We spent Tiff is a composer, producer, songwriter, and co-founder of Mamas in Music, a global nonprofit dedicated to supporting mothers across the music industry. She launched the organization in 2019 while navigating early motherhood and the industry's lack of support for caregivers. Today, Mamas in Music is a trusted hub for connection, growth, and advocacy.
- [Kathryn Parsons of Havas' Neuroverse on Making Neuro-Inclusion a Natural Part of Good Business](https://musebyclios.com/partner-content/kathryn-parsons-of-havas-neuroverse-on-making-neuro-inclusion-a-natural-part-of-good-business/) - Kathryn Parsons is VP of content strategy at Havas Health Network. Havas launched its Neuroverse consultancy in March. Parsons says it was born from a realization that "the way we design and communicate simply doesn’t work for every mind." Havas wanted to change that. What began as a "thought experiment" evolved into a new business model Kathryn Parsons is VP of content strategy at Havas Health Network. Havas launched its Neuroverse consultancy in March of this year. Parsons says it was born from a realization that “the way we design and communicate simply doesn’t work for every mind.” Havas wanted to change that. What began as a ‘thought experiment’ evolved into a new business model that applies universal design to communication itself.
- [How Augmented Reality Is Quietly Reshaping Culture](https://musebyclios.com/musings/how-augmented-reality-is-quietly-reshaping-culture/) - Buried. Ignored. Written off as a gimmick. That's where augmented reality has lived in too many pitch decks. Suggest it to clients, and you'll too often hear: "That's a great add-on, maybe we can squeeze it into scope" or "We'll revisit if there's leftover budget." But while the industry sidelined it, AR was quietly reshaping
- [William H. Macy Stars in Supercell Advert That's Also a Call for Organ Donors](https://musebyclios.com/gaming/william-h-macy-stars-in-gaming-campaign-thats-also-a-call-for-organ-donors/) - Organ donation can be an uncomfortable topic. Such talk gets quickly deflected to something easier to stomach—like the weather. With that in mind, Uncommon Stockholm and Supercell turned an ad for Clash Royale into both a primer on the game's latest update and a call to action to save lives IRL. William H. Macy stars
- [Dove: Girls Are So Much More Than How They Look](https://musebyclios.com/health/dove-girls-are-so-much-more-than-how-they-look/) - Words matter. Dove makes that point clear in "Change the Compliment," which asks folks to focus their praise on ability and character rather than appearance.
- [Scenes From New York Comic-Con: Blumhouse, HBO, eBay and More](https://musebyclios.com/experiential/scenes-from-new-york-comic-con-blumhouse-hbo-max-ebay-and-more/) - Fan creativity is all the rage at New York Comic-Con. We saw so many fun and wild attendee costumes at the event, which runs through Sunday at the Javits Center. Naturally, brands were on hand with activations, giveaways and photo ops. Here's a look at some highlights... HBO Max: 'IT: Welcome to Derry' To promote
- [Chesney Hawkes Headlines Waitrose Nostalgia Play](https://musebyclios.com/music/chesney-hawkes-headlines-waitrose-nostalgia-play/) - Waitrose employees look sharp in their store aprons, singing backup for Brit-pop legend Chesney Hawkes on a remix of his '90s chart-topper "The One and Only." Encore! And if it's not too much trouble, please double-bag my plantains. Wonderhood Studios led creative development with Gabriella Kingsley directing and DJ Sigala handling the remix. The work
- [Cat's Pride Casts Kaiju Kitties in Feline Farce](https://musebyclios.com/advertising/cats-pride-casts-kaiju-kitties-in-feline-farce/) - Kaiju kitties wreak havoc as they stink up houses in super-stupid yet immensely amusing spots from Cat's Pride.
- [Do You Like Domino's Brand Refresh With Shaboozey? Hmmm?](https://musebyclios.com/music/do-you-like-dominos-brand-refresh-with-shaboozey-hmmm/) - Shaboozey didn't have to eye a dense lyric sheet to perform Domino's new jingle. Just roll the Ms ... "Dommm-i-nos" ... and that's a wrap.
- [10 Album Covers That Serve as Anchors for Memories](https://musebyclios.com/art-of-the-album/10-album-covers-that-serve-as-anchors-for-memories/) - Whenever I'm asked to do projects like this, my first instinct is to talk myself out of it. Thoughts like "No one is going to look at this," quickly become, "It's going to be bad and everyone will know you're just an old, angry asshole," which eventually circles back to, “No one cares.” It’s the
- [Facebook Marketplace Gives New Meaning to ‘Fright Night’](https://musebyclios.com/advertising/facebook-marketplace-gives-new-meaning-to-fright-night/) - For a true "fright night" experience, Facebook Maketplace is answering the call. And not for just for Halloween—you can, if you choose, get spooked every night of the year! For the first time in its history, the brand culled items from famously haunted houses across the U.S., inviting collectors who have a penchant for the
- [Substack, Adidas, Taylor Swift ... and a Blizzard of Cocaine](https://musebyclios.com/on-trend/substack-adidas-taylor-swift-and-a-blizzard-of-cocaine/) - You don't have to be a character on crime drama Black Rabbit, rom-com Too Much or Emmy darling The Studio to be steeped in illicit drugs. Apparently, everybody's doing blow these days–it's the fastest-growing illegal substance in the world. And leading the way, "America Loves Cocaine Again," says the Wall Street Journal, tracking a 154
- [For Banned Books Week, a Library in Sweden Created an Unreadable Edition of 1984](https://musebyclios.com/design/for-banned-books-week-a-library-in-sweden-created-an-unreadable-edition-of-1984/) - Banned or not, this edition of 1984 is positively unreadable. The Dawit Isaak Library in Malmo, Sweden, and BBDO Nordics created special copies of George Orwell's dystopian nightmare for Banned Books Week. The double-bound volumes—sealed shut on both sides—draws attention to the increase of book bans and censorship worldwide. (A few years ago, Rethink and
- [LeBron Riffs on His Own Legend for Hennessy](https://musebyclios.com/sports/lebron-riffs-on-his-own-legend-for-hennessy/) - King James plays it cute in "The Second Decision," sending up the 2010 video in which he ditched the Cavaliers for Miami and changed NBA history.
- [Citroën and BETC Paris Can't Stop Warping Reality](https://musebyclios.com/advertising/citroen-and-betc-cant-stop-warping-reality/) - Giant teacups and garden gnomes at the window? It's either a dream or Citroën's latest weird commercial. In fact, it's both.
- [Spotify Spins 'Tunetorials,' Turns Media-Buying Tips Into Catchy Pop Songs](https://musebyclios.com/music/spotify-spins-tunetorials-turns-media-buying-tips-into-songs/) - Spotify explores the art and science of media buying in a catchy and understandable way with "Tunetorials." A sequel to last year's lauded "Spreadbeats," the new work casts media-buying how-tos as the basis for songs and music videos. FCB New York created both campaigns. Six up-and-coming artists perform tracks based on topics like tracking an
- [PNC Bank to Overhyped NFTs: Don't Let the Door Hit You on the Way Out](https://musebyclios.com/advertising/pnc-bank-to-nfts-see-you-in-hell/) - Arnold Worldwide pokes non-fungible fun at "valuable" collectibles—digital or IRL—in cute quickie spots for PNC Bank.
- [Indeed Has Fun With Its AI Search Agent](https://musebyclios.com/advertising/indeed-has-fun-with-its-ai-search-agent/) - The sight of job applicants garbed as resumes is worth the price of admission as Indeed introduces its AI search agent known as Career Scout.
- [Asics Enlists White Lotus' Natasha Rothwell](https://musebyclios.com/health/asics-enlists-white-lotus-natasha-rothwell/) - Actress Natasha Rothwell, aka spa manager Belinda from The White Lotus, fronts this Asics campaign timed to World Mental Health Day on Oct. 10. Wellness retreats are all the rage, with White Lotus itself helping drive that trend. But Rothwell says that while they're great if you can swing it, movement breaks for 15 minutes
- [Thing From the Addams Family Nails It for Cheetos—and More Global Goodies](https://musebyclios.com/worldviews/thing-from-the-addams-family-nails-it-for-cheetos-and-more-global-goodies/) - Our story begins on an ordinary day—until the first Cheetos vending machine arrives.
- [Inside Six Flags' Cinematic Halloween Treat](https://musebyclios.com/musings/inside-six-flags-cinematic-halloween-treat/) - Halloween's a huge traffic driver for theme parks, and in 2024 Six Flags and TMA leaned into the connection between horror movie fans and people who crave real-life jolts in scare zones and haunted mazes. At that time, we didn't wait for a brief. We aligned on a simple strategy: Don't just show the scares.
- [This Intricate Musical Advert for Greenfield Natural Meat Co. Was Shot in a Single Take](https://musebyclios.com/advertising/this-greenfield-natural-meat-co-ad-was-shot-in-a-single-take/) - Greenfield Natural Meat Co. does farming "The Hard Way," with no shortcuts taken. Animals are raised without antibiotics or gestation crates. Fresh work from No Fixed Address mirrors that commitment. It was done in one take, no AI required. Thomas Soto of Les Enfants directed the :90 below. Filming required a custom camera rig and
- [General Mills Tries Goofy Spoofs of Reality Shows](https://musebyclios.com/film-tv/general-mills-tries-goofy-spoofs-of-reality-shows/) - We need another reality show spoof about as much as we need more actual reality shows. But that didn't stop General Mills from sailing to "Snack Island."
- [Indie Agency Success Requires Focus and a Firm Foundation, Not FOMO](https://musebyclios.com/musings/indie-agency-success-requires-focus-and-a-firm-foundation-not-fomo/) - It’s those early commitments that build resilience and ultimately allow an agency to grow stronger over time.
- [Heather Knapp of Gertrude, Inc. on Opening Clients' Eyes to New Ideas](https://musebyclios.com/2-minutes-with/heather-knapp-of-gertrude-inc-on-opening-clients-eyes-to-new-ideas/) - Heather is president of Gertrude, Inc., where she leads global innovation, brand development and marketing services. She has 25 years of experience, delivering results for brands such as Absolut Vodka, Coca-Cola, Diageo, Disney, P&G and Smoothie King. We spent two minutes with Heather to learn more about her background, her creative inspirations and recent work Heather is president of global innovation, brand development, advertising, and marketing services for Gertrude, Inc. She has 25 years of experience, delivering results for such iconic brands as AB InBev, Absolut Vodka, The Coca-Cola Company, DIAGEO, Disney, P&G, Red Tree Beverages, Singha Beer, Smoothie King, and many more.
- [The Smashing Machine, Anemone, Plainclothes and More Great Hollywood Trailers](https://musebyclios.com/film-tv/the-smashing-machine-anemone-plainclothes-and-more-great-hollywood-trailers/) - Here are some trailers that caught our eye this week... The Smashing MachineA24Trailer Agency: Create Advertising groupEditors: Chris St. Pierre, Alice M Tran and Ken Adachi We open with MMA legend Mark Kerr (Dwayne Johnson) at a press conference, where he thanks everyone for their support during rough times. Kudos for using Phil Collins' "Against
- [Pixelated Puppets Pitch Quorn as Beloved Ad Series Returns](https://musebyclios.com/advertising/pixelated-puppets-pitch-quorn-as-beloved-ad-series-continues/) - Quorn's barnyard puppets—long a staple of the meat substitute's campaigns—have an epiphany in fresh adverts from Adam&EveDDB.
- [Dun Dun: Scenes From Law & Order's NYC Pop-Up Diner](https://musebyclios.com/film-tv/dun-dun-scenes-from-law-orders-nyc-pop-up-diner/) - Fans of the Law & Order franchise are in for a treat this weekend with "Dun Dun Diner," a pop-up in Rockefeller Center, NYC. From Oct. 3-5, visitors can grab a bite at a diner inspired by the Elite Squad's favorite hangout. On display, there's a suit worn by actor Jesse L. Martin and the
- [Mustaches Soar Across the Sky in Pringles' Big Game Spot](https://musebyclios.com/super-bowl/mustaches-fly-across-the-sky-in-pringles-big-game-spot/) - Nick Offerman's mustache flies real good in Pringles silly Super Bowl :30. James Harden's stache goes airborne too. Ditto for Andy Reid's facial hair.
- [Tiffany Chin of Death Row Records on Building Businesses With Snoop](https://musebyclios.com/2-minutes-with/tiffany-chin-of-death-row-records-on-building-businesses-with-snoop-dog/) - Tiffany is CEO of Death Row Records Cannabis. She has 13 years of experience in entertainment, working with Snoop Dogg, Eddie Murphy and Martha Stewart, among others. She has helped artists collaborate on partnerships with brands such as Adidas, AirBnB, Reddit, Tanqueray, Netflix and HBO. Working closely with Snoop, Chin co-founded Casa Verde Capital in
- [Tadiem's Joseph Bonnici Applies Entrepreneurial Lessons to Help Clients Thrive](https://musebyclios.com/2-minutes-with/tadiems-joseph-bonnici-applies-entrepreneurial-lessons-to-help-clients-thrive/) - Joseph is owner and CCO of Tadiem. We spent two minutes with Joseph to learn more about his background, his creative inspirations and recent work he's admired. Joseph, tell us … Where you grew up, and where you live now. I grew up in downtown Toronto and still live here. My parents immigrated from Malta, Joseph is owner and CCO of Tadiem.
- [Meet the Mustachioed Manifestation of Stanley Steemer's Brand](https://musebyclios.com/advertising/meet-the-mustachioed-manifestation-of-stanley-steemers-brand/) - A par of nervous teen dudes, their faces, hands and clothes smeared with red, stand in a similarly stained living room. "The Steemer" investigates.
- [How I Trained an AI Model to Think Like Me](https://musebyclios.com/musings/how-i-trained-an-ai-model-to-think-like-me/) - What if I could train an AI model to think like me? In 10 intentional hours, I did just that—and built a tool that now saves me over 10 hours each week.
- [Using AI to Add Clarity and Make Your Ideas Famous](https://musebyclios.com/ai-update/using-ai-to-add-clarity-and-make-your-ideas-famous/) - You've got a great idea when it could double as an unforgettable headline. Can you distill your creative notions into a compelling five-to-seven-word headline?
- [Using AI to Push Ideas Until They Snap—So You Can Rebuild Them Stronger](https://musebyclios.com/ai-update/using-ai-to-push-ideas-until-they-snap-so-you-can-rebuild-them-stronger/) - Once a concept feels grounded, I send it through what I call the "More More More" mechanism—using AI to stretch the idea.
- [AI Fills in the Blanks About Stolen Cultural Treasures—and More Highlights From Europe](https://musebyclios.com/eurovisions/ai-fills-in-the-blanks-about-stolen-treasures-and-more-highlights-from-europe/) - Cue the "Virtual Museum of Stolen Cultural Objects." Nobody knows what these items actually look like. So AI was used to fill in the imaginary blanks.
- [5 Album Covers With Great Stories Hiding in Plain Sight](https://musebyclios.com/art-of-the-album/5-album-covers-with-great-stories-hiding-in-plain-sight/) - Nothing shapes culture like music, and album covers are the visual and physical manifestation of that unmatched cultural force. A cover is like music you can see, touch and hold. I tried to focus on examples that are well known, but with great stories hiding in plain sight. Often, iconic work becomes so ubiquitous that
- [Jack in the Box Goes the Retro Gaming Route](https://musebyclios.com/advertising/jack-in-the-box-goes-the-retro-gaming-route/) - Jack Box returns for revenge this Halloween. He's doing it '80s arcade style with an in-app game. Scared yet?
- [These Happy Tracks Will Add Bounce to Your Day](https://musebyclios.com/music/these-happy-tracks-will-add-bounce-to-your-day/) - Welcome to sixth installment of "Good Noise" from The Elements Music and Clio Music. In this series, we share new tracks on a collective playlist built by and for the tastemakers in our creative community, one song at a time. Here's the full playlist on Spotify. You can check out the four most recent picks
- [Ashley Graham's Movie Trailer Is Really a Promo for JCPenney](https://musebyclios.com/film-tv/ashley-grahams-movie-trailer-is-really-a-campaign-for-jcpenney/) - Model Ashley Graham posted a movie trailer over the weekend for her starring role in a movie called Omitted. In the clip, it's like someone hit delete on her existence. The teaser rocked mystery, chase scenes and suspenseful music. Fans were hooked. But the flick was actually a launch campaign from JCPenney and Mischief @
- [Name Game: How TeSlaa Drove Ford Into Sports Culture](https://musebyclios.com/musings/name-game-how-teslaa-drove-ford-into-sports-culture/) - The name TeSlaa presented the Blue Oval with a reactive opportunity, especially when we heard through the grapevine that Isaac already drove a Ford.
- [Xfinity Classes Up Frankenstein's Monster](https://musebyclios.com/advertising/xfinity-classes-up-frankensteins-monster/) - Can watching Comcast and NBCUniversal turn a gruesome, growling Frankenstein's monster into a cultured, erudite dude who's all about preparing the fine cuisine?
- [AI Won’t Kill Creativity—It Will Kill Bad Creative](https://musebyclios.com/musings/ai-wont-kill-creativity-it-will-kill-bad-creative/) - I have been in advertising long enough to see the industry weather significant changes. Changes that blew up everything. New ideas, approaches and technologies that were to utterly transform the way work was done. When desktop publishing arrived, they said designers would be out of a job. When stock imagery took off, they said
- [10 Album Covers That Rocked Children of the '80s](https://musebyclios.com/art-of-the-album/10-album-covers-that-rocked-children-of-the-80s/) - As a child of the ’80s, album covers meant the world to me. Whether it was a cassette or a CD, the artwork was often how I decided what to bring home. It was like judging a book by its cover. I fell for Warhol's iconic banana. I locked eyes with the little boy staring
- [A Trio of NFL Standouts Vie for Starring Roles in Powerbeats Fit Campaign](https://musebyclios.com/sports/a-trio-of-nfl-standouts-vie-for-starring-role-in-powerbeats-fit-campaign/) - It's so hard to find earbuds that will stay put in your ears while exercising and sweating. Beats believes it has the solution with Powerbeats Fit, an upgrade to its fitness-forward Beats Fit Pro earbuds. The 3-minute video from agency Mirimar stars NFLers Saquon Barkley, Justin Jefferson and Jayden Daniels, along with John Higgins from SNL playing the role
- [This PSA About Hiring Folks With ALS Hits Hard](https://musebyclios.com/health/this-psa-about-hiring-folks-with-als-hits-hard/) - The perspective moves slowly down a corridor toward a middle-aged man who stands in front of a simple white screen. One of the year's most haunting PSAs.
- [Huawei's Runaway Bus Takes Rider on an Amazing Journey](https://musebyclios.com/worldviews/huaweis-runaway-bus-takes-rider-on-an-amazing-journey/) - Here are some great campaigns that broke worldwide in recent weeks, chosen by Muse sibling Ads of the World. Huawei Nova, 'Runaway Journey' Agency: Tian Yu Kong A graduate steps onto a bus that quickly launches into the a strange, metaphorical continuum. It hurtles through rejection letters, cutthroat exams and glimpses of countless careers and
- [Watch Floating Cheez-Its Tempt Folks at Funerals and Book Clubs](https://musebyclios.com/advertising/watch-floating-cheez-its-tempt-folks-at-funerals-and-book-clubs/) - OMG, Cheez-Its are everywhere! I see them floating through space at the most inappropriate times, and I can't stop talking about them for a single second.
- [Will Guillermo From Jimmy Kimmel Live! Replace Ryan Reynolds at Mint Mobile?](https://musebyclios.com/film-tv/will-guillermo-from-jimmy-kimmel-replace-ryan-reynolds-at-mint/) - RR plugs into the cultural zeitgeist full force, sharing his familiar Mint Mobile green screen set with comedian Guillermo (Rodriguez) from Jimmy Kimmel Live.
- [To Counter Trump's Attack, Tylenol Should Go Big and Bold](https://musebyclios.com/musings/to-counter-trumps-diss-tylenol-should-go-big-and-bold/) - Take the high road. Speak to facts and science. Fight vehemently against the lies, but don't stop there. Sue the government.
- [Leighton Meester Portrays Lady Godiva in Heist Ad With a Twist](https://musebyclios.com/film-tv/leighton-meester-portrays-lady-godiva-in-heist-ad-with-a-twist/) - Ahead of its 100th birthday next year, Godiva chocolate just launched a new logo, packaging and product offerings. A TV spot—"Lady Godiva Returns: A Modern Masterpiece Is Born"—stars Leighton Meester, marking the first time someone has portrayed the brand's namesake. The campaign—created by Lippe Taylor, produced by FELA and directed by Adrian Villagomez—finds Meester performing
- [Insurer Makes Road Safety a Sport in Australia](https://musebyclios.com/health/insurer-makes-road-safety-a-sport-in-australia/) - "I check my blindspots before merging." "I keep my seatbelt low and tight." "I keep my eyes on the road." "I indicate when entering and exiting roundabouts." "I take extra care in school zones." That's what passes for trash talk these days? In the :90 below, drivers trade quips as they appear to prep for
- [ChatGPT Lends an Assist With Everyday Activities](https://musebyclios.com/advertising/chatgpt-lends-an-assist-with-everyday-activities/) - OpenAI launched a global campaign positioning ChatGPT as a resource for various occasions. A trio of ads from Isle of Any and director Miles Jay show relatable ways ChatGPT helps in daily life. The first spot features a woman impressed by the home-cooked meal her date prepared. Viewers quickly learn that ChatGPT cooked up the
- [Lex Halaby of Portal A on Defending Great Ideas and Keeping the Bar High](https://musebyclios.com/2-minutes-with/lex-halaby-of-portal-a-on-defending-great-ideas-and-keeping-the-bar-high/) - Lex Halaby is head of creative at Portal A, where he leads the company's team of directors and writers. He's spearheaded campaigns for brands including Google, Target, Lego, General Motors, YouTube and Lenovo in the social content space. We spent two minutes with Lex to learn more about his background, his creative inspirations and recent
- [Gabriel Lippis on Why Emotional Mastery Is the Superpower Behind Creativity](https://musebyclios.com/health/gabriel-lippis-on-why-emotional-mastery-is-the-superpower-behind-creativity/) - Gabriel Lippis is CD, EMEA and Global, at Syneos Health Communications. He believes that emotional mastery is the new superpower in creativity and the only ideas worth creating are the ones that move hearts. With global experience across international markets, he crafts brand experiences rooted in human emotion, cultural insight and meaningful narratives, ideas designed
- [Magazine Profiles Young Victims of Gun Violence in America](https://musebyclios.com/advertising/magazine-profiles-young-victims-of-gun-violence-in-america/) - In an ideal world, "30 Under 30"—a stirring initiative anchored by a special edition print magazine—would not exist. It presents the heartbreaking stories of 30 victims of gun violence under the age of 30. Sadly, in the U.S., where shootings are an ever-present part of our lives and the leading cause of death and children
- [How Beer Advertising, Once the Industry's Gold Standard, Can Get Its Mojo Back](https://musebyclios.com/musings/can-beer-advertising-once-adlands-gold-standard-ever-get-its-mojo-back/) - There was a time when beer ads were the gold standard of advertising. They were big, dumb, funny, joyful spectacles that built characters, punchlines and entire worlds. From Budweiser's "Whassup?" and Dos Equis' "The Most Interesting Man in the World," to Coors Light's "Love Train" and Corona's "Find Your Beach," these campaigns didn't just sell
- [The 'Savings Wrangler' Rides Into Town for GoodRx](https://musebyclios.com/health/the-savings-wrangler-rides-into-town-for-goodrx/) - Dusty Pete the talking prairie dog wants you to save on prescriptions with GoodRx. What more do you need to know?
- [ICC's Anurag Dahiya on Blazing a Trail for Mobile Cricket Viewing in India](https://musebyclios.com/sports/iccs-anurag-dahiya-on-blazing-a-trail-for-mobile-cricket-viewing-in-india/) - Anurag is currently chief commercial officer of the International Cricket Council. We spent two minutes with Anurag to learn more about his background, his creative inspirations and recent work he's admired. Anurag, tell us … Where did you grow up, and where do you live now? I grew up in India—in a town called Faridabad.
- [Springsteen, Play Dirty and Other Great Hollywood Trailers](https://musebyclios.com/film-tv/springsteen-play-dirty-and-other-great-hollywood-trailers/) - From rockumentaries and thrillers to family dramas, we take a look at the week's best TV and movie trailers.
- [These Substacks Covering Brands, Media and Culture Are Pure Fire](https://musebyclios.com/on-trend/these-substacks-covering-brands-and-media-are-pure-fire/) - Ari Shapiro is leaving NPR, but he's joined Substack, like every other journalist on the planet who ditched a regular gig voluntarily or otherwise.
- [Is Google's Pixel 10 Sweeter Than Vanilla Ice Cream?](https://musebyclios.com/advertising/google-takes-a-vanilla-approach-to-its-pixel-phone/) - The spot bids viewers to "Get outside your comfort phone."

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- [Creative HQ](https://musebyclios.com/category/creative-hq/)
- [Nicole Purcell](https://musebyclios.com/category/nicole-purcell/)

## Companies

- [Brand New School](https://musebyclios.com/company/brand-new-school/)
- [Mechanica](https://musebyclios.com/company/mechanica/)
- [Glow](https://musebyclios.com/company/glow/)
- [BBDO](https://musebyclios.com/company/bbdo/)
- [Final Cut](https://musebyclios.com/company/final-cut/)
- [UNIT9](https://musebyclios.com/company/unit9/)
- [David&Goliath](https://musebyclios.com/company/davidgoliath/)
- [Leo Burnett](https://musebyclios.com/company/leo-burnett/)
- [Barkley](https://musebyclios.com/company/barkley/)
- [TBD](https://musebyclios.com/company/tbd/)
- [Situation Group](https://musebyclios.com/company/situation-group/)
- [VML](https://musebyclios.com/company/vml/)
- [Burns Group](https://musebyclios.com/company/burns-group/)
- [RAPP](https://musebyclios.com/company/rapp/)
- [Sid Lee](https://musebyclios.com/company/sid-lee/)
- [Forsman & Bodenfors](https://musebyclios.com/company/forsman-bodenfors/)
- [2C Creative](https://musebyclios.com/company/2c-creative/)
- [Project Worldwide](https://musebyclios.com/company/project-worldwide/)
- [Wieden + Kennedy](https://musebyclios.com/company/wieden-kennedy/)
- [EP+Co](https://musebyclios.com/company/epco/)
- [MullenLowe U.S.](https://musebyclios.com/company/mullenlowe-u-s/)
- [Conscious Minds](https://musebyclios.com/company/conscious-minds/)
- [MullenLowe Winston-Salem](https://musebyclios.com/company/mullenlowe-winston-salem/)
- [Firstborn](https://musebyclios.com/company/firstborn/)
- [Hill Holliday](https://musebyclios.com/company/hill-holliday/)
- [FlyteVu](https://musebyclios.com/company/flytevu/)
- [Berlin Cameron](https://musebyclios.com/company/berlin-cameron/)
- [Interesting Development](https://musebyclios.com/company/interesting-development/)
- [Omelet](https://musebyclios.com/company/omelet/)
- [Trailer Park](https://musebyclios.com/company/trailer-park/)
- [SpecialGuest](https://musebyclios.com/company/specialguest/)
- [ASTRO Studios](https://musebyclios.com/company/astro-studios/)
- [Legwork](https://musebyclios.com/company/legwork/)
- [Technology, Humans and Taste](https://musebyclios.com/company/technology-humans-and-taste/)
- [Canvas8](https://musebyclios.com/company/canvas8/)
- [Refinery29](https://musebyclios.com/company/refinery29/)
- [Huge](https://musebyclios.com/company/huge/)
- [M/H VCCP](https://musebyclios.com/company/m-h-vccp/)
- [m ss ng p eces](https://musebyclios.com/company/m-ss-ng-p-eces/)
- [Chemistry](https://musebyclios.com/company/chemistry/)
- [Pereira O'Dell](https://musebyclios.com/company/pereira-odell/)
- [Disruptincy](https://musebyclios.com/company/disruptincy/)
- [BETC](https://musebyclios.com/company/betc/)
- [Amplify](https://musebyclios.com/company/amplify/)
- [Zambezi](https://musebyclios.com/company/zambezi/)
- [Quench](https://musebyclios.com/company/quench/)
- [PS260](https://musebyclios.com/company/ps260/)
- [gnet](https://musebyclios.com/company/gnet/)
- [FF](https://musebyclios.com/company/ff/)
- [Optimist Inc.](https://musebyclios.com/company/optimist-inc/)
- [CPB](https://musebyclios.com/company/cpb/)
- [GPJ Experiential Marketing](https://musebyclios.com/company/gpj-experiential-marketing/)
- [Uncommon Creative Studio](https://musebyclios.com/company/uncommon-creative-studio/)
- [Mr. President](https://musebyclios.com/company/mr-president/)
- [MALFOR GOOD](https://musebyclios.com/company/malfor-good/)
- [The 1101 Experiment](https://musebyclios.com/company/the-1101-experiment/)
- [Gradient](https://musebyclios.com/company/gradient/)
- [Moving Image & Content](https://musebyclios.com/company/moving-image-content/)
- [mcgarrybowen](https://musebyclios.com/company/mcgarrybowen/)
- [Walrus](https://musebyclios.com/company/walrus/)
- [Select World](https://musebyclios.com/company/select-world/)
- [Argonaut](https://musebyclios.com/company/argonaut/)
- [hi5.agency](https://musebyclios.com/company/hi5-agency/)
- [LOBO](https://musebyclios.com/company/lobo/)
- [Mortarr](https://musebyclios.com/company/mortarr/)
- [thjnk](https://musebyclios.com/company/thjnk/)
- [Fitch](https://musebyclios.com/company/fitch/)
- [Partners + Napier](https://musebyclios.com/company/partners-napier/)
- [Peter Mayer](https://musebyclios.com/company/peter-mayer/)
- [barrettSF](https://musebyclios.com/company/barrettsf/)
- [Droga5](https://musebyclios.com/company/droga5/)
- [Fantasy](https://musebyclios.com/company/fantasy/)
- [Grow](https://musebyclios.com/company/grow/)
- [The Media Kitchen](https://musebyclios.com/company/the-media-kitchen/)
- [Levelwing](https://musebyclios.com/company/levelwing/)
- [TBWADublin](https://musebyclios.com/company/tbwadublin/)
- [TBWAMedia Arts Lab](https://musebyclios.com/company/tbwamedia-arts-lab/)
- [RPA](https://musebyclios.com/company/rpa/)
- [Fallon](https://musebyclios.com/company/fallon/)
- [Big Communications](https://musebyclios.com/company/big-communications/)
- [Man Made Music](https://musebyclios.com/company/man-made-music/)
- [The Richards Group](https://musebyclios.com/company/the-richards-group/)
- [Shindig Music + Sound](https://musebyclios.com/company/shindig-music-sound/)
- [Rethink](https://musebyclios.com/company/rethink/)
- [POSSIBLE Mobile](https://musebyclios.com/company/possible-mobile/)
- [MRM](https://musebyclios.com/company/mrm/)
- [Listen](https://musebyclios.com/company/listen/)
- [john st.](https://musebyclios.com/company/john-st/)
- [Barbarian](https://musebyclios.com/company/barbarian/)
- [Grey](https://musebyclios.com/company/grey/)
- [The Many](https://musebyclios.com/company/the-many/)
- [Ogilvy Madrid](https://musebyclios.com/company/ogilvy-madrid/)
- [DDB](https://musebyclios.com/company/ddb/)
- [Fake Love](https://musebyclios.com/company/fake-love/)
- [Human Design](https://musebyclios.com/company/human-design/)
- [Ceros](https://musebyclios.com/company/ceros/)
- [Isobar](https://musebyclios.com/company/isobar/)
- [Portal A](https://musebyclios.com/company/portal-a/)
- [MinusL](https://musebyclios.com/company/minusl/)
- [Publicis Health](https://musebyclios.com/company/publicis-health/)
- [Getty Images](https://musebyclios.com/company/getty-images/)
- [Garrand Moehlenkamp](https://musebyclios.com/company/garrand-moehlenkamp/)
- [Energy BBDO](https://musebyclios.com/company/energy-bbdo/)
- [RanaVerse](https://musebyclios.com/company/ranaverse/)
- [Standard Black](https://musebyclios.com/company/standard-black/)
- [Big Spaceship](https://musebyclios.com/company/big-spaceship/)
- [IPG Mediabrands](https://musebyclios.com/company/ipg-mediabrands/)
- [Fortnight Collective](https://musebyclios.com/company/fortnight-collective/)
- [Iris](https://musebyclios.com/company/iris/)
- [Barker](https://musebyclios.com/company/barker/)
- [GoDo Discovery Co.](https://musebyclios.com/company/godo-discovery-co/)
- [Havas Health & You](https://musebyclios.com/company/havas-health-you/)
- [T3](https://musebyclios.com/company/t3/)
- [BBH London](https://musebyclios.com/company/bbh-london/)
- [One Thousand Birds](https://musebyclios.com/company/one-thousand-birds/)
- [Spinifex Group](https://musebyclios.com/company/spinifex-group/)
- [Brown&co](https://musebyclios.com/company/brownco/)
- [Greenpoint Pictures](https://musebyclios.com/company/greenpoint-pictures/)
- [10 Thousand Design](https://musebyclios.com/company/10-thousand-design/)
- [FCB](https://musebyclios.com/company/fcb/)
- [McKinney](https://musebyclios.com/company/mckinney/)
- [Bonfire Labs](https://musebyclios.com/company/bonfire-labs/)
- [Lippincott](https://musebyclios.com/company/lippincott/)
- [Circus Maximus](https://musebyclios.com/company/circus-maximus/)
- [DIA Comunicação](https://musebyclios.com/company/dia-comunicao/)
- [AHA, Inc.](https://musebyclios.com/company/aha-inc/)
- [Pitch](https://musebyclios.com/company/pitch/)
- [SocialCode](https://musebyclios.com/company/socialcode/)
- [Klick Health](https://musebyclios.com/company/klick-health/)
- [Element Productions](https://musebyclios.com/company/element-productions/)
- [Noble People](https://musebyclios.com/company/noble-people/)
- [GUT](https://musebyclios.com/company/gut/)
- [Frank Collective](https://musebyclios.com/company/frank-collective/)
- [Accenture](https://musebyclios.com/company/accenture/)
- [Toasted Collective](https://musebyclios.com/company/toasted-collective/)
- [Unfold](https://musebyclios.com/company/unfold/)
- [NVE Experience Agency](https://musebyclios.com/company/nve-experience-agency/)
- [Cut Media](https://musebyclios.com/company/cut-media/)
- [Keeper](https://musebyclios.com/company/keeper/)
- [Poster House](https://musebyclios.com/company/poster-house/)
- [Inchora](https://musebyclios.com/company/inchora/)
- [Mekanism](https://musebyclios.com/company/mekanism/)
- [AnalogFolk](https://musebyclios.com/company/analogfolk/)
- [Mother](https://musebyclios.com/company/mother/)
- [tinygiant](https://musebyclios.com/company/tinygiant/)
- [Funworks](https://musebyclios.com/company/funworks/)
- [Eleven](https://musebyclios.com/company/eleven/)
- [Planet Propaganda](https://musebyclios.com/company/planet-propaganda/)
- [Cogs & Marvel](https://musebyclios.com/company/cogs-marvel/)
- [Ogilvy Paris](https://musebyclios.com/company/ogilvy-paris/)
- [WIN](https://musebyclios.com/company/win/)
- [Synchtank](https://musebyclios.com/company/synchtank/)
- [SRG](https://musebyclios.com/company/srg/)
- [The Mill](https://musebyclios.com/company/the-mill/)
- [Second Child](https://musebyclios.com/company/second-child/)
- [Team One](https://musebyclios.com/company/team-one/)
- [Deutsch](https://musebyclios.com/company/deutsch/)
- [BBH New York](https://musebyclios.com/company/bbh-new-york/)
- [Elevation](https://musebyclios.com/company/elevation/)
- [BLKBX Creative Group](https://musebyclios.com/company/blkbx-creative-group/)
- [CASE](https://musebyclios.com/company/case/)
- [Dear Future](https://musebyclios.com/company/dear-future/)
- [Teak](https://musebyclios.com/company/teak/)
- [SocialDeviant](https://musebyclios.com/company/socialdeviant/)
- [Tom, Dick & Harry Creative](https://musebyclios.com/company/tom-dick-harry-creative/)
- [ATKPLN](https://musebyclios.com/company/atkpln/)
- [360i](https://musebyclios.com/company/360i/)
- [Moving Picture Company](https://musebyclios.com/company/moving-picture-company/)
- [ASU Enterprise Marketing Hub](https://musebyclios.com/company/asu-enterprise-marketing-hub/)
- [Preacher](https://musebyclios.com/company/preacher/)
- [Sense New York](https://musebyclios.com/company/sense-new-york/)
- [Falkon](https://musebyclios.com/company/falkon/)
- [Republica Havas](https://musebyclios.com/company/republica-havas/)
- [Isobar Brazil](https://musebyclios.com/company/isobar-brazil/)
- [Rosapark](https://musebyclios.com/company/rosapark/)
- [72andSunny Amsterdam](https://musebyclios.com/company/72andsunny-amsterdam/)
- [Observatory](https://musebyclios.com/company/observatory/)
- [Emerald Pictures](https://musebyclios.com/company/emerald-pictures/)
- [Orcí](https://musebyclios.com/company/orc/)
- [Cossette](https://musebyclios.com/company/cossette/)
- [Havas Media](https://musebyclios.com/company/havas-media/)
- [ITB Worldwide](https://musebyclios.com/company/itb-worldwide/)
- [Stink Studios](https://musebyclios.com/company/stink-studios/)
- [SharpEnd](https://musebyclios.com/company/sharpend/)
- [Rodeo Show](https://musebyclios.com/company/rodeo-show/)
- [Nexus Studios](https://musebyclios.com/company/nexus-studios/)
- [Young & Laramore](https://musebyclios.com/company/young-laramore/)
- [FINE](https://musebyclios.com/company/fine/)
- [180 Kingsday](https://musebyclios.com/company/180-kingsday/)
- [RK Venture](https://musebyclios.com/company/rk-venture/)
- [HeyHuman](https://musebyclios.com/company/heyhuman/)
- [St. John & Partners](https://musebyclios.com/company/st-john-partners/)
- [DNA](https://musebyclios.com/company/dna/)
- [GSD&M](https://musebyclios.com/company/gsdm/)
- [M&C Saatchi U.K.](https://musebyclios.com/company/mc-saatchi-u-k/)
- [Framestore](https://musebyclios.com/company/framestore/)
- [MPC](https://musebyclios.com/company/mpc/)
- [Butler, Shine, Stern & Partners](https://musebyclios.com/company/butler-shine-stern-partners/)
- [Mister Sweat](https://musebyclios.com/company/mister-sweat/)
- [B-Reel](https://musebyclios.com/company/b-reel/)
- [Wunderman Thompson London](https://musebyclios.com/company/wunderman-thompson-london/)
- [Sonic Union](https://musebyclios.com/company/sonic-union/)
- [ALIBI Music](https://musebyclios.com/company/alibi-music/)
- [Jam3](https://musebyclios.com/company/jam3/)
- [The Light](https://musebyclios.com/company/the-light/)
- [ELA Advertising](https://musebyclios.com/company/ela-advertising/)
- [Storyblocks](https://musebyclios.com/company/storyblocks/)
- [Bokeh](https://musebyclios.com/company/bokeh/)
- [January Thirteen](https://musebyclios.com/company/january-thirteen/)
- [Firewood](https://musebyclios.com/company/firewood/)
- [Wunderman Thompson West](https://musebyclios.com/company/wunderman-thompson-west/)
- [Wunderman Thompson](https://musebyclios.com/company/wunderman-thompson/)
- [Deutsch LA](https://musebyclios.com/company/deutsch-la/)
- [Prodigium Pictures](https://musebyclios.com/company/prodigium-pictures/)
- [Sister Sound](https://musebyclios.com/company/sister-sound/)
- [Decoded Advertising](https://musebyclios.com/company/decoded-advertising/)
- [Chuck Studios](https://musebyclios.com/company/chuck-studios/)
- [Creative Equals](https://musebyclios.com/company/creative-equals/)
- [StrawberryFrog](https://musebyclios.com/company/strawberryfrog/)
- [Volontaire](https://musebyclios.com/company/volontaire/)
- [We're Magnetic](https://musebyclios.com/company/were-magnetic/)
- [Dentsu Jayme Syfu](https://musebyclios.com/company/dentsu-jayme-syfu/)
- [DDB Australia and New Zealand](https://musebyclios.com/company/ddb-australia-and-new-zealand/)
- [PB&](https://musebyclios.com/company/pb/)
- [Colle McVoy](https://musebyclios.com/company/colle-mcvoy/)
- [World Famous](https://musebyclios.com/company/world-famous/)
- [Barking Owl](https://musebyclios.com/company/barking-owl/)
- [Denver Ad School](https://musebyclios.com/company/denver-ad-school/)
- [Valiant Pictures](https://musebyclios.com/company/valiant-pictures/)
- [Academy of Interactive & Visual Arts](https://musebyclios.com/company/academy-of-interactive-visual-arts/)
- [160over90](https://musebyclios.com/company/160over90/)
- [Innocean](https://musebyclios.com/company/innocean/)
- [Verb](https://musebyclios.com/company/verb/)
- [The Martin Agency](https://musebyclios.com/company/the-martin-agency/)
- [Episode Four](https://musebyclios.com/company/episode-four/)
- [Partners in Crime](https://musebyclios.com/company/partners-in-crime/)
- [Cactus](https://musebyclios.com/company/cactus/)
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- [Subnation](https://musebyclios.com/company/subnation/) - Doug Scott Articles | Muse by Clio Read the range of articles by author Doug Scott. Doug explores music and gaming in his selection of articles. Read today on Muse by Clio.
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- [NORMVL](https://musebyclios.com/company/normvl/)
- [RSA Films](https://musebyclios.com/company/rsa-films/)
- [Space Doctors](https://musebyclios.com/company/space-doctors/)
- [Barking Owl and Love Song](https://musebyclios.com/company/barking-owl-and-love-song/)
- [Marcus Thomas](https://musebyclios.com/company/marcus-thomas/)
- [JEM Music+Strategy](https://musebyclios.com/company/jem-musicstrategy/)
- [Wunderman Thompson Intelligence](https://musebyclios.com/company/wunderman-thompsonintelligence/)
- [Astound Commerce](https://musebyclios.com/company/astound-commerce/)
- [Clarkmcdowall](https://musebyclios.com/company/clarkmcdowall/)
- [Above+Beyond](https://musebyclios.com/company/abovebeyond/)
- [Hubbub Manufacturing](https://musebyclios.com/company/hubbub-manufacturing/)
- [amp](https://musebyclios.com/company/amp/)
- [Supernatural](https://musebyclios.com/company/supernatural/)
- [Function Growth](https://musebyclios.com/company/function-growth/)
- [123w](https://musebyclios.com/company/123w/)
- [Known](https://musebyclios.com/company/known/)
- [Impossible Objects](https://musebyclios.com/company/impossible-objects/)
- [The 3rd Eye](https://musebyclios.com/company/the-3rd-eye/)
- [MullenLowe NY](https://musebyclios.com/company/mullenlowe-ny/)
- [MRM West](https://musebyclios.com/company/mrm-west/)
- [Tool](https://musebyclios.com/company/tool/)
- [NAIL Communications](https://musebyclios.com/company/nail-communications/)
- [Courage](https://musebyclios.com/company/courage/)
- [Cutters Studios](https://musebyclios.com/company/cutters-studios/)
- [Crucial Music](https://musebyclios.com/company/crucial-music/)
- [Makers](https://musebyclios.com/company/makers/)
- [PPK](https://musebyclios.com/company/ppk/)
- [minds + assembly](https://musebyclios.com/company/minds-assembly/)
- [McGarrah Jessee](https://musebyclios.com/company/mcgarrah-jessee/)
- [UTA](https://musebyclios.com/company/uta/)
- [The Social Standard](https://musebyclios.com/company/the-social-standard/)
- [Bluphoria](https://musebyclios.com/company/bluphoria/)
- [MNRK Music Group](https://musebyclios.com/company/mnrk-music-group/)
- [New York Times Advertising](https://musebyclios.com/company/new-york-times-advertising/)
- [Mother Design](https://musebyclios.com/company/mother-design/)
- [Whitehouse Post](https://musebyclios.com/company/whitehouse-post/)
- [HiFi Project](https://musebyclios.com/company/hifi-project/)
- [Yard NYC](https://musebyclios.com/company/yard-nyc/)
- [Ragged Edge](https://musebyclios.com/company/ragged-edge/)
- [Digital Surgeons](https://musebyclios.com/company/digital-surgeons/)
- [Superunion](https://musebyclios.com/company/superunion/)
- [ANDvertising](https://musebyclios.com/company/andvertising/)
- [22squared](https://musebyclios.com/company/22squared/)
- [Pilot Content](https://musebyclios.com/company/pilot-content/)
- [The Electric Factory](https://musebyclios.com/company/the-electric-factory/)
- [Anytime Fitness](https://musebyclios.com/company/anytime-fitness/)
- [Jelly](https://musebyclios.com/company/jelly/)
- [Clio Awards](https://musebyclios.com/company/clio-awards/)
- [Deducers](https://musebyclios.com/company/deducers/)
- [MONO](https://musebyclios.com/company/mono/)
- [Parlatore Law Group](https://musebyclios.com/company/parlatore-law-group/)
- [Sound Off Films](https://musebyclios.com/company/sound-off-films/)
- [Marks](https://musebyclios.com/company/marks/)
- [Volt](https://musebyclios.com/company/volt/)
- [Fela](https://musebyclios.com/company/fela/)
- [Bader Rutter](https://musebyclios.com/company/bader-rutter/)
- [The Beyond Marketing Group](https://musebyclios.com/company/the-beyond-marketing-group/)
- [Herezie](https://musebyclios.com/company/herezie/)
- [The Escape Pod](https://musebyclios.com/company/the-escape-pod/)
- [Cann](https://musebyclios.com/company/cann/)
- [Puffco](https://musebyclios.com/company/puffco/)
- [Croud](https://musebyclios.com/company/croud/)
- [Zoic Studios](https://musebyclios.com/company/zoic-studios/)
- [Paramount+](https://musebyclios.com/company/paramount/)
- [Coley Porter Bell](https://musebyclios.com/company/coley-porter-bell/)
- [Boomshot](https://musebyclios.com/company/boomshot/)
- [Toad the Wet Sprocket](https://musebyclios.com/company/toad-the-wet-sprocket/)
- [Upwork](https://musebyclios.com/company/upwork/)
- [Acura](https://musebyclios.com/company/acura/)
- [Howl](https://musebyclios.com/company/howl/)
- [Vevo](https://musebyclios.com/company/vevo/)
- [ICONIC](https://musebyclios.com/company/iconic/)
- [SuperHeroes](https://musebyclios.com/company/superheroes/)
- [Stendahls](https://musebyclios.com/company/stendahls/)
- [Fantoons Animation Studios](https://musebyclios.com/company/fantoons-animation-studios/)
- [Super Duper Studios](https://musebyclios.com/company/super-duper-studios/)
- [Imagineear](https://musebyclios.com/company/imagineear/)
- [Edelman APAC](https://musebyclios.com/company/edelman-apac/)
- [The&Partnership](https://musebyclios.com/company/thepartnership/)
- [Design Bridge and Partners](https://musebyclios.com/company/design-bridge-and-partners/)
- [Reckitt](https://musebyclios.com/company/reckitt/)
- [Nikki Weiss & Co.](https://musebyclios.com/company/nikki-weiss-co/)
- [COLLINS](https://musebyclios.com/company/collins/)
- [Camp+King](https://musebyclios.com/company/campking/)
- [Metacore](https://musebyclios.com/company/metacore/)
- [Wilco Loft](https://musebyclios.com/company/wilco-loft/)
- [Influencer](https://musebyclios.com/company/influencer/)
- [Deloitte Digital](https://musebyclios.com/company/deloitte-digital/)
- [Lantern](https://musebyclios.com/company/lantern/)
- [K&C](https://musebyclios.com/company/kc/)
- [London Alley Creative Studio](https://musebyclios.com/company/london-alley-creative-studio/)
- [DE-YAN](https://musebyclios.com/company/de-yan/)
- [mSix&Partners](https://musebyclios.com/company/msixpartners/)
- [Warner Music Group](https://musebyclios.com/company/warner-music-group/)
- [Terri & Sandy](https://musebyclios.com/company/terri-sandy/)
- [Translation](https://musebyclios.com/company/translation/)
- [SyncSummit](https://musebyclios.com/company/syncsummit/)
- [GALE](https://musebyclios.com/company/gale/)
- [Sweathead](https://musebyclios.com/company/sweathead/)
- [AbelsonTaylor Group](https://musebyclios.com/company/abelsontaylor-group/)
- [Pearl Jam's Ten Club](https://musebyclios.com/company/pearl-jams-ten-club/)
- [Ames Bros](https://musebyclios.com/company/ames-bros/)
- [UScellular](https://musebyclios.com/company/uscellular/)
- [Machine](https://musebyclios.com/company/machine/)
- [Laundry Service](https://musebyclios.com/company/laundry-service/)
- [Media by Mother](https://musebyclios.com/company/media-by-mother/)
- [Three PR](https://musebyclios.com/company/three-pr/)
- [Pomp&Clout](https://musebyclios.com/company/pompclout/)
- [Orchard](https://musebyclios.com/company/orchard/)
- [Miss Grass](https://musebyclios.com/company/miss-grass/)
- [amp Sound Branding](https://musebyclios.com/company/amp-sound-branding/)
- [Geletka+](https://musebyclios.com/company/geletka/)
- [Ice Cream Social](https://musebyclios.com/company/ice-cream-social/)
- [Callen](https://musebyclios.com/company/callen/)
- [Lost Planet](https://musebyclios.com/company/lost-planet/)
- [Ghost Robot](https://musebyclios.com/company/ghost-robot/)
- [Grey London](https://musebyclios.com/company/grey-london/)
- [Happylucky](https://musebyclios.com/company/happylucky/)
- [Buffalo Tom](https://musebyclios.com/company/buffalo-tom/)
- [FamousGrey](https://musebyclios.com/company/famousgrey/)
- [House 337](https://musebyclios.com/company/house-337/)
- [Liquid Death](https://musebyclios.com/company/liquid-death/)
- [Colenso BBDO](https://musebyclios.com/company/colenso-bbdo/)
- [Full Contact Advertising](https://musebyclios.com/company/full-contact-advertising/)
- [Expedia Group](https://musebyclios.com/company/expedia-group/)
- [Magic Camp](https://musebyclios.com/company/magic-camp/)
- [LG2](https://musebyclios.com/company/lg2/)
- [Lewis](https://musebyclios.com/company/lewis/)

## Sections

- [Entertainment](https://musebyclios.com/section/entertainment/) - Description of entertainment
- [Community Voices](https://musebyclios.com/section/community-voices/)
- [Trending](https://musebyclios.com/section/trending/)
- [Lifestyle](https://musebyclios.com/section/lifestyle/)
- [The Clios](https://musebyclios.com/section/the-clios/)

## Tags

- [a short](https://musebyclios.com/tag/a-short/)
- [Advertising](https://musebyclios.com/tag/advertising/)
- [ALBUM ART](https://musebyclios.com/tag/album-art/)
- [Design](https://musebyclios.com/tag/design/)
- [Music](https://musebyclios.com/tag/music/)
- [Grey New York](https://musebyclios.com/tag/grey-new-york/)
- [HEARTS & SCIENCE](https://musebyclios.com/tag/hearts-science/)
- [PUBLICIS NEW YORK](https://musebyclios.com/tag/publicis-new-york/)
- [COOKIT](https://musebyclios.com/tag/cookit/)
- [2 Minutes With](https://musebyclios.com/tag/2-minutes-with/)
- [Sports](https://musebyclios.com/tag/sports/)
- [Film & TV](https://musebyclios.com/tag/film-tv/)
- [Health](https://musebyclios.com/tag/health/)
- [Tank Worldwide](https://musebyclios.com/tag/tank-worldwide/)
- [Spotify](https://musebyclios.com/tag/spotify/)
- [Ryan Reynolds](https://musebyclios.com/tag/ryan-reynolds/)
- [Aviation Gin](https://musebyclios.com/tag/aviation-gin/)
- [Adidas](https://musebyclios.com/tag/adidas/)
- [Audi](https://musebyclios.com/tag/audi/)
- [KFC](https://musebyclios.com/tag/kfc/)
- [GELETKA+](https://musebyclios.com/tag/geletka/)
- [Getty Images](https://musebyclios.com/tag/getty-images/)
- [Fashion & Beauty](https://musebyclios.com/tag/fashion-beauty/)
- [Clio Health](https://musebyclios.com/tag/clio-health/)
- [Clio Awards](https://musebyclios.com/tag/clio-awards/)
- [4/20](https://musebyclios.com/tag/4-20/)
- [Cannabis](https://musebyclios.com/tag/cannabis/)
- [FamousGrey](https://musebyclios.com/tag/famousgrey/)
- [Wieden+Kennedy London](https://musebyclios.com/tag/wiedenkennedy-london/)
- [Amazon Prime](https://musebyclios.com/tag/amazon-prime/)
- [Mother's Day](https://musebyclios.com/tag/mothers-day/)
- [Courage](https://musebyclios.com/tag/courage/)
- [AbelsonTaylor Group](https://musebyclios.com/tag/abelsontaylor-group/)
- [Eurovisions](https://musebyclios.com/tag/eurovisions/)
- [Tesla](https://musebyclios.com/tag/tesla/)
- [Elon Musk](https://musebyclios.com/tag/elon-musk/)
- [Instagram](https://musebyclios.com/tag/instagram/)
- [Travel](https://musebyclios.com/tag/travel/)
- [Draftkings](https://musebyclios.com/tag/draftkings/)
- [Terri & Sandy](https://musebyclios.com/tag/terri-sandy/)
- [Canada](https://musebyclios.com/tag/canada/)
- [Sibling Rivalry](https://musebyclios.com/tag/sibling-rivalry/)
- [Burger King](https://musebyclios.com/tag/burger-king/)
- [David](https://musebyclios.com/tag/david/)
- [Super Clio](https://musebyclios.com/tag/super-clio/)
- [Creative Endurance](https://musebyclios.com/tag/creative-endurance/)
- [Mike Schnaidt](https://musebyclios.com/tag/mike-schnaidt/)
- [Google](https://musebyclios.com/tag/google/)
- [Facebook](https://musebyclios.com/tag/facebook/)
- [TikTok](https://musebyclios.com/tag/tiktok/)
- [Vimeo](https://musebyclios.com/tag/vimeo/)
- [AT&T](https://musebyclios.com/tag/att/)
- [Adobe](https://musebyclios.com/tag/adobe/)
- [Apple](https://musebyclios.com/tag/apple/)
- [Terminix](https://musebyclios.com/tag/terminix/)
- [DDB Chicago](https://musebyclios.com/tag/ddb-chicago/)
- [U.S. Army](https://musebyclios.com/tag/u-s-army/)
- [Chicago Cubs](https://musebyclios.com/tag/chicago-cubs/)
- [FCB London](https://musebyclios.com/tag/fcb-london/)
- [Andrex](https://musebyclios.com/tag/andrex/)
- [Ikea](https://musebyclios.com/tag/ikea/)
- [Ingo](https://musebyclios.com/tag/ingo/)
- [Liquid Death](https://musebyclios.com/tag/liquid-death/)
- [Johnnie Walker](https://musebyclios.com/tag/johnnie-walker/)
- [Terry & Sandy](https://musebyclios.com/tag/terry-sandy/)
- [Samsung](https://musebyclios.com/tag/samsung/)
- [Quality Meats](https://musebyclios.com/tag/quality-meats/)
- [Tiffany's](https://musebyclios.com/tag/tiffanys/)
- [TBWAChiatDay LA](https://musebyclios.com/tag/tbwachiatday-la/)
- [We Are Social](https://musebyclios.com/tag/we-are-social/)
- [Ad Council](https://musebyclios.com/tag/ad-council/)
- [Avios](https://musebyclios.com/tag/avios/)
- [IAG](https://musebyclios.com/tag/iag/)
- [Uncommon](https://musebyclios.com/tag/uncommon/)
- [Cadbury](https://musebyclios.com/tag/cadbury/)
- [VCCP](https://musebyclios.com/tag/vccp/)
- [Leo Burnett](https://musebyclios.com/tag/leo-burnett/)
- [Miller Lite](https://musebyclios.com/tag/miller-lite/)
- [Atlantic New York](https://musebyclios.com/tag/atlantic-new-york/)
- [Trailers and Posters](https://musebyclios.com/tag/trailers-and-posters/)
- [bighouse](https://musebyclios.com/tag/bighouse/)
- [dublab](https://musebyclios.com/tag/dublab/)
- [Institute for Art and Olfaction](https://musebyclios.com/tag/institute-for-art-and-olfaction/)
- [Droga5 London](https://musebyclios.com/tag/droga5-london/)
- [Philips](https://musebyclios.com/tag/philips/)
- [Klick Health](https://musebyclios.com/tag/klick-health/)
- [Pearlfisher](https://musebyclios.com/tag/pearlfisher/)
- [Party Land](https://musebyclios.com/tag/party-land/)
- [Every Man Jack](https://musebyclios.com/tag/every-man-jack/)
- [Fubo](https://musebyclios.com/tag/fubo/)
- [Disney+](https://musebyclios.com/tag/disney/)
- [NewYork-Presbyterian](https://musebyclios.com/tag/newyork-presbyterian/)
- [Havas New York](https://musebyclios.com/tag/havas-new-york/)
- [Capital One](https://musebyclios.com/tag/capital-one/)
- [GSD&M](https://musebyclios.com/tag/gsdm/)
- [Coca-Cola](https://musebyclios.com/tag/coca-cola/)
- [Kellogg's](https://musebyclios.com/tag/kelloggs/)
- [Antarctica](https://musebyclios.com/tag/antarctica/)
- [Publicis Toronto](https://musebyclios.com/tag/publicis-toronto/)
- [British Airways](https://musebyclios.com/tag/british-airways/)
- [Swati Bhattacharya](https://musebyclios.com/tag/swati-bhattacharya/)
- [FCB India](https://musebyclios.com/tag/fcb-india/)
- [Jack in the Box](https://musebyclios.com/tag/jack-in-the-box/)
- [Supply&Demand](https://musebyclios.com/tag/supplydemand/)
- [Jay Larson](https://musebyclios.com/tag/jay-larson/)
- [Blake Griffin](https://musebyclios.com/tag/blake-griffin/)
- [Joel McHale](https://musebyclios.com/tag/joel-mchale/)
- [The Martin Agency](https://musebyclios.com/tag/the-martin-agency/)
- [Hanes](https://musebyclios.com/tag/hanes/)
- [Small](https://musebyclios.com/tag/small/)
- [CoorDown](https://musebyclios.com/tag/coordown/)
- [David Miniatures](https://musebyclios.com/tag/david-miniatures/)
- [miniatures for TV](https://musebyclios.com/tag/miniatures-for-tv/)
- [film and ads](https://musebyclios.com/tag/film-and-ads/)
- [CultHealth](https://musebyclios.com/tag/culthealth/)
- [Kahlua](https://musebyclios.com/tag/kahlua/)
- [Ireland](https://musebyclios.com/tag/ireland/)
- [Guinness](https://musebyclios.com/tag/guinness/)
- [Goodby Silverstein & Partners](https://musebyclios.com/tag/goodby-silverstein-partners/)
- [Comcast](https://musebyclios.com/tag/comcast/)
- [BMB](https://musebyclios.com/tag/bmb/)
- [Breast Cancer Now](https://musebyclios.com/tag/breast-cancer-now/)
- [Innocean](https://musebyclios.com/tag/innocean/)
- [Seattle Children's](https://musebyclios.com/tag/seattle-childrens/)
- [teen suicide ad](https://musebyclios.com/tag/teen-suicide-ad/)
- [Coors Light](https://musebyclios.com/tag/coors-light/)
- [March Madness](https://musebyclios.com/tag/march-madness/)
- [Mischief](https://musebyclios.com/tag/mischief/)
- [The-Artery](https://musebyclios.com/tag/the-artery/)
- [Rob McElhenney](https://musebyclios.com/tag/rob-mcelhenney/)
- [Maximum Effort](https://musebyclios.com/tag/maximum-effort/)
- [Ally Financial](https://musebyclios.com/tag/ally-financial/)
- [Manscaped](https://musebyclios.com/tag/manscaped/)
- [Pereira O’Dell](https://musebyclios.com/tag/pereira-odell/)
- [Kim Kardashian](https://musebyclios.com/tag/kim-kardashian/)
- [Wieden+Kennedy Portland](https://musebyclios.com/tag/wiedenkennedy-portland/)
- [Grey London](https://musebyclios.com/tag/grey-london/)
- [SiriusXM](https://musebyclios.com/tag/siriusxm/)
- [Preacher](https://musebyclios.com/tag/preacher/)
- [Corona](https://musebyclios.com/tag/corona/)
- [MullenLowe](https://musebyclios.com/tag/mullenlowe/)
- [Oberland](https://musebyclios.com/tag/oberland/)
- [Michaels](https://musebyclios.com/tag/michaels/)
- [movie marketing](https://musebyclios.com/tag/movie-marketing/)
- [Hook](https://musebyclios.com/tag/hook/)
- [Crowd Surf](https://musebyclios.com/tag/crowd-surf/)
- [Jason Momoa](https://musebyclios.com/tag/jason-momoa/)
- [iPhone](https://musebyclios.com/tag/iphone/)
- [TBWAMedia Arts Lab](https://musebyclios.com/tag/tbwamedia-arts-lab/)
- [Singapore Airlines](https://musebyclios.com/tag/singapore-airlines/)
- [PETA](https://musebyclios.com/tag/peta/)
- [Prime Video](https://musebyclios.com/tag/prime-video/)
- [Caviar](https://musebyclios.com/tag/caviar/)
- [Mint Mobile](https://musebyclios.com/tag/mint-mobile/)
- [Ogilvy Singapore](https://musebyclios.com/tag/ogilvy-singapore/)
- [Dubai](https://musebyclios.com/tag/dubai/)
- [FP7 McCann Dubai](https://musebyclios.com/tag/fp7-mccann-dubai/)
- [McDonald's](https://musebyclios.com/tag/mcdonalds/)
- [whiteGrey](https://musebyclios.com/tag/whitegrey/)
- [Red Rooster](https://musebyclios.com/tag/red-rooster/)
- [adam&eveDDB](https://musebyclios.com/tag/adameveddb/)
- [Pot Noodle](https://musebyclios.com/tag/pot-noodle/)
- [StreetEasy](https://musebyclios.com/tag/streeteasy/)
- [Mother New York](https://musebyclios.com/tag/mother-new-york/)
- [ESPN](https://musebyclios.com/tag/espn/)
- [Hornbach](https://musebyclios.com/tag/hornbach/)
- [Heimat](https://musebyclios.com/tag/heimat/)
- [Veselka](https://musebyclios.com/tag/veselka/)
- [Veselka movie](https://musebyclios.com/tag/veselka-movie/)
- [Michael Fiore](https://musebyclios.com/tag/michael-fiore/)
- [Pinterest](https://musebyclios.com/tag/pinterest/)
- [Temu](https://musebyclios.com/tag/temu/)
- [Squeak E. Clean Studios](https://musebyclios.com/tag/squeak-e-clean-studios/)
- [Gap](https://musebyclios.com/tag/gap/)
- [TBWABelgium](https://musebyclios.com/tag/tbwabelgium/)
- [Cossette](https://musebyclios.com/tag/cossette/)
- [Belgium](https://musebyclios.com/tag/belgium/)
- [Eastpak](https://musebyclios.com/tag/eastpak/)
- [Mutant](https://musebyclios.com/tag/mutant/)
- [CindeeMindy](https://musebyclios.com/tag/cindeemindy/)
- [DanceTok](https://musebyclios.com/tag/dancetok/)
- [TikTok dance trends](https://musebyclios.com/tag/tiktok-dance-trends/)
- [VML](https://musebyclios.com/tag/vml/)
- [Lil Nas X](https://musebyclios.com/tag/lil-nas-x/)
- [Imma](https://musebyclios.com/tag/imma/)
- [Coach](https://musebyclios.com/tag/coach/)
- [Marcel](https://musebyclios.com/tag/marcel/)
- [Angry Butterfly](https://musebyclios.com/tag/angry-butterfly/)
- [Stok'd](https://musebyclios.com/tag/stokd/)
- [Zaxby's](https://musebyclios.com/tag/zaxbys/)
- [Tombras](https://musebyclios.com/tag/tombras/)
- [Reesa Teesa](https://musebyclios.com/tag/reesa-teesa/)
- [Who TF Did I Marry?](https://musebyclios.com/tag/who-tf-did-i-marry/)
- [long-form TikTok](https://musebyclios.com/tag/long-form-tiktok/)
- [TikTok storytelling](https://musebyclios.com/tag/tiktok-storytelling/)
- [WNBA](https://musebyclios.com/tag/wnba/)
- [Fishwife](https://musebyclios.com/tag/fishwife/)
- [Keystone Light](https://musebyclios.com/tag/keystone-light/)
- [Phaedon](https://musebyclios.com/tag/phaedon/)
- [Milka](https://musebyclios.com/tag/milka/)
- [Ogilvy Amsterdam](https://musebyclios.com/tag/ogilvy-amsterdam/)
- [DJ Reborn](https://musebyclios.com/tag/dj-reborn/)
- [Lauryn Hill tour DJ](https://musebyclios.com/tag/lauryn-hill-tour-dj/)
- [women in music](https://musebyclios.com/tag/women-in-music/)
- [Olympics](https://musebyclios.com/tag/olympics/)
- [UNIT9](https://musebyclios.com/tag/unit9/)
- [anime](https://musebyclios.com/tag/anime/)
- [Wieden+Kennedy](https://musebyclios.com/tag/wiedenkennedy/)
- [BBDO Shanghai](https://musebyclios.com/tag/bbdo-shanghai/)
- [Lay's](https://musebyclios.com/tag/lays/)
- [Slap Global](https://musebyclios.com/tag/slap-global/)
- [Black History Month](https://musebyclios.com/tag/black-history-month/)
- [LOLA MullenLowe](https://musebyclios.com/tag/lola-mullenlowe/)
- [Magnum Ice Cream](https://musebyclios.com/tag/magnum-ice-cream/)
- [Turkey](https://musebyclios.com/tag/turkey/)
- [U.K.](https://musebyclios.com/tag/u-k/)
- [Energy BBDO](https://musebyclios.com/tag/energy-bbdo/)
- [Callen](https://musebyclios.com/tag/callen/)
- [A.I.](https://musebyclios.com/tag/a-i/)
- [TBWAParis](https://musebyclios.com/tag/tbwaparis/)
- [France](https://musebyclios.com/tag/france/)
- [SAXX](https://musebyclios.com/tag/saxx/)
- [Niceaunties](https://musebyclios.com/tag/niceaunties/)
- [A.I. art](https://musebyclios.com/tag/a-i-art/)
- [DirecTV](https://musebyclios.com/tag/directv/)
- [Curiosity](https://musebyclios.com/tag/curiosity/)
- [NYFW](https://musebyclios.com/tag/nyfw/)
- [Invisible North](https://musebyclios.com/tag/invisible-north/)
- [Change the Ref](https://musebyclios.com/tag/change-the-ref/)
- [Adam Morse](https://musebyclios.com/tag/adam-morse/)
- [Javier in Frame](https://musebyclios.com/tag/javier-in-frame/)
- [Google Super Bowl ad](https://musebyclios.com/tag/google-super-bowl-ad/)
- [Clio Music](https://musebyclios.com/tag/clio-music/)
- [Valentine's Day](https://musebyclios.com/tag/valentines-day/)
- [McCann](https://musebyclios.com/tag/mccann/)
- [Amélie](https://musebyclios.com/tag/amelie/)
- [Jean-Pierre Jeunet](https://musebyclios.com/tag/jean-pierre-jeunet/)
- [Barking Owl](https://musebyclios.com/tag/barking-owl/)
- [Kelly Bayett](https://musebyclios.com/tag/kelly-bayett/)
- [Super Bowl music and sound](https://musebyclios.com/tag/super-bowl-music-and-sound/)
- [Super Bowl ads](https://musebyclios.com/tag/super-bowl-ads/)
- [Super Bowl](https://musebyclios.com/tag/super-bowl/)
- [Ogilvy](https://musebyclios.com/tag/ogilvy/)
- [CeraVe](https://musebyclios.com/tag/cerave/)
- [Michael Cera](https://musebyclios.com/tag/michael-cera/)
- [Beyoncé](https://musebyclios.com/tag/beyonc/)
- [Dunkin'](https://musebyclios.com/tag/dunkin/)
- [State Farm](https://musebyclios.com/tag/state-farm/)
- [Jake From State Farm](https://musebyclios.com/tag/jake-from-state-farm/)
- [FanDuel](https://musebyclios.com/tag/fanduel/)
- [Rob Gronkowski](https://musebyclios.com/tag/rob-gronkowski/)
- [Taylor Swift](https://musebyclios.com/tag/taylor-swift/)
- [He Gets Us](https://musebyclios.com/tag/he-gets-us/)
- [Pfizer](https://musebyclios.com/tag/pfizer/)
- [T-Mobile](https://musebyclios.com/tag/t-mobile/)
- [Opinionated](https://musebyclios.com/tag/opinionated/)
- [Johannes Leonardo](https://musebyclios.com/tag/johannes-leonardo/)
- [Volkswagen](https://musebyclios.com/tag/volkswagen/)
- [The Variable](https://musebyclios.com/tag/the-variable/)
- [Geico](https://musebyclios.com/tag/geico/)
- [GUT](https://musebyclios.com/tag/gut/)
- [Google Creative Lab](https://musebyclios.com/tag/google-creative-lab/)
- [Squarespace](https://musebyclios.com/tag/squarespace/)
- [Nerds](https://musebyclios.com/tag/nerds/)
- [Digitas](https://musebyclios.com/tag/digitas/)
- [Uber Eats](https://musebyclios.com/tag/uber-eats/)
- [Bud Light](https://musebyclios.com/tag/bud-light/)
- [Anomaly](https://musebyclios.com/tag/anomaly/)
- [Kawasaki](https://musebyclios.com/tag/kawasaki/)
- [Popeyes](https://musebyclios.com/tag/popeyes/)
- [McKinney](https://musebyclios.com/tag/mckinney/)
- [Doritos](https://musebyclios.com/tag/doritos/)
- [Doritos Dinamita](https://musebyclios.com/tag/doritos-dinamita/)
- [BMW](https://musebyclios.com/tag/bmw/)
- [E*Trade](https://musebyclios.com/tag/etrade/)
- [72andSunny](https://musebyclios.com/tag/72andsunny/)
- [Eric André](https://musebyclios.com/tag/eric-andr/)
- [Drumstick](https://musebyclios.com/tag/drumstick/)
- [Dr. Umstick](https://musebyclios.com/tag/dr-umstick/)
- [Booking.com](https://musebyclios.com/tag/booking-com/)
- [Zulu Alpha Kilo](https://musebyclios.com/tag/zulu-alpha-kilo/)
- [Tina Fey](https://musebyclios.com/tag/tina-fey/)
- [Etsy](https://musebyclios.com/tag/etsy/)
- [Orchard](https://musebyclios.com/tag/orchard/)
- [Taco Bell](https://musebyclios.com/tag/taco-bell/)
- [Doja Cat](https://musebyclios.com/tag/doja-cat/)
- [Droga5](https://musebyclios.com/tag/droga5/)
- [Paramount+](https://musebyclios.com/tag/paramount/)
- [Lionel Messi](https://musebyclios.com/tag/lionel-messi/)
- [Pharrell](https://musebyclios.com/tag/pharrell/)
- [Harry Styles](https://musebyclios.com/tag/harry-styles/)
- [Matt Ryan Tobin](https://musebyclios.com/tag/matt-ryan-tobin/)
- [Smile Motion Picture Soundtrack](https://musebyclios.com/tag/smile-motion-picture-soundtrack/)
- [Budweiser](https://musebyclios.com/tag/budweiser/)
- [FCB New York](https://musebyclios.com/tag/fcb-new-york/)
- [Oreo](https://musebyclios.com/tag/oreo/)
- [Pluto TV](https://musebyclios.com/tag/pluto-tv/)
- [Haymaker](https://musebyclios.com/tag/haymaker/)
- [DoorDash](https://musebyclios.com/tag/doordash/)
- [U by Kotex](https://musebyclios.com/tag/u-by-kotex/)
- [Hellmann's](https://musebyclios.com/tag/hellmanns/)
- [MilkPEP](https://musebyclios.com/tag/milkpep/)
- [GALE](https://musebyclios.com/tag/gale/)
- [BetMGM](https://musebyclios.com/tag/betmgm/)
- [Highdive](https://musebyclios.com/tag/highdive/)
- [Tom Brady](https://musebyclios.com/tag/tom-brady/)
- [Wayne Gretzky](https://musebyclios.com/tag/wayne-gretzky/)
- [Trevanna Tracks](https://musebyclios.com/tag/trevanna-tracks/)
- [Wieden+Kennedy New York](https://musebyclios.com/tag/wiedenkennedy-new-york/)
- [Brian Monaco](https://musebyclios.com/tag/brian-monaco/)
- [Camille York](https://musebyclios.com/tag/camille-york/)
- [Peymon Maskan](https://musebyclios.com/tag/peymon-maskan/)
- [Pearl Jam](https://musebyclios.com/tag/pearl-jam/)
- [Ozzy Osbourne](https://musebyclios.com/tag/ozzy-osbourne/)
- [Julia Cameron](https://musebyclios.com/tag/julia-cameron/)
- [Living the Artist's Way](https://musebyclios.com/tag/living-the-artists-way/)
- [The Artist's Way](https://musebyclios.com/tag/the-artists-way/)
- [Kyte Baby](https://musebyclios.com/tag/kyte-baby/)
- [Hard Work Club](https://musebyclios.com/tag/hard-work-club/)
- [Amica](https://musebyclios.com/tag/amica/)
- [Opendoor](https://musebyclios.com/tag/opendoor/)
- [DDB Romania](https://musebyclios.com/tag/ddb-romania/)
- [MiraLAX](https://musebyclios.com/tag/miralax/)
- [Bayer](https://musebyclios.com/tag/bayer/)
- [Denmark](https://musebyclios.com/tag/denmark/)
- [&Co](https://musebyclios.com/tag/co/)
- [Ogilvy New York](https://musebyclios.com/tag/ogilvy-new-york/)
- [Rethink](https://musebyclios.com/tag/rethink/)
- [Stella Artois](https://musebyclios.com/tag/stella-artois/)
- [VML Chile](https://musebyclios.com/tag/vml-chile/)
- [TRY Advertising](https://musebyclios.com/tag/try-advertising/)
- [Škoda](https://musebyclios.com/tag/koda/)
- [Brazil](https://musebyclios.com/tag/brazil/)
- [DM9](https://musebyclios.com/tag/dm9/)
- [Buffalo Wild Wings](https://musebyclios.com/tag/buffalo-wild-wings/)
- [KitKat](https://musebyclios.com/tag/kitkat/)
- [The Blair Witch Project](https://musebyclios.com/tag/the-blair-witch-project/)
- [Mike Monello](https://musebyclios.com/tag/mike-monello/)
- [GoodBoyBob](https://musebyclios.com/tag/goodboybob/)
- [Edelman](https://musebyclios.com/tag/edelman/)
- [Tums](https://musebyclios.com/tag/tums/)
- [Netflix](https://musebyclios.com/tag/netflix/)
- [Xfinity](https://musebyclios.com/tag/xfinity/)
- [Sundance Film Festival](https://musebyclios.com/tag/sundance-film-festival/)
- [Nord DDB](https://musebyclios.com/tag/nord-ddb/)
- [Planters](https://musebyclios.com/tag/planters/)
- [BBDO MW](https://musebyclios.com/tag/bbdo-mw/)
- [Jeremy Allen White](https://musebyclios.com/tag/jeremy-allen-white/)
- [Calvin Klein](https://musebyclios.com/tag/calvin-klein/)
- [Tito's Handmade Vodka](https://musebyclios.com/tag/titos-handmade-vodka/)
- [Arts & Letters Creative Co.](https://musebyclios.com/tag/arts-letters-creative-co/)
- [LEW'LARATBWA](https://musebyclios.com/tag/lewlaratbwa/)
- [Billboard](https://musebyclios.com/tag/billboard/)
- [Mother London](https://musebyclios.com/tag/mother-london/)
- [Gousto](https://musebyclios.com/tag/gousto/)
- [Alyssa Lopez](https://musebyclios.com/tag/alyssa-lopez/)
- [Michele Fitzgerald](https://musebyclios.com/tag/michele-fitzgerald/)
- [Josh Martinez](https://musebyclios.com/tag/josh-martinez/)
- [Big Brother](https://musebyclios.com/tag/big-brother/)
- [The Challenge](https://musebyclios.com/tag/the-challenge/)
- [The Amazing Race](https://musebyclios.com/tag/the-amazing-race/)
- [Reality TV influencers](https://musebyclios.com/tag/reality-tv-influencers/)
- [Tubi](https://musebyclios.com/tag/tubi/)
- [Tide](https://musebyclios.com/tag/tide/)
- [Chrysler](https://musebyclios.com/tag/chrysler/)
- [Australia](https://musebyclios.com/tag/australia/)
- [The Monkeys](https://musebyclios.com/tag/the-monkeys/)
- [Australian Lamb](https://musebyclios.com/tag/australian-lamb/)
- [Greenpeace](https://musebyclios.com/tag/greenpeace/)
- [Frito-Lay](https://musebyclios.com/tag/frito-lay/)
- [D3](https://musebyclios.com/tag/d3/)
- [Nike Golf](https://musebyclios.com/tag/nike-golf/)
- [Nike](https://musebyclios.com/tag/nike/)
- [Tiger Woods](https://musebyclios.com/tag/tiger-woods/)
- [Pete Davidson](https://musebyclios.com/tag/pete-davidson/)
- [Dentsu Creative](https://musebyclios.com/tag/dentsu-creative/)
- [Equinox](https://musebyclios.com/tag/equinox/)
- [Sweethearts](https://musebyclios.com/tag/sweethearts/)
- [Cornett](https://musebyclios.com/tag/cornett/)
- [VisitLEX](https://musebyclios.com/tag/visitlex/)
- [Girl Scouts of the USA](https://musebyclios.com/tag/girl-scouts-of-the-usa/)
- [Native](https://musebyclios.com/tag/native/)
- [Slack](https://musebyclios.com/tag/slack/)
- [Brand New School](https://musebyclios.com/tag/brand-new-school/)
- [Whataburger](https://musebyclios.com/tag/whataburger/)
- [McGarrah Jessee](https://musebyclios.com/tag/mcgarrah-jessee/)
- [DDB San Francisco](https://musebyclios.com/tag/ddb-san-francisco/)
- [CarGurus](https://musebyclios.com/tag/cargurus/)
- [2024 Influencer Trends](https://musebyclios.com/tag/2024-influencer-trends/)
- [Tinder](https://musebyclios.com/tag/tinder/)
- [Holidays](https://musebyclios.com/tag/holidays/)
- [CarMax](https://musebyclios.com/tag/carmax/)
- [H&R Block](https://musebyclios.com/tag/hr-block/)
- [Megan Thee Stallion](https://musebyclios.com/tag/megan-thee-stallion/)
- [Barkley](https://musebyclios.com/tag/barkley/)
- [Planet Fitness](https://musebyclios.com/tag/planet-fitness/)
- [Mayflower](https://musebyclios.com/tag/mayflower/)
- [Sounds Nice](https://musebyclios.com/tag/sounds-nice/)
- [NerdWallet](https://musebyclios.com/tag/nerdwallet/)
- [Deutsch LA](https://musebyclios.com/tag/deutsch-la/)
- [Wale Gbadamosi-Oyekanmi](https://musebyclios.com/tag/wale-gbadamosi-oyekanmi/)
- [MediaMonks Paris](https://musebyclios.com/tag/mediamonks-paris/)
- [EOS](https://musebyclios.com/tag/eos/)
- [John Travolta](https://musebyclios.com/tag/john-travolta/)
- [Fortnite](https://musebyclios.com/tag/fortnite/)
- [Steve McCurry](https://musebyclios.com/tag/steve-mccurry/)
- [Magnum Photos](https://musebyclios.com/tag/magnum-photos/)
- [Amazon](https://musebyclios.com/tag/amazon/)
- [John Lewis](https://musebyclios.com/tag/john-lewis/)
- [DDB Hong Kong](https://musebyclios.com/tag/ddb-hong-kong/)
- [Hong Kong](https://musebyclios.com/tag/hong-kong/)
- [Europe](https://musebyclios.com/tag/europe/)
- [Axa](https://musebyclios.com/tag/axa/)
- [Publicis Conseil](https://musebyclios.com/tag/publicis-conseil/)
- [Dutch State Lottery](https://musebyclios.com/tag/dutch-state-lottery/)
- [TBWANeboko](https://musebyclios.com/tag/tbwaneboko/)
- [Museum of Arts and Design](https://musebyclios.com/tag/museum-of-arts-and-design/)
- [Empowership](https://musebyclios.com/tag/empowership/)
- [Alto](https://musebyclios.com/tag/alto/)
- [Montefiore](https://musebyclios.com/tag/montefiore/)
- [Miller High Life](https://musebyclios.com/tag/miller-high-life/)
- [Moonpie](https://musebyclios.com/tag/moonpie/)
- [Flower Shop](https://musebyclios.com/tag/flower-shop/)
- [Heart & Songs](https://musebyclios.com/tag/heart-songs/)
- [The Team](https://musebyclios.com/tag/the-team/)
- [NBA](https://musebyclios.com/tag/nba/)
- [Translation](https://musebyclios.com/tag/translation/)
- [180 Amsterdam](https://musebyclios.com/tag/180-amsterdam/)
- [Nigeria](https://musebyclios.com/tag/nigeria/)
- [Outback Steakhouse](https://musebyclios.com/tag/outback-steakhouse/)
- [Havas Spain](https://musebyclios.com/tag/havas-spain/)
- [Anderson Cancer](https://musebyclios.com/tag/anderson-cancer/)
- [Aldi](https://musebyclios.com/tag/aldi/)
- [Hamburg](https://musebyclios.com/tag/hamburg/)
- [Jung von Matt Sports](https://musebyclios.com/tag/jung-von-matt-sports/)
- [Terre de Liens](https://musebyclios.com/tag/terre-de-liens/)
- [Strike](https://musebyclios.com/tag/strike/)
- [Mother](https://musebyclios.com/tag/mother/)
- [Bâtard](https://musebyclios.com/tag/btard/)
- [Lantmännen](https://musebyclios.com/tag/lantmnnen/)
- [SickKids](https://musebyclios.com/tag/sickkids/)
- [Clio Sports](https://musebyclios.com/tag/clio-sports/)
- [Michelob Ultra](https://musebyclios.com/tag/michelob-ultra/)
- [Bank of Montreal](https://musebyclios.com/tag/bank-of-montreal/)
- [FCB Canada](https://musebyclios.com/tag/fcb-canada/)
- [Northern Lights](https://musebyclios.com/tag/northern-lights/)
- [TBWA](https://musebyclios.com/tag/tbwa/)
- [BSSP](https://musebyclios.com/tag/bssp/)
- [Pernod Ricard](https://musebyclios.com/tag/pernod-ricard/)
- [ANA](https://musebyclios.com/tag/ana/)
- [Nestlé](https://musebyclios.com/tag/nestl/)
- [AKQA](https://musebyclios.com/tag/akqa/)
- [Walmart](https://musebyclios.com/tag/walmart/)
- [Merman](https://musebyclios.com/tag/merman/)
- [Charlie's Bar](https://musebyclios.com/tag/charlies-bar/)
- [Toblerone](https://musebyclios.com/tag/toblerone/)
- [Le Pub](https://musebyclios.com/tag/le-pub/)
- [SNCF](https://musebyclios.com/tag/sncf/)
- [Rosa Paris](https://musebyclios.com/tag/rosa-paris/)
- [Scania](https://musebyclios.com/tag/scania/)
- [Åkestam Holst](https://musebyclios.com/tag/akestam-holst/)
- [Carrefour](https://musebyclios.com/tag/carrefour/)
- [Publicis](https://musebyclios.com/tag/publicis/)
- [Krispy Kreme](https://musebyclios.com/tag/krispy-kreme/)
- [Buzzman](https://musebyclios.com/tag/buzzman/)
- [Mimowi](https://musebyclios.com/tag/mimowi/)
- [Los padres de la criatura](https://musebyclios.com/tag/los-padres-de-la-criatura/)
- [JD Sports](https://musebyclios.com/tag/jd-sports/)
- [Celio](https://musebyclios.com/tag/celio/)
- [Taika Waititi](https://musebyclios.com/tag/taika-waititi/)
- [McCormick](https://musebyclios.com/tag/mccormick/)
- [Thanksgiving](https://musebyclios.com/tag/thanksgiving/)
- [Meta](https://musebyclios.com/tag/meta/)
- [Ford](https://musebyclios.com/tag/ford/)
- [Sydney Sweeney](https://musebyclios.com/tag/sydney-sweeney/)
- [Roto-Rooter](https://musebyclios.com/tag/roto-rooter/)
- [Bandolier Media](https://musebyclios.com/tag/bandolier-media/)
- [Tui](https://musebyclios.com/tag/tui/)
- [Germany](https://musebyclios.com/tag/germany/)
- [BBH London](https://musebyclios.com/tag/bbh-london/)
- [PS21](https://musebyclios.com/tag/ps21/)
- [REPEATER Music](https://musebyclios.com/tag/repeater-music/)
- [Posten](https://musebyclios.com/tag/posten/)
- [POL](https://musebyclios.com/tag/pol/)
- [Norway](https://musebyclios.com/tag/norway/)
- [Revolve](https://musebyclios.com/tag/revolve/)
- [Vuokkoset](https://musebyclios.com/tag/vuokkoset/)
- [TBWAHelsinki](https://musebyclios.com/tag/tbwahelsinki/)
- [Finland](https://musebyclios.com/tag/finland/)
- [Parity](https://musebyclios.com/tag/parity/)
- [Marks & Spencer](https://musebyclios.com/tag/marks-spencer/)
- [Balenciaga](https://musebyclios.com/tag/balenciaga/)
- [Keke Palmer](https://musebyclios.com/tag/keke-palmer/)
- [#BlackOwnedFriday](https://musebyclios.com/tag/blackownedfriday/)
- [Wealthsimple](https://musebyclios.com/tag/wealthsimple/)
- [Apple TV+](https://musebyclios.com/tag/apple-tv/)
- [Smuggler](https://musebyclios.com/tag/smuggler/)
- [Snoop Dogg](https://musebyclios.com/tag/snoop-dogg/)
- [Solo Stove](https://musebyclios.com/tag/solo-stove/)
- [The Community](https://musebyclios.com/tag/the-community/)
- [Japan](https://musebyclios.com/tag/japan/)
- [Tesco](https://musebyclios.com/tag/tesco/)
- [Microsoft](https://musebyclios.com/tag/microsoft/)
- [Penny](https://musebyclios.com/tag/penny/)
- [Serviceplan](https://musebyclios.com/tag/serviceplan/)
- [BETC Paris](https://musebyclios.com/tag/betc-paris/)
- [Morocco](https://musebyclios.com/tag/morocco/)
- [Keep Britain Tidy](https://musebyclios.com/tag/keep-britain-tidy/)
- [House 337](https://musebyclios.com/tag/house-337/)
- [Argos](https://musebyclios.com/tag/argos/)
- [The&Partnership](https://musebyclios.com/tag/thepartnership/)
- [Zalando](https://musebyclios.com/tag/zalando/)
- [FILA](https://musebyclios.com/tag/fila/)
- [David São Paulo](https://musebyclios.com/tag/david-so-paulo/)
- [United](https://musebyclios.com/tag/united/)
- [Buchanan's](https://musebyclios.com/tag/buchanans/)
- [CPB](https://musebyclios.com/tag/cpb/)
- [United States](https://musebyclios.com/tag/united-states/)
- [Tencent](https://musebyclios.com/tag/tencent/)
- [Mother Shanghai](https://musebyclios.com/tag/mother-shanghai/)
- [China](https://musebyclios.com/tag/china/)
- [Chili's](https://musebyclios.com/tag/chilis/)
- [Amplify](https://musebyclios.com/tag/amplify/)
- [Got Milk?](https://musebyclios.com/tag/got-milk/)
- [Queen Latifah](https://musebyclios.com/tag/queen-latifah/)
- [Desjardins](https://musebyclios.com/tag/desjardins/)
- [Bensimon Byrne](https://musebyclios.com/tag/bensimon-byrne/)
- [White Ribbon](https://musebyclios.com/tag/white-ribbon/)
- [Kruger](https://musebyclios.com/tag/kruger/)
- [Domino's](https://musebyclios.com/tag/dominos/)
- [Therabody](https://musebyclios.com/tag/therabody/)
- [Global Action on Gun Violence](https://musebyclios.com/tag/global-action-on-gun-violence/)
- [boots](https://musebyclios.com/tag/boots/)
- [the pharm](https://musebyclios.com/tag/the-pharm/)
- [delsey](https://musebyclios.com/tag/delsey/)
- [Fred & Farid](https://musebyclios.com/tag/fred-farid/)
- [heetch](https://musebyclios.com/tag/heetch/)
- [way out west](https://musebyclios.com/tag/way-out-west/)
- [bbdo nordics](https://musebyclios.com/tag/bbdo-nordics/)
- [Bulgari](https://musebyclios.com/tag/bulgari/)
- [Clio Entertainment](https://musebyclios.com/tag/clio-entertainment/)
- [Barbie](https://musebyclios.com/tag/barbie/)
- [Dahmer](https://musebyclios.com/tag/dahmer/)
- [Tar](https://musebyclios.com/tag/tar/)
- [Saatchi & Saatchi](https://musebyclios.com/tag/saatchi-saatchi/)
- [Mailchimp](https://musebyclios.com/tag/mailchimp/)
- [Cheetos](https://musebyclios.com/tag/cheetos/)
- [Jameson](https://musebyclios.com/tag/jameson/)
- [Activision](https://musebyclios.com/tag/activision/)
- [Michael Bublé](https://musebyclios.com/tag/michael-bubl/)
- [Asda](https://musebyclios.com/tag/asda/)
- [Havas London](https://musebyclios.com/tag/havas-london/)
- [Michael Jordan](https://musebyclios.com/tag/michael-jordan/)
- [Jordan Brand](https://musebyclios.com/tag/jordan-brand/)
- [Morrisons](https://musebyclios.com/tag/morrisons/)
- [Tiger Beer](https://musebyclios.com/tag/tiger-beer/)
- [Hyundai](https://musebyclios.com/tag/hyundai/)
- [BMG Production Music](https://musebyclios.com/tag/bmg-production-music/)
- [Sainsbury's](https://musebyclios.com/tag/sainsburys/)
- [New Commercial Arts](https://musebyclios.com/tag/new-commercial-arts/)
- [Area 23](https://musebyclios.com/tag/area-23/)
- [Vodafone](https://musebyclios.com/tag/vodafone/)
- [Narrative Group](https://musebyclios.com/tag/narrative-group/)
- [Steak-umm](https://musebyclios.com/tag/steak-umm/)
- [Open X](https://musebyclios.com/tag/open-x/)
- [TBWAStockholm](https://musebyclios.com/tag/tbwastockholm/)
- [Stadsmissionen](https://musebyclios.com/tag/stadsmissionen/)
- [Waitrose](https://musebyclios.com/tag/waitrose/)
- [BAFTA](https://musebyclios.com/tag/bafta/)
- [Kia](https://musebyclios.com/tag/kia/)
- [TK Maxx](https://musebyclios.com/tag/tk-maxx/)
- [Havas Paris](https://musebyclios.com/tag/havas-paris/)
- [Gala Bingo](https://musebyclios.com/tag/gala-bingo/)
- [Neverland](https://musebyclios.com/tag/neverland/)
- [Gaia](https://musebyclios.com/tag/gaia/)
- [at-thetable](https://musebyclios.com/tag/at-thetable/)
- [Andalucia Tourism](https://musebyclios.com/tag/andalucia-tourism/)
- [Ogilvy Spain](https://musebyclios.com/tag/ogilvy-spain/)
- [AARP](https://musebyclios.com/tag/aarp/)
- [Tyler Perry](https://musebyclios.com/tag/tyler-perry/)
- [Amazon Ads](https://musebyclios.com/tag/amazon-ads/)
- [Diablo](https://musebyclios.com/tag/diablo/)
- [Activision Blizzard](https://musebyclios.com/tag/activision-blizzard/)
- [Kroger](https://musebyclios.com/tag/kroger/)
- [Duracell](https://musebyclios.com/tag/duracell/)
- [Wunderman Thompson](https://musebyclios.com/tag/wunderman-thompson/)
- [RPA](https://musebyclios.com/tag/rpa/)
- [trainline](https://musebyclios.com/tag/trainline/)
- [dude london](https://musebyclios.com/tag/dude-london/)
- [BBDO New York](https://musebyclios.com/tag/bbdo-new-york/)
- [Peanut](https://musebyclios.com/tag/peanut/)
- [Ocean Spray](https://musebyclios.com/tag/ocean-spray/)
- [Halloween](https://musebyclios.com/tag/halloween/)
- [Mekanism](https://musebyclios.com/tag/mekanism/)
- [mobilepay](https://musebyclios.com/tag/mobilepay/)
- [visit sweden](https://musebyclios.com/tag/visit-sweden/)
- [Forsman & Bodenfors](https://musebyclios.com/tag/forsman-bodenfors/)
- [Uber](https://musebyclios.com/tag/uber/)
- [Mercedes-Benz](https://musebyclios.com/tag/mercedes-benz/)
- [marvis](https://musebyclios.com/tag/marvis/)
- [LePub](https://musebyclios.com/tag/lepub/)
- [nspcc](https://musebyclios.com/tag/nspcc/)
- [calling](https://musebyclios.com/tag/calling/)
- [calzedonia](https://musebyclios.com/tag/calzedonia/)
- [Dove](https://musebyclios.com/tag/dove/)
- [halpern](https://musebyclios.com/tag/halpern/)
- [givenchy](https://musebyclios.com/tag/givenchy/)
- [desperados](https://musebyclios.com/tag/desperados/)
- [BBH Singapore](https://musebyclios.com/tag/bbh-singapore/)
- [Matthew McConaughey](https://musebyclios.com/tag/matthew-mcconaughey/)
- [GSK](https://musebyclios.com/tag/gsk/)
- [No Fixed Address](https://musebyclios.com/tag/no-fixed-address/)
- [Canadian Centre for Child Protection](https://musebyclios.com/tag/canadian-centre-for-child-protection/)
- [NSYNC](https://musebyclios.com/tag/nsync/)
- [Backstreet Boys](https://musebyclios.com/tag/backstreet-boys/)
- [Heinz](https://musebyclios.com/tag/heinz/)
- [Clio Cannabis](https://musebyclios.com/tag/clio-cannabis/)
- [Cresco Labs](https://musebyclios.com/tag/cresco-labs/)
- [69&Sunny](https://musebyclios.com/tag/69sunny/)
- [Druski](https://musebyclios.com/tag/druski/)
- [PepsiCo](https://musebyclios.com/tag/pepsico/)
- [Italy](https://musebyclios.com/tag/italy/)
- [Ogilvy Berlin](https://musebyclios.com/tag/ogilvy-berlin/)
- [Day One Agency](https://musebyclios.com/tag/day-one-agency/)
- [19 Crimes](https://musebyclios.com/tag/19-crimes/)
- [Augmented Reality](https://musebyclios.com/tag/augmented-reality/)
- [Denomination Design](https://musebyclios.com/tag/denomination-design/)
- [Mojo Supermarket](https://musebyclios.com/tag/mojo-supermarket/)
- [Death Wish Coffee](https://musebyclios.com/tag/death-wish-coffee/)
- [ladapt](https://musebyclios.com/tag/ladapt/)
- [girlsvscancer](https://musebyclios.com/tag/girlsvscancer/)
- [BBH](https://musebyclios.com/tag/bbh/)
- [digital wallonia](https://musebyclios.com/tag/digital-wallonia/)
- [hungry minds](https://musebyclios.com/tag/hungry-minds/)
- [dkms](https://musebyclios.com/tag/dkms/)
- [lamborghini](https://musebyclios.com/tag/lamborghini/)
- [bmf](https://musebyclios.com/tag/bmf/)
- [ds automobiles](https://musebyclios.com/tag/ds-automobiles/)
- [betclic](https://musebyclios.com/tag/betclic/)
- [Shutterstock](https://musebyclios.com/tag/shutterstock/)
- [unmute agency](https://musebyclios.com/tag/unmute-agency/)
- [Ogilvy Paris](https://musebyclios.com/tag/ogilvy-paris/)
- [Michel Gondry](https://musebyclios.com/tag/michel-gondry/)
- [TBWAChiatDay](https://musebyclios.com/tag/tbwachiatday/)
- [Mtn Dew](https://musebyclios.com/tag/mtn-dew/)
- [Embarc](https://musebyclios.com/tag/embarc/)
- [Byron Lewis](https://musebyclios.com/tag/byron-lewis/)
- [Smithsonian](https://musebyclios.com/tag/smithsonian/)
- [Media by Mother](https://musebyclios.com/tag/media-by-mother/)
- [Grey](https://musebyclios.com/tag/grey/)
- [Clio Creative Summit](https://musebyclios.com/tag/clio-creative-summit/)
- [MediaMonks](https://musebyclios.com/tag/mediamonks/)
- [MvVO](https://musebyclios.com/tag/mvvo/)
- [Twitch](https://musebyclios.com/tag/twitch/)
- [Lerma](https://musebyclios.com/tag/lerma/)
- [Avocados From Mexico](https://musebyclios.com/tag/avocados-from-mexico/)
- [Just Eat](https://musebyclios.com/tag/just-eat/)
- [McCann London](https://musebyclios.com/tag/mccann-london/)
- [YARD NYC](https://musebyclios.com/tag/yard-nyc/)
- [Greenlight](https://musebyclios.com/tag/greenlight/)
- [New Zealand](https://musebyclios.com/tag/new-zealand/)
- [New York Comic Con](https://musebyclios.com/tag/new-york-comic-con/)
- [Comic Con](https://musebyclios.com/tag/comic-con/)
- [Eurostar](https://musebyclios.com/tag/eurostar/)
- [Coperni](https://musebyclios.com/tag/coperni/)
- [EDP](https://musebyclios.com/tag/edp/)
- [Havas Lisbon](https://musebyclios.com/tag/havas-lisbon/)
- [Sky Cinema](https://musebyclios.com/tag/sky-cinema/)
- [CALM](https://musebyclios.com/tag/calm/)
- [Great Guns](https://musebyclios.com/tag/great-guns/)
- [Triumph](https://musebyclios.com/tag/triumph/)
- [Herezie](https://musebyclios.com/tag/herezie/)
- [Alexander Monro Hospital](https://musebyclios.com/tag/alexander-monro-hospital/)
- [Patta](https://musebyclios.com/tag/patta/)
- [FC Barcelona](https://musebyclios.com/tag/fc-barcelona/)
- [Halal](https://musebyclios.com/tag/halal/)
- [Distance](https://musebyclios.com/tag/distance/)
- [McCann Germany](https://musebyclios.com/tag/mccann-germany/)
- [SAP](https://musebyclios.com/tag/sap/)
- [SNL](https://musebyclios.com/tag/snl/)
- [North York General Hospital](https://musebyclios.com/tag/north-york-general-hospital/)
- [MassMutual](https://musebyclios.com/tag/massmutual/)
- [Broken Heart Love Affair](https://musebyclios.com/tag/broken-heart-love-affair/)
- [Spike Lee](https://musebyclios.com/tag/spike-lee/)
- [Fielmann](https://musebyclios.com/tag/fielmann/)
- [Mother Berlin](https://musebyclios.com/tag/mother-berlin/)
- [DE-YAN](https://musebyclios.com/tag/de-yan/)
- [Christian Dior](https://musebyclios.com/tag/christian-dior/)
- [Morning](https://musebyclios.com/tag/morning/)
- [Icelandair](https://musebyclios.com/tag/icelandair/)
- [Kubbco](https://musebyclios.com/tag/kubbco/)
- [Hvíta Húsið](https://musebyclios.com/tag/hvita-husid/)
- [Jellyfish](https://musebyclios.com/tag/jellyfish/)
- [Solve Advertising](https://musebyclios.com/tag/solve-advertising/)
- [Kraft Heinz](https://musebyclios.com/tag/kraft-heinz/)
- [Ore-Ida](https://musebyclios.com/tag/ore-ida/)
- [Air France-KLM](https://musebyclios.com/tag/air-france-klm/)
- [Aura](https://musebyclios.com/tag/aura/)
- [Aeromexico](https://musebyclios.com/tag/aeromexico/)
- [Verizon Visible](https://musebyclios.com/tag/verizon-visible/)
- [Madwell](https://musebyclios.com/tag/madwell/)
- [Don Julio](https://musebyclios.com/tag/don-julio/)
- [Mexico](https://musebyclios.com/tag/mexico/)
- [Anomaly New York](https://musebyclios.com/tag/anomaly-new-york/)
- [UScellular](https://musebyclios.com/tag/uscellular/)
- [Marmite](https://musebyclios.com/tag/marmite/)
- [Arnold Worldwide](https://musebyclios.com/tag/arnold-worldwide/)
- [Robert Downey Jr.](https://musebyclios.com/tag/robert-downey-jr/)
- [Spain](https://musebyclios.com/tag/spain/)
- [Mean Girls](https://musebyclios.com/tag/mean-girls/)
- [Sleep Number](https://musebyclios.com/tag/sleep-number/)
- [Los Angeles Rams](https://musebyclios.com/tag/los-angeles-rams/)
- [Okperfect](https://musebyclios.com/tag/okperfect/)
- [EA Sports](https://musebyclios.com/tag/ea-sports/)
- [Warburtons](https://musebyclios.com/tag/warburtons/)
- [Samuel L. Jackson](https://musebyclios.com/tag/samuel-l-jackson/)
- [Joyful & Triumphant](https://musebyclios.com/tag/joyful-triumphant/)
- [Lego](https://musebyclios.com/tag/lego/)
- [Candy Crush](https://musebyclios.com/tag/candy-crush/)
- [Prada Beauty](https://musebyclios.com/tag/prada-beauty/)
- [L'Oreal](https://musebyclios.com/tag/loreal/)
- [Christian Louboutin](https://musebyclios.com/tag/christian-louboutin/)
- [Bonabart](https://musebyclios.com/tag/bonabart/)
- [Cottonelle](https://musebyclios.com/tag/cottonelle/)
- [Heinz Ketchup](https://musebyclios.com/tag/heinz-ketchup/)
- [Pepsi](https://musebyclios.com/tag/pepsi/)
- [Fruit of the Loom](https://musebyclios.com/tag/fruit-of-the-loom/)
- [Eletromidia](https://musebyclios.com/tag/eletromidia/)
- [AlmapBBDO](https://musebyclios.com/tag/almapbbdo/)
- [Sandy Hook Promise](https://musebyclios.com/tag/sandy-hook-promise/)
- [Mark Cuban](https://musebyclios.com/tag/mark-cuban/)
- [Cost Plus Drugs](https://musebyclios.com/tag/cost-plus-drugs/)
- [Ginsters](https://musebyclios.com/tag/ginsters/)
- [TBWALondon](https://musebyclios.com/tag/tbwalondon/)
- [GrubHub](https://musebyclios.com/tag/grubhub/)
- [Ames Bros](https://musebyclios.com/tag/ames-bros/)
- [Carvana](https://musebyclios.com/tag/carvana/)
- [ITV](https://musebyclios.com/tag/itv/)
- [Radish Music](https://musebyclios.com/tag/radish-music/)
- [Verizon](https://musebyclios.com/tag/verizon/)
- [R/GA](https://musebyclios.com/tag/r-ga/)
- [Pavise](https://musebyclios.com/tag/pavise/)
- [Above+Beyond](https://musebyclios.com/tag/abovebeyond/)
- [Burgenland Tourism](https://musebyclios.com/tag/burgenland-tourism/)
- [Wien Nord Serviceplan](https://musebyclios.com/tag/wien-nord-serviceplan/)
- [Our Finland](https://musebyclios.com/tag/our-finland/)
- [Liseberg](https://musebyclios.com/tag/liseberg/)
- [Creatives for Climate](https://musebyclios.com/tag/creatives-for-climate/)
- [Slainte Irish Whiskey](https://musebyclios.com/tag/slainte-irish-whiskey/)
- [DLMDD](https://musebyclios.com/tag/dlmdd/)
- [Save the Children](https://musebyclios.com/tag/save-the-children/)
- [Don't Panic](https://musebyclios.com/tag/dont-panic/)
- [Jane Lynch](https://musebyclios.com/tag/jane-lynch/)
- [Nick Offerman](https://musebyclios.com/tag/nick-offerman/)
- [AMP Agency](https://musebyclios.com/tag/amp-agency/)
- [Mahsa Amini](https://musebyclios.com/tag/mahsa-amini/)
- [Hope Paris](https://musebyclios.com/tag/hope-paris/)
- [Iran](https://musebyclios.com/tag/iran/)
- [BCLC](https://musebyclios.com/tag/bclc/)
- [Havas Chicago](https://musebyclios.com/tag/havas-chicago/)
- [National Suicide Prevention Week](https://musebyclios.com/tag/national-suicide-prevention-week/)
- [GE](https://musebyclios.com/tag/ge/)
- [The Bloc](https://musebyclios.com/tag/the-bloc/)
- [Chris Stapleton](https://musebyclios.com/tag/chris-stapleton/)
- [Cindy Blackman Santana](https://musebyclios.com/tag/cindy-blackman-santana/)
- [Ted Lasso](https://musebyclios.com/tag/ted-lasso/)
- [Harper Wilde](https://musebyclios.com/tag/harper-wilde/)
- [Tusk](https://musebyclios.com/tag/tusk/)
- [Definition 6](https://musebyclios.com/tag/definition-6/)
- [Critical Mass](https://musebyclios.com/tag/critical-mass/)
- [Iceland](https://musebyclios.com/tag/iceland/)
- [Gus](https://musebyclios.com/tag/gus/)
- [Duncan Channon](https://musebyclios.com/tag/duncan-channon/)
- [California Tobacco Prevention Program](https://musebyclios.com/tag/california-tobacco-prevention-program/)
- [Fiverr](https://musebyclios.com/tag/fiverr/)
- [Alma](https://musebyclios.com/tag/alma/)
- [AMV BBDO](https://musebyclios.com/tag/amv-bbdo/)
- [dentsu health](https://musebyclios.com/tag/dentsu-health/)
- [Nasdaq](https://musebyclios.com/tag/nasdaq/)
- [Sid Lee](https://musebyclios.com/tag/sid-lee/)
- [Heineken](https://musebyclios.com/tag/heineken/)
- [Publicis Groupe](https://musebyclios.com/tag/publicis-groupe/)
- [The Netherlands](https://musebyclios.com/tag/the-netherlands/)
- [RIMOWA](https://musebyclios.com/tag/rimowa/)
- [United Kingdom](https://musebyclios.com/tag/united-kingdom/)
- [Helan](https://musebyclios.com/tag/helan/)
- [LeGarage](https://musebyclios.com/tag/legarage/)
- [Wink Creative](https://musebyclios.com/tag/wink-creative/)
- [Syneos Health Communications](https://musebyclios.com/tag/syneos-health-communications/)
- [Carmen Love](https://musebyclios.com/tag/carmen-love/)
- [KAWS](https://musebyclios.com/tag/kaws/)
- [PRISM+](https://musebyclios.com/tag/prism/)
- [NFL](https://musebyclios.com/tag/nfl/)
- [Amazon Business](https://musebyclios.com/tag/amazon-business/)
- [Joint](https://musebyclios.com/tag/joint/)
- [Media Cause](https://musebyclios.com/tag/media-cause/)
- [U.S. Open](https://musebyclios.com/tag/u-s-open/)
- [WPP Open X](https://musebyclios.com/tag/wpp-open-x/)
- [Fallon](https://musebyclios.com/tag/fallon/)
- [Heisman House](https://musebyclios.com/tag/heisman-house/)
- [Spectrum Science](https://musebyclios.com/tag/spectrum-science/)
- [Capri Sun](https://musebyclios.com/tag/capri-sun/)
- [solarbox](https://musebyclios.com/tag/solarbox/)
- [Paris](https://musebyclios.com/tag/paris/)
- [MassiveMusic](https://musebyclios.com/tag/massivemusic/)
- [Topgolf](https://musebyclios.com/tag/topgolf/)
- [Simply Orange](https://musebyclios.com/tag/simply-orange/)
- [Chipotle](https://musebyclios.com/tag/chipotle/)
- [SyncSummit](https://musebyclios.com/tag/syncsummit/)
- [Wunderman Thompson Canada](https://musebyclios.com/tag/wunderman-thompson-canada/)
- [Cold Ones](https://musebyclios.com/tag/cold-ones/)
- [hip-hop](https://musebyclios.com/tag/hip-hop/)
- [Tourism](https://musebyclios.com/tag/tourism/)
- [Usher](https://musebyclios.com/tag/usher/)
- [Tony Romo](https://musebyclios.com/tag/tony-romo/)
- [ana andjelic](https://musebyclios.com/tag/ana-andjelic/)
- [esprit](https://musebyclios.com/tag/esprit/)
- [Preston Spire](https://musebyclios.com/tag/preston-spire/)
- [YouTube](https://musebyclios.com/tag/youtube/)
- [Simply Spiked](https://musebyclios.com/tag/simply-spiked/)
- [Sam Adams](https://musebyclios.com/tag/sam-adams/)
- [Eggo](https://musebyclios.com/tag/eggo/)
- [Hamm's](https://musebyclios.com/tag/hamms/)
- [Venables Bell & Partners](https://musebyclios.com/tag/venables-bell-partners/)
- [GUT Miami](https://musebyclios.com/tag/gut-miami/)
- [Welch's](https://musebyclios.com/tag/welchs/)
- [SlamBall](https://musebyclios.com/tag/slamball/)
- [Kristen Bell](https://musebyclios.com/tag/kristen-bell/)
- [Dax Shepard](https://musebyclios.com/tag/dax-shepard/)
- [BJ's Wholesale Club](https://musebyclios.com/tag/bjs-wholesale-club/)
- [FirstBank](https://musebyclios.com/tag/firstbank/)
- [TDA Boulder](https://musebyclios.com/tag/tda-boulder/)
- [Old Navy](https://musebyclios.com/tag/old-navy/)
- [Hennessy](https://musebyclios.com/tag/hennessy/)
- [DDB Paris](https://musebyclios.com/tag/ddb-paris/)
- [Brooks Running](https://musebyclios.com/tag/brooks-running/)
- [Regal Cinemas](https://musebyclios.com/tag/regal-cinemas/)
- [GRAV](https://musebyclios.com/tag/grav/)
- [Billie](https://musebyclios.com/tag/billie/)
- [mSix&Partners](https://musebyclios.com/tag/msixpartners/)
- [Joseph Lee](https://musebyclios.com/tag/joseph-lee/)
- [VaynerMedia](https://musebyclios.com/tag/vaynermedia/)
- [Skippy](https://musebyclios.com/tag/skippy/)
- [BBDO](https://musebyclios.com/tag/bbdo/)
- [Warner Bros. Discovery](https://musebyclios.com/tag/warner-bros-discovery/)
- [Mattel](https://musebyclios.com/tag/mattel/)
- [Travel Oregon](https://musebyclios.com/tag/travel-oregon/)
- [Airheads](https://musebyclios.com/tag/airheads/)
- [Progressive](https://musebyclios.com/tag/progressive/)
- [Barilla](https://musebyclios.com/tag/barilla/)
- [Publicis Italy](https://musebyclios.com/tag/publicis-italy/)
- [Backlash](https://musebyclios.com/tag/backlash/)
- [Movers+Shakers](https://musebyclios.com/tag/moversshakers/)
- [social media](https://musebyclios.com/tag/social-media/)
- [Gen Z](https://musebyclios.com/tag/gen-z/)
- [Freedom Solar](https://musebyclios.com/tag/freedom-solar/)
- [BCW](https://musebyclios.com/tag/bcw/)
- [Sociale](https://musebyclios.com/tag/sociale/)
- [Stagwell](https://musebyclios.com/tag/stagwell/)
- [Cannes Lions](https://musebyclios.com/tag/cannes-lions/)
- [Entertainment](https://musebyclios.com/tag/entertainment/)
- [22squared](https://musebyclios.com/tag/22squared/)
- [Big Picture Entertainment](https://musebyclios.com/tag/big-picture-entertainment/)
- [Cindy Crawford](https://musebyclios.com/tag/cindy-crawford/)
- [Subaru](https://musebyclios.com/tag/subaru/)
- [Carmichael Lynch](https://musebyclios.com/tag/carmichael-lynch/)
- [Wondros](https://musebyclios.com/tag/wondros/)
- [VMLY&R Chicago](https://musebyclios.com/tag/vmlyr-chicago/)
- [VMLY&R](https://musebyclios.com/tag/vmlyr/)
- [VMLY&R NY](https://musebyclios.com/tag/vmlyr-ny/)
- [BBC Creative](https://musebyclios.com/tag/bbc-creative/)
- [BlinkInk](https://musebyclios.com/tag/blinkink/)
- [DDB](https://musebyclios.com/tag/ddb/)
- [DDB North America](https://musebyclios.com/tag/ddb-north-america/)
- [DDB Latina](https://musebyclios.com/tag/ddb-latina/)
- [Giant Spoon](https://musebyclios.com/tag/giant-spoon/)
- [Grove Bags](https://musebyclios.com/tag/grove-bags/)
- [Virgin Plus](https://musebyclios.com/tag/virgin-plus/)
- [Lost Luggage Films](https://musebyclios.com/tag/lost-luggage-films/)
- [Butter Music + Sound](https://musebyclios.com/tag/butter-music-sound/)
- [Nintendo](https://musebyclios.com/tag/nintendo/)
- [Super Serious](https://musebyclios.com/tag/super-serious/)
- [Lead From Behind](https://musebyclios.com/tag/lead-from-behind/)
- [London Alley Creative Studio](https://musebyclios.com/tag/london-alley-creative-studio/)
- [Travelers](https://musebyclios.com/tag/travelers/)
- [Twitter](https://musebyclios.com/tag/twitter/)
- [Shea Communications](https://musebyclios.com/tag/shea-communications/)
- [Major League Eating](https://musebyclios.com/tag/major-league-eating/)
- [ALF](https://musebyclios.com/tag/alf/)
- [Under Armour](https://musebyclios.com/tag/under-armour/)
- [Zambezi](https://musebyclios.com/tag/zambezi/)
- [MLS](https://musebyclios.com/tag/mls/)
- [Robotproof](https://musebyclios.com/tag/robotproof/)
- [World Cup](https://musebyclios.com/tag/world-cup/)
- [Snyder's of Hanover](https://musebyclios.com/tag/snyders-of-hanover/)
- [Grey Argentina](https://musebyclios.com/tag/grey-argentina/)
- [Soursop](https://musebyclios.com/tag/soursop/)
- [Pride](https://musebyclios.com/tag/pride/)
- [Expedia](https://musebyclios.com/tag/expedia/)
- [Maison Bloom](https://musebyclios.com/tag/maison-bloom/)
- [Lantern](https://musebyclios.com/tag/lantern/)
- [Meow Mix](https://musebyclios.com/tag/meow-mix/)
- [Space Invaders](https://musebyclios.com/tag/space-invaders/)
- [Superfly](https://musebyclios.com/tag/superfly/)
- [HiFi Project](https://musebyclios.com/tag/hifi-project/)
- [Batman](https://musebyclios.com/tag/batman/)
- [Fingerpaint Marketing](https://musebyclios.com/tag/fingerpaint-marketing/)
- [Deloitte Digital](https://musebyclios.com/tag/deloitte-digital/)
- [Rémy Martin](https://musebyclios.com/tag/remy-martin/)
- [Sizzler](https://musebyclios.com/tag/sizzler/)
- [Threads](https://musebyclios.com/tag/threads/)
- [Boathouse](https://musebyclios.com/tag/boathouse/)
- [Troup](https://musebyclios.com/tag/troup/)
- [The Brady Campaign](https://musebyclios.com/tag/the-brady-campaign/)
- [Dentsu](https://musebyclios.com/tag/dentsu/)
- [Pague Menos](https://musebyclios.com/tag/pague-menos/)
- [Creature London](https://musebyclios.com/tag/creature-london/)
- [Coley Porter Bell](https://musebyclios.com/tag/coley-porter-bell/)
- [Garden Society](https://musebyclios.com/tag/garden-society/)
- [Camp+King](https://musebyclios.com/tag/campking/)
- [Mister b&b](https://musebyclios.com/tag/mister-bb/)
- [Gatorade](https://musebyclios.com/tag/gatorade/)
- [Michael B. Jordan](https://musebyclios.com/tag/michael-b-jordan/)
- [Unfold](https://musebyclios.com/tag/unfold/)
- [FCB Health New York](https://musebyclios.com/tag/fcb-health-new-york/)
- [Motley Crue](https://musebyclios.com/tag/motley-crue/)
- [Martin Williams](https://musebyclios.com/tag/martin-williams/)
- [Mobil 1](https://musebyclios.com/tag/mobil-1/)
- [Hulu](https://musebyclios.com/tag/hulu/)
- [Wilco](https://musebyclios.com/tag/wilco/)
- [Beer](https://musebyclios.com/tag/beer/)
- [Zoca](https://musebyclios.com/tag/zoca/)
- [Reckitt](https://musebyclios.com/tag/reckitt/)
- [Wieden+Kennedy Amsterdam](https://musebyclios.com/tag/wiedenkennedy-amsterdam/)
- [Telekom](https://musebyclios.com/tag/telekom/)
- [adam&eveBerlin](https://musebyclios.com/tag/adameveberlin/)
- [twenty2b](https://musebyclios.com/tag/twenty2b/)
- [TOQiTechnologies](https://musebyclios.com/tag/toqitechnologies/)
- [Pringles](https://musebyclios.com/tag/pringles/)
- [Little Free Library](https://musebyclios.com/tag/little-free-library/)
- [Louis Vuitton](https://musebyclios.com/tag/louis-vuitton/)
- [Soko](https://musebyclios.com/tag/soko/)
- [Hasan Minhaj](https://musebyclios.com/tag/hasan-minhaj/)
- [Super Mario Bros.](https://musebyclios.com/tag/super-mario-bros/)
- [gaming](https://musebyclios.com/tag/gaming/)
- [Deutsch New York](https://musebyclios.com/tag/deutsch-new-york/)
- [Lift Events & Experiences](https://musebyclios.com/tag/lift-events-experiences/)
- [MCI USA](https://musebyclios.com/tag/mci-usa/)
- [Tony Hawk](https://musebyclios.com/tag/tony-hawk/)
- [Old Spice](https://musebyclios.com/tag/old-spice/)
- [Collins](https://musebyclios.com/tag/collins/)
- [Vancity Original](https://musebyclios.com/tag/vancity-original/)
- [Cub Cadet](https://musebyclios.com/tag/cub-cadet/)
- [Paris Hilton](https://musebyclios.com/tag/paris-hilton/)
- [DeVito/Verdi](https://musebyclios.com/tag/devito-verdi/)
- [Omelet](https://musebyclios.com/tag/omelet/)
- [Nikki Weiss & Co](https://musebyclios.com/tag/nikki-weiss-co/)
- [Fela](https://musebyclios.com/tag/fela/)
- [nice&frank](https://musebyclios.com/tag/nicefrank/)
- [Les Miles](https://musebyclios.com/tag/les-miles/)
- [M&C Saatchi](https://musebyclios.com/tag/mc-saatchi/)
- [Science in Sport](https://musebyclios.com/tag/science-in-sport/)
- [Orcí](https://musebyclios.com/tag/orc/)
- [Mongolia](https://musebyclios.com/tag/mongolia/)
- [Kraft](https://musebyclios.com/tag/kraft/)
- [Zeno Group](https://musebyclios.com/tag/zeno-group/)
- [Franny’s Farmacy](https://musebyclios.com/tag/frannys-farmacy/)
- [American Pie](https://musebyclios.com/tag/american-pie/)
- [Fast Horse](https://musebyclios.com/tag/fast-horse/)
- [The Music Playground](https://musebyclios.com/tag/the-music-playground/)
- [Malibu Rum](https://musebyclios.com/tag/malibu-rum/)
- [Concentric Life](https://musebyclios.com/tag/concentric-life/)
- [POV](https://musebyclios.com/tag/pov/)
- [E.ON](https://musebyclios.com/tag/e-on/)
- [GSW](https://musebyclios.com/tag/gsw/)
- [Hype Empire](https://musebyclios.com/tag/hype-empire/)
- [Big Day](https://musebyclios.com/tag/big-day/)
- [citizenM](https://musebyclios.com/tag/citizenm/)
- [KesselsKramer](https://musebyclios.com/tag/kesselskramer/)
- [Father's Day](https://musebyclios.com/tag/fathers-day/)
- [Canal+](https://musebyclios.com/tag/canal/)
- [Cisco](https://musebyclios.com/tag/cisco/)
- [Patrick Mahomes](https://musebyclios.com/tag/patrick-mahomes/)
- [ZenBusiness](https://musebyclios.com/tag/zenbusiness/)
- [Joan Creative](https://musebyclios.com/tag/joan-creative/)
- [KitchenAid](https://musebyclios.com/tag/kitchenaid/)
- [SEK](https://musebyclios.com/tag/sek/)
- [Travis Scott](https://musebyclios.com/tag/travis-scott/)
- [John McEnroe](https://musebyclios.com/tag/john-mcenroe/)
- [Territory Studio](https://musebyclios.com/tag/territory-studio/)
- [HP](https://musebyclios.com/tag/hp/)
- [Epoch Films](https://musebyclios.com/tag/epoch-films/)
- [EVERGIB](https://musebyclios.com/tag/evergib/)
- [FCB Health Europe](https://musebyclios.com/tag/fcb-health-europe/)
- [Petco](https://musebyclios.com/tag/petco/)
- [Impossible Foods](https://musebyclios.com/tag/impossible-foods/)
- [Bimbo](https://musebyclios.com/tag/bimbo/)
- [Pingüinos](https://musebyclios.com/tag/pinginos/)
- [Fantàstica](https://musebyclios.com/tag/fantstica/)
- [Colombia](https://musebyclios.com/tag/colombia/)